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Launch video formulas

18 structures shared by at least 8 films each, 222 of the 602 launch videos in the library. Each one gives the order of the beats, how long they last at the median length, the techniques most used in each beat, and a template to hand to your video agent.

  1. Product intro, Features and demo, Outro (30 to 60 seconds)

    24 films · median 41 s (half between 38 s and 52 s) · 16.7 cuts a minute · voiceover in 54%

    1. 1. Product intro about 4 s, from 0%Kinetic type 54% · 3D mockup 46%
    2. 2. Features and demo about 32 s, from 10%Kinetic type 88% · 3D mockup 75% · UI zoom 67%
    3. 3. Outro about 5 s, from 89%Kinetic type 38%
    Closest to the median:Adobe Firefly: The next evolution of creative AI is hereThe new HomePod mini 2: Rich, room-filling sound in a compact design.Polemos Industries (YC F26)Introducing Health Radar

    Make a 41 s launch film in 3 beats: product intro for about 4 s (kinetic type, 3d mockup), then features and demo for about 32 s (kinetic type, 3d mockup, ui zoom), then outro for about 5 s (kinetic type). Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  2. Product intro, Features and demo, Outro (60 to 90 seconds)

    21 films · median 71 s (half between 64 s and 81 s) · 17.8 cuts a minute · voiceover in 48%

    1. 1. Product intro about 3 s, from 0%Kinetic type 67%
    2. 2. Features and demo about 61 s, from 5%Kinetic type 81% · 3D mockup 71% · UI zoom 71%
    3. 3. Outro about 6 s, from 91%Kinetic type 48%
    Closest to the median:A new day for work, powered by AIResin EDADJI Osmo Pocket 4P is now available in Pearl White—the Dual-Camera Cinematic Pocket Gimbal Camera.Adobe Firefly: Family of New Creative Generative AI Models | Adobe

    Make a 71 s launch film in 3 beats: product intro for about 3 s (kinetic type), then features and demo for about 61 s (kinetic type, 3d mockup, ui zoom), then outro for about 6 s (kinetic type). Most films of this kind have no voiceover: put the message on screen. Use my product, my copy and my own assets; take only the timing and the order from the references.

  3. Product intro, Features and demo, Outro (over 90 seconds)

    19 films · median 116 s (half between 103 s and 164 s) · 7.7 cuts a minute · voiceover in 89%

    1. 1. Product intro about 10 s, from 0%Kinetic type 37%
    2. 2. Features and demo about 100 s, from 9%Cursor demo 74% · UI zoom 74% · 3D mockup 58%
    3. 3. Outro about 6 s, from 95%Kinetic type 42%
    Closest to the median:OASYS – The World's First Self-Learning Orchestrated Agentic AI PlatformIntroducing WebflowThe New Descript: A Better Way to Create Video, From Start to FinishMeet Airtable

    Make a 116 s launch film in 3 beats: product intro for about 10 s (kinetic type), then features and demo for about 100 s (cursor demo, ui zoom, 3d mockup), then outro for about 6 s (kinetic type). Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  4. Hook, Product intro, Features and demo, Outro (30 to 60 seconds)

    16 films · median 52 s (half between 44 s and 57 s) · 22.7 cuts a minute · voiceover in 44%

    1. 1. Hook about 3 s, from 0%3D mockup 38% · Kinetic type 25%
    2. 2. Product intro about 5 s, from 6%3D mockup 50% · Kinetic type 31%
    3. 3. Features and demo about 36 s, from 15%3D mockup 94% · Kinetic type 88% · UI zoom 75%
    4. 4. Outro about 5 s, from 90%Kinetic type 56%
    Closest to the median:October 2026 Launch: BYO AgentsIntroducing Stripe ReaderAnnouncing Lovable Growth Tools!iPhone 18 Pro: The ultimate performance and camera of any iPhone, with exceptional battery life.

    Make a 52 s launch film in 4 beats: hook for about 3 s (3d mockup, kinetic type), then product intro for about 5 s (3d mockup, kinetic type), then features and demo for about 36 s (3d mockup, kinetic type, ui zoom), then outro for about 5 s (kinetic type). Most films of this kind have no voiceover: put the message on screen. Use my product, my copy and my own assets; take only the timing and the order from the references.

  5. Hook, Problem, Product intro, Features and demo, CTA (60 to 90 seconds)

    15 films · median 78 s (half between 74 s and 83 s) · 17.1 cuts a minute · voiceover in 80%

    1. 1. Hook about 5 s, from 0%Kinetic type 53%
    2. 2. Problem about 19 s, from 7%Kinetic type 80% · 3D mockup 40% · Masking 33%
    3. 3. Product intro about 5 s, from 34%Kinetic type 80% · 3D mockup 27%
    4. 4. Features and demo about 37 s, from 44%Kinetic type 100% · 3D mockup 67% · UI zoom 47%
    5. 5. CTA about 7 s, from 91%Kinetic type 73%
    Closest to the median:Munito: Open-model inference provider for Europe, private by defaultVorelios (YC F26) Launch VideoReconero: Supercharge your police force with AIBabyLoveGrowth | Grow Your Traffic with AI | Motion Design Video

    Make a 78 s launch film in 5 beats: hook for about 5 s (kinetic type), then problem for about 19 s (kinetic type, 3d mockup, masking), then product intro for about 5 s (kinetic type, 3d mockup), then features and demo for about 37 s (kinetic type, 3d mockup, ui zoom), then call to action for about 7 s (kinetic type). Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  6. Product intro, Features and demo, CTA, Outro (over 90 seconds)

    13 films · median 145 s (half between 115 s and 181 s) · 9.9 cuts a minute · voiceover in 100%

    1. 1. Product intro about 15 s, from 0%Kinetic type 54%
    2. 2. Features and demo about 119 s, from 10%Cursor demo 85% · 3D mockup 77% · UI zoom 77%
    3. 3. CTA about 7 s, from 92%Kinetic type 46%
    4. 4. Outro about 3 s, from 98%
    Closest to the median:How Discord Works in 148,000 Miliseconds or LessGen-3 Alpha: Available Now | RunwayIntroducing Granola + Zapier | Your meeting notes, now connected with over 8,000 appsIntroducing Ramp Accounts Receivable

    Make a 145 s launch film in 4 beats: product intro for about 15 s (kinetic type), then features and demo for about 119 s (cursor demo, 3d mockup, ui zoom), then call to action for about 7 s (kinetic type), then outro for about 3 s. Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  7. Hook, Product intro, Features and demo, Outro (60 to 90 seconds)

    12 films · median 68 s (half between 65 s and 74 s) · 15.3 cuts a minute · voiceover in 50%

    1. 1. Hook about 3 s, from 0%3D mockup 25% · Kinetic type 25%
    2. 2. Product intro about 5 s, from 4%Kinetic type 58% · UI zoom 25%
    3. 3. Features and demo about 53 s, from 12%UI zoom 83% · Kinetic type 75% · Cursor demo 67%
    4. 4. Outro about 5 s, from 92%Kinetic type 33%
    Closest to the median:Introducing ElevenAgents ArchitectComing Soon: Playdate System 3.0PapayaIntroducing Studio 4.0, the agentic video editor in ElevenCreative

    Make a 68 s launch film in 4 beats: hook for about 3 s (3d mockup, kinetic type), then product intro for about 5 s (kinetic type, ui zoom), then features and demo for about 53 s (ui zoom, kinetic type, cursor demo), then outro for about 5 s (kinetic type). Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  8. Hook, Product intro, Features and demo, CTA, Outro (30 to 60 seconds)

    11 films · median 53 s (half between 42 s and 55 s) · 14.6 cuts a minute · voiceover in 64%

    1. 1. Hook about 5 s, from 0%Kinetic type 64% · Parallax 27%
    2. 2. Product intro about 6 s, from 10%Kinetic type 64% · 3D mockup 27% · Morph 27%
    3. 3. Features and demo about 33 s, from 24%Kinetic type 73% · UI zoom 73% · Cursor demo 64%
    4. 4. CTA about 4 s, from 89%Kinetic type 45%
    5. 5. Outro about 2 s, from 96%
    Closest to the median:DealPath SaaS Video - AI Sales PlatformBest AI Product Video for SaaS | Lovio“Who are the Beatles?” | An Arc Search ad from 1961Introducing Pika 1.0, An Idea-to-Video Platform

    Make a 53 s launch film in 5 beats: hook for about 5 s (kinetic type, parallax), then product intro for about 6 s (kinetic type, 3d mockup, morph), then features and demo for about 33 s (kinetic type, ui zoom, cursor demo), then call to action for about 4 s (kinetic type), then outro for about 2 s. Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  9. Product intro, Features and demo, CTA, Outro (30 to 60 seconds)

    11 films · median 45 s (half between 32 s and 55 s) · 17 cuts a minute · voiceover in 36%

    1. 1. Product intro about 4 s, from 0%Kinetic type 64%
    2. 2. Features and demo about 35 s, from 9%Kinetic type 100% · UI zoom 64% · Cursor demo 55%
    3. 3. CTA about 2 s, from 87%Kinetic type 55% · Masking 27%
    4. 4. Outro about 3 s, from 94%
    Closest to the median:Introducing SFX v3Introducing ConnectorsIntroducing Perplexity PagesIntroducing Ramp Accounting Bench

    Make a 45 s launch film in 4 beats: product intro for about 4 s (kinetic type), then features and demo for about 35 s (kinetic type, ui zoom, cursor demo), then call to action for about 2 s (kinetic type, masking), then outro for about 3 s. Most films of this kind have no voiceover: put the message on screen. Use my product, my copy and my own assets; take only the timing and the order from the references.

  10. Hook, Product intro, Features and demo, Outro (over 90 seconds)

    10 films · median 116 s (half between 101 s and 143 s) · 24.8 cuts a minute · voiceover in 100%

    1. 1. Hook about 4 s, from 0%
    2. 2. Product intro about 5 s, from 3%3D mockup 40% · Kinetic type 40%
    3. 3. Features and demo about 96 s, from 10%3D mockup 70% · Kinetic type 70% · Cursor demo 50%
    4. 4. Outro about 4 s, from 97%Kinetic type 30%
    Closest to the median:A new visual editor: design directly in your codebaseDJI Osmo Pocket 4 is here—redefining what a pocket camera can do.Cursor now shows you demos, not diffsWeb3 Explainer Video | Crypto Animation Video - NEXERA

    Make a 116 s launch film in 4 beats: hook for about 4 s, then product intro for about 5 s (3d mockup, kinetic type), then features and demo for about 96 s (3d mockup, kinetic type, cursor demo), then outro for about 4 s (kinetic type). Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  11. Hook, Features and demo, Outro (30 to 60 seconds)

    10 films · median 41 s (half between 31 s and 49 s) · 16.4 cuts a minute · voiceover in 80%

    1. 1. Hook about 5 s, from 0%3D mockup 40% · Kinetic type 40% · Speed ramp 30%
    2. 2. Features and demo about 31 s, from 13%3D mockup 50% · Kinetic type 50% · Parallax 40%
    3. 3. Outro about 4 s, from 91%Kinetic type 40%
    Closest to the median:GPT-Live-1.1 has new voices and better accents.Introducing 3D Shape Blend with Spline - SDF VolumesOctober 2026 Launch: GovernanceIntroducing the Framework Laptop 16

    Make a 41 s launch film in 3 beats: hook for about 5 s (3d mockup, kinetic type, speed ramp), then features and demo for about 31 s (3d mockup, kinetic type, parallax), then outro for about 4 s (kinetic type). Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  12. Hook, Problem, Product intro, Features and demo, CTA (over 90 seconds)

    9 films · median 103 s (half between 95 s and 111 s) · 15.1 cuts a minute · voiceover in 78%

    1. 1. Hook about 7 s, from 0%Kinetic type 44%
    2. 2. Problem about 19 s, from 6%Kinetic type 56% · 3D mockup 33% · Particles 33%
    3. 3. Product intro about 10 s, from 28%Kinetic type 56% · Masking 33%
    4. 4. Features and demo about 57 s, from 38%3D mockup 89% · Kinetic type 89% · UI zoom 78%
    5. 5. CTA about 7 s, from 93%Kinetic type 44%
    Closest to the median:WithAI YC Launch VideoThe new MacBook Pro with M5 Pro and M5 MaxIntroducing Oz: the orchestration platform for cloud agentsHue (YC F26) Launch Video

    Make a 103 s launch film in 5 beats: hook for about 7 s (kinetic type), then problem for about 19 s (kinetic type, 3d mockup, particles), then product intro for about 10 s (kinetic type, masking), then features and demo for about 57 s (3d mockup, kinetic type, ui zoom), then call to action for about 7 s (kinetic type). Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  13. Hook, Problem, Product intro, Features and demo, Social proof, CTA (60 to 90 seconds)

    9 films · median 75 s (half between 65 s and 80 s) · 10.8 cuts a minute · voiceover in 89%

    1. 1. Hook about 9 s, from 0%Kinetic type 67%
    2. 2. Problem about 15 s, from 11%Kinetic type 89% · 3D mockup 33%
    3. 3. Product intro about 5 s, from 29%Kinetic type 78% · 3D mockup 33% · Masking 33%
    4. 4. Features and demo about 32 s, from 38%UI zoom 78% · 3D mockup 67% · Cursor demo 56%
    5. 5. Social proof about 9 s, from 78%Kinetic type 78%
    6. 6. CTA about 7 s, from 91%Kinetic type 56%
    Closest to the median:SaaS Explainer Video for Recruitment Platforms 2026 | JobWriterArden Launch Video (YC P26) | Unveil StudioRyhla: We model the power grid to get projects connected fasterIntroducing recordings | Turn presentations into expressive video narratives

    Make a 75 s launch film in 6 beats: hook for about 9 s (kinetic type), then problem for about 15 s (kinetic type, 3d mockup), then product intro for about 5 s (kinetic type, 3d mockup, masking), then features and demo for about 32 s (ui zoom, 3d mockup, cursor demo), then social proof for about 9 s (kinetic type), then call to action for about 7 s (kinetic type). Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  14. Hook, Product intro, Features and demo, CTA, Outro (60 to 90 seconds)

    9 films · median 69 s (half between 64 s and 74 s) · 12.2 cuts a minute · voiceover in 78%

    1. 1. Hook about 3 s, from 0%Kinetic type 44% · 3D mockup 33%
    2. 2. Product intro about 7 s, from 4%Kinetic type 78% · Masking 33%
    3. 3. Features and demo about 47 s, from 19%Cursor demo 89% · UI zoom 89% · Kinetic type 78%
    4. 4. CTA about 4 s, from 88%
    5. 5. Outro about 4 s, from 94%
    Closest to the median:Introducing Cowork: Claude Code for the rest of your workIntroducing Figma Motion: Your canvas now has a timelineIntroducing our Shopify IntegrationAnyAlpha: The Agentic Trading Platform

    Make a 69 s launch film in 5 beats: hook for about 3 s (kinetic type, 3d mockup), then product intro for about 7 s (kinetic type, masking), then features and demo for about 47 s (cursor demo, ui zoom, kinetic type), then call to action for about 4 s, then outro for about 4 s. Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  15. Product intro, Features and demo, CTA, Outro (60 to 90 seconds)

    9 films · median 84 s (half between 74 s and 85 s) · 22.7 cuts a minute · voiceover in 78%

    1. 1. Product intro about 10 s, from 0%Kinetic type 44% · Morph 33%
    2. 2. Features and demo about 65 s, from 12%Kinetic type 78% · Cursor demo 67% · Masking 67%
    3. 3. CTA about 7 s, from 87%Kinetic type 56% · Masking 33%
    4. 4. Outro about 5 s, from 94%Kinetic type 33%
    Closest to the median:Scripting is Live in Rive ✨Introducing the NuPhy × Raycast KeyboardIntroducing Notion AIIntroducing Claude Fable 5.1

    Make a 84 s launch film in 4 beats: product intro for about 10 s (kinetic type, morph), then features and demo for about 65 s (kinetic type, cursor demo, masking), then call to action for about 7 s (kinetic type, masking), then outro for about 5 s (kinetic type). Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  16. Hook, Problem, Product intro, Features and demo, CTA, Outro (over 90 seconds)

    8 films · median 99 s (half between 95 s and 104 s) · 12.3 cuts a minute · voiceover in 100%

    1. 1. Hook about 6 s, from 0%Kinetic type 75% · 3D mockup 25% · UI zoom 25%
    2. 2. Problem about 17 s, from 6%Kinetic type 50%
    3. 3. Product intro about 7 s, from 26%3D mockup 38% · Kinetic type 38%
    4. 4. Features and demo about 46 s, from 34%3D mockup 75% · Kinetic type 75% · UI zoom 50%
    5. 5. CTA about 11 s, from 86%Cursor demo 25% · Kinetic type 25%
    6. 6. Outro about 4 s, from 96%Kinetic type 38%
    Closest to the median:Callbook Launch Video (YC S26) | Unveil StudioSaccade (F26) | World's Earliest Test for Alzheimer's BiomarkersUserlens Launch Video (YC P26) | Unveil StudioWhat's Figma? [2019]

    Make a 99 s launch film in 6 beats: hook for about 6 s (kinetic type, 3d mockup, ui zoom), then problem for about 17 s (kinetic type), then product intro for about 7 s (3d mockup, kinetic type), then features and demo for about 46 s (3d mockup, kinetic type, ui zoom), then call to action for about 11 s (cursor demo, kinetic type), then outro for about 4 s (kinetic type). Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  17. Product intro, Features and demo, CTA (over 90 seconds)

    8 films · median 108 s (half between 94 s and 153 s) · 4.3 cuts a minute · voiceover in 88%

    1. 1. Product intro about 10 s, from 0%
    2. 2. Features and demo about 92 s, from 9%Cursor demo 100% · UI zoom 100% · 3D mockup 50%
    3. 3. CTA about 6 s, from 95%
    Closest to the median:Branching just got a whole lot easier!Superhuman AIIntroducing Confetti — Build hardware from a single promptWhat’s New in Craft: Shortcuts, Widgets & More Powerful Plus Plan

    Make a 108 s launch film in 3 beats: product intro for about 10 s, then features and demo for about 92 s (cursor demo, ui zoom, 3d mockup), then call to action for about 6 s. Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

  18. Hook, Problem, Product intro, Features and demo, Outro (60 to 90 seconds)

    8 films · median 74 s (half between 69 s and 75 s) · 22.1 cuts a minute · voiceover in 88%

    1. 1. Hook about 4 s, from 0%Kinetic type 50% · 3D mockup 25% · Particles 25%
    2. 2. Problem about 17 s, from 6%Kinetic type 50% · 3D mockup 38% · Morph 38%
    3. 3. Product intro about 6 s, from 29%Kinetic type 75% · 3D mockup 25% · Light sweep 25%
    4. 4. Features and demo about 38 s, from 42%Kinetic type 88% · Cursor demo 63% · 3D mockup 50%
    5. 5. Outro about 5 s, from 93%
    Closest to the median:GodHands Launch Video (YC F26)AI SaaS Product Launch Video Ad | LovioIntroducing Sonos Pro | Sound at your serviceMotion Graphics Explainer Video for Cybersecurity Platform | EasyDMARC

    Make a 74 s launch film in 5 beats: hook for about 4 s (kinetic type, 3d mockup, particles), then problem for about 17 s (kinetic type, 3d mockup, morph), then product intro for about 6 s (kinetic type, 3d mockup, light sweep), then features and demo for about 38 s (kinetic type, cursor demo, 3d mockup), then outro for about 5 s. Most films of this kind have a voiceover. Use my product, my copy and my own assets; take only the timing and the order from the references.

How formulas are found

Every published film is reduced to the order of its beats: hook, problem, product intro, features and demo (consecutive feature and demo passages count as one beat), social proof, pricing, call to action and outro. Films with the same order and in the same length band form a formula once there are at least 8 of them; smaller groups are examples, not formats. Durations are medians across the films, techniques are listed when at least a quarter of the films use them in that beat. Scenes are annotated by AI and not all reviewed by a person. A formula describes what launch videos do, not what works best. Your agent can read the same formulas with list_formulas and get_formula.