What launch videos really do

Short articles, each starting from a number measured across the library, with the films to watch.

• Is there a formula for a launch video? 317 films say no

  There is no single structure: 317 tech launch videos follow 195 different scene orders. About half open on the product itself, and only 6% open on the problem.

  November 5, 2026

• How fast should a launch video be cut?

  There is no target. Across 344 tech launch videos with detected cuts, the median is about 16 cuts a minute and half sit between 8 and 28. Short films cut faster: about 32 a minute under 30 seconds, about 11 over two minutes.

  November 5, 2026

• Do launch videos need a voiceover?

  72% of tech launch videos have a voice. It depends heavily on length: 45% of films under 30 seconds, and 94% of films over two minutes.

  November 5, 2026

• How to end a launch video: only half ask for anything

  Only 53% of tech launch videos include a call to action, usually starting at about 89% of the runtime. 73% of films end on a brand outro, and 23% end on the call to action itself.

  November 5, 2026

• Should a launch video mention price or customers?

  Rarely. Only 7 of 317 tech launch videos (2%) have a pricing beat, and most of those present the price as the selling point. About 15% include social proof, such as people speaking on camera.

  November 5, 2026