Video hook examples from tech launches
How 372 launch videos open. The median hook lasts 3.9 s, and the most common opening is “a scene from real life”, used by 22% of them. Open a type for its examples and a template to adapt.
- A scene from real lifeFilmed footage, without a word to camera22% of videos · 80 examples from 48 brands · median 3.8 s
- A sentence on screenWords first, the image comes after21% of videos · 78 examples from 56 brands · median 3.0 s
- Someone talks to cameraA person speaks to the viewer14% of videos · 53 examples from 33 brands · median 7.3 s
- Opens on a 3D renderA rendered object or world12% of videos · 46 examples from 32 brands · median 3.1 s
- The logo firstThe brand, before the story10% of videos · 38 examples from 29 brands · median 2.1 s
- The interface, right awayThe software, from the first frame9% of videos · 33 examples from 27 brands · median 5.2 s
- Pure motion graphicsShapes and movement, without words8% of videos · 28 examples from 24 brands · median 4.4 s
- Opens with a questionA question on screen, before anything else3% of videos · 10 examples from 10 brands · median 4.9 s
- Opens on a numberA figure carries the first seconds2% of videos · 6 examples from 6 brands · median 4.2 s
How these are sorted
Each video is placed in one type by fixed rules read from its first scene: what the on-screen text says, then what the image shows. A hook lasts as long as the scenes tagged as a hook at the start of the video, or the first scene if there are none. Scenes are annotated by AI and not all of them are reviewed by a person yet, so a few videos may sit in the wrong type. The numbers describe what launch videos do. They are not a measure of what works best.