Opens on a 3D render
A 3D render looks finished from the first frame. It suits hardware and anything with a strong shape, and it asks for a real 3D budget.
12% of launch videos · 46 examples from 32 brands · median 3.1 s
A template to adapt
Bring [the product or a symbol of it] out of the dark, turning slowly, until [its key detail] catches the light.
How a video lands here: The opening is a 3D render.
0:00–0:03Oura · Introducing Oura Ring 5: The World’s Smallest Smart RingA rose gold smart ring with a black inner band spins in 3D, turning from a side profile to face the camera on a gray gradient. The white ŌURA wordmark scales in over the ring and holds still.
0:00–0:02Linear · Product Intelligence (Technology Preview)A dark issue card tilted in 3D perspective slides up on a black background, showing ID DES-9869 and the title In dark mode, tooltips show up in light mode over body copy. The card then blurs out of focus as a white chevron enters from the top left.
0:00–0:04Airtable · Introducing a new generation of Airtable - built for the AI eraA monitor on a desk in a blurred office shows an event-management interface in 3D perspective; a cursor types in the chat panel and a venue table highlights. The view then zooms into the table as captions play at the bottom.
0:00–0:02Windsurf · Windsurf Wave 10 – Day 1: Planning ModeA laptop on a round pedestal table sits in a blue-lit room with a corner wall. The Windsurf logo fades in at the top, then the title WAVE 10 and caption DAY 01 track in from wide letter spacing to tight. The camera stays locked off.
0:00–0:01Spline · Introducing 3D Shape Blend with Spline - SDF VolumesA glossy pale-pink 3D word Hi sits centered on a flat yellow field, lit from above with soft cast shadows. The dot of the i bounces and stretches into a liquid bridge, while a small sphere and a mouse cursor drift near the left and the letters.
0:00–0:00Slack · Introducing new coworking capabilities in Slack huddlesA chat application window on a warm yellow background fades in from a washed-out state to full clarity. The left sidebar lists channels with one highlighted, and the main pane shows a header and faint placeholder message lines.
0:00–0:00Teenage Engineering · teenage engineering choir with OP–1 fieldTwo black panels part from the center, opening a narrow slit that widens to reveal a 3D scene of tan modular speaker units stacked on a white surface, with a small white keyboard in the foreground.
0:00–0:03Nothing · Nothing Phone (1)A transparent phone case with a phone inside spins in 3D from an edge-on view to a back view on a plain light background, then cuts to a close-up of the back plate showing the concentric ring and small locking text.
0:00–0:02MAI Second Brain · I didn't hire a motion designer for this launch video. I handed Opus 5.5 my codebase.
Say hello to the newest member of the app family: MAI Second Brain 👇
My days are constant context switching… | Ivaylo Sekoulitchki | 25 commentsA grid of white rounded app icons and text pills floats in 3D space around a central pink brain icon. The camera pulls back through the field, so the outer icons blur and drift outward while the brain stays sharp.
0:00–0:03Gojiberry · She Has No Idea She’s Being Watched | Gojiberry Motion Design VideoA wall of red pixel noise dissolves into a light gray field where small cards, each holding a monochrome walking figure or a color portrait, drift in 3D at varying depths and speeds.
0:00–0:03JewBuzz Love · JewBuzz Love | L’amour au sein de la communauté juive | Vidéo motion designAn iPhone rises on a dark blue field as a black Live Activity pill with a waveform and a photo of an elderly woman appears at the top. The phone tilts in 3D behind the white headline “Ma chérie”, then the screen zooms into a Facebook wedding photo.
0:00–0:03Anthropic · Introducing Claude Dashboards and Claude MotionA low-poly isometric city shows teal station rings, Fernhill and Canal Street bike counts, and an advancing morning clock. The camera then pulls back to reveal the video-player frame.
0:00–0:02BYT · Motion Graphics Explainer Video for AI Education Platform | BYTA game store window with a 'Fun Games' headline and Download button sits center, flanked by a left chat card and a right photo with a Generate button. A blurred controller floats in front. Panels slide in and the chat text updates to a question.
0:00–0:01Apple · New Apple child safety features help parents keep kids safe onlineA white iPhone mockup on a light gray background shows a Family Sharing screen: five overlapping colored member circles above a list of family members with ages. The device tilts gently to the right in 3D.
0:00–0:01Pika · Seedance 2.5 Draft Mode on PikaA glossy black abstract shape sits on the polished floor of a white 3D art gallery as a person in black boots walks past on the left, then large white outlined text SEEDANCE 2.5 and DASHSCOPE tracks in across the frame.
0:00–0:01Anthropic · Introducing Claude Opus 5.5A curved planet horizon fills the frame, a thin orange glow tracing the limb against a dark blue sky that fades to black at the top. The lower half sits in shadow. A fine grain overlays the image as the view holds steady.
0:00–0:01SaaSWAVE · Best 3D Launch Video for SaaSWAVE - 2D/3D Motion Design CourseA warm overhead 3D desk with a closed laptop, silver camera, Motion Design book, marbled table-tennis paddle and soft pink flowers. White TIME NEVER ASKS builds at left as the framing drifts across the props.
0:00–0:00Apple · New Apple Watch Series 12: The most accurate heart rate sensing in a wearableA red heart-rate card reading 62 BPM sits beside the back of a smartwatch, its green sensor LEDs glowing in the dark. The 3D scene pans slightly left, sliding the card and revealing more of the watch dial.
0:00–0:00Apple · New AirPods 5: Everything announced about the best Active Noise Cancellation in an open-ear designTwo white earbuds rotate in place on a plain light background, turning from a side profile to a front view, while the title AirPods 5 fades in at the left.
0:00–0:05Apple · Introducing the new iPhone 18 ProA 3D cratered lunar surface fills the lower frame, the Earth glowing above the horizon against black space. A three-line white caption fades in on the left mid-clip, holds, then fades out. The frame stays locked off throughout.
0:00–0:01Elefta · Best SaaS Product Demo Video 2026 | EleftaOn a plain white background, the words “In this” and “business” flank a blue iPhone rendered in 3D, standing upright with its lock screen facing the viewer. The phone grows from a small block in the center to fill the middle of the frame.
0:00–0:01Rive · Rive's GPU Canvas is now live for everyoneA rotating translucent 3D polyhedron spins at center on black while a large white GPUCANVAS title stays fixed across it. A starburst NEW badge pulses and shifts color from green to red above the word.
0:00–0:03Webflow · Introducing Source by WebflowA black laptop fades in at a three-quarter angle, its screen showing a warm gradient and a row of five app icons. The center icon lifts and enlarges, then a white icon with a blue slash settles into its place.
0:00–0:00Oura · Introducing Health RadarA vintage wood-cased TV sits centered on black. Its screen flickers from static into a faded portrait of a man, while the white OURA wordmark scales in at the center.
0:00–0:01Pika · WAN 3.0 — Now on the Pika API ClubA glossy black 3D mark floats centered over an aerial view of white clouds and green fields, a roller coaster track visible below. It then sinks and dissolves into the cloud layer until it disappears.
0:00–0:04Lightmill · Lightmill: Metal Parts in Hours | 3D Company Film for Advanced Manufacturing StartupTwo glossy robotic arms reach in from the left and right of a black void, their grippers closing on a flat panel below. A white uppercase headline types in at center, then cuts to a second line.
0:00–0:00Framer · Framer 3.0 with Agents, Branching, and a new CommunityA dark glass UI panel turns into view in 3D against black, a bright blue beam tracing its left edge and top corner. The sweep reveals a sidebar list with small icons and labels, the panel settling at an angle.
0:00–0:01DJI · DJI Osmo Pocket 4 is here—redefining what a pocket camera can do.A black handheld gimbal holding a phone turns slowly from a side profile to present the camera lens front-on, isolated against a dark field of red, white and amber bokeh.
0:00–0:03Linear · Introducing Linear AgentA dark Linear interface, tilted in 3D perspective against black, brightens and pulls into focus over a slow hold, revealing the left sidebar and an empty Project spec page.
0:00–0:00Nothing · Meet Phone (4a) ProA white phone camera module renders in 3D on a plain background. The shot opens blurred, snaps into focus on the blue-tinted lens, then orbits to reveal the module at an angle.
0:00–0:06Eduface · SaaS Explainer Video for Eduface (Motion Graphics)A white assignment card with bullet lines sits in a 3D field of identical cards and a line-drawn clock. The camera dollies through the cross-shaped layout, then pushes in on the front card while the others blur out of focus.
0:00–0:04Raycast · New Raycast. Coming 2026A glassy search bar in 3D perspective appears over a dark background, showing a diamond logo, a blinking caret, and the “Search” placeholder. The bar scales up as a letter is typed, then the view reframes to reveal a results row with a clipboard icon and a “ch” chip.
0:00–0:01Framer · Framer: Stop Waiting. Start Shipping.A laptop sits on a desk in a dark blue-lit room, its screen showing a white webpage titled Festival with a curved grid of small images. The image tiles reflow on screen while the frame stays locked off; a monitor glows above and a plant sits to the right.
0:00–0:00GitHub · Introducing the GitHub Copilot coding agentA glowing purple 3D head with two dark circular lenses rises from the bottom of a dark blue gradient, scaling up as it climbs. A thin curved line loops around it and a green light glows at its base.
0:00–0:05Framer · Introducing the Framer Creator Micro 2On black, a thin blue neon line forms a rounded square and glows, then the square resolves into the edge of a hardware device as its face, with two knobs, a pad grid and a wide button, fades in behind the border.
0:00–0:02Discord · Introducing the NEW Discord Game OverlayA 3D cartoon street shows a blue house between two orange ones. A green leaf arcs over the roof, then multicolored confetti bursts upward and rains down. The Discord logo with a red 'Overlay!' script pops into the center.
0:00–0:02Perplexity · Introducing: Deep Research on PerplexityA glowing translucent torus knot with a small sphere at its core floats over dark water in a dim forest, its reflection mirrored below. White text fades in over the center, holds, then fades out leaving the shape alone.
0:00–0:00Adobe · Meet Firefly Video Model | AdobeA dark Adobe Firefly interface fades up in 3D perspective, a colorful fish illustration fills the top banner as the white product title and a row of category tabs settle into place.
0:00–0:00Suno · Suno iOS App is Here! Make any song you can imagineA silver reel-to-reel tape machine, tilted in 3D, floats over a dark field of horizontal light streaks. It morphs into a dark control panel with a purple gradient as the streaks dim.
0:00–0:01Mercury · The Art of Simplified FinancesA dark, scratched plate floats at an angle over an orange grid backdrop. A bright laser beam sweeps across it, etching a glowing circle from left to right while orange sparks scatter from the point of contact.
0:00–0:05Rabbit · rabbit r1: $199, no subscription.In darkness, a thin red edge traces the rounded outline of a device, a square notch on its right side catching light. The view then slides along the red side rail to a tight diagonal close-up of a black button, lit by a slow moving highlight.
0:00–0:01Nothing · Phone (2): Come to the bright sideA black smartphone tumbles slowly through a black void, its metal edges and dual camera module catching bright glints as it rotates. The device stays centered, turning to reveal its back and side profile.
0:00–0:01The Browser Company · Boosts by Arc | Meet Your New InternetA tilted browser window shows The Browser Company's Twitter profile over a shifting orange-and-blue gradient. The page's text and side panels appear doubled, then slide and merge as the window settles into place.
0:00–0:05Webflow · Introducing WebflowA dark settings panel floats in 3D perspective at a steep tilt, edges blurred by shallow focus. The camera glides down the list, sharp focus traveling from padding values to typography fields, while faint panels drift in the background.
0:00–0:02Mercury · How do you build a company that lasts?A low-angle 3D shot follows a smooth pale rounded form resting in a curved stone channel. The camera glides forward along the bend, revealing a floor of black, white and tan triangular tiles. Soft daylight rakes across the matte surface.
0:00–0:00Oura · Introducing the Oura Ring Gen3In near darkness, an extreme close-up of a black smart ring tilts into frame, its inner band glowing with a row of green LED segments. The ring rotates gently, the green dots and white glints shifting as the ellipse turns toward the camera.