Opens on a number
A precise number reads as proof and takes less than a second to understand. Use one you can defend, and one that surprises.
2% of launch videos · 6 examples from 6 brands · median 4.2 s
A template to adapt
[Precise number] [people or teams] already [the result you promise].
How a video lands here: The on-screen text holds a percentage, an amount, a multiplier or a large figure. Version numbers and years do not count.
0:00–0:00Neuron Industries · 3D YC Startup Launch Video | Neuron Industries $10M Billboard AnnouncementA pixel-glitch headline resolves from vertical noise on black, “ANNOUNCING OUR” in white above a large “$10” with blue dotted fill on the dollar sign and 1 and a thin outline on the 0. The frame then cuts to a dark 3D industrial room with slatted walls, a top light bar and small mechanical props.
0:00–0:04Context.dev · Introducing BatchesThe Context.dev lockup appears on a faint white dot grid. Blue dots assemble the word batches, and Scrape 100,000 URLs in one shot. fades in underneath. The title dissolves through white; the incoming URL-explanation heading begins to appear before the next panels arrive.
0:00–0:04Astra · Live Action meets Motion Graphics | SaaS Explainer Video | AstraThe yellow and white ARTIZENT logo fades in at the center of a dark grid backdrop. Around it, chips for Success Rate 98.7%, AI, SDLC phase control and Data Discovery, plus a SQL code block, drift into place. Faint 'AI at Scale' and 'AI & Enterprise' headlines sit behind.
0:00–0:04Arvist · Motion Graphics Explainer Video for AI Platform | ArvistA dark teal background frames a ring of rounded, teal-glowing video clips showing warehouse boxes, forklifts and pallets. In the center, a large white '30%' builds into '30% of Freight Claims', then swaps to 'Are Fraudulent'.
0:00–0:11Supabase · Supabase is now GAA man in a black cap and hoodie speaks to camera on a black backdrop. The headline “SUPABASE IS NOW GA” stacks in on the left while “1,000,000+ Databases” and a counting “2,500+ Per Day” appear right. The copy fades, then the G and A slide apart to the edges.
0:00–0:04Discord · How Discord Works in 148,000 Miliseconds or LessOn a flat blue field, the white Discord mark sits above the headline THIS IS HOW DISCORD WORKS, the words sliding in with a slight stagger. A dark purple box scales in below, its number counting up to 148,000, then tilts as MILLISECONDS (OR LESS) slides in at right.