Someone talks to camera
A face and a voice build trust before the product appears. It is cheap to shoot, and it carries the story when the product is hard to show.
14% of launch videos · 53 examples from 33 brands · median 7.3 s
A template to adapt
A founder or user, framed close, says: "[The problem, in the words of your customer]."
How a video lands here: Live action, and the description has a person speaking, talking or addressing the camera.
0:00–0:05GitHub · Introducing Project HydraFusion: multi-model orchestration in GitHub CopilotBald man in glasses and a dark hoodie sits on a yellow couch against an exposed brick wall, speaking to camera and gesturing with both hands. A laptop with two stickers on its lid rests on a small table in front of him, under warm lamp light.
0:00–0:04Raycast · Introducing the NuPhy × Raycast KeyboardA bearded man with round glasses and a black t-shirt sits on a light gray couch, speaking to camera with a lavalier mic clipped to his chest. He smiles and nods in a bright room with plants, green curtains and a projection screen behind him.
0:00–0:03Resend · Resend CLI 2.0A man in a black t-shirt stands before a window with a blurred garden, gesturing with both hands as he speaks to camera. A bookshelf lines the right edge. A white lower-left caption names him.
0:00–0:03Cursor · Introducing Automations: always-on coding agentsTwo men sit at a wooden desk behind a closed laptop, talking to the camera. Lower-third captions fade in at the bottom corners to identify each speaker by name and role.
0:00–0:01Attio · Attio | Prepare for meetings with Ask AttioA man in a gray jacket sits centered at a white desk with a laptop in the foreground, gesturing with both hands as he speaks. The bright office behind him has a wooden ceiling and linear lights, softly blurred. A name caption holds lower right.
0:00–0:52Replit · Try the New and FREE ReplitA bald man with a red beard, in a black corduroy jacket, talks to camera against a plain white backdrop, gesturing with his hands. A two-line name caption holds in the lower left corner, then fades.
0:00–0:01Tana · Tana Outliner Offline Is HereA man in a dark cap and rust t-shirt sits at a wooden table, gesturing with both hands as he speaks to camera. A laptop with stickers on its lid sits in front of him; a wooden railing, lake and mountains fill the background.
0:00–0:01Cursor · Introducing Plan ModeA man in a dark denim jacket sits at a desk facing the camera, talking and smiling, an open laptop lid in front of him. Books and a mug sit on the desk; a bookshelf and warm lamp fill the background. Locked-off medium shot.
0:00–0:03Cursor · Cursor on Web and MobileTwo men sit at a wooden table in a living room. The man on the right in a black hoodie speaks to camera; the man on the left in glasses listens, glancing toward him. A black laptop sits on the table, lid to camera.
0:00–0:01Windsurf · Windsurf Wave 5: Windsurf TabA man with glasses and a beige zip sweater sits in a blurred office, speaking to camera, while a teal WAVE 5 headline and the windsurf logo appear on the left.
0:00–0:14ElevenLabs · Introducing ChimeraA presenter in a black half-zip speaks and gestures against a white studio backdrop. The framing gradually tightens and eases wider, while the same person and set persist through the explanation that video and audio became separated.
0:00–0:03Chord · Motion Graphics Explainer Video for Podcasting Platform | ChordA man in a blue striped shirt sits in a dim room with a floor lamp, talking to camera. Pink words Podcasts and Video Content blur in on either side of him, a lower third names him, and a magenta particle cloud wipes the frame at the end.
0:00–0:03Elorian · Introducing Elorian GlimpseA man in a light blue shirt sits centered against a textured wall with a floor lamp to the left, speaking to camera. A white lower-third builds on the left: the brand label and a thin rule, then his name types in letter by letter above his title.
0:00–0:14ClickUp · ClickUp Release 4.09: List Templates in Automations, Parent Task Date Sync, and more!A man in a black shirt sits at a white desk against a blue wall, speaking to the camera with a laptop, microphone, and tumbler in front of him. On the left, a white headline types in and five bullet lines fade in one after another.
0:00–0:12Craft · What’s New in Craft: Shortcuts, Widgets & More Powerful Plus PlanA bearded man in a tan cap and plaid shirt sits behind a laptop, speaking to camera in a home office. A shelf with a framed certificate and a crossword board sit behind him; he smiles and gestures lightly while talking. Static medium shot.
0:00–0:01ElevenLabs · Introducing Recast in ElevenCreativeA man in a black hoodie faces the camera in a tight close-up, speaking and gesturing with both hands. The outdoor background of trees and a building stays softly blurred behind him as the handheld frame holds on his face.
0:00–0:02Canva · Create and launch TV ads straight from CanvaA woman with long dark hair in a denim jacket over a white tee speaks to camera in a bright living room, raising both hands then bringing them to her chest. The teal curtain, potted plant and framed photos stay softly blurred behind her.
0:00–0:04Flux Theory · Meet Flux Theory's Founder | Ranbir Kapoor | Stay In Flux #RanbirKapoor #StayInFlux #FluxTheoryA man in a peach blazer sits in a wooden chair, legs crossed, beside a small round table holding five product boxes. He talks to camera, then raises both open palms in a stopping gesture. Patterned curtains and a warm lamp fill the dim room.
0:00–0:08OpenAI · Meet the all new Codex CloudA man sits on a green armchair in a bright living room, typing on a black laptop bearing the OpenAI logo. He looks to camera and lifts a finger while speaking, as a white title and a name card hold static in the lower left.
0:00–0:02OpenAI · Meet the builders of our time - the Codex Originals.The frame fades up from black to reveal two people seated at a wooden desk facing an open laptop, lit against a teal curtain backdrop with a leafy tree at left. The light rises to full as the voiceover says Lights on.
0:00–0:05Raycast · New in Raycast AI: Automations, Projects and a new HarnessA man in a black tee sits at a desk in a warm-lit home studio, facing the camera and gesturing with both hands as he speaks. A laptop sits open in the foreground left and a red-and-black Raycast box rests on the desk right. Static medium frame.
0:00–0:11Ramp · Introducing Ramp Accounts ReceivableA man in glasses and a black T-shirt sits behind a closed laptop, talking to the camera in a bright room. A yellow Accounts Receivable pill with a black logo pops over his chest, the logo turns into an arrow, and a name card appears at bottom left.
0:00–0:02Slack · Keynote ReactionsA woman in a brown blazer holds a colorful cartoon-faced microphone and speaks in a conference arena, a blue stage screen and empty seats behind her. A purple banner reads across the top while white outlined captions cycle at the bottom.
0:00–0:13ClickUp · ClickUp Release 4.08: Meetings Hub, Super Agent Cloning, and more!A man in a black shirt and cap sits at a white desk with a laptop and microphone, talking to camera against a blue backdrop. He gestures with his hands as a bulleted list of feature names types in on the left, one line at a time.
0:00–0:02Ramp · Introducing Ramp for ConstructionA man in a light gray polo sits at a bright desk behind a closed laptop, talking to camera. A yellow pill caption reading Ramp for Construction pops in across his chest beside a black square showing '26, then he lifts the laptop lid.
0:00–0:04Suno · Meet Studio Chat 💬A man in a gray tee and tan pants sits in a studio chair with a laptop on his lap, gesturing with both hands as he explains a feature. Behind him, shelves hold a speaker, a play button award and books. The shot is locked off at medium distance.
0:00–0:10Anthropic · Meet Claude Fable 5.1A man in a dark blue shirt sits on a wooden stool before a warm-toned mural, speaking to camera and gesturing with both hands. A white lower-third caption naming him fades in at left. The frame stays locked off.
0:00–0:10Anthropic · Introducing Claude Fable 5.1A man in a dark blue shirt sits on a wooden chair, centered, speaking to camera and gesturing with both hands. Behind him, tall translucent panels display circular scientific illustrations. A lower-third caption with his name and title fades in at the bottom left. The frame stays locked off.
0:00–0:03Mistral AI · Introducing Mistral OCR 4A woman in a black dress sits in a dark armchair, gesturing with her hands as she speaks, facing a man seated at the left edge of frame. A closed laptop rests on a round marble table between them, with a city skyline and bridge through large windows behind.
0:00–0:13Cursor · Introducing Cursor 3Two men sit at a wooden desk before bookshelves; the red-haired man in gray speaks and gestures while the bearded man in maroon listens beside an open laptop. White name captions fade in below. A cut tightens to the speaker, then returns to the two-shot.
0:00–0:13Resend · The NEW Email Editor is here!A man in a cream sweater sits centered, speaking into a studio microphone on a boom arm, gesturing with both hands. Behind him, dark wooden shelves hold books, plants and small objects; a leafy plant frames the left, a lamp and keyboard the right. Static medium shot.
0:00–0:01Cursor · Cursor now shows you demos, not diffsTwo men sit at a wooden table in a bright studio, a chalkboard and framed prints behind them. A dark laptop with its lid to camera sits between them; the man on the right talks and gestures while the man on the left smiles. The camera stays locked off.
0:00–0:16Cursor · A computer for every agentA man in a dark ribbed sweater sits at a wooden desk with a laptop facing the camera, speaking and gesturing in a home office. A floor lamp, ladder shelf, plants and a framed grid picture fill the background. The camera stays locked off.
0:00–0:08Cursor · A new visual editor: design directly in your codebaseTwo men sit at a wooden table in a bright home office. The man in a gray blazer talks and gestures toward a laptop with its back to camera, while the man in a denim jacket and black cap listens and glances at him. Locked-off medium shot, steady conversational pace.
0:00–0:15Retool · Introducing Enterprise AppGen: AI-Assisted Development from RetoolA bearded man in glasses and a gray polo shirt speaks to camera in a home office with wooden shelves, a Marshall speaker, and an orange framed print. A purple lower third with a white speech-bubble icon slides in at lower left, holds his name and title, then exits.
0:00–0:05StackBlitz · Bolt.new V2 Is Here: The Future of BuildingA presenter speaks in a room while error cards float around him. Short white captions change over the same shot.
0:00–0:00Revolut · Money PossibilitiesA bearded man in a gray sweatshirt stands in a dim office, facing a person whose head and shoulder fill the left foreground out of focus. He speaks with a faint smile while a blonde woman works at a desk in the background.
0:00–0:14Warp · Introducing Warp Code | The fastest way from prompt to productionA bearded man in glasses and a white t-shirt rides a horse through a Western town set, talking to camera. The shot opens as a small circular window that widens to full frame. Extras in cowboy hats ride past a wooden sheriff office.
0:00–0:05Windsurf · Windsurf Wave 12: Devin features in Windsurf!A man with clear-framed glasses and a black shirt speaks to camera, centered against a bright wall with a soft pale green gradient on the right. A name caption fades in at the left edge and holds while he talks.
0:00–0:19Supabase · Branching just got a whole lot easier!A bearded presenter in a black tee gestures in a synth-lined studio. A green line wipes in to split the frame; the left half goes dark as two green lightning-bolt icons pop in side by side, then small database and gear line icons fade in below each.
0:00–0:00Descript · Meet the Underlord: Descript's Open Beta Feature DropA red-haired woman speaks directly to the camera in a home room; the frame fades in from black and her name appears as a lower-third label on the left. A subtitle at the bottom carries the voiceover line.
0:00–0:02Notion · Introducing AI Meeting NotesA woman with glasses sits at a wooden table with an open laptop, speaking to camera in a bright room with a window and framed art. A two-line name caption holds in the lower left, then the shot fades to white.
0:00–0:06Supabase · Introducing the official Supabase MCP ServerA bearded man in a black t-shirt stands center frame on a black set, blurred green light bars behind him. He talks and gestures with both hands. A dark lower-third card with his name and title sits in the lower left. The camera is locked off.
0:00–0:03Supabase · Introducing Realtime Broadcast from DatabaseA bearded man in a black Supabase tee stands center frame on a black set with four vertical green light bars, gesturing with both hands as he speaks to camera. A dark rounded lower-third card appears at bottom left with his name and title while the locked-off shot holds.
0:00–0:08Supabase · Announcing the Supabase UI LibraryA bearded presenter in a black Supabase tee stands before a black set with glowing green light bars, gesturing as he speaks. A lower-third name card slides in at lower left, then three dark icon tiles labeled Authentication, File Storage, Realtime pop in one by one on the left.
0:00–0:06Anthropic · Introducing Claude CodeA woman in a gray tee and a man in a navy sweater sit at a wooden table behind a black laptop, a red blocky figurine to the left. The man talks and gestures, then the two turn to each other and laugh.
0:00–0:05Raycast · Raycast Just Got You A New KeyA man in a black t-shirt sits at a white desk, speaking to camera and gesturing with both hands before clasping them. A laptop and a red-and-black book sit in the foreground; warm lamp light and shelving fill the background.
0:00–0:06Shopify · Shopify Editions Winter '25 | IntroductionA man in a black sweater speaks to camera in front of a softly blurred wooden shelf with objects and a warm lamp. Near the end the shot shrinks into a small bordered window at the upper left over a blue gradient.
0:00–0:10Finary · Gérez votre budget efficacement et simplement avec Finary !A man in a black turtleneck stands at a microphone in a blue-lit room, gesturing as he speaks. A Bitcoin symbol and leafy plants sit on the wall behind him, the finary logo holds the top right corner. The frame pulls back slightly at the end.
0:00–0:08Raycast · Introducing Raycast ProA man in a black t-shirt sits at a desk, speaking to the camera and gesturing with both hands. A monitor with a perforated aluminum back stands at the left edge, and a warm desk lamp glows on the right. The frame stays locked off.
0:00–0:01Pitch · Pitch: Collaborative presentation software for teams.A woman in a red shirt sits at a wooden desk in a home office, gesturing with a pen as she talks to a laptop. Static medium shot with warm lamps and plants in the background.
0:00–0:03Miro · Introducing Miro for meetings and workshopsA man in a black shirt sits at a desk, talking while looking down at a closed silver laptop. A potted plant stands left, a bookshelf right; a mug, blue tablet and white mouse sit on the desk. Static medium shot.
0:00–0:12Duolingo · Introducing Duolingo PushA woman in a gray Duolingo T-shirt walks from the left background to center frame in a bright open office, then speaks to the static camera with open-hand gestures. Colleagues work at desks and yellow stools sit in the foreground.