The logo first
Leading with the logo works when the name already means something to the viewer. For a new brand, it spends the most valuable second of the film on a stranger.
10% of launch videos · 38 examples from 29 brands · median 2.1 s
A template to adapt
[Logo] resolves over [a texture or a sound], and the first line follows immediately.
How a video lands here: The opening is a logo.
0:00–0:00Granola · Say hello to RecipesA rounded-square icon with a diagonal slash appears washed out in pale green, then saturates into a green gradient with a black slash as pale green bands fill the frame around a white horizontal stripe.
0:00–0:00Nothing · Headphone (1): Control your soundA black screen holds the brand wordmark, the word NOTHING with a registered mark, set in small white pixel dots and centered, held static for the whole shot.
0:00–0:01Notion · Introducing the new Notion AIA black 3D cube logo with a serif N sits centered on a light gray field as a cursor drifts near it. The cube shrinks into a flat circular icon with a tan ring while a light blue panel fades in behind, and the cursor points at the icon.
0:00–0:04Webflow · Introducing Webflow Campaigns – Launch While It Still MattersA blue Webflow mark assembles on black, the white wordmark appears, and Campaigns joins the lockup. A blue block-and-scanline wipe carries the title into the next graphic.
0:00–0:00Pika · The Pika x ChatGPT Plugin Extension is hereA glossy black 3D emblem shaped like a stylized fox head with a pointed ear sits centered on a plain cream background. The mark holds still, catching soft highlights along its curved edges.
0:00–0:01ElevenLabs · Introducing Instant SoundtracksTwo solid black vertical bars sit centered on a pale gray field. They scale up and slide apart from each other, opening into the full logo mark. The frame stays locked off throughout the short reveal.
0:00–0:02Apple · The new HomePod mini 2: Rich, room-filling sound in a compact design.A blurred horizontal line sharpens at the center of a pale off-white background, the smudge resolving into the lowercase “mini” wordmark. The letters settle into a crisp black logotype that holds for the final beat.
0:00–0:01ClickUp · ClickUp Artifacts Feature Launch VideoA multicolor gradient star at the center morphs into a rounded flower mark with a white star cutout, then a large gray letter S with a thin vertical bar fades in to its right.
0:00–0:02Juicebox · Juicebox | AI Recruiting Platform | Motion Design ADSA white diamond outline morphs into a 3D box icon beside the word Juicebox, which scales into view. A browser window with a timeline slides up from the bottom edge.
0:00–0:04Help Scout · Customer Support Software Demo | Help Scout x MotionCueOn a plain off-white background, the blue Help Scout mark sits left of the wordmark, which reveals letter by letter from left to right, then holds centered.
0:00–0:01Pika · Ideogram 4.5 on PikaA glossy black 3D emblem with a curved, flame-like top sits sharp in the center over a heavily defocused scene of people around a table, one wearing a pointed hat. The logo holds still as the soft background drifts slightly.
0:00–0:02Gem · A Fresh Look for Gem | UI Animation & Sound DesignA blurred green and blue mark sharpens into a black circle holding a faceted green gem, centered on a light gray field. The wordmark “Meet Gem” scales in around it, serif “Meet” and sans “Gem”, then blurs out as a new headline blurs in.
0:00–0:02ElevenLabs · Introducing Eleven v4 Turbo in ElevenAgentsOn a white background, thin vertical bars scale up at center to form the II mark, then the bold black ElevenLabs wordmark fades in beside it. A smaller tagline line sits below, fading from faint to solid.
0:00–0:01VetRec · Product Feature Video for VetRec - Veterinary AI AssistantA white letter V with a yellow period sits on a blue circle over a soft pastel gradient. The circle and V scale up in place while a blue audio waveform to the right shrinks and fades out.
0:00–0:04ForecourtIQ · SaaS Explainer Video | AI Automotive Product Demo | ForecourtIQThe ForecourtIQ logo sits static at center on a white field while thin concentric rings expand outward and blue four-pointed stars drift around the outer ring. Small hexagon icons fade in around the inner circle near the end.
0:00–0:02Cursor · Introducing Cursor 2.0A gray faceted hexagon cube logo sits centered on a cream background, its white face rotating around the shape as 2.0 scales in to its right. The solid cube then flattens into a thin line-art hexagon.
0:00–0:04ElevenLabs · Introducing Studio 3.0 — The Best AI Audio Models in One EditorOn black, two gradient bars snap into white verticals, then a U-shape joins them as the wordmark assembles. The mark slides to the end of the line, becoming the zero of the title, which holds centered.
0:00–0:00Granola · Introducing Granola + Zapier | Your meeting notes, now connected with over 8,000 appsA black screen holds the white lowercase word granola centered, with a thin vertical cursor bar at its end. The frame stays locked and static for the whole clip.
0:00–0:03Perplexity · Introducing Comet: Browse at the Speed of ThoughtA tiny black angular mark sits centered on a cream field, then its lines stretch and rotate, unfolding into a star-like pinwheel whose tips sweep outward and open.
0:00–0:01Retool · Introducing Agents from RetoolOn a black field the gray Retool logo, icon and wordmark, sits centered; the wordmark's letters then reshape in place as the mark settles.
0:00–0:01Figma · All the launches at Config 2025 | FigmaA white Figma wordmark sits centered on a dark maroon background. A thin selection frame with four purple corner handles slides in around the letters, echoing the editor's selection tool, then holds still.
0:00–0:01Adobe · Adobe Firefly: The next evolution of creative AI is hereThe Adobe Firefly wordmark holds center on a near-black field with a magenta glow in the lower left corner. It scales up and drifts right as a dark UI card showing three 3D robot models fades in behind it.
0:00–0:00Spline · Introducing Hana - A new canvas for interactivity - by SplineOn a black field, the pixelated wordmark ho.no. resolves from scattered colored pixels into solid blocks as it scales up, staying centered. Six line icons fade in around it and recolor from thin teal outlines to filled shapes.
0:00–0:01Google · Introducing Canvas in GeminiA small blue four-pointed star sits center on black, then scales up and drifts left while shifting to magenta. The white Gemini wordmark fades in to its right, forming the centered logo lockup over a faint dark-blue gradient.
0:00–0:00Zapier · Introducing Zapier Agents: The Future of Automation is Here!The Zapier wordmark, white lowercase letters preceded by an orange dash, sits centered on a black field. The letters fade out over the clip, leaving only the orange dash in the final frame.
0:00–0:04Ramp · Meet Ramp: A smart finance operations platform that saves you time and moneyA white crescent and small wedge mark forms at the center of a black field, then the lowercase wordmark ramp scales in beside it, its letters carrying a gray-to-white gradient that settles to white.
0:00–0:02Superhuman · Superhuman AI 2.0A small gradient-outlined logo, two stacked angular shapes, fades in at the center of a dark field and holds still.
0:00–0:01Microsoft · Introducing Copilot Pro: Supercharge your Creativity and ProductivityThe Copilot Pro logo sits centered on a soft pink-to-lavender gradient background. The wordmark shows a brief motion blur, then settles into a crisp, locked-off frame.
0:00–0:06Microsoft · Introducing Microsoft Copilot Studio | Your Copilot, Your WayOn a plain white background, the blue wordmark builds word by word: Microsoft, then Copilot, then Studio, each fading from light to solid blue. The line is then replaced by the tagline Your Copilot, your way, the second phrase fading in.
0:00–0:05Superhuman · Superhuman for Teams 🤝A gradient outline mark scales up at center, then shrinks and settles left as the wordmark SUPERHUMAN fades in letter by letter. The lockup blurs out, and the tagline The fastest email fades in on the dark background.
0:00–0:02Slack · Introducing canvas | A new surface to share and organize knowledge | SlackA white rounded tile holding the multicolor Slack logo sits centered on a cream field. The tile and logo scale up gradually, growing larger toward the end of the clip.
0:00–0:02Vercel · Introducing v0: Generative UIA thin line-art v0 wordmark centered on white fills in to solid black as faint dashed construction lines cross the frame and fade out.
0:00–0:00ClickUp · Introducing ClickUp AIOn a black field, thin streaks of pink and blue light spiral around a small central glow. The streaks tighten and a white C logo forms from the light at the center of the frame.
0:00–0:02Superhuman · Superhuman AIA small isometric box mark with a pink-to-cyan gradient outline sits centered on a near-black background. It scales up and brightens, holds briefly, then fades out to black.
0:00–0:00Whoop · WHOOP 4.0 - Smaller, Smarter, and Designed to Go Any-Wear™The white WHOOP wordmark with a registered symbol sits centered on a black field. The frame is locked off and the mark holds still for the full shot.
0:00–0:04Ramp · Meet Ramp: The finance automation platform that saves you time & moneyThe lowercase ramp wordmark with a curved slash sits centered on a plain off-white field. It fades in from light gray to solid black over the first second, then holds locked-off for the rest of the clip.
0:00–0:04Miro · Meet Miro Lite, the free online visual workspace for teamsOn a white field, the word miro writes itself letter by letter in dark navy, then a yellow pill expands to its right and the word lite appears inside it. The whole lockup then fades out to white.
0:00–0:09Airtable · Meet AirtableAirtable's cube logo sits centered on white; flat icons pop in around it, red shapes left, blue smiley right, yellow bulb above. A green spreadsheet interface then slides up from below to fill the lower frame.