A sentence on screen
A strong sentence works with the sound off, which is how most feeds play video. It is the fastest opening to produce, so the idea has to do the work.
21% of launch videos · 78 examples from 56 brands · median 3.0 s
A template to adapt
[Your category] is [broken in a precise way]. Until now.
How a video lands here: A card or graphics with on-screen text, and no question or key figure.
0:00–0:03Superhuman · Introducing: Auto Drafts 2.0 ✨A dark gradient field holds two centered lines of text. The white line slides in from the left, then the pink line sharpens into focus beneath it. Both lines hold for a beat before fading out to the empty background.
0:00–0:03Pitch · Pitch Agent: On-brand AI presentations, made for professionalsA purple gradient holds the white word “The” as a white rounded box slides in with “new era” in purple. It cuts to a large white “AI Presentations” title with the Pitch logo and a “Brand messaging” pill, then a green stats slide wipes in from the right.
0:00–0:02OpenAI · Introducing ChatGPT Study ModeOn a plain off-white background, a bold dark gray sans-serif headline reveals left to right, fading from light gray to full color as the line completes. The frame stays locked off throughout the reveal.
0:00–0:03Playdate · Coming Soon: Playdate System 3.0A solid yellow background holds a centered two-line black headline that remains static throughout the shot.
0:00–0:00Linear · Introducing Linear For AgentsAgainst a solid black background, the text line “Linear for Agents” appears in the center, transitioning from a blurry, dark gray state to a sharp, white state. The text remains centered and static once revealed.
0:00–0:02Notion · Meet Notion MailA black paper airplane icon slides in from the left edge and grows as it moves to the top right corner. The bold headline Meet Notion Mail slides into the center of a light gray background, then holds still.
0:00–0:02Finary · Découvrez Finary Life, l'assurance vie nouvelle générationA tan abstract mark sits centered on a near-black field, then shifts left as the word LIFE fades in to its right in pale serif caps. The lockup holds for a beat, then the frame fades to black.
0:00–0:02Pika · Introducing Pika 1.0, An Idea-to-Video PlatformA cream-outlined rounded pill scales up at the center of a black background, then the lowercase caption scrolls leftward inside it, sliding off the left edge of the frame.
0:00–0:04GitHub · GitHub Universe 2023 Teaser VideoOn a black field, oversized blue-green gradient shapes (a ring, a hexagon, a sphere, a prism) and a white disc with a black cat mark sit in the corners. A centered white headline reveals letter by letter, its 3D extrusion flattening to flat type.
0:00–0:02Linear · Linear 2020.12 releaseOn a black field, the gradient wordmark “New Linear” holds center, then steps back as the Linear app icon, a rounded square with a glowing border, fades in to its left to complete the lockup.
0:00–0:00Zapier · Introducing Ask ZapierA flat blue background holds the word YOU in large white letters at center. A small white magnifying-glass icon with an asterisk sits in the lower right corner. The frame is static and locked off.
0:00–0:00Pitch · A first look at PitchOn a plain white background, the phrase Welcome to pops in at the center in bold blue-to-purple gradient sans-serif, then holds still for the rest of the short clip.
0:00–0:00Miro · Say hello to MiroNavy circles of varying sizes drift across a coral pink field, some merging into connected blobs, while the white word We holds still at the center of the frame.
0:00–0:02Peko · Best Explainer Video for SaaS Platform | PekoA red gradient field with a fine dot pattern holds a small black credit badge top-left. The white headline reveals word by word across the center as a bright glow follows the edge, then the field lightens to pink and the text fades out.
0:00–0:03React Bits · Introducing Center StageOn white, the phrases Your product, is beautiful., Your screenshots and aren't. replace one another within small selection-corner dots. Purple gradients, enlarging letters and chromatic distortion carry the problem hook.
0:00–0:01Orior AI · Introducing Orior in ClaudeOn white, the orange Claude mark connects to the black Orior symbol through a thin link. Copy a pose in Claude. builds below in bold black type, resolving from blur before the editor appears behind it.
0:00–0:00Delhivery · Transport One by Delhivery: The Best Product Launch Video? | Beliv8 Motion BreakdownOversized light-grey sans-serif text on a black field with a soft red glow along the bottom edge. The frame tracks horizontally so the word slides left and its right end, 'and AI', comes into view. A small white beliv8 logo card stays fixed in the top-left corner.
0:00–0:02Pulse · SaaS Launch Video & Motion Design | PulseWhite headline builds word by word on black: You just got, then a green badge with 22, then warm leads. The line collapses and the badge expands into a rounded app icon showing a dark video of a person with a small New lead card.
0:00–0:00Lovable · Announcing Lovable Growth Tools!On a black field, the white word Unlock sits centered, revealed through a horizontal mask that clears from the edges inward. As it settles, the type scales down to mid-size while a soft orange, pink and blue gradient frame sweeps in diagonally around the corners.
0:00–0:01TwelveLabs · Meet Jockey, TwelveLabs' video intelligence agent, now in general availabilityCentered kinetic words build Jockey has entered the chat on a pale peach-to-white field. Jockey begins coral, the connecting words are black, and chat is coral.
0:00–0:02Apple · The new Apple TV 4K: The ultimate cinematic experience.The Apple TV 4K logo fades in centered on a light gray background, the 4K in a rainbow gradient. It cuts to the bold black headline “Stunning picture” spanning the width.
0:00–0:00Lemlist · Lemlist - Vidéo de présentation FRA 3D blue OK sits centered on a pale dotted grid. A blue ring scales up from the letters, filling the frame, as bright glints sweep around its edge. The OK sharpens and grows with the ring.
0:00–0:03Apple · The new Apple HomeView: Keep the whole home connected, entertained, and in the know.The Apple HomeView lockup gives way to the centered headline Designed for life at home, which builds and holds on a pale background.
0:00–0:01Trellis · Trellis | AI Agents for Vacation Rentals | Motion Design VideoOn a green grid background, the word 'Okay' in large white type holds the center while colorful app icons with red notification badges drift around it. The composition opens blurred and racks into sharp focus.
0:00–0:00Lemlist · Lemlist | Find Your Next Customers | Motion Design VideoA glossy blue ring with white highlights expands from the center of a pale dot-grid background, while a blue 3D OK label scales up inside it. The pair grows from small to nearly frame-filling over the short clip.
0:00–0:06ElevenLabs · Introducing Brand Kit by ElevenCreativeA grainy orange-blue gradient reveals the two-bar ElevenCreative wordmark. A white wash introduces Introducing, then Brand kit at center. Photo cards orbit the fixed title and fly outward before the upload interface appears.
0:00–0:01ServiceUp · Best SaaS Launch Video | ServiceUpOn a light gray grid, a rotated stack of paper invoices fans out and shuffles, the top sheet's paying amount ticking from $650 to $680, while the caption builds word by word on both sides of the frame.
0:00–0:04ElevenLabs · Introducing ElevenAgents ArchitectOn off-white, the two-bar mark gives way to Your agents between square markers. The words contract into a small tile; a central soft gradient card and surrounding status labels appear, then the card enlarges. This is a continuous graphic teaser, not three hard-cut shots.
0:00–0:01Suno · Speech is now in Beta.On a drifting red, pink and orange gradient, the white serif Introducing Speech title assembles progressively letter by letter, with a small BETA badge. No prompt card appears until the cut to the dark interface.
0:00–0:00Runway · Introducing Praxis-1 | RunwayAn impressionist painting of two women in a boat sits centered on a white field, its loose brushstrokes rippling and the figures drifting as the still image animates. A small caption labels it from above.
0:00–0:09ElevenLabs · Introducing Eleven v4 and Eleven v4 TurboOn a plain off-white background, two centered lines of dark gray text reveal left to right with a soft blur, ending on a small red V4 badge. The lines hold, then blur out as a small peach circle fades in at the center.
0:00–0:02Microsoft · The new Copilot: where work comes togetherA soft light blue gradient background shows the word Copilot, which transitions to the phrase Made for how you work, then the Copilot logo appears centered.
0:00–0:02Nekod · Best Product Launch Video Created by Beliv8 Motion for Nekod | Product Teaser VideoThe word YOU in white serif holds center on a teal-and-black gradient, its O a circular window of office footage that cuts between shots. A diagonal beam of light drifts across the background as the type scales in from a blur.
0:00–0:031Deploy · Best Motion Graphics Explainer Video for AI Platform | 1DeployA glowing gradient sphere holds a white AI monogram and a star sparkle, centered on a dark grid with floating particles. The emblem scales down as two pill buttons, We Need AI and Let's Adopt, pop in below while outline cursors drift.
0:00–0:02ElevenLabs · ElevenLabs Launch VideoThe phrase 'Someone's calling' fades in centered on a cream field, then the frame fills with a tile grid where 'make', 'to', 'an' and 'appointment.' slide in among salon product photos and dotted blocks.
0:00–0:00Ramp · Introducing Ramp Accounting BenchOn a plain cream background, the small caps label INTRODUCING and the large title Ramp Accounting Bench fade in at top center, deepening from gray to black. A vintage black adding machine fades in below the title, centered.
0:00–0:00ElevenLabs · Introducing Reception, powered by ElevenAgentsOn a pale beige grid, the centered phrase “Someone's calling” assembles letter by letter, the first word in solid black and the second in light gray, settling into place.
0:00–0:03EyeQ Imaging · Best SaaS Promo Video for AI Product | EyeQ Imaging Inc.On a dark teal field, portrait photo tiles fade in and scale around the center as the headline cycles through “Millions of photos”, “one chance” and “to get them out fast”, the last letter glowing teal. Small squares drift, then the tiles scatter and shift to a green-magenta duotone.
0:00–0:01ClickUp · ClickUp Launch VideoOn a plain white background, the centered line “< YourAI)” starts compressed horizontally and expands to full width. “Your” is dark gray, “AI” is orange, the brackets are gray. The frame stays locked off as the text settles into place.
0:00–0:02Humain · AI Product Launch Video for SaaS | Humain FabricA dark teal gradient holds a pale gray headline that swaps from “Every organization” to “Is racing towards AI.” as a glowing green sphere streaks rightward, trailing light lines and drifting colored dots, ending in a soft blur.
0:00–0:00Commas · Viral SaaS Product Launch Video Idea | Commas WebinarA line of white text with the word 'webinar' in light blue sits on a black background with a blue gradient at the bottom. The text remains static.
0:00–0:00Runway · Introducing Solaris our first Interface World Model | RunwayA vintage Continental Data Systems manual, titled SYSTEM/40 Principles of Operation, sits flat and centered on a plain off-white background. The frame is locked off; only the small gray runway wordmark in the lower right corner scales in.
0:00–0:00Spline · Introducing Spline V2 - AI Agents, WebGPU and MCPA white headline reading “Introducing Spline V2” sits centered on a plain black background. The text holds static in a locked-off frame for the full shot.
0:00–0:03Resolver · AI Feature Launch Video | Resolver x MotionCueA world map of small 3D teal shards sits on a turquoise-to-blue gradient. Eight translucent pins drop onto continents, each holding a white slatted cylinder, and thin white arcs with red dots link the pins. The word “with” fades in at lower left.
0:00–0:01Paragon · Agents in Production - Ad | Paragon x MotionCueOn a black grid background, the phrase Getting your agent sits in a purple-blue gradient, scaling gently in place. Two white outline cursors drift inward from either side and meet beneath the word agent.
0:00–0:02Paragon · Flexible Software Integrations - Ad | Paragon x MotionCueOn a black background, white text builds word by word to read “Not one approach. Three.”, with “Three.” tinted purple. The line then cuts to the glowing word “ActionKit.” centered on black.
0:00–0:04Sully AI · Sully AI - 120 Second Product VideoA gray geometric logo mark with a star cutout snaps into focus at center on a dark gradient, then a serif headline blurs in line by line, and a white band wipes up from the bottom to cover the frame.
0:00–0:02Inbenta · Inbenta Encore – Cinematic Product Story VideoA vertical white light streak rises through a dark blue starfield as the word Hallucinations fades in above it with a soft glow. The frame stays locked off while the streak brightens.
0:00–0:02DealPath · DealPath SaaS Video - AI Sales PlatformOn a soft blue gradient, a gold underline draws in under the dark gray headline Turn Your Deal Data as it scales into place, then a second line, Into Your AI Ed, types in with AI Ed in gold and the last letter as a thin outline.
0:00–0:01Ramp · Introducing Stack | AI built for accountants | by RampOn a pale yellow gradient with fine horizontal scanlines, the huge black word Stack slides up into place between the small Introducing above and by ramp with its swoosh logo below. The smaller lines hold still while the big type and byline settle into position.
0:00–0:05JobWriter · SaaS Explainer Video for Recruitment Platforms 2026 | JobWriterOn a dark teal grid with faint concentric circles, white italic serif phrases appear centered in sequence: “Your last job posting” over a bouncing dot indicator, then “probably did”, then “one of two things” expanding from a condensed stack to full width.
0:00–0:03OpenAI · Introducing workspace agents in ChatGPTBlack text types in letter by letter on a white background. 'Introducing' fills the center, then gives way to the larger two-line phrase 'Workspace agents in ChatGPT,' finished by a small pointer. Locked-off frame.
0:00–0:03PAKT3D · Cinematic Teaser for PAKT3D – Next-Gen High-Temp Polymer 3D Printing for F1, Supercars & MarineA dark rippling liquid surface with soft bokeh highlights drifts slowly as the camera pans. “ADDITIVE MANUFACTURING” sits centered in white, then “HAS A NEW STANDARD” reveals word by word beneath it, “NEW STANDARD” tinted blue.
0:00–0:04Luma AI · Introducing Luma AgentsA white quote sits centered on a black field while small white dots drift across the frame, leaving short motion trails. A soft blue glow rises from the lower left corner. The text stays locked off throughout.
0:00–0:04Rive · Scripting is Live in Rive ✨Black title card: RIVE_SCRIPTING in large white monospace type glitches with an RGB split, then snaps clean. A starburst NEW badge pops in above it, cycling red, yellow, purple. Small gray function and end words frame the title.
0:00–0:02Anthropic · Introducing Cowork: Claude Code for the rest of your workA plain beige field holds a single centered line in a dark serif face. The line fades in from a faint gray to full contrast over the first second, then holds still on a locked-off frame.
0:00–0:00Shopify · Shopify Editions Winter ’26 | TrailerA yellow Shopify bag icon sits centered in a dark forest. The frame brightens into a classical landscape as the title slides in, then two robed figures float in from the sides, one carrying a pink skateboard, the other a pink shopping bag.
0:00–0:03ClickUp · ClickUp 4.0: World's First Converged AI WorkspaceA gray “Work Sprawl” title on a white background turns bold black as a gray subline fades in below. A flowchart of pink boxes and arrows assembles around the title while the camera slowly pushes in, ending on a pink “Productivity VANISHES” box.
0:00–0:01Craft · Introducing the new Craft Assistant, MCP & API and more!A white CRAFT wordmark is centered on a grainy green field with a darker hill silhouette at the bottom. A faded white serif line, 'yournotes connected and alive', fades in across the logo.
0:00–0:02Replit · Introducing ConnectorsA ring of white app icons forms a circle on dark navy as a glowing orange line draws itself around them. The icons rotate slowly while the headline scales in at the center, then the ring shrinks and a caption fades in below.
Showing 60 of 78 examples.