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Hooks

Pure motion graphics

Abstract motion sets a tone and a brand in a beat, and it travels across languages. It says nothing on its own, so what follows has to explain.

8% of launch videos · 28 examples from 24 brands · median 4.4 s

A template to adapt

Start from [a shape tied to your brand], then transform it into [the first real image of the product].

How a video lands here: A card or graphics with no on-screen text.

0:00–0:04Linear · Introducing Linear ReleasesThin white lines stream through a dark 3D space, converging to a vanishing point on the right. Small white code labels with square icons, MOB-9124 and ENG-9833, ride the strands while the camera pushes forward, blurring the far lines with shallow depth of field.
0:00–0:01Notion · Introducing Notion 3.0: AgentsA black square icon with a white letter N is centered on a light background. A black mouse cursor moves from the bottom right toward the icon and hovers at its lower right corner.
0:00–0:01Zapier · Introducing Zapier TablesWhite rounded tiles holding colorful app logos scroll leftward on a cream background in a continuous marquee, the grid repeating edge to edge with Trello, Discord, Gmail, GitHub, Notion, Google Drive, Teams, Excel, Shopify, Square, Salesforce, Canva, Figma, Outlook, WordPress, Slack, Asana, Sheets, Jira, Facebook, Twitter and PayPal.
0:00–0:02Vercel · Introducing Vercel Secure ComputeOn black, an angled white 3D slab with a gray triangle on its face rotates, swinging from diagonal toward vertical. Dark angular panels fold in around it, resolving into a centered white triangle.
0:00–0:11Analogue · Nanoloop for Analogue PocketA 4x4 grid of flat green squares on white, each cell cycling through black pixel dots and horizontal bars. A row of five pixel icons below shifts its boxed highlight across the waveform, wave and filter glyphs, while tiny pixel characters change in the top corners. Locked-off frame, steady pace.
0:00–0:02MusicFirst · Music Education Software Explainer Video | MusicFirst x MotionCueA flat illustration shows a man writing at a desk in a moonlit room, with a guitar, lamp and speaker around. The camera pushes in on his frowning face as an exclamation mark pops above his head, then a bright cyan wipe fills the frame.
0:00–0:01Microsoft · Introducing Copilot for legalA small rainbow-gradient squircle logo with a white 0 holds the center of a cream frame while large rounded rectangles in blue, magenta, green and purple pop in around it, sharpening from soft pastel blur to full color. The camera is locked off.
0:00–0:01LocumTenens · SaaS 2D Animated Launch Video | LocumTenensAn illustrated man in a green cardigan stands before a wall of rounded profession tags. He starts pensive, hand on chin, then the background turns green and he smiles, hand on chest, looking up with small red sparks.
0:00–0:01Apple · iPhone 18 Pro: The ultimate performance and camera of any iPhone, with exceptional battery life.A black field holds a small white point of light near the top center. The point brightens into a glowing oval as a vertical beam of light stretches downward, ending in a faint horizontal glow at the base.
0:00–0:01ElevenLabs · Feature Demo for Eleven Labs || AddxstudioA white euro sign sits in a small selection box with corner handles on a dark grid. It scales up and morphs into a dollar sign while a green gradient glows along the bottom edge.
0:00–0:00Figma · Introducing Figma Motion: Your canvas now has a timelineA pale green field holds a soft, out-of-focus dark green stem with a white rounded tip. The stem rises from the bottom edge toward the center, growing taller across the shot while staying blurred.
0:00–0:00Canva · Introducing Canva Offline | Canva Create 2026A horizontal row of rounded-square app icons slides across a purple gradient background. The row scrolls steadily as icons exit one edge while new ones enter the other, showing a blue gradient tile, a drum on a pink square, and an orange brush icon.
0:00–0:00Mistral AI · Introducing Mistral ForgeA flat dark gray field holds still, then a faint thin-line grid of small squares fades in on the right, with a few horizontal lines stretching leftward.
0:00–0:01Warp · Introducing Oz: the orchestration platform for cloud agentsA fine blue wireframe grid fills the frame. The clip opens with a dark lower half split from the top by a horizon line, then the grid slowly extends down to cover the whole frame.
0:00–0:02ElevenLabs · Introducing ElevenLabs Conversational AI 2.0A small iridescent pinwheel disc floats in a black void as out-of-focus pink and green orbs drift past in front and behind at different speeds, the disc brightening with a soft glow.
0:00–0:00Superhuman · New Year, New InboxA rounded-square email icon with a light envelope fades in at the center of a dark background. A red pill badge with the white number 169 then pops in at the icon's top-right corner.
0:00–0:00Luma AI · Introducing Luma Dream Machine - Next Generation AI VideoA uniform black frame holds for the full clip, with no text, graphics, or motion visible.
0:00–0:00Mercury · It's here...A grid of black-and-white horse-and-rider photographs tiles the frame, then the view pushes into the central strip, isolating one galloping horse and rider against a plain wall.
0:00–0:00Figma · Introducing FigJam AIA white canvas covered in a regular grid of small gray dots. A black arrow cursor with a soft drop shadow fades in near the center, holds briefly, then fades out. The motion is minimal and quick.
0:00–0:00Loom · Introducing Loom AIA purple radial spinner rotates at the center of a dark indigo field, then morphs into a soft pastel orb with a pink-to-blue gradient. The frame stays locked off throughout.
0:00–0:01Vercel · Introducing Vercel Spaces: Conformance and Code OwnersA black screen holds still, then a thin white line traces the top-left corner of a rectangle at the bottom left, beginning an outline reveal.
0:00–0:01Discord · Introducing our NEW Wumpus MascotA light blue cartoon creature with a white head patch and two green leaf accents spins and grows on a flat indigo background, its rounded limbs splaying outward as it tilts.
0:00–0:00Sonos · Introducing Sonos Sub Mini | Bold BassA dark, textured surface fills the frame, scattered with tiny blue and white glowing specks. The camera drifts slowly across the particle field, the dots shifting in and out of focus like a macro shot of a starry terrain.
0:00–0:00ClickUp · Introducing ClickUp 3.0A flat black frame fills the screen with no visible content, holding still as a blank opening beat before any element appears.
0:00–0:00Webflow · Webflow University 2.0: Learn web design, development, and time travel — visuallyA uniform black screen holds across the short clip, a quiet lead-in with no elements, text, or motion visible.
0:00–0:00reMarkable · Introducing reMarkable 2 — the paper tablet (2020)A solid black frame holds across the clip. No elements, text, or motion appear on screen.
0:00–0:05Figma · What's Figma? [2019]A flat field of solid geometric shapes, circles, ovals, pills, diamonds, triangles and semicircles in green, orange, yellow, blue, purple and coral on a white ground, fills the frame. The arrangement stays static in form while the view pans steadily to the right, so the pattern scrolls left at a slow, even pace and new shapes enter from the right edge.
0:00–0:01Stripe · Introducing Stripe AtlasA solid black frame holds for the entire shot with no visible content, text, or motion.