Launch videos by industry

How AI labs, developer tools, fintechs and hardware makers launch their products, scene by scene.

• Productivity app launch videos

  66 launches · 16 brands · 69s median · 10.4 cuts/min

  Raycast, Superhuman, Tana, Pitch, Linear, Notion, ClickUp, Craft, Granola, Airtable, The Browser Company, Zapier, Slack, Loom, Cal.com, Miro

• Developer tool launch videos

  46 launches · 13 brands · 94s median · 12.1 cuts/min

  React Bits, Context.dev, GitHub, Cursor, Resend, Warp, Replit, Lovable, Retool, StackBlitz, Windsurf, Supabase, Vercel

• AI launch videos

  33 launches · 13 brands · 66s median · 11.4 cuts/min

  Orior AI, Elorian, TwelveLabs, ElevenLabs, Anthropic, Pika, Suno, Microsoft, Runway, Mistral AI, OpenAI, Perplexity, Google

• Hardware launch videos

  32 launches · 12 brands · 59s median · 23.3 cuts/min

  DJI, Apple, Oura, Nothing, Playdate, Rabbit, Sonos, Framework, reMarkable, Teenage Engineering, Whoop, Analogue

• Design tool launch videos

  27 launches · 9 brands · 75s median · 24.2 cuts/min

  Autodesk, SaaSWAVE, Framer, Rive, Webflow, Spline, Figma, Canva, Descript

• Fintech launch videos

  19 launches · 6 brands · 57s median · 24 cuts/min

  Ramp, Pulse Local, Finary, Mercury, Revolut, Stripe

• Consumer launch videos

  12 launches · 5 brands · 105s median · 27.7 cuts/min

  Flux Theory, Spotify, Discord, Duolingo, Airbnb

• B2B software launch videos

  7 launches · 3 brands · 51s median · 6.7 cuts/min

  Attio, SimBlox, Shopify