Industries

B2B software launch videos

7 launch videos from 3 brands, broken down scene by scene: Attio, SimBlox and Shopify.

51s

median length

20

scenes per video

6.7

cuts per minute

57%

use a hook

Medians over these 7 launches; the most used technique is kinetic type (71% of them). Across all 242 launches in the library: 71s median length, 15.4 cuts per minute, 48% use a hook. All benchmarks

The launches