Launchscene
PricingSign in

Industries

Hardware launch videos

32 launch videos from 12 brands, broken down scene by scene: DJI, Apple, Oura, Nothing, Playdate, Rabbit, Sonos, Framework, reMarkable, Teenage Engineering, Whoop and Analogue.

59s
median length
30
scenes per video
23.3
cuts per minute
66%
use a hook

Medians over these 32 launches; the most used technique is 3d mockup (81% of them). Across all 242 launches in the library: 71s median length, 15.4 cuts per minute, 48% use a hook. All benchmarks

The launches