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Productivity app launch videos

66 launch videos from 16 brands, broken down scene by scene: Raycast, Superhuman, Tana, Pitch, Linear, Notion, ClickUp, Craft, Granola, Airtable, The Browser Company, Zapier, Slack, Loom, Cal.com and Miro.

69s
median length
25
scenes per video
10.4
cuts per minute
42%
use a hook

Medians over these 66 launches; the most used technique is ui zoom (88% of them). Across all 242 launches in the library: 71s median length, 15.4 cuts per minute, 48% use a hook. All benchmarks

The launches