Industries

Consumer launch videos

12 launch videos from 5 brands, broken down scene by scene: Flux Theory, Spotify, Discord, Duolingo and Airbnb.

105s

median length

55

scenes per video

27.7

cuts per minute

50%

use a hook

Medians over these 12 launches; the most used technique is kinetic type (92% of them). Across all 242 launches in the library: 71s median length, 15.4 cuts per minute, 48% use a hook. All benchmarks

The launches