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AI launch videos

33 launch videos from 13 brands, broken down scene by scene: Orior AI, Elorian, TwelveLabs, ElevenLabs, Anthropic, Pika, Suno, Microsoft, Runway, Mistral AI, OpenAI, Perplexity and Google.

66s
median length
23
scenes per video
11.4
cuts per minute
45%
use a hook

Medians over these 33 launches; the most used technique is kinetic type (97% of them). Across all 242 launches in the library: 71s median length, 15.4 cuts per minute, 48% use a hook. All benchmarks

The launches