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Design tool launch videos

27 launch videos from 9 brands, broken down scene by scene: Autodesk, SaaSWAVE, Framer, Rive, Webflow, Spline, Figma, Canva and Descript.

75s
median length
36
scenes per video
24.2
cuts per minute
48%
use a hook

Medians over these 27 launches; the most used technique is kinetic type (96% of them). Across all 242 launches in the library: 71s median length, 15.4 cuts per minute, 48% use a hook. All benchmarks

The launches