Notion · Productivity · Apr 2025
Introducing SFX v3
ElevenLabs · Oct 2026 · 0:45 · AI-annotated
The video is built as centered typographic beats on soft gray and cream gradients, alternating with live-action footage framed in rounded cards and a black-background UI workflow, and bookended by the logo. Pacing is brisk with word-by-word text assembly, and the signature moves are expanding sound rings, drifting clip cards, and pill-shaped UI elements.
More like this
Help Scout · Oct 2026
Vercel · Developer tools · Oct 2023
Introducing SFX v3, scene by scene
· 16 scenes as text
01 · Product intro · 0:00–0:02
Two thin black vertical bars pop in at the center of a light gray field, then the wordmark ElevenCreative scales in beside them to form the logo lockup. The frame stays locked off.
On-screen text: “IIElevenCreative”
Techniques: Kinetic type
Camera: Static
02 · Product intro · 0:02–0:04
On a light gray field, the bold black word Meet sits center as a small pause icon fades, then Sound Effects V3 fades in beside it in gray to complete the centered headline.
On-screen text: “Meet Sound Effects V3”
Techniques: Kinetic type
Camera: Static
03 · Feature reveal · 0:04–0:10
A white rounded input bubble on a blurred beige gradient types a prompt character by character; the view pulls back as the text wraps and the bubble recenters. Pills for Sound Effects and V3 plus a black Create button fade in below, and a cursor moves to the Create button.
On-screen text: “Meet Sound Effects V3”
Techniques: Kinetic type, UI zoom, Cursor demo
Camera: Static
04 · Feature reveal · 0:10–0:14
A man in a blue sweater and a woman in a yellow sweater face each other in a warm living room, mid-argument. The footage sits in a rounded rectangle card that scales up on a pale blue background; the man opens his hands to gesture.
Techniques: Masking
Camera: Static
05 · Feature reveal · 0:14–0:17
A warm entryway hallway with a door at the end, the camera slowly pushing in. White rings expand and rotate over the frame, each tied to a small dot and a label naming a sound event, the labels sliding and scaling in one after another.
On-screen text: “Mirror Smash”, “Lady shouts”, “Man Shouts”, “Slap”
Techniques: Kinetic type
Camera: Push in
06 · Feature reveal · 0:17–0:18
A row of rounded video cards floats in 3D perspective on a pale gray background, each playing a clip of a domestic argument. The cards shuffle and reposition in depth as small sound-effect labels slide and scale in beside them.
On-screen text: “Mirror Smash”, “Lady shouts”, “Slap”, “Man Shouts”
Techniques: 3D mockup, Kinetic type
Camera: Pull out
07 · Feature reveal · 0:18–0:22
A pale gray field holds a ring of small rounded video clips of domestic scenes, drifting at different speeds around the edges. In the center a dark gray line assembles word by word, then softens as the layout drifts.
On-screen text: “One prompt a complete sound scene”
Techniques: Kinetic type, Parallax
Camera: Push in
08 · Feature reveal · 0:22–0:22
Small video clips drift at the edges of a pale gradient field while the line 'prompt a complete sound scene' sits centered. The clips clear and a large 'More Detail' title slides in at the upper left above a thin horizontal rule.
On-screen text: “One prompt a complete sound scene”, “More Detail”
Techniques: Kinetic type
Camera: Push in
09 · Feature reveal · 0:22–0:24
On a soft blue and cream gradient, the black headline More Detail drifts up while a thin line draws across the middle and the grey headline More Direction slides in from the right at the bottom.
On-screen text: “More Detail”, “More Direction”
Techniques: Kinetic type
Camera: Pan
10 · Feature reveal · 0:24–0:29
A white pill on a horizontal line over a gradient types out Rain hitting a car roof at night.; a dark audio card with a rain thumbnail and waveform slides in above. The pill then types Footsteps above an old wooden ceiling. as a second audio card slides in below.
On-screen text: “More Detail”, “More Direction”, “Rain hitting a car roof at night.”, “Footsteps above an old wooden ceiling.”
Techniques: Kinetic type
Camera: Static
11 · Feature reveal · 0:29–0:31
A white pill at the center types out a sentence character by character, while two dark audio cards with thumbnails, play buttons and waveforms sit at the top-left and bottom-right on a soft gray gradient. A thin line with circle nodes runs behind the pill.
On-screen text: “A distant train passing through fog.”
Techniques: Kinetic type
Camera: Push in
12 · Feature reveal · 0:31–0:32
A dark rounded media-player card with a foggy train thumbnail, a gray play button and a white waveform sits centered on a pale gradient background, then scales down to a small size.
On-screen text: “A distant train passing through fog.I”
Camera: Static
13 · Demo · 0:32–0:35
A dark sound-generation input bar sits centered on a black background. The camera zooms into the version selector as a cursor clicks it, opening a dropdown with V2 and V3, then cuts to a rounded Prompt card sliding in from the right.
Techniques: UI zoom, Cursor demo
Camera: Pan
14 · Demo · 0:35–0:39
On black, three dark cards linked by thin lines snap into a node graph: a prompt card, a Sound Effects node, and an output card. The prompt text types in, the Generate button flashes white, and a waveform fills the output card.
Techniques: Morph
Camera: Static
15 · CTA · 0:39–0:42
On a black background, centered white text reads 'Sound Effects' and slides in; 'V3' and 'Available in' fade in to complete the line. The frame then cuts to the bold 'IIElevenCreative' wordmark, held still.
On-screen text: “Sound Effects”, “V3”, “Available in”, “IIElevenCreative”
Techniques: Kinetic type
Camera: Static
16 · Outro · 0:42–0:45
A white wordmark, IIElevenCreative, holds centered on a plain black background. The frame is locked off and the text stays still for the entire shot.
On-screen text: “IIElevenCreative”
Camera: Static







