Refs
A blueprint for every film
- 5,335 films
- Cut map
- Hook sheet
- 15-plate blueprint
- Recipe prompt
- 28 formulas
- Brandprint
Comparison · checked November 8, 2026
Launchscene vs Refs
Both measure launch films cut by cut and hand them to AI agents through an MCP. Refs has the much bigger archive, 5,335 films that go beyond launches, and can turn a brand's own films into a house style. Launchscene labels what every scene does in the story and gives the full breakdown and a ready-to-copy prompt for every film, free and without an account.
What each one measures
Launchscene
What does every scene do in the story?
Hook
Hook
Problem
Problem
Product intro
CTA
- Hook
- Problem
- Product intro
- CTA
Side by side
| Feature | Launchscene | Refs |
|---|---|---|
| Library | 602 tech launch videos from 323 brands | 5,335 films: launch films, product demos, explainers, motion design, brand films and App Store header videos |
| Unit of analysis | 19,047 scenes, each labelled with its role in the story: hook, problem, demo, proof, call to action | Shots: every cut found frame by frame, written up as a 15-plate blueprint |
| Full breakdowns, free | Yes. Every scene of every video, no account needed | No. 100 hand-picked films with plates 1 and 2 on a free account; all 15 plates on Pro |
| Prompt for each film | Yes. Copy prompt on every film and scene, no account needed | Yes. A recipe for every film, on Pro |
| Search by what a scene does | Yes. By role, technique, duration and in plain words | No. By words, category, frame shape, tool and brand |
| Library-wide figures | Yes. Benchmarks with sample size and method | Yes. Medians across 1,952 launch, teaser and demo films |
| Format templates | Yes. Nine hook types, each with a template, free | Yes. 28 formulas, in full on Pro |
| MCP for AI agents | Yes. 39 tools, free with any account during the beta | Yes. 14 tools; search is free with an account, blueprints, plans and storyboards spend Pro credits (3,000 a month) |
| Check your render | Yes. A downloadable skill that checks your MP4 locally, free | Yes. check_render over the MCP, on Pro credits |
| House style from a brand | No | Yes. Brandprint: a brand’s own films turned into rules, 3 brands a month on Pro |
| Watching | Plays on the page: slow it down, step frame by frame, loop a scene | Plays from the original post on X, YouTube, TikTok or Instagram |
| Price | Free to read. Pro opens soon: €19 a month | Free account for 100 films; Library $6 a month; Pro $16 a month or $120 a year |
Which one to use
Pick Refs if
- you want the largest archive, with explainers, motion design and brand films as well as launches
- you want your agent to plan and storyboard a film in your own brand’s house style
- you want formulas distilled from several films of the same format
Pick Launchscene if
- you want to know what each scene does in the story, not only where the cuts fall
- you want every breakdown and a ready-to-copy prompt for free, without an account
- you want numbers across the library: benchmarks, structures and hooks
- you want your AI agent to plan your video from measured references with the MCP
Every launch, scene by scene. Free to read.
No account needed to browse. Connect your AI agent when you are ready to build.
Refs figures come from its public pages on November 8, 2026 and may have changed. Launchscene figures are live. Scene notes on Launchscene are annotated by AI and not all checked by a person yet. Launchscene is not affiliated with Refs. If something here is wrong, write to [email protected] and we will fix it.