Every tech launch, scene by scene.

Study how the best product launch videos are built. 64 launches from 41 brands, broken down into 1,376 annotated scenes.

Launch breakdowns from

Raycast

Airtable

Framework

Miro

Slack

Launchscene

30
Hook
17
Problem
48
Product intro
45
Feature reveal
28
Demo
13
Social proof
31
Call to action
51
Outro

Kinetic type49UI zoom40Cursor demo333D mockup29Morph15Masking15Parallax13Split screen10Light sweep7Particles3

NewestMost viewedFastest paced64 videos

0:30
New
Introducing Skills: Teach the Framer Agent to design more like you and your team
Framer · Website builder · Sep 2026
1:33
New
Introducing Project HydraFusion: multi-model orchestration in GitHub Copilot
GitHub · · Sep 2026
1:24
Introducing the NuPhy × Raycast Keyboard
Raycast · Productivity · Aug 2026
0:58
Introducing: Auto Drafts 2.0 ✨
Superhuman · Email · Jul 2026
1:01
Introducing Runway Agent 2.0 | Runway
Runway · · Jun 2026
0:30
Introducing Oura Ring 5: The World’s Smallest Smart Ring
Oura · · May 2026

A growing library of

launches: 64
scenes: 1,376
cuts detected: 1,039

Find any scene in seconds.

Search by what a scene does, not by what the video is called.

Scene roles

Techniques

Tones

Intents

Hook127
Problem125
Product intro131
Feature reveal612
Demo193
Social proof54
Call to action53
Outro81

0:00–0:01

Introducing Skills: Teach the Framer Agent to design more like you and your team

Hook · scene 1 of 13

Watch it once.
Understand it scene by scene.

Every video is cut at its real edits and annotated: what each scene is for, how it enters and leaves, which techniques it uses.

01 · Product intro0:00–0:01MorphCursor demo Introducing the new Notion AI · 0:56

A timeline of intentions

Hook, reveal, demo, call to action. Each scene is labelled so you can see the structure of a launch at a glance.

0.25×

Slow it down

Play at 0.25× or step frame by frame to see exactly how a transition is built.

#f5f8f7#367fde#fb9920#007de6#fcaf12#ef4d36

Type: a bold geometric sans-serif (Inter-like)
Pace: 17 cuts/min
Music: 143.6 BPM

Style, extracted

Palette, typefaces, pace and music tempo, ready to reference in your brief.

Hear how it’s cut.

The soundtrack gets the same breakdown as the picture. See where the music builds, where the voice comes in, and whether the edit lands on the beat.

Introducing the NuPhy × Raycast KeyboardSound breakdown

Tempo: 92 BPM
Beats tracked: 12832 bars
Drops, risers, stops: 14 timed
Loudness: -14 LUFS
Cuts on the beat: 19%1.1× chance
Voice-over: 14 lines
Sound effects: 18 named

Cut in the video Bar of the music Drop, riser or stop

Every instrument, separated
Drums, bass, melody and voice on their own tracks.
Beats, drops and risers
Timed to the millisecond, next to every cut.
Voice-over, transcribed
Word for word, so you can search what is said.
Sound effects, named
Whooshes, clicks and impacts, where they hit.

From reference to brief.

Find similar scenes

Like a scene? See the ones from other launches that do the same thing.

Compare side by side

Play two scenes in sync, slowed down, to pick the reference that fits your brief.

Copy the style

Grab a palette in one click, or copy a whole breakdown as JSON for your brief.

Framer 0:24.7Kinetic type

GitHub 1:28.7

Raycast 0:49.1

Superhuman 0:00.0Kinetic type

Runway 0:05.4Kinetic type

Oura 0:00.03D mockup

Pitch 0:00.0Kinetic type

Linear 0:21.7Kinetic type

scenes 0 · launches 0

MCP server · Private beta

Give your agent real references.

Search published, reviewed launch scenes with a compatible MCP client. Explore timing, composition and motion measurements, with their sources and limits, before building your own.

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