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Product demo video examples

189 launch videos from 157 brands where a demo fills at least a quarter of the film: the product shown working, often with a cursor or a UI zoom. The median runs 68s with 23 scenes.

189
launch videos
68s
median length
23
scenes per video
50%
have a hook

Measured on the films below, updated November 10, 2026. How we measure

60 of 189 launches

Questions

How long is a product demo video?
The median runs 68s, and half of them last between 42s and 92s. Measured on 189 films in Launchscene.
What does a product demo video usually show?
50% have a hook scene, 100% a product demo, 20% social proof and 50% a call to action, over a median of 23 scenes. Every scene in Launchscene is labelled with its role.
Which motion techniques do they use most?
The most used are kinetic type (74%), 3D mockup (58%), UI zoom (57%): the share of films that use each technique at least once.
Do they use a voiceover?
74% of those whose sound is analysed have a voiceover; the others rely on music and on-screen text.