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Shot on iPhone 18 Pro: "new trick” by ROSÉ

Apple · Sep 2026 · 0:35 · AI-annotated

directed Dave Meyers

00:00:00 / 00:35:01

The video is structured as a continuous music video that intercuts the band's performance with the iPhone mounted on drones, gimbals and cage rigs, ending on the Shot on iPhone 18 Pro claim and the Apple logo. Its signature moves are whip pans, heavy motion blur, spinning fisheye lenses and locked-off frames that hold the phone steady while the set whirls.

Footage neededEstimated needs: 1 official logo — reused across the film · 23 filmed passages — shoot, supply or replace · 1 3D passage — build or supply

More like this

Shot on iPhone 18 Pro: "new trick” by ROSÉ, scene by scene

· 26 scenes as text
  1. 01 · Hook · 0:00–0:03

    Low-angle shot of a hand gripping a mic stand beneath a wooden ceiling, then the frame opens to a wide view of a blonde singer fronting a band in a large hall, before a tight close-up of her singing into the mic.

    Camera: Pull out

  2. 02 · Product intro · 0:03–0:04

    A blonde singer performs into a microphone in a bright loft while the handheld camera shakes; it cuts to a bronze rugged case holding a pink phone, shown in 3D over a soft gradient.

    Techniques: 3D mockup

    Camera: Pan

  3. 03 · Product intro · 0:04–0:05

    A purple iPhone locked in a silver camera cage hangs above a painted concrete floor. The ground streaks past in motion blur as the rig slows, keeping the phone's triple-lens camera module in sharp focus.

    Techniques: Speed ramp

    Camera: Static

  4. 04 · Product intro · 0:05–0:06

    A blonde person in a blue polo and tie holds a maroon balloon printed with the new trick logo toward the camera, frowning, against a soft-focus suburban house. The balloon scales up slightly as they bring it closer.

    Camera: Push in

  5. 05 · Product intro · 0:06–0:07

    A blonde woman in a blue shirt holds a maroon balloon printed with white shoton iPhone 18Pro text and a round logo. The balloon bobs and tilts toward the lens, motion-blurred, as focus racks between the balloon and her face.

    On-screen text: “shoton”, “iPhone”, “18Pro”

    Camera: Pull out

  6. 06 · Demo · 0:07–0:09

    A group of young people sit on a patterned couch at the edge of a pool, with several others perched on the tiled pool rim behind them. The blonde woman at the center turns her head and looks around while the others shift and chat.

    Camera: Pull out

  7. 07 · Demo · 0:09–0:10

    A blonde woman in a striped dress and yellow plaid jacket crouches on the gym floor in front of a green drum kit, gesturing toward the camera. A drummer, a man in a leather jacket, and dancers move around road cases behind her.

    Camera: Pull out

  8. 08 · Demo · 0:10–0:11

    A blonde woman in a striped tank and a yellow argyle sweater turns to look over her shoulder at the camera. The frame is washed in warm haze and lens flare, with a crew and mirrors blurred in a warehouse background.

    Camera: Static

  9. 09 · Demo · 0:11–0:12

    First-person view of hands gripping a drone controller with a phone mounted in the center, its screen showing the drone's camera feed. Behind, a rider performs a trick over a padded pool table. A small disclaimer sits at the bottom.

    On-screen text: “Filmed under controlled conditions. Do not attempt.”

    Camera: Static

  10. 10 · Demo · 0:12–0:13

    Extreme close-up of a dark red phone's dual camera lenses against a soft tan background. The aperture blades inside the left lens close and reopen while the frame stays locked. A small gray disclaimer caption sits at the bottom.

    On-screen text: “Filmed under controlled conditions. Do not attempt.”

    Camera: Static

  11. 11 · Demo · 0:13–0:14

    A suited skater hangs mid-air over a wall where a woman reclines, board in hand. The shot cuts to a heavy motion-blur frame of a seated woman in a school uniform gripping a skateboard. A small disclaimer line sits at the bottom.

    On-screen text: “under controlled conditions. Do not attempt.”

    Camera: Static

  12. 12 · Demo · 0:14–0:15

    A girl in a blue school uniform and sunglasses lies on a concrete ledge, hand over her eyes, as a motion-blurred motorcycle rushes past on the left. The locked-off frame holds on her pose while a small disclaimer caption sits at the bottom.

    On-screen text: “Filmed under controlled conditions. Do not attempt.”

    Camera: Static

  13. 13 · Demo · 0:15–0:16

    A blonde singer kneels on a patterned rug, gripping a microphone and singing toward the lens. Behind her, a band plays drums and guitars while dancers move in a sunlit hall with arched windows.

    Camera: Static

  14. 14 · Demo · 0:16–0:17

    A blonde woman in a striped dress dances in a vaulted hall, captured on a spinning fisheye lens with heavy motion blur. The shot then cuts to a low angle framing a gimbal camera rig in the foreground, recording her in the background.

    Camera: Pan

  15. 15 · Demo · 0:17–0:18

    A camera rig with a small monitor holds the foreground, its screen framing a blonde dancer in a striped top and plaid skirt inside a curved ornate hall. The surrounding set whirls with heavy motion blur while the monitor stays steady, a red REC dot glowing.

    Camera: Static

  16. 16 · Demo · 0:18–0:19

    A blonde woman in a blue jacket grips the top bar of a chain-link fence and dances, smiling at the camera. Behind her, an outdoor basketball court holds a few standing figures, with houses and a hoop under a gray sky.

    Camera: Static

  17. 17 · Demo · 0:19–0:20

    A blonde girl in a blue jacket stands behind a chain-link fence, raising her hand then turning away, while a group of people dance on gym mats in a schoolyard at dusk.

    Camera: Static

  18. 18 · Demo · 0:20–0:21

    Several dancers jump and spin on floor mats in a paved lot, seen through a chain-link fence that fills the foreground. The locked-off camera holds the wide shot as the caption 'Additional software used' rests at the bottom center.

    On-screen text: “Additional software used”

    Camera: Static

  19. 19 · Demo · 0:21–0:22

    A close-up follows a player's hands on a red electric guitar, the strumming hand blurred by motion while the fretting hand shifts chords. The handheld camera shakes and reframes around the neck and body. A small white credit line sits at the bottom.

    On-screen text: “Additional software used”

    Camera: Static

  20. 20 · Demo · 0:22–0:23

    A caged red phone on a pole whips through a spinning wooden room, the camera rotating fast so the background and two musicians smear into streaks. A hand holds a guitar neck in the lower left, the device held steady in frame.

    On-screen text: “Additional software used”

    Camera: Static

  21. 21 · Demo · 0:23–0:25

    A blonde performer in a harlequin top and shorts sprints through a sunlit hall toward a drum kit, then a fast whip pan lands on her dancing with arms raised beside a man in a cap.

    On-screen text: “Additional software us”

    Camera: Push in

  22. 22 · Demo · 0:25–0:26

    A red iPhone with a triple-lens camera sits in a metal testing rig, back facing the lens. The teal-lit industrial background streaks with motion blur as the camera drifts, keeping the device sharp in a tight close-up.

    Camera: Static

  23. 23 · Demo · 0:26–0:28

    A blonde dancer in a striped outfit spins at the center of a crowded hall as a band plays around her. Sparks rain down across the frame while the camera tracks her movement.

    On-screen text: “Shot on iPhone 18 Pro”

    Techniques: Particles

    Camera: Pan

  24. 24 · Demo · 0:28–0:28

    A blonde woman lies on a patterned rug, holding a black phone horizontally in front of her face as she films. Behind her, a band with drums and guitars plays inside a tent. The phone lifts across the top of the frame.

    On-screen text: “Shot on iPhone 18 Pro”

    Camera: Static

  25. 25 · Outro · 0:28–0:29

    A white apple-shaped mark holds center on a black field. Its inner serif T dissolves while the right edge carves a bite, resolving into the standard logo by mid-scene.

    Techniques: Morph

    Camera: Static

  26. 26 · Outro · 0:29–0:35

    A small white Apple logo holds steady at the center of a black field, then the frame falls to black and stays empty for the rest of the clip.

    Camera: Static