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SaaS launch video examples

470 SaaS launch videos from 252 software companies, in B2B, AI, developer tools, productivity, design and fintech. The median runs 72s; 47% show the product in a demo and 58% end on a call to action.

470
launch videos
72s
median length
24
scenes per video
50%
have a hook

Measured on the films below, updated November 10, 2026. How we measure

60 of 470 launches

Questions

How long is a SaaS launch video?
The median runs 72s, and half of them last between 51s and 94s. Measured on 470 films in Launchscene.
What does a SaaS launch video usually show?
50% have a hook scene, 47% a product demo, 23% social proof and 58% a call to action, over a median of 24 scenes. Every scene in Launchscene is labelled with its role.
Which motion techniques do they use most?
The most used are kinetic type (82%), cursor demo (64%), UI zoom (59%): the share of films that use each technique at least once.
Do they use a voiceover?
75% of those whose sound is analysed have a voiceover; the others rely on music and on-screen text.