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Motion design launch video examples

164 launch videos from 139 brands made entirely in motion design: no filmed shot, mostly graphics, type, logos and 3D. The median runs 51s; the most used techniques are kinetic type (91%), 3D mockup (77%), UI zoom (64%).

164
launch videos
51s
median length
21
scenes per video
49%
have a hook

Measured on the films below, updated November 10, 2026. How we measure

60 of 164 launches

Questions

How long is a motion design launch video?
The median runs 51s, and half of them last between 32s and 72s. Measured on 164 films in Launchscene.
What does a motion design launch video usually show?
49% have a hook scene, 44% a product demo, 16% social proof and 52% a call to action, over a median of 21 scenes. Every scene in Launchscene is labelled with its role.
Which motion techniques do they use most?
The most used are kinetic type (91%), 3D mockup (77%), UI zoom (64%): the share of films that use each technique at least once.
Do they use a voiceover?
53% of those whose sound is analysed have a voiceover; the others rely on music and on-screen text.