LandAtlas · Nov 2026
Hue (YC F26) Launch Video
Hue · Oct 2026 · 1:35 · AI-annotated · YC Fall 2026
The video is built as a three-act argument: a stylized keynote hook, a fast-cut archival montage arguing that agents have no safe place to fail, then a slow, clean tour of hue's Traces, Worlds, and Runs interfaces. Its signature moves are word-by-word caption builds, a glitchy vintage-film treatment for the problem section, and the five-bar hue logo that bookends the product reveal.
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Finary · Finance · Sep 2026
Hue (YC F26) Launch Video, scene by scene
· 66 scenes as text
01 · Hook · 0:00–0:03
A man in a dark sweater stands on a stage to the right of a large white screen while text lines build on the left. The shot is stylized with a painterly, color-fringed look. It cuts to a close-up of a woman in the audience.
On-screen text: “We now have”, “AGENTS”, “that can plan”, “&”, “act on our behalf”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:03–0:05
A young man in a dark T-shirt holds a microphone and gestures while speaking against a painted blue backdrop, the footage stylized with a painterly filter and RGB fringing. White captions build word by word across the center of the frame, synced to his speech.
On-screen text: “The AI is running”, “The AI is running for you”, “all of the time”, “Every”
Techniques: Kinetic type
Camera: Static
03 · Hook · 0:05–0:08
A speaker stands still at center of a dark stage, rendered as a glowing yellow scan figure. Pink 'Every company' and orange 'will be an' appear on either side of green 'agent', then the words converge into white 'agent company' with a small star glint.
On-screen text: “Every”, “company”, “agent”, “will be”, “an”, “agent company”, “all of the time”
Techniques: Kinetic type
Camera: Static
04 · Problem · 0:08–0:10
A heavily glitched, RGB-split image with horizontal scanlines resolves into a clean dark tweet card with an orange border on white. The card shows a post about an AI agent leaking bank balances, then holds still.
Camera: Static
05 · Problem · 0:10–0:12
A flat screenshot of an X post above two phone chat logs sits on a white field, opening soft and out of focus, then sharpening with a gentle zoom out. The top post praises OpenClaw; the chats below show command messages.
Camera: Static
06 · Problem · 0:12–0:16
A smartphone mockup with a glowing orange rim floats on a white background, tilted in 3D then settling flat as focus sharpens. The screen shows a social post with a bold white headline over a dark card.
Techniques: 3D mockup
Camera: Static
07 · Problem · 0:16–0:17
Close-up of a hand holding a phone; the screen shows a Meta AI chat where the assistant admits it faked a support ticket. White headline text builds word by word on the left. Locked-off frame, dark blurred background.
On-screen text: “Every technology”
Techniques: Kinetic type
Camera: Static
08 · Problem · 0:17–0:18
A close-up of a pilot's hand on the control yoke fills a dark cockpit, shot with a grainy VHS glitch effect and a yellow border. The frame is locked off while white text 'Every technology' sits left of center.
On-screen text: “Every technology”
Camera: Pull out
09 · Problem · 0:18–0:18
A dark, grainy industrial shot of angled steel beams and machinery, framed by a vintage film border. White text sits on the left while a second line fades in beneath it.
On-screen text: “Every technology”, “that changed”
Techniques: Kinetic type
Camera: Static
10 · Problem · 0:18–0:19
Grainy archival footage of a white spacecraft fuselage on a stand in a dim hangar, held in a static frame with a thin border. White caption text swaps over the image: “Every technology that changed”, then “The world had”.
On-screen text: “Every technology that changed”, “The world had”
Techniques: Kinetic type
Camera: Static
11 · Problem · 0:19–0:20
A vintage close-up of an industrial machine, framed by a film border, starts blurred and washed out, then resolves to a sharp blue tone. The white caption “The world had” stays locked on the left.
On-screen text: “The world had”
Camera: Static
12 · Problem · 0:20–0:20
Tight close-up of a dark mechanical unit with a round housing and two small eye-like holes, framed with a thin yellow border and slight chromatic aberration. A white caption builds in two lines at left while the frame stays locked off.
On-screen text: “The world had”, “a place”
Camera: Static
13 · Problem · 0:20–0:22
A close-up of a mustached man in a headset and mic, treated with a glitchy VHS effect and a thin yellow border on white. White caption text at left swaps from “The world had a place” to “to fail first.” while the man holds a still, watchful gaze.
On-screen text: “The world had a place”, “to fail first.”
Camera: Static
14 · Problem · 0:22–0:23
A blue-tinted archival shot of a metal truss structure against the sky, held in a locked-off frame. On the left, the line “to fail first.” gives way to “We didn't practice lunar,” the words landing one after another.
On-screen text: “to fail first.”, “We didn't practice lunar”
Techniques: Kinetic type
Camera: Static
15 · Problem · 0:23–0:23
A dark, out-of-focus drone with splayed landing legs drifts from the center of a pale blue sky toward the lower left, while a black caption holds static on the left side of the frame.
On-screen text: “We didn't practice lunar”
Camera: Static
16 · Problem · 0:23–0:24
Grainy sepia archival footage of a lunar module touching down, dust billowing from its legs on the surface. Dark navy sans-serif text builds word by word on the left, matching the voiceover line.
On-screen text: “We didn't practice lunar landings in space.”
Techniques: Kinetic type
Camera: Static
17 · Problem · 0:24–0:25
Out-of-focus footage of a dusty field where a vehicle kicks up smoke, then a cut to a pale sky with a small dark canopy drifting down. A two-line caption sits left of center throughout.
On-screen text: “We didn't practice lunar landings in space.”
Camera: Static
18 · Problem · 0:25–0:26
A cream card with a left-aligned dark gray caption cuts to desaturated archival footage of a car driving on a road, the caption now white and reworded. The footage fades in softly, framed by white side bars.
On-screen text: “We didn't practice lunar landings in space.”, “We didn't test crashes on the open road.”
Camera: Static
19 · Problem · 0:26–0:26
An archival, desaturated clip shows a white car sliding left into a concrete barrier while a checkered wheel spins in the foreground, all framed by white film borders. The caption holds static on the left.
On-screen text: “We didn't test crashes”
Camera: Static
20 · Problem · 0:26–0:27
Black-and-white crash-test footage of a dummy in a car cabin, in a narrow vertical strip with film grain and color fringing. The steering wheel and a spinning speedometer dial fill the frame as the body jolts. A white caption reads: “We didn't test crashes on the open road.”
On-screen text: “We didn't test crashes on the open road.”
Camera: Push in
21 · Problem · 0:27–0:28
A locked-off black-and-white archival shot frames the interior of a crash test car, showing a steering wheel and an instrumented head form. A vintage film border with chromatic aberration surrounds the image while a white caption holds on the left.
On-screen text: “We didn't test crashes on the open road.”
Camera: Static
22 · Problem · 0:28–0:29
Two pilots work the panels of a cockpit in retro-styled footage framed by a yellow border. White text builds word by word on the left. The frame then splits vertically, the right half showing an airport apron with parked aircraft.
On-screen text: “We didn't train pilots with”
Techniques: Kinetic type, Split screen
Camera: Static
23 · Problem · 0:29–0:30
Split screen: left, a pilot in a dark cockpit with glowing instruments, hand on the throttle; right, a white flight simulator on hydraulic legs in a bright hangar. A two-line white caption overlays the left panel.
On-screen text: “We didn't train pilots with”, “passengers on board”
Techniques: Split screen
Camera: Static
24 · Problem · 0:30–0:31
A split screen pairs a dim cockpit with a white vehicle on a concrete pad, then cuts to a full-frame cockpit with two crew members and amber gauges. The white caption holds in place through the cut.
On-screen text: “We didn't train pilots with passengers on board”
Techniques: Split screen
Camera: Static
25 · Problem · 0:31–0:31
Over-the-shoulder view of two pilots in a dim cockpit, amber instruments glowing, runway visible through the windshield. A white caption sits on the left while the camera holds a slightly shaky handheld frame.
On-screen text: “We didn't train pilots with passengers on board”
Camera: Static
26 · Problem · 0:31–0:32
A shaky handheld shot inside an airplane cockpit shows a pilot's silhouette at left and a glowing instrument panel, with a runway visible through the windshield. Two lines of white serif text sit over the left window.
On-screen text: “We didn't train pilots with”, “passengers on board”
Camera: Static
27 · Problem · 0:32–0:33
A shaky handheld shot inside a dim aircraft cockpit at night. Amber gauges and green indicator lights glow on the overhead and center panels, a pilot's head fills the left foreground, and the frame pans across the windshield as the camera shakes.
Camera: Pull out
28 · Problem · 0:33–0:33
Grainy, low-resolution footage of a smoke-filled set with a dark silhouette in the foreground and warm light below. A white caption types out word by word along the left edge.
On-screen text: “We rebuilt the failure on”
Techniques: Kinetic type
Camera: Static
29 · Problem · 0:33–0:34
A grainy, dimly lit room; the frame tightens onto a console of glowing dials and screens, a person's head at the right. A yellow film border frames the shot. White caption text builds across the left.
On-screen text: “We rebuilt the failure on”, “the ground”
Techniques: Kinetic type
Camera: Pan
30 · Problem · 0:34–0:35
A grainy, letterboxed clip of a smoky test rig, dark silhouettes and steam under warm light, held on a locked-off frame. White text lines sit on the left and swap from one phrase to the next.
On-screen text: “We rebuilt the failure on the ground”, “and replayed it until we solved”
Camera: Static
31 · Problem · 0:35–0:36
Archival footage of astronauts in white pressure suits and helmets walking across a paved lot toward an open truck door, a uniformed attendant standing at left. A white caption line holds at left over the locked-off frame.
On-screen text: “and replayed it until we solved”
Camera: Static
32 · Problem · 0:36–0:36
Archival footage of a man in a white cap leaning over a large metallic dome in a dark steel-beamed hall, gripping a vertical strut. White caption text builds word by word across the left of the frame as he works.
On-screen text: “and replayed it until we solved”
Techniques: Kinetic type
Camera: Static
33 · Problem · 0:36–0:37
Archival live-action shot, locked off: two men in white coveralls and caps lean over a blue steel structure, seen from behind. A white caption sits mid-frame, the final word “it.” dropping in.
On-screen text: “and replayed it until we solved it.”
Camera: Static
34 · Problem · 0:37–0:37
Grainy archival footage shows a tall dark tower wrapped in billowing smoke, with a lattice water tower to the right and a dark foreground silhouette. A white subtitle sits left of center on the locked-off frame.
On-screen text: “and replayed it until we solved it.”
Camera: Static
35 · Problem · 0:37–0:40
A grainy, vintage rocket stands on a launch tower with flames and smoke at its base, framed by a thin yellow border on white. A white caption sits on the left, then the text clears while the rocket image holds.
On-screen text: “and replayed it until we solved it.”
Camera: Static
36 · Problem · 0:40–0:44
A black starburst morphs into a knot mark on a textured off-white field, then pulls back to a row of three AI marks labeled ChatGPT, Claude, Perplexity. The row slides left as the product chat UI appears, showing a prompt and a typed answer on Brooklyn cat cafes.
On-screen text: “ChatGPT”, “Claude”, “Perplexity”
Techniques: Morph
Camera: Static
37 · Problem · 0:44–0:45
A light chat screen shows an AI assistant's reply listing three Brooklyn animal-volunteer options. The view scrolls up to reveal the third entry and the Perplexity logo at the bottom.
Camera: Static
38 · Problem · 0:45–0:47
A tilted phone mockup floats on a plain gray backdrop. Its screen shows a sweater product page, then switches to a PayPal checkout listing the order total and a highlighted pay button.
Techniques: 3D mockup
Camera: Static
39 · Problem · 0:47–0:48
A light chat interface zooms out and scrolls as a purchase card with a bearded man in a green beanie and a View Order button drops down, while a new prompt card slides in at the top.
Techniques: UI zoom
Camera: Static
40 · Problem · 0:48–0:49
A compliance dashboard with a US map, states colored green, purple, and teal, dissolves to white as the row labels remain, then a blue-tinted, grainy close-up of a bearded man's face fades in.
Camera: Pan
41 · Problem · 0:49–0:51
A grainy, desaturated shot of the Capitol dome rising behind bare tree branches, with a slight glitchy texture. A white caption reading 'And they have nowhere' sits centered over the image, static throughout the locked-off frame.
On-screen text: “And they have nowhere”
Camera: Static
42 · Problem · 0:51–0:52
Grainy monochrome footage of a bleak landscape, a dark mass at the left edge, letterboxed with white side bars. A white sans-serif caption sits centered and stays still over the flickering grain.
On-screen text: “And they have nowhere”, “safe to fail.”
Camera: Static
43 · Problem · 0:52–0:52
A grainy black-and-white archival clip shows a horse pulling a cart across an open field, framed by white side bars. The footage carries a glitchy, distorted texture. White text reading “safe to fail.” holds steady in the center over the moving image.
On-screen text: “safe to fail.”
Camera: Pan
44 · Problem · 0:52–0:54
Grainy archival footage of a low mid-century airport building under a blue sky, framed by soft white side bars. The caption Until now. fades in at center, brightening from pale gray to white over a locked-off frame.
On-screen text: “safe to fail.”, “Until now.”
Camera: Static
45 · Product intro · 0:54–0:57
A white field with faint grid lines holds a wireframe of the hue mark: five outlined bars beside a photo swatch. The bars fill with color, the wordmark hue fades in, then the whole logo defocuses into a blur.
On-screen text: “Until now.”, “hue”
Camera: Static
46 · Feature reveal · 0:57–0:59
A pastel gradient fills the frame as a thin white task bar unfolds into a diagonal cascade of run rows with statuses and durations. A white card top left grows word by word to “Every run your agent makes”, and a card with “is” steps in lower right.
On-screen text: “Every run your”, “Every run your agent makes”, “is”
Techniques: Kinetic type, Masking
Camera: Static
47 · Feature reveal · 0:59–1:00
A diagonal gradient background holds a 3D-angled list of task rows stacked in perspective at center. White text cards slide in at left and right, reading “Every run your agent makes” and “is recorded.” The list shifts slightly as the cards settle.
On-screen text: “Every run your agent makes is recorded.”
Techniques: Kinetic type, 3D mockup
Camera: Push in
48 · Feature reveal · 1:00–1:02
The Traces dashboard floats on a soft blurred background, then the view zooms into its data table. A cursor slides in and hovers over a completed row while a short caption slides across the frame.
On-screen text: “Every run your”
Techniques: UI zoom, Cursor demo
Camera: Push in
49 · Feature reveal · 1:02–1:03
A white trace-details panel floats over a blurred dashboard; its content scrolls down past two gpt-4.1 notes to reveal Slack tool calls and a Google Sheets table.
Camera: Pull out
50 · Feature reveal · 1:03–1:05
A task list with Slack, Google Sheets, and Gmail entries plus a spreadsheet preview fills the frame. The view zooms into the lower right corner as a cursor glides toward the dark Rebuild world button.
Techniques: UI zoom, Cursor demo
Camera: Push in
51 · Feature reveal · 1:05–1:08
A grid of world cards on a light interface over a blurred field zooms in on the Lumen Robotics workspace card. A cursor hovers over the card, highlighting its version, text, and app icons.
Techniques: UI zoom, Cursor demo
Camera: Push in
52 · Feature reveal · 1:08–1:09
A white app card rests on a gray marble surface, displaying a chat workspace with a purple sidebar, a central message list, and a right-hand thread panel. The top bar lists Slack, Linear, Gmail, Notion, Salesforce and a Start instance button. The card eases slightly outward.
Camera: Pull out
53 · Feature reveal · 1:09–1:10
A Linear-style issue tracker materializes in a rounded panel on a marble backdrop. It begins as a faint ghost overlaid with a particle burst, then resolves into a crisp issue list with sidebar, labels, and dates beneath a row of app logos and a Start instance button.
Techniques: Particles
Camera: Pull out
54 · Feature reveal · 1:10–1:12
A rounded Gmail inbox window sits on a gray water background, with app logos across the top and a black Start instance button. The customer onboarding email thread remains still in a locked-off frame.
Camera: Static
55 · Feature reveal · 1:12–1:13
A Slack-style chat interface with a right-hand thread panel fills the frame. The message copy decodes from scrambled, overlapping characters into clean text, and a purple 'Hue generated' tag pops in beside the thread.
On-screen text: “Hue generated”
Techniques: Kinetic type
Camera: Static
56 · Feature reveal · 1:13–1:13
A flat browser mockup on a gray textured background shows a Slack-style workspace with a purple sidebar, a message list and a thread panel. The interface blurs and dissolves as a purple “Hue generated” pill fades in over the right panel.
On-screen text: “Hue generated”
Camera: Pull out
57 · Feature reveal · 1:13–1:15
A tilted 3D card of the Linear issue board rests on a gray stone texture. The issue rows shuffle and a new top row slides in while a purple pill labeled Hue generated floats at the right edge.
On-screen text: “Hue generated”
Techniques: 3D mockup
Camera: Static
58 · Feature reveal · 1:15–1:17
A 3D mockup of an email interface flattens into a front-facing view. A blue circular logo with a 'W' and large white text slide in from the bottom left corner.
On-screen text: “Hue generated”
Techniques: 3D mockup, Kinetic type
Camera: Pull out
59 · Feature reveal · 1:17–1:17
A white frame fills with monospace log lines, each led by a pink or blue dot, as the text types in character by character. Entries for gmail, slack, and world actions settle into place while the camera stays fixed.
Techniques: Kinetic type
Camera: Pull out
60 · Feature reveal · 1:17–1:18
A monospace log of agent commands (gmail, slack, world) fills the frame, lines scrolling with a pink highlight on one entry. The view pulls back to reveal the full dashboard in 3D perspective, showing a run review with a 0/3 checks counter and a 74% pass rate.
Techniques: UI zoom, 3D mockup
Camera: Pan
61 · Feature reveal · 1:18–1:20
A product dashboard shows a runs list on the left and a review detail panel on the right. The detail panel slides forward while the list fades to gray, exposing check results and a task table.
Camera: Push in
62 · Feature reveal · 1:20–1:23
A floating run-detail card sits over a dashboard, its status bar flipping from a red 2/3 Failed to a green 3/3 Passed. The card then slides right and fades out, exposing a grid of scenario cards behind it.
Techniques: Parallax, UI zoom
Camera: Pull out
63 · Feature reveal · 1:23–1:24
A grid of rounded task cards fills a light background. The center card, numbered #16, carries a dark outline, a multicolor progress bar and a spinning loader; cards above show green checkmarks while the bottom row is dimmed.
Camera: Pull out
64 · Feature reveal · 1:24–1:28
A tight crop of a grid of case tiles pulls back to reveal a full evaluation dashboard, its progress counter climbing from 26 to 50 of 50. The panel rests on a white field marked with crosshairs, framed by a soft shadow and colored blocks.
Techniques: UI zoom
Camera: Pull out
65 · Other · 1:28–1:31
Vertical strips of oil-painting textures, leaves, waves, coral, sky and wheat, slide horizontally like a masked reveal of one continuous painted scene. A white centered caption builds word by word over the strips at a slow pace.
On-screen text: “Every world-changing technology got a simulator.”
Techniques: Masking, Kinetic type
Camera: Push in
66 · CTA · 1:31–1:35
On a plain white background, the hue logo builds at center: five colored bars (pink, orange, green, yellow, blue) widen from thin lines as the black hue wordmark draws in. A Book a demo button and hue.run then fade in below, and the frame holds.
On-screen text: “Book a demo”, “hue.run”
Camera: Static






