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The video loops between founder-to-camera talking heads and kinetic graphics on a pale plus-mark grid, cutting at a steady eight-second rhythm. Signature moves are scale-in headline words over live action, self-typing chat prompts, and flat UI cards that tilt into 3D perspective.
Footage neededEstimated needs: 5 capture groups — your screens or recordings · 5 filmed passages — shoot, supply or replace · 4 graphic passages — draw or supply · 5 3D passages — build or supply
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· 27 scenes as text
01 · Hook · 0:00–0:05
A black receipt printer on a wooden desk prints a receipt that stretches upward. The camera pulls back as the receipt grows into a tangled mass of paper covering a dark wall, with receipt scraps scattered on the desk. Large white text appears phrase by phrase over the scene.
On-screen text: “The World's”, “Biggest”, “Are Spending”, “Billions”, “on AI”
Techniques: 3D mockup, Kinetic type
Camera: Pull out
02 · Problem · 0:05–0:15
Two founders sit in a warm living room, the left one speaking and gesturing. Black lower-third bars slide in with their names and titles. Large white words scale in over the frame: Transformative, Unfair, then Smaller funds just can't match and that kind of investment.
On-screen text: “I've built these systems myself and can tell you”, “Ian McInnis”, “Co-founder WithAI”, “Ex-Bridgewater”, “Ben Finch”, “Co-founder WithAI”, “Ex-Sentient”, “the advantage is transformative”, “Transformative”, “Unfair, and unfair. Smaller funds just can't match that kind of investment”
Techniques: Kinetic type
Camera: Static
03 · Problem · 0:15–0:18
Two men sit on a couch in a warm, soft-focus living room. The man on the right speaks to camera while the man on the left glances at him, a white subtitle line held at the bottom of a locked-off medium shot.
On-screen text: “that”, “kind of”, “investment”, “But we've found a way where you don't have to match it.”
Camera: Static
04 · Product intro · 0:18–0:28
On a pale plus-mark grid, a black M mark scales up into the Multiplier by WithAl wordmark, then a thin line and tagline fade in. The wordmark shrinks to the left as a tilted list of task phrases scrolls past a small blue play triangle.
On-screen text: “Introducing Multiplier”, “Multiplier”, “by WithAl”, “The bespoke AI system for independent asset managers”, “It automates the tedious manual work”, “so you can focus on the decisions that actually matter.”
Techniques: Kinetic type
Camera: Pan
05 · Product intro · 0:28–0:30
On a light gray plus-mark grid, a black M logo holds left while a tilted column of task phrases scrolls upward past a small blue play triangle. A dark caption bar stays pinned at the bottom.
On-screen text: “so you can focus on the decisions that actually matter.”
Techniques: Kinetic type
Camera: Pan
06 · Feature reveal · 0:30–0:33
Two men sit on stools in a softly lit living room. The man on the left, in a striped shirt, speaks and gestures with both hands while the man on the right, in a light shirt, listens. The camera holds a static medium shot as subtitles appear at the bottom.
On-screen text: “Here's how it works.”, “You’ve probably heard of “coding agents” like Claude Code.”
Camera: Static
07 · Feature reveal · 0:33–0:37
On a light gray grid background, a white pill card holding the orange Claude mark and the name Claude Code scales up in the center, holds, then shrinks and slides left. White subtitles on dark bars change along the bottom.
On-screen text: “You’ve probably heard of “coding agents” like Claude Code.”, “Claude Code”, “They’re very powerful,”, “but straight out of the box, they won’t do much for your fund.”
Techniques: Kinetic type
Camera: Static
08 · Feature reveal · 0:37–0:40
On a light gray dotted grid, two white pill badges labeled Claude Code and Your Hedge Fund settle onto a horizontal line, joined by a red dashed line with a slashed link icon at the center. A dark gray caption bar sits at the bottom.
On-screen text: “Claude Code”, “Your Hedge Fund”, “but straight out of the box, they won't do much for your fund.”
Camera: Static
09 · Feature reveal · 0:40–0:41
Two men in button-down shirts sit on stools in a warm living room with a fireplace and plants, facing the camera. The man on the left speaks and gestures with his right hand. A white subtitle line appears at the bottom and the words Claude Code scale in. Locked-off frame.
On-screen text: “Your Hedge Fund”, “That's why Multiplier harnesses the latest coding agents”, “Claude Code”
Camera: Static
10 · Feature reveal · 0:41–0:48
Two white pills, Claude Code and Codex, scale in on a light gray grid. A black Multiplier header drops in above them with a More Agents row. The panel shifts left, a line draws to a green Your Hedge Fund pill, and bottom captions narrate the connection.
On-screen text: “That's why Multiplier harnesses the latest coding agents”, “like Claude Code”, “for real investment work.”, “We come in, connect it directly to your data,”
Camera: Pull out
11 · Feature reveal · 0:48–0:54
A green pill with a globe icon, labeled Your Hedge Fund, stays locked at the center of a light gray dotted grid while white pill chips carrying source logos (Bloomberg, Refinitiv, J.P. Morgan, Word, Perplexity, Canary) drift slowly leftward around it in rows. Subtitles run along the bottom as the field fills the frame.
On-screen text: “We come in, connect it directly to your data,”, “and teach the AI your firm's DNA:”, “formats, frameworks, and how you think.”
Camera: Pull out
12 · Feature reveal · 0:54–0:55
A grid of white brand chips on a dotted gray field zooms in as the central green 'Your Hedge Fund' pill is replaced by an empty rounded input box with a blinking caret. A dark caption at the bottom reads 'formats, frameworks, and how you think.'
On-screen text: “formats, frameworks, and how you think.”
Camera: Static
13 · Feature reveal · 0:55–0:57
A chat input box sits on a light grid-paper background. The query 'Write me a primer on NextEra Energy' types out character by character inside the field, while a dark caption reading 'You can ask it anything:' stays fixed at the bottom.
On-screen text: “You can ask it anything:”
Camera: Static
14 · Feature reveal · 0:57–0:58
A white Claude Code prompt card hovers over a blurred green circuit board. The typed prompt fills in letter by letter, while a bottom caption switches from “You can ask it anything:” to “from mundane tasks”.
On-screen text: “You can ask it anything:”, “from mundane tasks”
Techniques: Kinetic type
Camera: Static
15 · Feature reveal · 0:58–0:59
A white chat input card floats over a macro shot of a green circuit board and metal machine parts. A question types itself out letter by letter above the Claude Code model selector, while a dark caption bar at the bottom carries the voiceover line.
On-screen text: “from mundane tasks”, “to questions that would have required weeks.”
Techniques: Kinetic type
Camera: Static
16 · Feature reveal · 0:59–1:01
A white prompt box floats over a macro shot of a green circuit board. A question about GPU pricing types out letter by letter, ending with a blinking cursor. The footer holds a Claude Code label, gray icons and a red send key. A caption sits at the bottom.
On-screen text: “to questions that would have required weeks.”
Techniques: Kinetic type
Camera: Static
17 · Feature reveal · 1:01–1:03
A gray app icon with a black M mark shrinks from center stage to the corner of a product window, revealing a dashboard of line charts, a data table, and a report. A bottom caption bar reads: It draws from all sources to find answers and take action.
On-screen text: “It draws from all sources to find answers and take action.”
Camera: Static
18 · Feature reveal · 1:03–1:04
A tilted 3D app window floats over a dark grid background, filled with a collage of financial dashboards: a striped price chart, a dark data table, a research memo, and line and area charts. The header shows an animated ellipsis and the inner panels drift subtly. A caption sits below the window.
On-screen text: “It draws from all sources to find answers and take action.”
Techniques: 3D mockup, Parallax
Camera: Static
19 · Feature reveal · 1:04–1:07
A 3D mockup of a document card floats on a dark dotted grid. The camera tilts from a front view to a low angle, the card rotating toward edge-on as its body text scrolls. A bottom caption holds, then swaps to a second line.
On-screen text: “It draws from all sources to find answers and take action.”, “It sees connections across your trading history”
Techniques: 3D mockup
Camera: Static
20 · Feature reveal · 1:07–1:12
A flat white chart card draws its blue area and black line, then tilts into 3D perspective as the camera pushes in. A dark tooltip types an explanation while caption bars swap at the bottom.
On-screen text: “It sees connections across your trading history”, “so you can fix your investing biases.”
Techniques: 3D mockup, UI zoom
Camera: Push in
21 · Feature reveal · 1:12–1:13
A tilted white chat card with a red send button sits on a grid-paper background. The chart card above slides up and out, and a prompt is typed into the card: “Every week for each stock, check whether input costs have changed >5%”.
Techniques: Kinetic type, 3D mockup
Camera: Static
22 · Feature reveal · 1:13–1:15
A white prompt card rests centered on a faint grid background, its typed instruction and Claude Code footer with a red send button held static. A dark lower-third caption bar with white text slides in along the bottom edge.
On-screen text: “Set up a workflow once and run it automatically forever,”
Camera: Static
23 · Feature reveal · 1:15–1:20
A white table of company prompts zooms in as the status column cycles from Waiting to Finished with blue and green dots. The report column marks rows FLAGGED with a red highlight bar. Dark caption bars at the bottom carry the pitch line.
On-screen text: “Set up a workflow once and run it automatically forever,”, “deploying agents across your entire portfolio.”
Techniques: UI zoom
Camera: Pan
24 · Feature reveal · 1:20–1:21
A close-up of a portfolio list scrolls upward as pink FLAGGED pills slide into place beside rows marked Finished. A dark caption box reading All in parallel. sits at the bottom of the frame.
On-screen text: “All in parallel.”
Camera: Static
25 · Feature reveal · 1:21–1:23
A rounded alert card with a red warning triangle and white heading scales in at the center of a dark grid background. A caption bar at the bottom reads “When something new happens,”.
On-screen text: “When something new happens,”
Camera: Static
26 · Feature reveal · 1:23–1:27
A rounded card holding a Fabrinet financial table sits on a dark dotted field. The frame zooms into the grid, a column turns yellow, and two white captions swap at the bottom.
On-screen text: “When something new happens,”, “Multiplier notices it and updates your models.”
Techniques: UI zoom
Camera: Push in
27 · CTA · 1:27–1:42
Two men in button-down shirts sit in a living room facing the camera. A financial data table fades out at the start. Large white phrases appear in sequence at the top-left and right edges, then the Multiplier logo and a black URL pill fade in at center.
On-screen text: “And your data stays completely secure on your own cloud.”, “Completely secure”, “On your own cloud”, “As AI Evolves”, “As AI evolves,”, “we partner with you to keep your firm on the cutting edge.”, “On the cutting edge”, “So you can focus on what makes you great,”, “Multiplier”, “by WithAI', 'www.withai.co/' (note: keep separate) ”
Techniques: Kinetic type
Camera: Pull out