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Luma - Image to Video with #Ray2 is here. Drop any image into Dream Machine
Luma · Feb 2025 · 0:43 · AI-annotated
- Length
- 0:43
- Scenes
- 35 · 1.2 s avg
- Product on screen
- 0:32
- Features shown
- 1
- Call to action
- 0:41 · 95%
- Voiceover
- Yes
00:00:00 / 00:43:06
Luma’s 0:43 launch film runs 35 scenes, about 1.2 s each. The product shows up at 0:32 and 1 feature is revealed. The call to action lands at 0:41 (95% in), over a voiceover. The video is a rapid-cut showcase of AI-generated motion: animated masterpieces open as a hook, a viewfinder-framed demo and a montage of disparate clips follow, then plain title cards announce the feature, the engine credit, and the tagline before a URL card and logo close it out. Signature moves are locked-off serif cards on black, the camera-viewfinder overlay, and hard cuts between 3D, live-action, and graphic renders at a tempo near 144 BPM.
Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 6 filmed passages — shoot, supply or replace · 5 graphic passages — draw or supply · 14 3D passages — build or supply
Is this your launch? to your site or press kit.
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Luma - Image to Video with #Ray2 is here. Drop any image into Dream Machine, scene by scene
· 35 scenes as text
01 · Hook · 0:00–0:03
A framed Mona Lisa hangs on a gray gallery wall beside a white placard. The painted figure shifts her expression and raises a hand in a peace sign, then settles back into the classic folded-hands pose.
On-screen text: “RAY2”
Camera: Static
02 · Hook · 0:03–0:05
A framed painting hangs on a gray wall beside a wooden plaque engraved RAY2. Inside the frame, a man holding a pitchfork and a woman in vintage dress turn toward each other and kiss, while the camera holds a locked-off shot.
On-screen text: “RAY2”
Techniques: 3D mockup
Camera: Static
03 · Hook · 0:05–0:07
A 3D gallery wall holds a framed self-portrait of a bearded man in swirling green brushwork. The painted figure lifts a steaming cup to his lips across the shot. A dark RAY2 plaque is mounted to the right, in a sunlit hallway.
On-screen text: “RAY2”
Techniques: 3D mockup
Camera: Static
04 · Hook · 0:07–0:09
A framed retro poster on a weathered brick wall shows a woman in a blue work shirt; in a static frame the artwork swaps from a flexed-bicep pose to a smiling hands-on-hips pose while a crumpled note reading RAY2 stays pinned to the left.
On-screen text: “We Can Do It!”, “RAY2”
Camera: Static
05 · Demo · 0:09–0:10
A purple 3D alien with curled antennae waves in a crystal-lined waterfall scene, framed by a camera viewfinder overlay with a rule-of-thirds grid, a yellow crosshair, a red record button and a red timer reading 00:00:00.
Camera: Pan
06 · Demo · 0:10–0:12
A camera viewfinder with corner brackets, a red timer and record and pause buttons frames a 3D render of four grey aliens waving in a pink and teal crystal forest. The render slowly pushes in as the timer counts up.
Camera: Push in
07 · Demo · 0:12–0:13
An iridescent oil-slick vortex rotates slowly around a glowing pink and orange orb at the center, its fluid walls rippling with scattered bubbles. A small timecode and a single digit sit over the abstract swirl.
On-screen text: “00:00:00”, “3”
Camera: Pan
08 · Demo · 0:13–0:14
A web of translucent reddish-orange filaments with glowing amber nodes fills the frame against a dark teal void. Thin wisps of smoke curl through the strands while the camera drifts slowly forward, the nodes pulsing with soft light.
Techniques: Parallax
Camera: Push in
09 · Demo · 0:14–0:16
A centered close-up of a 3D-rendered chimpanzee on a pale pink backdrop. The chimp faces the camera, then slowly lifts both hands to its head, fingers splayed, in a single deliberate motion.
Camera: Static
10 · Demo · 0:16–0:17
A 3D ape face with hands pressed to its forehead morphs into a bearded man as the hands slide down to the temples, held against a flat pale pink background.
Techniques: Morph
Camera: Push in
11 · Demo · 0:17–0:19
A white-suited astronaut with a flag on the shoulder strides across a gray, cratered lunar surface under a black sky, a thin tether trailing behind. The shot holds a low, tilted angle as the figure walks forward and toward the right edge of the frame.
Camera: Push in
12 · Demo · 0:19–0:20
A young girl in a worn red hooded wrap faces the camera with a fixed stare against a teal wooden plank wall. The close-up holds steady with a slight drift, keeping her green eyes centered in frame.
Camera: Push in
13 · Demo · 0:20–0:22
A close-up of a US one dollar bill fills the frame as a hand lowers dark sunglasses onto the portrait's eyes. The shot cuts to a person in a cowboy hat and denim jacket, arms raised in a V, against a canyon backdrop.
Camera: Static
14 · Demo · 0:22–0:24
A rider in an orange robe hangs in mid-air above snow-capped peaks, executing a flip trick. The skateboard rotates beneath his feet, its red underside and deck graphic turning into view as the camera holds a low angle on the trick.
Techniques: Speed ramp
Camera: Pan
15 · Demo · 0:24–0:25
A Shiba Inu dog sits centered on a cream couch, facing the camera, in a warm home interior with a blurred plant and framed photo behind it. The dog tilts its head and blinks while the shallow focus keeps the background soft.
Camera: Push in
16 · Demo · 0:25–0:25
A woman in a red sleeveless top walks past the camera, blurred in the foreground. Behind her, a man in a blue plaid shirt and a woman in a light blue top turn their heads to look back over their shoulders with puzzled expressions on a soft-focus city street.
Camera: Static
17 · Demo · 0:25–0:26
A CGI pig in a gold bomber jacket, aviator sunglasses and cap stands in a graffiti-covered alley. From a low fisheye angle it pulls at two thick gold chains with tattooed hands, the first frame blurred by the quick motion.
Camera: Static
18 · Demo · 0:26–0:27
A dark night sky fills the frame as several fireworks burst at once, red and gold starbursts overhead and a blue pinwheel burst below, trails of smoke drifting between them.
Camera: Static
19 · Demo · 0:27–0:29
On a black background, a yellow screaming emoji cracks open and erupts into a beige mushroom cloud, while orange debris scatters outward in a ring. The 3D icon settles into the cracked lower half beneath the fully formed cloud.
Techniques: Particles
Camera: Static
20 · Feature reveal · 0:29–0:30
On a black background, white serif text sits centered in a locked-off frame. The word Image appears first, then to Video joins it to complete the phrase.
On-screen text: “Image to Video”
Techniques: Kinetic type
Camera: Static
21 · Feature reveal · 0:30–0:30
A plain white frame holds the centered black text “Image to Video.” The shot stays static with no movement or reveal.
On-screen text: “Image to Video”
Camera: Static
22 · Feature reveal · 0:30–0:32
A stylized anime girl with long dark hair and pink eyes looks forward beneath blooming cherry branches, pink petals drift down and her hair sways in a slow loop while the caption Image to Video stays fixed.
On-screen text: “Image to Video”
Techniques: Particles
Camera: Static
23 · Product intro · 0:32–0:33
A locked-off black frame holds centered white serif text reading “Powered”. The word “by” then enters to complete the phrase “Powered by” as the line scales slightly.
On-screen text: “Powered by”
Techniques: Kinetic type
Camera: Static
24 · Product intro · 0:33–0:33
On a plain white background, the serif line 'Powered by' scales in at center, settling above the bold sans-serif wordmark 'RAY2', which holds still. The frame stays locked-off throughout the brief sign-off.
On-screen text: “Powered by”, “RAY2”
Techniques: Kinetic type
Camera: Static
25 · Product intro · 0:33–0:34
On a black background, a centered white lockup holds: the serif line “Powered by” scales in above the bold sans wordmark RAY2, then the frame locks off.
On-screen text: “Powered by”
Techniques: Kinetic type
Camera: Static
26 · Demo · 0:34–0:36
A black dragon with glowing orange cracks in its scales breathes a stream of fire from its open jaws. The camera holds a close side profile as the mouth gapes wider and the wings lift, against a dark backdrop of embers.
Techniques: Particles
Camera: Pull out
27 · Demo · 0:36–0:37
A black screen holds a centered white serif line that builds word by word, starting with Bring and ending with Bring Dreams to Life, on a locked-off frame.
On-screen text: “Bring Dreams to Life”
Techniques: Kinetic type
Camera: Static
28 · Demo · 0:37–0:37
A locked-off frame holds the black serif headline “Bring Dreams to Life” centered on a plain white background. The text stays still for the full duration, with no motion or camera move.
On-screen text: “Bring Dreams to Life”
Camera: Static
29 · Demo · 0:37–0:39
The Sistine Chapel hands fill the frame, then the shot reveals them as the screen of a white phone lying on a glowing red-and-teal circuit board. A static headline holds over the device.
On-screen text: “Bring Dreams to Life”
Techniques: 3D mockup
Camera: Push in
30 · Demo · 0:39–0:39
A low 3D render of a teal circuit board, a square chip with a gold core at center. Raised wire ridges form terrain behind it, lit by glowing red nodes. A blurred red and teal foreground drifts as the camera pans across the surface.
Techniques: 3D mockup, Parallax
Camera: Static
31 · Demo · 0:39–0:40
A 3D mushroom cloud of glowing fire rises from a dark, barren landscape. The cap billows and the stem churns while small rocks and smoke columns scatter around the base.
Camera: Static
32 · Demo · 0:40–0:40
A purple spider lily with long curved stamens sits centered against a soft purple bokeh field. The petals open outward and the white core brightens as the frame tightens on the bloom.
Camera: Static
33 · Demo · 0:40–0:41
A bright white core flashes at the center of a dark frame. Golden light streaks radiate outward in all directions with heavy motion blur, expanding from the center toward the edges over the half second.
Camera: Push in
34 · CTA · 0:41–0:41
A single line of black URL text sits centered on a plain off-white background. The frame is locked off with no motion for the full duration.
On-screen text: “lumalabs.ai/dream-machine”
Camera: Static
35 · Outro · 0:41–0:43
A small pale isometric mark, two angled planes folded like an open book, holds centered on a black field with a small white URL set beneath it. The frame is locked and the mark stays still for the full beat.
On-screen text: “lumalabs.ai/dream-machine”
Camera: Static