Luma AI · Jun 2025
SpaceX Super Intelligence - Understanding requires imagining. Grok Imagine lets you bring what’s
xAI · Jan 2026 · 1:08 · AI-annotated
- Length
- 1:08
- Scenes
- 56 · 1.2 s avg
- Product on screen
- 0:08
- Features shown
- 7
- Voiceover
- Yes
xAI’s 1:08 launch film runs 56 scenes, about 1.2 s each. The product shows up at 0:08 and 7 features are revealed. There is no explicit call to action; a voiceover carries the film. The video opens with a surreal skiing montage, names the product on black, then fires through labeled feature blocks at a near-cut-per-second pace. Signature moves: full-frame white headlines that scale in with a horizontal blur streak, thin white line wipes for edits, and rounded-corner footage windows on black.
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SpaceX Super Intelligence - Understanding requires imagining. Grok Imagine lets you bring what’s, scene by scene
· 56 scenes as text
01 · Hook · 0:00–0:00
A skier in dark clothing carves down a steep snow slope, kicking up a spray of powder, with a snow-covered mountain valley behind. The shot opens dark and brightens fast, tracking the skier from the side.
Camera: Static
02 · Hook · 0:00–0:01
A 3D panda on skis carves down a snowy slope, throwing up a spray of snow, while a second panda trails behind. The camera tracks alongside the descent past bare trees and a snow-covered ridge, framed in a rounded-corner window with black bars.
Techniques: Parallax
Camera: Pull out
03 · Hook · 0:01–0:03
A man in a black suit and top hat skis down a snowy slope, gripping a briefcase in one hand. The vintage clip has rounded corners and black borders. He carves across the frame, kicking up a spray of snow, while the camera tracks him against snow-dusted mountains.
Camera: Pan
04 · Hook · 0:03–0:04
A woman in a long pink tulle dress and tiara skis down a groomed snow slope, poles in hand, the dress billowing behind her as the camera tracks her descent.
Camera: Pull out
05 · Hook · 0:04–0:05
A CGI brown bull with horns, on skis and holding two poles, carves down a groomed slope, throwing up a wide spray of powder. Snow-covered peaks and pines sit behind it inside a rounded-corner frame as the camera tracks alongside.
Camera: Static
06 · Hook · 0:05–0:06
A brown furry figure with a horned mask on skis morphs into a penguin, which carves down a snow-covered mountain slope, throwing up a plume of powder. The shot is framed by a dark rounded-corner vignette.
Techniques: Morph
Camera: Pan
07 · Hook · 0:06–0:08
A penguin in ski boots carves down a groomed snowy slope, the camera tracking alongside as it leans into the turn. Snow-dusted mountains and bare trees fill the background.
Camera: Static
08 · Product intro · 0:08–0:10
On a black field, the white wordmark “Grok Imagine” sits centered, then “API” slides in from the right to complete “Grok Imagine API” as the line scales to fill the frame. Locked-off frame.
On-screen text: “Grok Imagine API”
Techniques: Kinetic type
Camera: Static
09 · Demo · 0:10–0:11
A dirt-bike rider crests a sunlit desert ridge and launches airborne, backlit by the low sun. The shot whips into a heavy motion blur as the dark headline “Grok Imagine” scales up to fill the frame.
On-screen text: “Grok Imagine”
Techniques: Speed ramp, Kinetic type
Camera: Push in
10 · Demo · 0:11–0:12
A young woman with dark hair rests her head against the bus window, eyes closed, white wired earbuds in, a grey backpack strap on her shoulder. The interior, orange poles and empty seats, blurs past in warm low light. Medium close-up, shallow focus, slow handheld drift.
Camera: Pan
11 · Demo · 0:12–0:14
A black screen holds the white headline THE FUTURE OF VIDEO. The letters start dim and widely spaced, then tighten and brighten into a centered line, with a faint horizontal blur trailing the left edge as the type locks into place.
On-screen text: “THE FUTURE OF VIDEO”
Techniques: Kinetic type
Camera: Static
12 · Demo · 0:14–0:15
A rusted, spike-covered vehicle with an exposed engine roars left across a dusty wasteland, trailing orange flames and a thick cloud of brown dust. The camera tracks alongside it at ground level as debris flies through the hazy air.
Techniques: Particles
Camera: Pull out
13 · Demo · 0:15–0:16
Low angle behind crouched soldiers in a foggy rocky gorge, who fire rifles with bright orange muzzle flashes at two towering humanoid robots with red glowing eyes. Red laser beams streak across the sky, then vanish as the mechs step forward over the battlefield.
Camera: Push in
14 · Demo · 0:16–0:17
A horned beast carrying archers charges rightward across a dusty battlefield as fireballs burst around it, soldiers lunge at the edges. A hard cut jumps to a tight close-up of a yellow beetle with black spots and raised mandibles on a cracked surface.
Camera: Pull out
15 · Demo · 0:17–0:19
Two round 3D cookie characters with cartoon faces and tiny legs bounce on a bed of cocoa powder. Behind them a stream of melted chocolate flows past scattered chocolate chunks. The right cookie closes its eyes and grins as they hop in place.
Camera: Static
16 · Feature reveal · 0:19–0:21
Two hikers walk away across a flat snowfield toward a pale horizon, footprints trailing behind. The frame pulls back to expose a studio lighting rig on either side. White title text scales in at the center.
On-screen text: “CINEMATIC MOTION”, “UNDERSTANDING”
Techniques: Kinetic type
Camera: Pull out
17 · Feature reveal · 0:21–0:21
Snowy set framed by overhead film lights and corner cameras on tracks; two silhouetted figures walk away, footprints trailing. The two-line title scales down and fades while the camera pulls back.
On-screen text: “CINEMATIC MOTION”, “UNDERSTANDING”
Techniques: Kinetic type
Camera: Pull out
18 · Feature reveal · 0:21–0:22
A period film of a soldier and a woman embracing on a crowded train platform resolves from motion blur and settles inside a rounded-rectangle frame on a black background.
Techniques: Masking
Camera: Pull out
19 · Feature reveal · 0:22–0:23
A desaturated film still of a soldier and a woman embracing at a crowded train platform sits in a rounded rectangle on black. The rectangle shrinks and slides left, leaving the caption FLEXIBLE STYLES on the right.
On-screen text: “FLEXIBLE STYLES”
Camera: Push in
20 · Feature reveal · 0:23–0:24
A rounded-corner clip on the left plays a live-action scene of a uniformed man and a woman in a light coat facing each other on a busy platform. To the right, bold white text reads FLEXIBLE STYLES & FORMATS on a black background.
On-screen text: “FLEXIBLE STYLES & FORMATS”
Camera: Push in
21 · Feature reveal · 0:24–0:25
A rounded vertical video card on the left cuts from a vintage couple to a motion-blurred car interior, while a white headline holds on the right black field; CREATOR then scales in with a horizontal blur streak.
On-screen text: “FLEXIBLE STYLES & FORMATS”, “CREATOR”
Camera: Pan
22 · Feature reveal · 0:25–0:26
First-person view from the driver's seat of a moving car, gloved hands grip the steering wheel as the vehicle travels down a city street. On the right, a vertical stack of role labels scales in, the bottom word CREATOR enlarged inside a dark rounded pill.
On-screen text: “DESIGNER”, “INFLUENCER”, “EDUCATOR”, “CREATOR”
Techniques: Kinetic type
Camera: Static
23 · Feature reveal · 0:26–0:27
First-person view from the driver's seat of a car moving down a city street, gloved hands on the wheel. On the right a vertical stack of white role words scrolls upward while CREATOR, set in a dark rounded pill, scales up.
On-screen text: “DESIGNER”, “INFLUENCER”, “EDUCATOR”, “CREATOR”
Techniques: Kinetic type
Camera: Pan
24 · Feature reveal · 0:27–0:29
A red circle and a blue square character with faces and waving arms pop in on a sparkly blue-purple gradient, labeled CIRCLE and SQUARE. Right, DESIGNER, INFLUENCER, EDUCATOR, CREATOR scale in, EDUCATOR in a dark pill. At the end, two vertical live-action clips slide in from the top.
On-screen text: “DESIGNER”, “INFLUENCER”, “EDUCATOR”, “CREATOR”, “CIRCLE”, “SQUARE”
Techniques: Kinetic type, Split screen
Camera: Pan
25 · Feature reveal · 0:29–0:32
Two vertical clips of women in a bedroom sit side by side on the left as a column of role words on the right moves a rounded highlight from INFLUENCER to DESIGNER. The clips slide down and a close-up of an action camera slides in from the top.
On-screen text: “DESIGNER”, “INFLUENCER”, “EDUCATOR”, “CREATOR”
Techniques: Split screen, Kinetic type
Camera: Pan
26 · Feature reveal · 0:32–0:34
A black action camera on a mount rests on a rocky ledge against a blurred orange canyon wall. On the right, DESIGNER in a dark pill scales in above smaller INFLUENCER, EDUCATOR and CREATOR, then the text clears as the camera turns to face front.
On-screen text: “DESIGNER”, “INFLUENCER”, “EDUCATOR”, “CREATOR”
Techniques: 3D mockup, Kinetic type
Camera: Static
27 · Feature reveal · 0:34–0:36
A lone wolf walks through a dark forest toward the camera, then two more wolves join at its sides as the pack advances. The word ADD appears above them in white. A thin vertical line runs down the left edge.
On-screen text: “ADD”
Camera: Static
28 · Feature reveal · 0:36–0:37
A macro shot of a metallic green bee on a pink flower covered in dew. The frame begins soft and out of focus under the word ADD, then racks into sharp focus as the text switches to REMOVE.
On-screen text: “ADD”, “REMOVE”
Camera: Static
29 · Feature reveal · 0:37–0:38
A macro shot of a green bee on a dewy pink flower is split by a thin white line, the left half showing the flower alone. REMOVE sits top right. The line wipes rightward, erasing the bee and revealing the clean flower.
On-screen text: “REMOVE”
Techniques: Split screen, Masking
Camera: Static
30 · Feature reveal · 0:38–0:38
A macro shot of a pink flower beaded with water droplets dissolves into a sunlit forest. A small bird flies toward an outstretched hand and lands on the palm, bathed in warm golden light.
Camera: Static
31 · Feature reveal · 0:38–0:39
A 3D robin with an orange breast flaps in from the left and settles onto an open human palm. The pair sits in a sunlit forest with soft golden bokeh, and a thin white vertical line slides in along the right edge.
Camera: Static
32 · Feature reveal · 0:39–0:40
A live-action robin flutters down onto a mossy branch in a sun-dappled forest. The caption REPLACE OBJECT holds at the top while thin white vertical lines sweep across the frame like a selection wipe.
On-screen text: “REPLACE OBJECT”
Techniques: Masking
Camera: Static
33 · Feature reveal · 0:40–0:40
A robin perched on a mossy branch in a sunlit forest, the white headline REPLACE OBJECT centered above it, then the whole frame streaks into a horizontal motion blur as the shot exits.
On-screen text: “REPLACE OBJECT”
Techniques: Speed ramp
Camera: Static
34 · Feature reveal · 0:40–0:41
A hazy aerial shot of the Eiffel Tower and the Seine starts soft and out of focus, then racks into sharp focus. The white title SCENE CONTROL holds centered over the water under a grey overcast sky, the frame locked off.
On-screen text: “REPLACE OBJECT”, “SCENE CONTROL”
Camera: Pan
35 · Feature reveal · 0:41–0:42
A foggy aerial shot of the Eiffel Tower rising above the Seine, with small boats trailing wakes on the grey water. The white title SCENE CONTROL holds centered and static over the hazy scene, the frame locked off.
On-screen text: “SCENE CONTROL”
Camera: Static
36 · Feature reveal · 0:42–0:43
A static aerial shot frames the snow-dusted Eiffel Tower above the Seine, where small boats leave white wakes. Snow falls across the gray sky. The words SCENE CONTROL sit centered in white over the tower's base, holding still for the full clip.
On-screen text: “SCENE CONTROL”
Camera: Static
37 · Feature reveal · 0:43–0:45
A slow aerial drift over the Seine at night, the golden-lit Eiffel Tower rising on the left with city lights and water reflections below. The title holds centered over the tower for the full shot.
On-screen text: “SCENE CONTROL”
Camera: Static
38 · Feature reveal · 0:45–0:46
An aerial view of the Eiffel Tower at sunset, the sun glowing through its iron lattice above the Seine. A white title reads SCENE CONTROL centered across the tower, then clears to leave the empty skyline. The camera holds on the wide dusk shot.
On-screen text: “SCENE CONTROL”
Camera: Static
39 · Feature reveal · 0:46–0:46
A young man with spiky blonde hair stands centered against a blue backdrop, arms crossed, in a black hoodie over a long white shirt. He shifts his stance and lowers his gaze between the two frames.
Camera: Static
40 · Feature reveal · 0:46–0:48
A young man with bleached hair in a leopard-print fur coat stands against a blue backdrop, arms crossed, then turns his torso toward camera as white text holds centered over him.
On-screen text: “OBJECT CONTROL”
Camera: Push in
41 · Feature reveal · 0:48–0:50
A blond dancer turns in a blue studio, wearing a dark jacket that switches to a white patterned shirt mid-spin. The white title stays fixed across the center of the frame.
On-screen text: “OBJECT CONTROL”
Camera: Push in
42 · Feature reveal · 0:50–0:50
A young man with bleached hair in a white hoodie printed with blue cloud motifs and the words seeking truth dances against a flat blue backdrop, arms bent and swinging, with a brief overexposed flash mid-clip.
Camera: Static
43 · Feature reveal · 0:50–0:51
A silver hovering train glides toward the camera down a wet city avenue flanked by glass skyscrapers, a blue-white light strip glowing beneath its body. The caption seeking truth holds still in the frame while the train advances through the haze.
On-screen text: “seeking truth”
Techniques: 3D mockup
Camera: Pull out
44 · Feature reveal · 0:51–0:51
A silver flying train travels through a neon-lit cyberpunk city at night. The word RESTYLE scales in the center of the frame.
On-screen text: “RESTYLE”
Techniques: Kinetic type
Camera: Static
45 · Feature reveal · 0:51–0:52
A dark futuristic train glides toward the camera through a misty, amber-lit city street, its undercarriage glowing. The word RESTYLE scales up in white at the center of the frame as the train advances.
On-screen text: “RESTYLE”
Techniques: 3D mockup, Kinetic type
Camera: Static
46 · Feature reveal · 0:52–0:52
A 3D maglev train glides along a futuristic city street as the white word RESTYLE scales up at the center of the frame.
On-screen text: “RESTYLE”
Techniques: 3D mockup, Kinetic type
Camera: Pull out
47 · Feature reveal · 0:52–0:53
A painterly city corridor of colorful towers frames a blue-and-gold futuristic train gliding forward with glowing under-lighting. The white word RESTYLE sits centered over the train, scaling up. The whole scene pushes forward, side buildings and train sliding past at different speeds.
On-screen text: “RESTYLE”
Techniques: Parallax
Camera: Static
48 · Feature reveal · 0:53–0:53
A 3D maglev train on a city track morphs into a soft watercolor illustration of the same scene, while the white word RESTYLE scales in the center.
On-screen text: “RESTYLE”
Techniques: Morph
Camera: Static
49 · Feature reveal · 0:53–0:54
A faceted gold vehicle rests in a low-poly amber city as the white word RESTYLE scales over its center. The scene then shows a faceted snow mountain, with a small tent and a standing figure at its base.
On-screen text: “RESTYLE”
Techniques: Kinetic type
Camera: Pull out
50 · Feature reveal · 0:54–0:55
A wide shot of a snow-capped mountain peak under a partly cloudy sky, with a small tent camp and a lone figure at its base. The frame holds with a slow push-in, while the white spaced watermark CAMERAMOTION sits static across the center.
On-screen text: “CAMERAMOTION”
Camera: Static
51 · Feature reveal · 0:55–0:56
An aerial golden-hour shot of a suburban neighborhood with a grassy mound and a figure raising both arms. The white title CAMERA MOTION sits centered, its letters sliding and settling into place as the camera drifts slowly forward.
On-screen text: “CAMERA MOTION”
Techniques: Kinetic type
Camera: Push in
52 · Feature reveal · 0:56–0:57
A 2x2 grid plays four clips at once: an aerial city at dusk, two men walking past a hedge, a person standing on a mountain peak, and a couple on a bench. The title sits centered across the middle.
On-screen text: “CAMERA MOTION”
Techniques: Split screen
Camera: Static
53 · Feature reveal · 0:57–0:58
Four live-action clips fill a split screen: a dusk city aerial, two men walking, a hiker on a peak, a couple on a bench, under the centered title CAMERA MOTION. The clip cuts to a bar where a person with a metallic hand raises a glass of whiskey.
On-screen text: “CAMERA MOTION”
Techniques: Split screen
Camera: Pan
54 · Demo · 0:58–1:00
Two robots sit at a bar counter and lift glasses of amber beer, clinking them together. The left robot wears a dark suit, the right is a silver mechanical body with glowing orange eyes. Warm blurred shelves of bottles fill the background.
On-screen text: “9”
Camera: Static
55 · Demo · 1:00–1:03
A high-angle shot follows a fluffy orange cat dropping headfirst into a pit of white, blue, and yellow plastic balls. It lands on its back and rolls as the balls scatter around it.
Camera: Push in
56 · Outro · 1:03–1:08
The white headline “UNLOCK YOUR CREATIVITY” fades in on black, flickers with a brief offset echo, then breaks into drifting particles. The “Grok Imagine” wordmark fades in at center and holds.
On-screen text: “UNLOCK YOUR”, “CREATIVITY”, “Grok Imagine”
Techniques: Kinetic type, Particles
Camera: Static






