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Luma launch videos
4 launches · Feb 2025 → Mar 202627.9M viewsChannel: Luma
4 Luma launch videos from 2025 to 2026, with a median length of 51s. They cut 46.1 times a minute, faster than the library median of 13.7.
Luma house style
What Luma launch films have in common, counted film by film over 4 published launches, with how common each trait is across all 2,092 films in the library.
Particles in all 4 films
33% of library films · AI-annotated
Dark background in all 4 films
57% of library films · AI-annotated
Colour #060b0c in all 4 films
60% of library films · Measured
Graphics scenes in all 4 films
64% of library films · AI-annotated
Live action scenes in all 4 films
64% of library films · AI-annotated
Light weight type in all 4 films
66% of library films · Described by AI
3D render scenes in all 4 films
67% of library films · AI-annotated
Hard cuts only in all 4 films
68% of library films · AI-annotated
Pull out camera move in all 4 films
77% of library films · AI-annotated
Push in camera move in all 4 films
79% of library films · AI-annotated
Colour #aa6e4a in 3 of 4 films
16% of library films · Measured
Colour #453c3d in 3 of 4 films
28% of library films · Measured
Parallax in 3 of 4 films
38% of library films · AI-annotated
No call to action in 3 of 4 films
42% of library films · AI-annotated
Opens on hook in 3 of 4 films
55% of library films · AI-annotated
3D mockup in 3 of 4 films
65% of library films · AI-annotated
Geometric sans type in 3 of 4 films
66% of library films · Described by AI
Voiceover in 3 of 4 films with analysed sound
70% of library films · Measured
A description of these films, not Luma's own guidelines. AI-annotated traits are not all checked by a person, and typefaces are recognised by eye. Your agent can read the same rules with get_brand_kit.
Launches
Style over time
One column per launch, oldest to newest.
| Luma - Image to Video with #Ray2 is here. Drop any image into Dream Machine | Luma - Introducing #Ray2 Flash—3x faster, 3x cheaper new model. Flash brings | Luma - This is Ray3. The world’s first reasoning video model, and the first | Luma - Introducing Luma Agents. Creative agents that make you prolific. You | |
|---|---|---|---|---|
| Date | Feb 2025 | Mar 2025 | Sep 2025 | Mar 2026 |
| Duration | 43s | 14s | 59s | 68s |
| Pace | 45.8 cuts/min | 83 cuts/min | 46.4 cuts/min | 38.6 cuts/min |
| Scenes | 35 in 7 sequences | 21 in 1 sequence | 53 in 3 sequences | 51 in 9 sequences |
| Structure | ||||
| Formats | 3D render 50% · Live action 17% | Live action 44% · Logo 25% | 3D render 56% · Live action 30% | Live action 38% · Graphics 18% |
| Tone | Playful, dark background | Premium, dark background | Minimal, dark background | Premium, dark background |
| Palette | ||||
| Music | 144 BPM · Violin, fiddle | 136 BPM · Electronic | 112 BPM · Theme music | 112 BPM · Strings |
| Voiceover | Yes | No | Single narrator | Dialogue |
| Views | 6.7M | 4.6M | 8.6M | 8M |