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Luma - Introducing #Ray2 Flash—3x faster, 3x cheaper new model. Flash brings

Luma · Mar 2025 · 0:14 · AI-annotated

Length
0:14
Scenes
21 · 0.7 s avg
Product on screen
0:00
Voiceover
No
00:00:00 / 00:14:11

Luma’s 0:14 launch film runs 21 scenes, about 0.7 s each. The product is on screen from the first frame. There is no explicit call to action. The video locks the RAY2 FLASH wordmark dead center and swaps the full-frame background every half second, pairing a static title with a rapid montage of slow-motion macro and 3D texture shots. Its signature move is that contrast: the type never moves while the footage cuts at roughly 83 cuts per minute, so the rhythm comes entirely from the texture changes under a fixed logo.

Footage neededEstimated needs: 1 official logo — reused across the film · 8 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply · 4 3D passages — build or supply

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Luma - Introducing #Ray2 Flash—3x faster, 3x cheaper new model. Flash brings, scene by scene

· 21 scenes as text
  1. 01 · Product intro · 0:00–0:00

    A black liquid surface covered in glossy bubbles fills the frame. The white word RAY2 in bold type and the letter-spaced word FLASH below it hold steady in the center.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  2. 02 · Product intro · 0:00–0:00

    A close-up of a honeycomb with golden honey dripping down its cells. Centered over the footage, the white logo RAY2 sits above the spaced word FLASH, both held still while the honey slowly drips.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  3. 03 · Product intro · 0:00–0:01

    A swirling blue paint texture rotates slowly across the full frame. White text reads RAY2 in bold caps with FLASH in spaced letters beneath, both held static at the center.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  4. 04 · Product intro · 0:01–0:01

    A white RAY2 FLASH logo holds steady at the center while a sheet of purple silk ripples and folds across the frame, its highlights shifting with the motion. The pace is slow and continuous.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  5. 05 · Product intro · 0:01–0:02

    A macro of a dark woven mesh surface, soft and out of focus at the edges, drifts slowly as fine dust specks float through the frame. The white RAY2 FLASH wordmark stays fixed in the center.

    On-screen text: “RAY2”, “FLASH”

    Techniques: Particles

    Camera: Static

  6. 06 · Product intro · 0:02–0:03

    A top-down macro shot of a coffee cup, brown and cream latte swirls rotating slowly in the liquid. White title text RAY2 and FLASH sit static in the center over the swirl.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  7. 07 · Product intro · 0:03–0:04

    A macro shot holds on a wet green leaf as a water crown bursts across its surface. The white title RAY2 FLASH sits static in the center, unchanged for the duration.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  8. 08 · Product intro · 0:04–0:04

    Flowing ribbons of molten glass and metal in orange and teal drift through a dark 3D space, with small glowing embers floating in the air. The white title RAY2 FLASH stays fixed at the center.

    On-screen text: “RAY2”, “FLASH”

    Techniques: Particles

    Camera: Static

  9. 09 · Product intro · 0:04–0:05

    A dark wet granular surface with soft bokeh and faint falling droplets fills the frame as the white RAY2 FLASH logo holds centered and still.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  10. 10 · Product intro · 0:05–0:06

    A macro view of a magenta flower covered in water droplets fills the frame, its orange center soft in focus. The white RAY2 logo and the spaced FLASH wordmark sit centered over the petals, both held still.

    On-screen text: “RAY2”, “FLASH”

    Camera: Pull out

  11. 11 · Product intro · 0:06–0:07

    A white RAY2 FLASH wordmark sits centered over a rippling teal water surface. The ripples and light caustics drift slowly across the frame while the type remains fixed in place.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  12. 12 · Product intro · 0:07–0:08

    A tight macro of a porous, coral-like surface fills the frame against a dark background, drifting slowly. The white product title RAY2 FLASH holds centered and static over the texture, with no other elements moving.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  13. 13 · Product intro · 0:08–0:08

    Pink silk fabric ripples and flows across the frame while a white wordmark holds still in the center. The bold RAY2 sits above the letter-spaced FLASH, both fixed as the cloth moves behind them.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  14. 14 · Product intro · 0:08–0:09

    A close-up of detailed brown bird feathers fills the frame, with the white text RAY2 FLASH centered over them.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  15. 15 · Product intro · 0:09–0:09

    An extreme close-up of a leopard's eye and rosetted fur fills the frame, the head shifting subtly. Centered over the fur, the white wordmark RAY2 in bold caps sits above FLASH in thin, widely spaced caps. The shot holds steady.

    On-screen text: “RAY2”, “FLASH”

    Camera: Pan

  16. 16 · Product intro · 0:09–0:10

    A macro close-up holds on a pink finger resting on green moss, a blurred fence behind it. White RAY2 FLASH text sits centered over the finger while fine dust motes drift slowly across the frame.

    On-screen text: “RAY2”, “FLASH”

    Techniques: Particles

    Camera: Static

  17. 17 · Product intro · 0:10–0:11

    A macro view of amber liquid swirls slowly in a spiral, tiny bubbles drifting through the frame, while the white RAY2 FLASH logo stays fixed at the center.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  18. 18 · Product intro · 0:11–0:12

    A macro shot of an iridescent soap bubble, its surface packed with tiny rainbow droplets, fills the frame. The white wordmark RAY2 holds centered, with the letter-spaced word FLASH set beneath it, both staying still.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  19. 19 · Product intro · 0:12–0:12

    A dark teal velvet cloth fills the frame in deep folds, side-lit to show its sheen. The white title RAY2 sits centered with FLASH letter-spaced below, both held still. The camera stays fixed on the fabric.

    On-screen text: “RAY2”, “FLASH”

    Camera: Static

  20. 20 · Product intro · 0:12–0:13

    A white RAY2 FLASH wordmark is centered over a dark, blurred wooden surface with a shallow depth of field. Fine dust motes drift slowly through the air while the logo holds still.

    On-screen text: “RAY2”, “FLASH”

    Techniques: Particles

    Camera: Static

  21. 21 · Product intro · 0:13–0:14

    The RAY2 FLASH logo holds centered in white over a 3D rendered field of dark teal liquid waves. Mist rises in the background as the camera drifts slowly forward and down across the rippling terrain.

    On-screen text: “RAY2”, “FLASH”

    Camera: Push in