2:02
Explore
Luma - Introducing Luma Agents. Creative agents that make you prolific. You
Luma · Mar 2026 · 1:08 · AI-annotated
- Length
- 1:08
- Scenes
- 51 · 1.3 s avg
- Product on screen
- 0:04
- Features shown
- 3
- Voiceover
- Yes
00:00:00 / 01:08:10
Luma’s 1:08 launch film runs 51 scenes, about 1.3 s each. The product shows up at 0:04 and 3 features are revealed. There is no explicit call to action; a voiceover carries the film. The video intercuts live-action vignettes of overworked creatives with abstract particle graphics and 3D interface flythroughs, cutting at roughly 39 cuts per minute to sustain momentum. Signature moves include letter-by-letter typed captions, dot-ring loading states, morphing 3D cards and radial motion-blur bursts that jump between worlds.
Footage neededEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 21 filmed passages — shoot, supply or replace · 8 graphic passages — draw or supply · 10 3D passages — build or supply
Is this your launch? to your site or press kit.
More like this
Luma - Introducing Luma Agents. Creative agents that make you prolific. You, scene by scene
· 51 scenes as text
01 · Hook · 0:00–0:04
A white quote holds center on a black background as small glowing dots drift across the frame, some leaving light trails. A soft gray glow brightens and shifts along the bottom edge. The text stays locked in place for the whole shot.
On-screen text: ““Creativity is intelligence having fun.””
Techniques: Particles
Camera: Static
02 · Product intro · 0:04–0:05
The white sketch-style Luma wordmark sits centered on a dark gradient that fades to black at the edges. The hand-drawn outline strokes hold still in a locked-off frame as a small tagline appears below.
On-screen text: “Luma”, “Creativity is intelligence having fun.”
Camera: Static
03 · Product intro · 0:05–0:06
The ornamental Luma wordmark holds centered on a black field, then dissolves into a single small glowing white dot at the center.
On-screen text: “Luma”
Camera: Static
04 · Problem · 0:06–0:08
A small bright white orb glows at the center of a black field, ringed by a loose cluster of tiny white particles that drift and orbit slowly. The swarm spreads slightly outward over the short clip, holding the orb as its focal point.
Techniques: Particles
Camera: Static
05 · Problem · 0:08–0:10
The camera glides through a doorway into a dim studio, panning right past a wall of pinned photographs and a rolling cart to reveal a person seated at a desk in the warm window light.
Camera: Push in
06 · Problem · 0:10–0:11
A sunlit studio with a wall of pinned prints; a man works at a desk on a computer while figures stand by the back windows. The camera drifts forward past a foreground edge to open the room. A small “Aa” type specimen slides in.
On-screen text: “Aa”
Camera: Push in
07 · Problem · 0:11–0:13
A woman in a yellow suit sits at a desk covered in swatches and papers, head resting on her hand. Behind her, a model poses for a photographer under studio lights, with racks of colorful dresses and mannequins filling the set. The camera pushes in slowly.
Camera: Push in
08 · Problem · 0:13–0:15
A man in a blue shirt sits at a desk in a sunlit open office, head resting on his hand before crossing his arms, while coworkers work at laptops behind him. Two monitors display blue line-art illustrations.
Camera: Push in
09 · Problem · 0:15–0:16
A man in a teal sweater sleeps with his head on his arms at a desk in a dark office at night. A tablet, keyboard and papers sit before him as desk lamps glow behind. The camera holds a slow medium side shot.
Camera: Static
10 · Problem · 0:16–0:18
A dim wooden desk holds a comic storyboard sheet, one panel sketched with an astronaut and a hooded figure, beside a black mouse and two pencils. The camera drifts slowly across the paper.
Camera: Push in
11 · Problem · 0:18–0:20
On a dark blue-black field, several rings of small white dots drift and rotate at different speeds, each cluster a loose circle of varying size. A soft blue glow shifts across the upper area, giving the particles a faint sense of depth.
Techniques: Particles
Camera: Push in
12 · Problem · 0:20–0:20
A man in a teal sweater sleeps with his head on his folded arms at a desk holding a monitor, tablet and keyboard, in a dim office at night. The camera holds a static medium shot while desk lamps glow softly in the background.
Camera: Static
13 · Problem · 0:20–0:21
A gray-haired man in a plaid shirt rests his head on his folded arms on a desk, gazing forward in a dim room. A wall of photos and an alphabet poster fills the background, and a keyboard and mouse sit in front of him.
Camera: Static
14 · Demo · 0:21–0:22
A tight angled close-up of a monitor shows a white prompt field reading “What do you want to do?” above a Create button with a sparkle icon. Shallow focus softens the bezel while a warm desk lamp glows in the dark background. The frame stays locked.
Camera: Static
15 · Demo · 0:22–0:23
Close-up of hands typing on a black mechanical keyboard on a wooden desk in dim teal light; a thin light-gray caption types out letter by letter on the left as a blinking cursor follows.
On-screen text: “What do you want to do?”, “Create”, “Take my Scl”
Techniques: Kinetic type
Camera: Static
16 · Demo · 0:23–0:24
A man in a plaid shirt types on a keyboard in a dim room; the wall behind him holds alphabet samples and pinned photos. Thin white text types in over the locked-off shot: “Take my Script and cr”, “Script” inside a rounded outline, then “Dress” appears above.
On-screen text: “Take my Script and cr”, “Dress”
Techniques: Kinetic type
Camera: Static
17 · Demo · 0:24–0:25
A woman in a yellow blazer types on a laptop in a softly lit studio, blurred figures and a clothing rack behind her. Thin white text types out across her chest, Script and Storyboard boxed in rounded outlines, with Dress and Brand above and below.
On-screen text: “Dress”, “Take my (Script) and create the (Storyboard)”, “Brand”
Techniques: Kinetic type
Camera: Static
18 · Demo · 0:25–0:27
Extreme close-up of a man's eyes and forehead in cool blue light, looking down. Thin white text overlays the face, and the right-hand words Variations and Campaign fade in over the first second.
On-screen text: “Dress”, “Take my (Script) and create the (Storyboard)”, “Brand”, “Variations”, “Campaign”
Camera: Static
19 · Demo · 0:27–0:28
Extreme close-up of a person's eyes, the screen's glow reflected in them, with white text overlaid across the face. The shot cuts to a hand gripping a white mouse on a wooden desk.
On-screen text: “Dress”, “Take my (Script) and create the (Storyboard)”, “Brand”, “Variations”, “Campaign”
Camera: Static
20 · Demo · 0:28–0:28
A locked-off close-up of a hand on a black mouse over a wooden desk. The index finger presses the scroll wheel, then the fingers spread to grip the body while a static caption remains on screen.
On-screen text: “Dress”, “Take my (Script) and create the (Storyboard)”, “Brand”, “Variations”, “Campaign”
Camera: Static
21 · Demo · 0:28–0:30
A close-up of a white rounded card on a dotted gray background holds a gray circular button with a white up arrow. A black cursor slides in from the corner and rests on the button, which switches to a loading spinner with the small label Thin.
Techniques: Cursor demo
Camera: Static
22 · Demo · 0:30–0:31
On a dark spotlit background, a swarm of blurred white and blue dots tightens from a loose cluster into a ring. The word Thinking... scales in at the center in white. The motion is slow and steady.
On-screen text: “Thinking...”
Techniques: Particles, Kinetic type
Camera: Push in
23 · Demo · 0:31–0:32
A dark field of blurred bokeh lights holds a white bullet list that types out character by character, listing the storyboard task, frame count, and visual language, while a larger Thinking label scales in.
On-screen text: “Thinking...”, “Task — Creation of a storyboard”, “6 frames needed”, “Visual Language — Hand Drawn”
Techniques: Kinetic type
Camera: Static
24 · Demo · 0:32–0:34
A dark, softly glowing field holds a spinning ring of small white dots on the right. On the left, text lines fade in one by one, opening with a search prompt and resolving into a stacked list of labels.
On-screen text: “Task — Creation of a storyboard”, “6 frames needed”, “Visual Language — Hand Drawn”, “Searching.”, “Strategies”
Techniques: Particles, Kinetic type
Camera: Static
25 · Demo · 0:34–0:35
A ring of soft blue bokeh dots glows on a black field, then dims and dissolves into empty darkness. White text reading Analyzed your request holds fixed at center throughout the locked-off frame.
On-screen text: “Analyzed your request.”
Techniques: Particles
Camera: Static
26 · Feature reveal · 0:35–0:36
A white card with a black line drawing of an astronaut and an octopus floats in 3D perspective over a dark dotted grid of blank cards. A gray label reading Storyboard · Judging... scales in above it, trailing a small burst of blue particles.
On-screen text: “Storyboard · Judging...”
Techniques: Particles, 3D mockup
Camera: Pull out
27 · Feature reveal · 0:36–0:37
A 3D grid of white storyboard cards tilts on a dark dotted backdrop; the top card shows a line-art astronaut sketch with a glowing blue particle icon and a small tooltip. The camera pulls back to reveal more cards, then a pencil and blue stylus blur into frame from the left.
Techniques: 3D mockup, Particles, Parallax
Camera: Pull out
28 · Feature reveal · 0:37–0:38
A dim, blue-lit 3D desk: a person's hands type at a keyboard beside a sheet of storyboard sketches. A glowing status pill hovers over the paper's top corner. The camera drifts back to widen the frame.
Techniques: 3D mockup
Camera: Pull out
29 · Feature reveal · 0:38–0:39
A 3D interface tilts from a close-up of a black status pill into a head-on view, revealing four full-body fashion figures in a red gown, white dress, grey suit and draped gown beside a thumbnail sidebar.
Techniques: 3D mockup
Camera: Pull out
30 · Feature reveal · 0:39–0:40
A light gray interface board holds three tall cards of fashion models; the middle card crossfades from a floral suit to a navy patterned jumpsuit while a dark pill with a spinning icon reads Generating. Smaller thumbnail rows and dashed panels crowd the edges.
Techniques: Morph
Camera: Static
31 · Feature reveal · 0:40–0:41
In a white photo studio, a model stands center while a photographer shoots her and a person in a yellow blazer holds a tablet. The model's strapless floral dress morphs into a swirling red, blue and yellow gown, and the tablet screen updates to match.
Techniques: Morph
Camera: Static
32 · Feature reveal · 0:41–0:43
Top-down view of a wooden table holding a printed Blossom poster with three cans; hands reach in from the edges, one lifting a tablet. A dissolve turns the single poster into a spread of design sheets, palettes, and sketches as hands arrange the cans.
Camera: Static
33 · Feature reveal · 0:43–0:44
A top-down wooden table is covered with Blossom sparkling water mockups: a central three-can poster, color palettes, billboards and packaging. Several hands slide papers and swatches into place while a person at the bottom rests their head on their hands.
Camera: Static
34 · Feature reveal · 0:44–0:47
A Blossom brand moodboard fills the frame, a grid of generated cans, billboards and packaging with colored collaborator tags for Maya, David and Thomas. The board tilts into 3D perspective and blurs away, then cuts to a man at a desk at night holding a sheet of character sketches.
Techniques: 3D mockup
Camera: Push in
35 · Feature reveal · 0:47–0:48
A man in a blue jacket sits at a desk in a dim office at night, holding a sheet of six character sketches. He smiles as he studies the page. A tablet and monitor rest on the desk, lit by a warm lamp and cool window light.
Camera: Static
36 · Demo · 0:48–0:50
Rings of small white dots float in a dark space at varying depths, some in focus, some blurred, as a soft light glow drifts from the center toward the upper right.
Techniques: Particles, Parallax
Camera: Push in
37 · Demo · 0:50–0:50
A lavender-hued can of Blossom sparkling water stands center frame on a purple studio sweep, flanked by lavender sprigs on the left and stacked honeycomb on the right, with scattered petals on the surface. The frame is locked-off as the label text settles into place.
Techniques: 3D mockup
Camera: Pull out
38 · Demo · 0:50–0:51
A BLOSSOM sparkling water can stands on a pink surface ringed by lychees and a rose, then cuts to a lavender can on a wooden ledge amid flowers. A serif BLOSSOM headline and an italic Be One With Nature tagline scale in over a VHS-glitch grade.
On-screen text: “BLOSSOM”, “ORIGINAL BOTANICAL”, “Be One With Nature”
Camera: Static
39 · Demo · 0:51–0:52
A white Blossom can with yellow floral artwork stands on a wooden ledge in a lavender field, a brand title above and a tagline below. The frame then shifts to a pink can on a stone ledge before a flowered brick wall, the tagline retained.
On-screen text: “Be One With Nature”
Camera: Static
40 · Demo · 0:52–0:52
The camera glides through a sunlit transit hall past large illuminated billboards advertising BLOSSOM sparkling water, each pairing a can with a floral backdrop and the tagline “Be One With Nature.” Headlines scale in as the billboards swap flavors.
On-screen text: “BLOSSOM”, “BOTANICAL SPARKLING”, “ROSE LYCHEE”, “BLOSSOM”, “Be One With Nature”
Techniques: 3D mockup, Parallax, Kinetic type
Camera: Static
41 · Demo · 0:52–0:53
A street with a glowing bus-shelter billboard showing a BLOSSOM sparkling tea ad. The camera whips past as the backdrop swaps to a Natural Market storefront and the ad switches flavor, the edges streaking with horizontal motion blur.
On-screen text: “BLOSSOM”, “Be One With Nature”
Camera: Static
42 · Demo · 0:53–0:53
A 3D supermarket aisle with a tall product display panel centered between blurred shelves. The camera rushes forward with strong radial motion blur as the panel's floral background morphs from pink blossoms to white roses with lemon slices around the can.
Techniques: 3D mockup, Morph
Camera: Push in
43 · Demo · 0:53–0:54
A Blossom sparkling water can floats centered above a curved Earth horizon, rim-lit in warm gold and turning slightly. White daisies frame the foreground while peach petals and soft bokeh drift across a dark space background. The label text settles into place as the frame stays locked off.
Techniques: 3D mockup, Particles
Camera: Static
44 · Demo · 0:54–0:56
A woman in a flowing red, blue and gold gown stands on a pale lunar surface under a dark starry sky, with flowers drifting through the air around her, all inside a white photo-style border. The title BLOSSOM sits centered in white serif type.
On-screen text: “BLOSSOM”
Camera: Pull out
45 · Demo · 0:56–0:57
A backlit sci-fi figure with raised arms stands atop a horned creature in a central panel, framed by floating photo cards and name pills on a dotted white background. The frame pulls back to widen the collage, and a pink BLOSSOM tag sits at the right.
On-screen text: “BLOSSOM”
Camera: Pull out
46 · Demo · 0:57–0:58
A live-action clip of a man at a desk and a woman standing on a chair plays in a central window, framed by a grid of small reference thumbnails (people in suits, food, flowers) that drift across a light dotted background.
Camera: Pull out
47 · Demo · 0:58–0:59
A grid of small photos and clips fills a light dotted background, with a central live-action video of a man at a computer on a film set. Colored speech-bubble tags reading Kenji, Thomas and Chris point to individual tiles and animate, while the center video cuts between shots.
On-screen text: “Kenji”, “Thomas”, “Chris”
Camera: Pull out
48 · Demo · 0:59–1:02
A grid of media tiles fills a light backdrop, a central video plays dancers on a stage, and colored collaborator name tags float beside the tiles. The camera then pulls back rapidly, blurring the wall of thumbnails into a radial streak.
Techniques: UI zoom, Speed ramp
Camera: Pull out
49 · Demo · 1:02–1:03
White radial streaks burst outward from a tiny sharp center showing an office hallway and a person in red, the surrounding interior smeared into a soft gray blur. The starburst pulses and shifts slightly across the short clip.
Camera: Static
50 · Outro · 1:03–1:06
The white Luma wordmark holds centered on a black field as small pale dots drift around it, some trailing short streaks of light. A soft blue glow rests at the lower left corner while the type stays locked in place.
On-screen text: “Luma”
Techniques: Particles
Camera: Static
51 · Outro · 1:06–1:08
A plain black frame holds the white tagline “Be Prolific” centered and motionless for the full clip, with the Luma wordmark logo present as a static sign-off element.
On-screen text: “Luma”, “Be Prolific”
Camera: Static