Luma - This is Ray3. The world’s first reasoning video model, and the first

Name: Luma - This is Ray3. The world’s first reasoning video model, and the first
Uploaded: 2025-09-18T00:00:00Z
Duration: 59 s
Channel: Luma
Description: A 59 second sizzle reel for the RAY3 reference library, built as a fast-cut montage of live action and 3D renders under a rhetorical question about reality and imagination, resolving into a fixed centered wordmark and a cracked-stone logo card.

Luma · Sep 2025 · 0:59 · AI-annotated

Length: 0:59
Scenes: 53 · 1.1 s avg
Product on screen: 0:39
Voiceover: Yes

Luma’s 0:59 launch film runs 53 scenes, about 1.1 s each. The product shows up at 0:39. There is no explicit call to action; a voiceover carries the film. A 59 second sizzle reel for the RAY3 reference library, built as a fast-cut montage of live action and 3D renders under a rhetorical question about reality and imagination, resolving into a fixed centered wordmark and a cracked-stone logo card.

Footage neededEstimated needs: 1 official logo — reused across the film · 15 filmed passages — shoot, supply or replace · 5 graphic passages — draw or supply · 31 3D passages — build or supply

Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

More like this

0:28

spark - Today we’re sharing an experimental release of Spark Radix, a WebGPU-

Spark · B2B · Oct 2026

0:35

Nothing - Nothing x Swedish House Mafia @swedishousemfia have composed an excl

Nothing · Hardware · Jun 2023

0:28

Linear - New capabilities for Linear Loops: • Trigger from project, initiativ

Linear · Productivity · Sep 2026

Scenes

Structure

Style

Sound

1. HookGraphics1.5s
  A low camera glides over a turbulent orange liquid surface in 3D, while a white beam erupts upward from a bright crater and flares into darkness.
  Cut → Cut · Pull out
  No filming indicatedEstimated needs: 1 graphic passage — draw or supply
  - Camerapull out · ease-out, 1.8s
  - Voice“When you close your eyes, what do you see?”
  - SoundRiser
  - Musicriser
  Similar scenes
2. HookGraphics0.8s
  A dark abstract form of orange and red smoke billows across the lower frame, with a bright ember-like glow pulsing at its center against a black background. The camera holds low, looking across the textured surface as the fiery mass shifts and flickers.
3. HookLive action1s
  A woman in a black jacket crouches on the back of a galloping brown bear, the camera tracking fast alongside as pine trees and a mountain ridge blur past the frame. Dust kicks up from the ground beneath the bear's paws.
4. HookLive action3.5s
  A woman in dark clothing rides a running brown bear through a pine forest. The camera tracks alongside at speed, blurring the trees and distant mountains past her.
5. Hook3D render2.1s
  A 3D canyon fly-through moves fast down a dusty gorge, steep rock walls blurring past on both sides while swirling dust fills the valley floor. A pale sky opens at the far end, and the camera keeps pushing forward through the narrow passage.
6. Hook3D render0.9s
  A low 3D render of a churning teal ocean fills the frame, a foggy city skyline standing on the horizon. The view pushes forward over the waves at speed, motion blur streaking the water surface.
7. Hook3D render1.3s
  A 3D rendered ocean fills the frame, its dark blue waves churning with motion blur as the camera pushes forward. A hazy city skyline, including a tall spired tower, sits on the horizon under a grey overcast sky.
8. Hook3D render2.7s
  A dark dragon-like creature with broad pale wings flies low over a green valley, the camera tracking beside it through blurred foliage, then pulling back as it banks past a towering waterfall dotted with glowing cyan specks.
9. HookLive action1.7s
  A close-up of a rain-soaked figure in a woven conical hat and cloth face mask turns from profile to face the camera, water dripping from the brim, against a soft green forest backdrop.
10. Hook3D render2.4s
  Two white sports cars with rear wings drive away on a wet, neon-lit road at night. The camera tracks them from behind as they pass under a glowing pink and cyan gantry, then recede toward a city skyline. Heavy motion blur in the opening frames sets a fast pace.
11. Hook3D render1.1s
  A 3D camera holds behind a fighter jet's canopy, looking forward over the white fuselage toward dark storm clouds over water. An orange explosion bursts upper left, then a missile with a fiery trail crosses the right. The pilot remains seated as the jet pitches forward.
12. Hook3D render0.8s
  A 3D fighter jet banks hard through dark storm clouds, the horizon tilting as the cockpit and nose fill the frame. An explosion with a black smoke trail and orange fire burns in the upper right while white field lines scroll past below.
13. HookLive action0.5s
  A horned monster bursts through a wall of orange flame and flying sparks in a dark city street, its jaws open as the explosion fills the lower frame.
14. Hook3D render0.5s
  A dark angular craft with glowing cyan light strips skims across open water, throwing up a wide white spray. The locked-off camera holds a low three-quarter view as the hull rides the surface under a soft overcast sky.
15. Hook3D render1s
  A ring-shaped space station with amber-lit panels hangs in a starfield. A bright lens flare bursts from its lower edge and fades to a small glow while the frame stays locked off.
16. HookGraphics1.1s
  A pale axolotl with pink feathery gills and a pink flower on its head fills the frame underwater, then a hard cut lands on a close-up of a spotted gecko face resting on a green leaf.
17. HookLive action1.1s
  A close-up of a rhinoceros head stands in dry golden grass under warm light. A bird flies across the frame from right to left, wings fully spread, passing just in front of the rhino's horn.
18. Hook3D render0.6s
  A 3D render of a golden mechanical chamber with coiled pipes and rails. A bright spark burst flares at the right, scattering sparks as the camera pushes forward through the structure.
19. HookLive action0.5s
  A dark, shaggy beast crouches low and surges forward through a wall of orange fire, its silhouette lit from behind. Flames lick the foreground while smoke fills the air, framing the animal in a tight, low-angle shot.
20. Hook3D render0.5s
  A 3D character sprints away from the camera along a rocky ridge, glowing lava and rising smoke filling the left side under a red sky. The low-angle follow shot tracks the runner with heavy motion blur on the ground.
21. HookLive action1.5s
  A dark-clad figure spins a long translucent ribbon of pink and orange silk, the fabric swirling in wide loops against a dark gradient backdrop. The camera holds a medium shot as the cloth fills the frame.
22. HookLive action1.2s
  A honeybee flies head-on through a tight gap between two walls of comb, wings blurred, as dense clusters of bees line both sides. Shallow depth of field keeps the central bee sharp while the surrounding hive softens into warm amber bokeh.
23. HookLive action1.1s
  Extreme close-up of a woman's face in three-quarter profile, eyes tilted upward, enclosed inside a transparent glass sphere. Orange sparks float at the left edge and thin light streaks curve along the right, lit in teal and amber tones.
24. Hook3D render1.1s
  A 3D volcanic landscape with a cone erupting in a column of orange lava under a hazy red sky. The camera flies forward over a dark rocky ridge streaked with glowing embers, motion blur on the foreground.
25. HookLive action1.1s
  A dark humanoid figure with two glowing blue eyes stands in blue water, framed by rising bubbles. The focus racks from the face to the foreground bubbles, blurring the figure as the clip ends.
26. HookLive action1.1s
  A vast army of silver-helmeted soldiers charges across a dusty plain, the camera rushing low through the ranks toward a smoky horizon. It cuts to an extreme close-up of a snarling gray beast with amber eyes and bared teeth.
27. Hook3D render1.1s
  Extreme close-up of a 3D rendered animal face, a kitten-like creature with large glossy eyes gazing upward. Warm orange and pink sunset light reflects in the irises against a soft gradient background, with a subtle shift in the eyes.
28. Hook3D render1.1s
  A hooded girl in profile looks up at a translucent humanoid figure formed of golden and blue particles. The figure bows its head slowly while small glowing butterflies drift around its shoulders, set in a misty dark forest.
29. HookLive action1.2s
  Top-down aerial of a person in a white dress lying in a round grass clearing, ringed by a spiral of pale pink flowers. The frame holds, then dissolves into a fast horizontal motion blur.
30. Hook3D render1s
  A low forward flythrough over dark cracked rock, glowing orange lava filling the fissures. Floating rock chunks and haze drift in the mid-air while a bright light burns on the right edge, the camera racing ahead with heavy motion blur.
31. HookGraphics2.2s
  A single orange ember ignites at the center of a black frame and spirals outward, widening into a full vortex of swirling orange flame that fills the screen. The rotation accelerates as the glow expands edge to edge.

Luma - This is Ray3. The world’s first reasoning video model, and the first, scene by scene

· 53 scenes as text

01 · Hook · 0:00–0:01
A low camera glides over a turbulent orange liquid surface in 3D, while a white beam erupts upward from a bright crater and flares into darkness.
Camera: Pull out
02 · Hook · 0:01–0:02
A dark abstract form of orange and red smoke billows across the lower frame, with a bright ember-like glow pulsing at its center against a black background. The camera holds low, looking across the textured surface as the fiery mass shifts and flickers.
Camera: Pull out
03 · Hook · 0:02–0:03
A woman in a black jacket crouches on the back of a galloping brown bear, the camera tracking fast alongside as pine trees and a mountain ridge blur past the frame. Dust kicks up from the ground beneath the bear's paws.
Camera: Static
04 · Hook · 0:03–0:06
A woman in dark clothing rides a running brown bear through a pine forest. The camera tracks alongside at speed, blurring the trees and distant mountains past her.
Techniques: Parallax
Camera: Pull out
05 · Hook · 0:06–0:08
A 3D canyon fly-through moves fast down a dusty gorge, steep rock walls blurring past on both sides while swirling dust fills the valley floor. A pale sky opens at the far end, and the camera keeps pushing forward through the narrow passage.
Techniques: Parallax
Camera: Push in
06 · Hook · 0:08–0:09
A low 3D render of a churning teal ocean fills the frame, a foggy city skyline standing on the horizon. The view pushes forward over the waves at speed, motion blur streaking the water surface.
Camera: Push in
07 · Hook · 0:09–0:11
A 3D rendered ocean fills the frame, its dark blue waves churning with motion blur as the camera pushes forward. A hazy city skyline, including a tall spired tower, sits on the horizon under a grey overcast sky.
Techniques: Parallax
Camera: Push in
08 · Hook · 0:11–0:13
A dark dragon-like creature with broad pale wings flies low over a green valley, the camera tracking beside it through blurred foliage, then pulling back as it banks past a towering waterfall dotted with glowing cyan specks.
Techniques: Parallax, Particles
Camera: Push in
09 · Hook · 0:13–0:15
A close-up of a rain-soaked figure in a woven conical hat and cloth face mask turns from profile to face the camera, water dripping from the brim, against a soft green forest backdrop.
Camera: Static
10 · Hook · 0:15–0:17
Two white sports cars with rear wings drive away on a wet, neon-lit road at night. The camera tracks them from behind as they pass under a glowing pink and cyan gantry, then recede toward a city skyline. Heavy motion blur in the opening frames sets a fast pace.
Camera: Push in
11 · Hook · 0:17–0:19
A 3D camera holds behind a fighter jet's canopy, looking forward over the white fuselage toward dark storm clouds over water. An orange explosion bursts upper left, then a missile with a fiery trail crosses the right. The pilot remains seated as the jet pitches forward.
Techniques: 3D mockup
Camera: Static
12 · Hook · 0:19–0:19
A 3D fighter jet banks hard through dark storm clouds, the horizon tilting as the cockpit and nose fill the frame. An explosion with a black smoke trail and orange fire burns in the upper right while white field lines scroll past below.
Camera: Static
13 · Hook · 0:19–0:20
A horned monster bursts through a wall of orange flame and flying sparks in a dark city street, its jaws open as the explosion fills the lower frame.
Camera: Static
14 · Hook · 0:20–0:20
A dark angular craft with glowing cyan light strips skims across open water, throwing up a wide white spray. The locked-off camera holds a low three-quarter view as the hull rides the surface under a soft overcast sky.
On-screen text: “大”
Camera: Static
15 · Hook · 0:20–0:21
A ring-shaped space station with amber-lit panels hangs in a starfield. A bright lens flare bursts from its lower edge and fades to a small glow while the frame stays locked off.
On-screen text: “大”
Camera: Static
16 · Hook · 0:21–0:23
A pale axolotl with pink feathery gills and a pink flower on its head fills the frame underwater, then a hard cut lands on a close-up of a spotted gecko face resting on a green leaf.
Camera: Pull out
17 · Hook · 0:23–0:24
A close-up of a rhinoceros head stands in dry golden grass under warm light. A bird flies across the frame from right to left, wings fully spread, passing just in front of the rhino's horn.
Camera: Static
18 · Hook · 0:24–0:24
A 3D render of a golden mechanical chamber with coiled pipes and rails. A bright spark burst flares at the right, scattering sparks as the camera pushes forward through the structure.
Techniques: Particles
Camera: Static
19 · Hook · 0:24–0:25
A dark, shaggy beast crouches low and surges forward through a wall of orange fire, its silhouette lit from behind. Flames lick the foreground while smoke fills the air, framing the animal in a tight, low-angle shot.
Camera: Static
20 · Hook · 0:25–0:25
A 3D character sprints away from the camera along a rocky ridge, glowing lava and rising smoke filling the left side under a red sky. The low-angle follow shot tracks the runner with heavy motion blur on the ground.
Techniques: Parallax
Camera: Push in
21 · Hook · 0:25–0:27
A dark-clad figure spins a long translucent ribbon of pink and orange silk, the fabric swirling in wide loops against a dark gradient backdrop. The camera holds a medium shot as the cloth fills the frame.
Camera: Static
22 · Hook · 0:27–0:28
A honeybee flies head-on through a tight gap between two walls of comb, wings blurred, as dense clusters of bees line both sides. Shallow depth of field keeps the central bee sharp while the surrounding hive softens into warm amber bokeh.
Camera: Pull out
23 · Hook · 0:28–0:29
Extreme close-up of a woman's face in three-quarter profile, eyes tilted upward, enclosed inside a transparent glass sphere. Orange sparks float at the left edge and thin light streaks curve along the right, lit in teal and amber tones.
Techniques: Particles
Camera: Static
24 · Hook · 0:29–0:30
A 3D volcanic landscape with a cone erupting in a column of orange lava under a hazy red sky. The camera flies forward over a dark rocky ridge streaked with glowing embers, motion blur on the foreground.
Techniques: Parallax
Camera: Push in
25 · Hook · 0:30–0:31
A dark humanoid figure with two glowing blue eyes stands in blue water, framed by rising bubbles. The focus racks from the face to the foreground bubbles, blurring the figure as the clip ends.
Techniques: Particles
Camera: Pan
26 · Hook · 0:31–0:32
A vast army of silver-helmeted soldiers charges across a dusty plain, the camera rushing low through the ranks toward a smoky horizon. It cuts to an extreme close-up of a snarling gray beast with amber eyes and bared teeth.
Camera: Push in
27 · Hook · 0:32–0:34
Extreme close-up of a 3D rendered animal face, a kitten-like creature with large glossy eyes gazing upward. Warm orange and pink sunset light reflects in the irises against a soft gradient background, with a subtle shift in the eyes.
Camera: Push in
28 · Hook · 0:34–0:35
A hooded girl in profile looks up at a translucent humanoid figure formed of golden and blue particles. The figure bows its head slowly while small glowing butterflies drift around its shoulders, set in a misty dark forest.
Techniques: Particles
Camera: Pan
29 · Hook · 0:35–0:36
Top-down aerial of a person in a white dress lying in a round grass clearing, ringed by a spiral of pale pink flowers. The frame holds, then dissolves into a fast horizontal motion blur.
Camera: Pull out
30 · Hook · 0:36–0:37
A low forward flythrough over dark cracked rock, glowing orange lava filling the fissures. Floating rock chunks and haze drift in the mid-air while a bright light burns on the right edge, the camera racing ahead with heavy motion blur.
Techniques: Parallax
Camera: Push in
31 · Hook · 0:37–0:39
A single orange ember ignites at the center of a black frame and spirals outward, widening into a full vortex of swirling orange flame that fills the screen. The rotation accelerates as the glow expands edge to edge.
Camera: Push in
32 · Product intro · 0:39–0:41
A figure with arms raised stands on a rocky cliff edge above a vast icy mountain landscape. The shot opens tight on the figure then pulls back fast to reveal the scale of the frozen peaks and a thin white vertical line on the left.
Camera: Pull out
33 · Product intro · 0:41–0:42
A glossy pink 3D heart-like form with fine veins fills the frame against a dark background. The surface shifts as a small red glow forms at the center, and a tiny white character is revealed near the middle.
On-screen text: “二”
Camera: Push in
34 · Product intro · 0:42–0:43
An amber sky of drifting clouds fills the frame as a small dark device glides along the right edge, trailing a thin line of light. In the center, fine white strokes draw a single character that holds in place.
On-screen text: “二”
Camera: Static
35 · Product intro · 0:43–0:44
A faceted clear crystal rotates slowly at the center of a black field while out-of-focus shards drift behind it. A thin white geometric line mark overlays the gem's midsection as light catches its angled edges.
Techniques: Light sweep, Parallax
Camera: Static
36 · Product intro · 0:44–0:45
A dented metallic pod rests on dusty ground, smoke and debris billowing, as a side hatch tears open to a dark interior. Thin white line text reading LA = M draws in across the center of the hull.
On-screen text: “LA = M”
Camera: Push in
37 · Product intro · 0:45–0:46
A 3D field of teal ice crystals fills the frame as the camera pushes forward through them. A thin white line-drawing of the word LENS sits in the center, and small ice shards drift past in the misty air.
On-screen text: “LENS”
Techniques: Parallax, Particles
Camera: Static
38 · Product intro · 0:46–0:47
A 3D stag with branch-like antlers glowing red stands on a foggy rocky ridge. Its head and body shift slightly as thin white title letters overlay its torso against the gray mist.
On-screen text: “LA ME”
Camera: Static
39 · Product intro · 0:47–0:48
A dark rocky asteroid sits in an orange fire glow as debris chunks fly outward, then a blue energy burst with a horizontal yellow beam erupts from its core. Thin white LAVER lettering stays fixed in the center through both shots.
On-screen text: “LAVER”
Techniques: Particles, Light sweep
Camera: Push in
40 · Product intro · 0:48–0:49
A 3D rider with long hair sits on a translucent whale-like creature with flowing fins, gliding through teal water, the word KANE centered over it. A white flash dissolves the scene into a sweeping diagonal band of multicolored glowing particles on black.
On-screen text: “KANE”
Techniques: Particles
Camera: Pan
41 · Product intro · 0:49–0:50
A glowing orange and red DNA double helix of fine particles drifts across a dark teal background. A thin white outlined wordmark sits centered in front, static while the helix turns slowly.
On-screen text: “RAISE”
Techniques: Particles
Camera: Push in
42 · Product intro · 0:50–0:51
A large dark tentacle with red suckers arches over a harbor of stacked shipping containers and a ship, water churning at its base. The thin white outlined wordmark RAYC holds centered in the frame over the action.
On-screen text: “RAYC”
Camera: Push in
43 · Product intro · 0:51–0:52
Two small pointed-eared creatures splash in a forest pond, one tugging the other's arm, while the outlined title RAY3 holds center. The water churns and a burst of spray and mist fills the frame at the end.
On-screen text: “RAY3”
Camera: Pan
44 · Product intro · 0:52–0:53
A dense cloud of blue and magenta smoke billows across the frame, swirling around the centered word RAYS. The thin outlined text stays fixed while the smoke drifts and the pink glow pulses behind it.
On-screen text: “RAYS”
Camera: Push in
45 · Product intro · 0:53–0:53
A tilted 3D render of a glass tower breaking apart, glass shards and a dust cloud bursting outward against a pale sky, while the outlined title RAY3 holds steady in the center.
On-screen text: “RAY3”
Techniques: Particles
Camera: Push in
46 · Product intro · 0:53–0:54
A man and a woman spin in a close embrace against a hazy tan backdrop, their hair whipping with the motion. The thin outlined word RAY3 holds fixed at the center of the frame throughout.
On-screen text: “RAY3”
Camera: Push in
47 · Product intro · 0:54–0:54
A fast vertical camera move through a narrow rocky canyon, walls blurring past. A climber in a white shirt stands at the top rim while loose rocks hang in the sky gap. The outlined RAY3 wordmark stays fixed in the center over the motion.
On-screen text: “RAY3”
Camera: Push in
48 · Product intro · 0:54–0:55
A transparent glass-like fluid blob with a glowing red core drifts rightward through a dark blue field of soft bokeh dots. The outlined word RAY3 stays fixed at the center as the fluid stretches and ripples behind it.
On-screen text: “RAY3”
Techniques: Particles
Camera: Static
49 · Product intro · 0:55–0:55
The outlined wordmark RAY3 holds centered over a dark 3D tunnel of ribbed metallic walls. The ribbed walls advance toward the viewer as out-of-focus light points drift past.
On-screen text: “RAY3”
Techniques: Parallax
Camera: Push in
50 · Product intro · 0:55–0:56
A 3D field of iridescent crystals glows in blue, purple and orange with a shallow depth of field, while the thin outlined word RAY3 sits centered. The camera drifts slowly forward through the formation.
On-screen text: “RAY3”
Camera: Static
51 · Product intro · 0:56–0:56
A translucent ribbon of multicolored particles undulates across a black void, its edges soft and glowing. The white outlined word RAY3 holds steady at the center while the silk-like form drifts and folds behind it.
On-screen text: “RAY3”
Techniques: Particles
Camera: Static
52 · Outro · 0:56–0:57
A centered wordmark reading RAY3 in a cracked, metallic stone texture holds on a pure black background. The frame is locked off with no motion, the letters lit from the top with a cool blue-green sheen.
On-screen text: “RAY3”
Camera: Static
53 · Outro · 0:57–0:59
A cracked, weathered metallic RAY3 wordmark holds centered on a black field, then a small gray isometric cube appears at the center as the wordmark clears.
On-screen text: “RAY3”
Camera: Static

More like this

Luma - This is Ray3. The world’s first reasoning video model, and the first, scene by scene

01 · Hook · 0:00–0:01

02 · Hook · 0:01–0:02

03 · Hook · 0:02–0:03

04 · Hook · 0:03–0:06

05 · Hook · 0:06–0:08

06 · Hook · 0:08–0:09

07 · Hook · 0:09–0:11

08 · Hook · 0:11–0:13

09 · Hook · 0:13–0:15

10 · Hook · 0:15–0:17

11 · Hook · 0:17–0:19

12 · Hook · 0:19–0:19

13 · Hook · 0:19–0:20

14 · Hook · 0:20–0:20

15 · Hook · 0:20–0:21

16 · Hook · 0:21–0:23

17 · Hook · 0:23–0:24

18 · Hook · 0:24–0:24

19 · Hook · 0:24–0:25

20 · Hook · 0:25–0:25

21 · Hook · 0:25–0:27

22 · Hook · 0:27–0:28

23 · Hook · 0:28–0:29

24 · Hook · 0:29–0:30

25 · Hook · 0:30–0:31

26 · Hook · 0:31–0:32

27 · Hook · 0:32–0:34

28 · Hook · 0:34–0:35

29 · Hook · 0:35–0:36

30 · Hook · 0:36–0:37

31 · Hook · 0:37–0:39

32 · Product intro · 0:39–0:41

33 · Product intro · 0:41–0:42

34 · Product intro · 0:42–0:43

35 · Product intro · 0:43–0:44

36 · Product intro · 0:44–0:45

37 · Product intro · 0:45–0:46

38 · Product intro · 0:46–0:47

39 · Product intro · 0:47–0:48

40 · Product intro · 0:48–0:49

41 · Product intro · 0:49–0:50

42 · Product intro · 0:50–0:51

43 · Product intro · 0:51–0:52

44 · Product intro · 0:52–0:53

45 · Product intro · 0:53–0:53

46 · Product intro · 0:53–0:54

47 · Product intro · 0:54–0:54

48 · Product intro · 0:54–0:55

49 · Product intro · 0:55–0:55

50 · Product intro · 0:55–0:56

51 · Product intro · 0:56–0:56

52 · Outro · 0:56–0:57

53 · Outro · 0:57–0:59