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Nothing - Nothing x Swedish House Mafia @swedishousemfia have composed an excl

Nothing · Jun 2023 · 0:35 · AI-annotated

Length
0:35
Scenes
40 · 0.9 s avg
Product on screen
0:04
Voiceover
No
00:00:00 / 00:35:10

Nothing’s 0:35 launch film runs 40 scenes, about 0.9 s each. The product shows up at 0:04. There is no explicit call to action. A moody launch teaser built from tight, grainy close-ups of a hand using the phone in near darkness under a deep red glow, cut fast to a 107 bpm pulse. It opens on an abstract red gradient and a Swedish House Mafia keycap, moves through a hands-in-the-dark montage of tapping, recording and saving a track, resolves into rim-lit beauty shots of the phone back with its glowing Glyph ring, and closes on dotted pixel title cards pairing the Nothing and Swedish House Mafia wordmarks with a coming soon

Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 20 filmed passages — shoot, supply or replace · 6 graphic passages — draw or supply · 8 3D passages — build or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Nothing - Nothing x Swedish House Mafia @swedishousemfia have composed an excl, scene by scene

· 40 scenes as text

  1. 01 · Hook · 0:00–0:01

    A black frame fades up into a deep red gradient, brightest along the top edge and darkening to near-black at the bottom. Faint vertical streaks and small specks of grain sit across the surface, holding still as the color fills the frame.

    Camera: Static

  2. 02 · Hook · 0:01–0:02

    A hand holds a small dark device in near darkness, then rotates it to reveal a thin white stylus-like rod held between the fingers. A faint red glow lights the top-left corner of the black background.

    Camera: Static

  3. 03 · Hook · 0:02–0:02

    A hand grips a smartphone held flat in side profile against a dark red backdrop. The thin metallic edge catches a sliver of light while a red glow in the upper left shifts subtly. The hand stays steady in deep shadow.

    Camera: Static

  4. 04 · Hook · 0:02–0:04

    A locked-off macro shot of a dark keyboard in near darkness. A rounded keycap bears the thin teal words SWEDISH HOUSE MAFIA. A finger enters from the right, and a pale white key surfaces at the top left as the hand moves to press.

    Camera: Static

  5. 05 · Hook · 0:04–0:04

    A white rounded square card with black text rests on a dark surface, angled in 3D perspective. The frame is static.

    Techniques: 3D mockup

    Camera: Static

  6. 06 · Demo · 0:04–0:08

    A hand holds a phone against a dark red backdrop, the screen showing a radio app with a dashed circle, a red dot, and a row of gray pads. A finger taps the pads in sequence as the lighting shifts between red and black.

    Camera: Static

  7. 07 · Demo · 0:08–0:08

    A near-black frame holds a grid of dark rounded discs. A red glow swells in the top-left corner and one disc on the left flares to bright white, its center dot staying dark.

    Techniques: Light sweep

    Camera: Static

  8. 08 · Demo · 0:08–0:10

    In near darkness, a white circular disc with a central hole sits at the left edge as a blurred finger presses down on it, then the frame falls to black.

    Camera: Pan

  9. 09 · Demo · 0:10–0:10

    A macro shot frames a white oval button on a black surface. A fingertip enters from the right and presses the small black dot at the center of the oval, holding contact as the clip ends.

    Camera: Static

  10. 10 · Demo · 0:10–0:10

    A near-black close-up of a matte dark surface marked by a small dot. A warm orange blur, reading as a hand or finger, slides in from the right edge, drifts across the top, and recedes, leaving the frame almost fully dark.

    Camera: Static

  11. 11 · Demo · 0:10–0:11

    A hand grips a small device with a bright white light strip on the left in a dark red room. The shot stays out of focus, so the background lights blur into white bokeh circles around a single red dot.

    Camera: Static

  12. 12 · Demo · 0:11–0:13

    A hand rests on a dark surface under deep red light, the frame held out of focus. Soft white and red bokeh circles drift in the upper right, one bright red dot glows near the center.

    Camera: Static

  13. 13 · Demo · 0:13–0:14

    A close-up in low light shows two hands holding a dark device; the top finger taps the screen while the lower hand grips the edge, a bright glint catches the metal rim. Shallow focus blurs the fingertips, warm reddish tones dominate the frame.

    Camera: Static

  14. 14 · Demo · 0:14–0:16

    A tight close-up on a phone screen's red record button pulls back to reveal a hand holding the device in the dark. The screen shows a ring of white arcs above a grid of gray pads, and a finger taps one pad.

    Camera: Static

  15. 15 · Demo · 0:16–0:17

    Extreme close-up of hands holding a phone in near darkness, warm red light on the fingers. A thumb taps and swipes left across the dim screen, which casts a faint glow on the skin. The shot stays tight on the fingertips and the phone's edge.

    Camera: Static

  16. 16 · Demo · 0:17–0:18

    A dark close-up of a control panel. A finger sweeps across the frame from the right, blurring past a small white square button and a cluster of red indicator lights. The hand exits, leaving the dim panel in view.

    Camera: Static

  17. 17 · Demo · 0:18–0:19

    A dim close-up of a device control panel holds still. A red dot-matrix readout shows 2:24, a white square button sits to the left, and two round speaker cones fill the lower frame.

    Camera: Static

  18. 18 · Demo · 0:19–0:20

    A hand holds a small dark device in a dim room, its face showing a glowing white ring. The hand rotates the device to reveal a lit edge and a camera lens while out-of-focus white and red lights drift behind. The frame stays locked off.

    Camera: Static

  19. 19 · Demo · 0:20–0:22

    In near darkness, a hand cradles the silver edge of a phone or tablet while a second hand's index finger presses a side button. A small red light glows at the contact point. The close-up holds still on the gesture.

    Camera: Static

  20. 20 · Demo · 0:22–0:23

    Out-of-focus macro of a dark display: red dots form a waveform, a white square glows at left. A large blurred orange-red mass drifts across the top as the frame pans right, sliding a pixel counter off the edge.

    Techniques: Parallax

    Camera: Pan

  21. 21 · Demo · 0:23–0:24

    A hand holds a smartphone displaying a drawing app. A dialog box appears to name and save the drawing, then disappears to reveal a save button at the bottom.

    Camera: Static

  22. 22 · Demo · 0:24–0:25

    A hand holds a smartphone against a dark red backdrop. A finger taps the white SAVE button of the Name and Save dialog, where the track name Swedish House Mafia 1 has been typed, with the on-screen keyboard visible below.

    Camera: Static

  23. 23 · Demo · 0:25–0:26

    A tight locked-off close-up of a dark watch music player shows a white play icon that switches to a pause icon, beside a dotted waveform and the number 09 on the right.

    Camera: Static

  24. 24 · Demo · 0:26–0:27

    A glowing white arc on a black field fades and drifts toward the lower right corner, shrinking to a small rounded dot by the end of the clip.

    Camera: Static

  25. 25 · Demo · 0:27–0:27

    A near-black red gradient fills the frame, glowing brighter in the top right corner. A small white light ignites at the bottom center, leaving a faint curved streak of glow around it.

    Camera: Static

  26. 26 · Demo · 0:27–0:27

    A dark close-up shows a tiny, bright point of light reflecting off a faint, curved shape in the lower right. The light and shape shift slightly downward.

    Camera: Static

  27. 27 · Demo · 0:27–0:28

    In near darkness, the camera tilts up along a faint coiled stack of dark bands to reveal a glowing white ring, its two curved edges lit against the black. A single bright point of light sits at the base.

    Camera: Static

  28. 28 · Demo · 0:28–0:28

    A black phone back sits centered in darkness, its edges traced by a thin white light. A diagonal glint sweeps across the top-right glass, and the background fades in to deep red with abstract geometric shapes, a triangle and a circle outline.

    Techniques: Light sweep

    Camera: Static

  29. 29 · Demo · 0:28–0:28

    A black phone sits centered on a dark red background. A white segmented ring on its screen glows brightly, then dims to a faint outline as the red glow softens.

    Camera: Static

  30. 30 · Demo · 0:28–0:29

    A dark smartphone back sits centered on black as bright light streaks sweep across its glossy surface, a diagonal glint flaring in the top-right corner.

    Techniques: Light sweep

    Camera: Static

  31. 31 · Demo · 0:29–0:29

    A black smartphone back panel sits centered on a dark red background. A bright glint sweeps across its glossy surface, shifting from a diagonal streak to a curved highlight near the camera and a vertical line at the base.

    Techniques: Light sweep

    Camera: Static

  32. 32 · Demo · 0:29–0:30

    A black phone back sits in darkness. A white rim light traces the camera ring and the left edge, then the body fades to black as two rounded side buttons glow in the lower middle.

    Techniques: Light sweep

    Camera: Static

  33. 33 · Demo · 0:30–0:30

    Three white rounded vertical bars rest on a near-black field with a faint red glow in the top left corner. The bars carry a fine woven texture and shift slightly left, while two small out-of-focus white dots drift in along the right edge.

    Camera: Pan

  34. 34 · Outro · 0:30–0:31

    A dark red field holds a constellation of white dots and thin lines that drift and rotate. Small white text reads “NOTHING (R) I” on the left and “SWEDISH HOUSEMAFIA” on the right, both locked in place.

    On-screen text: “NOTHING (R) I”, “SWEDISH HOUSEMAFIA”

    Camera: Static

  35. 35 · Outro · 0:31–0:32

    A black frame holds the track title in dotted white letters on the left and the artist name in bold white sans on the right. A bright beam of light sweeps diagonally through the lower right, then flares into a red glow with curved streaks.

    On-screen text: “NOTHING (R) I”, “SWEDISH HOUSE MAFIA”

    Techniques: Light sweep

    Camera: Static

  36. 36 · Outro · 0:32–0:32

    A black frame holds two static text blocks, a dotted title on the left and a bold artist name on the right, while a bright white light beam sweeps from the lower center to the top left corner.

    On-screen text: “NOTHING (R) I”, “SWEDISH”, “HOUSE MAFIA”

    Techniques: Light sweep

    Camera: Static

  37. 37 · Outro · 0:32–0:33

    On a dark maroon field, the dotted title NOTHING and bold white SWEDISH HOUSE MAFIA sit center, then dissolve as a white dot-matrix magnifying glass assembles above the caption phone ( 2 ).

    On-screen text: “NOTHING”, “SWEDISH”, “HOUSE MAFIA”, “phone ( 2 )”

    Techniques: Particles

    Camera: Static

  38. 38 · Outro · 0:33–0:33

    A small white pixelated label reading phone(2) sits centered on a plain black background. The frame stays locked and the text remains still for the full shot.

    On-screen text: “phone(2)”

    Camera: Static

  39. 39 · Outro · 0:33–0:34

    A near-black frame holds a faint red glow in the top-left corner. Centered pixelated white lowercase text reads coming soon and stays fixed. The shot is locked-off with no motion or animation.

    On-screen text: “coming soon”

    Camera: Static

  40. 40 · Outro · 0:34–0:35

    A plain black card holds the small still caption comtng soon, locked off for the full 0.52 second clip.

    On-screen text: “comtng soon”

    Camera: Static