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Xiaopeng He - Today, we launched the world’s first automated production line for ad
XPENG · Sep 2026 · 2:27 · AI-annotated
- Length
- 2:27
- Scenes
- 68 · 2.2 s avg
- Product on screen
- 0:05
- Voiceover
- Yes
00:00:00 / 02:27:01
XPENG’s 2:27 launch film runs 68 scenes, about 2.2 s each. The product shows up at 0:05. There is no explicit call to action; a voiceover carries the film. The video intercuts locked-off ceremony coverage with slow-drifting factory B-roll and stylized 3D renders of the robot, holding a steady pace near 100 bpm and 26 cuts per minute. Signature moves include the robot's centered aisle walk, the vertical light-panel hall, and the hard cut to the white X logo on black.
Footage neededEstimated needs: 1 official logo — reused across the film · 60 filmed passages — shoot, supply or replace · 6 3D passages — build or supply
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Xiaopeng He - Today, we launched the world’s first automated production line for ad, scene by scene
· 68 scenes as text
01 · Hook · 0:00–0:01
A wide factory floor fades up from black, revealing robotic arms inside glass-walled workstations on a glossy floor. The camera drifts slowly across the line of machines under bright overhead lights.
Camera: Static
02 · Hook · 0:01–0:04
A dim robotics lab: a row of orange and black quadruped robots inside a glass case on the right, legs cycling in place. A dark platform with a glowing green edge and a small X label sits in front as the camera drifts forward.
Camera: Push in
03 · Hook · 0:04–0:05
The frame opens on dark diagonal slats, then resolves into a bright industrial lab as the camera dollies forward. A long row of vertical white light panels lines the left wall, with gray machinery and a slatted lit ceiling stretching into the distance.
Camera: Push in
04 · Product intro · 0:05–0:08
A low-angle shot frames a white stage holding large three-dimensional white Chinese letters on a pedestal, with a backdrop screen behind repeating the title and Guangzhou. The camera pans right across the letters as a small subtitle fades in at the bottom.
On-screen text: “We are creating”
Camera: Pull out
05 · Product intro · 0:08–0:09
Static wide shot of a white factory hall: a man in a black tee holds a mic at center, addressing a seated audience seen from behind, while crew in orange vests work at left. A lower-third names him; a Chinese title scales up.
On-screen text: “He Xiaopeng”, “Chairman & CEO, XPENG”, “We are creating”, “小鹏机器人生产线正式启用仪式”
Techniques: Kinetic type
Camera: Static
06 · Product intro · 0:09–0:11
A man in a black polo shirt stands before a white wall and metal ladder, holding a microphone with a black cube flag and gesturing as he speaks. A white lower-third with his name and title sits left, a subtitle line runs along the bottom.
On-screen text: “He Xiaopeng”, “Chairman & CEO, XPENG”, “perhaps the first production line”
Camera: Static
07 · Product intro · 0:11–0:14
Wide locked-off shot of a white factory hall. A seated crowd fills the foreground with backs to camera; a man in a black polo stands center, gesturing as he speaks. Round softbox lights and a ladder frame the space; an open bay on the right reveals white production-line cabinets.
On-screen text: “Chairman & CEO, XPENG”, “He Xiaopeng”, “日”, “perhaps the first production line”, “for advanced general-purpose humanoid robots in human history”
Camera: Static
08 · Product intro · 0:14–0:17
A man in a black polo shirt and jeans stands in a dim factory hall, holding a microphone and gesturing with a raised index finger as he speaks. White subtitles appear centered at the bottom of the locked-off frame.
On-screen text: “We made it”, “We achieved a major breakthrough”, “for advanced general-purpose humanoid robots in human history”
Camera: Static
09 · Product intro · 0:17–0:19
Wide static shot of a white studio: a seated audience claps toward a presenter standing center stage holding a tablet, while a camera operator films from the left. Through an open doorway behind, a robot production line is visible. Two large softbox lights hang overhead.
On-screen text: “We achieved a major breakthrough”
Camera: Static
10 · Demo · 0:19–0:22
A white humanoid robot with a black face walks steadily toward the camera down a glossy factory aisle, rows of glass-enclosed production machines lining both sides. The shot holds a centered, eye-level framing as the robot closes the distance.
On-screen text: “This is the first IRON robot”
Camera: Pull out
11 · Demo · 0:22–0:25
A white humanoid robot with a smooth black face walks forward down a factory aisle, metal racks and monitors receding behind it, thin yellow light strips glowing overhead. The camera holds as the robot grows larger in frame, shallow focus softening the background.
On-screen text: “This is the first IRON robot”, “rolling off the production line at XPENG Robotics”
Techniques: 3D mockup
Camera: Pull out
12 · Demo · 0:25–0:27
A man in a black polo holds a microphone and gestures toward a humanoid robot standing before vertical light panels. A crowd of staff in black shirts stands behind him in a studio set, framed by a Chinese banner and a 3D sign.
On-screen text: “Let's welcome him to join us”
Camera: Push in
13 · Demo · 0:27–0:29
A white humanoid figure with a striped head walks toward the camera down a long, empty industrial corridor rendered in 3D, with bright vertical light panels on the left wall and a grid of ceiling lights overhead. The pace is steady as the figure grows larger in frame.
On-screen text: “式启用仪式”, “Let's welcome him to join us”, “Commissioning Ceremony”
Techniques: Kinetic type
Camera: Push in
14 · Demo · 0:29–0:34
A white humanoid figure with a perforated mesh head and a small X mark on the chest walks through a gray industrial hall lined with vertical light panels. The camera tracks the figure and pushes in to close-ups of the head and shoulder as it turns.
Camera: Push in
15 · Demo · 0:34–0:37
A white 3D humanoid with a mesh-textured body and a perforated curved headband stands in a futuristic industrial hall of vertical light bars. The figure turns its head and shoulders while the camera drifts, revealing the back of the body and the curved element.
Techniques: Parallax
Camera: Push in
16 · Demo · 0:37–0:39
A white humanoid robot with a black dotted head stands in profile in a dark hall lined with vertical white light panels. Viewed through blurred foreground columns, the robot slides out of view behind a central pillar as the camera drifts slowly sideways.
Techniques: Parallax
Camera: Pan
17 · Demo · 0:39–0:43
A white faceless humanoid robot stands with its back to us in the right foreground. The camera pulls back and arcs left, revealing a crowd clapping and filming in a bright industrial hall, gathered before a dark banner that names the production line ceremony.
Camera: Push in
18 · Demo · 0:43–0:48
A white humanoid robot stands before a row of glowing vertical light panels. A man in a black polo steps up to it while a crew of photographers with cameras and phones gathers behind. A dark foreground edge sweeps across the lens, briefly hiding the robot.
On-screen text: “小鹏机器人生产线正式启用仪式”, “XPENG Humanoid Robot Production Line Commissioning Ceremony”, “线正式启用仪式”, “中国·广州”
Camera: Pan
19 · Demo · 0:48–0:54
In a bright white studio, a man in a black polo fits a glossy black mask onto a white humanoid robot, clips a badge lanyard around its neck, then steps back and rests a hand on its shoulder while facing the camera.
Camera: Pan
20 · Other · 0:54–0:55
A circle of people in black and white shirts clap around a white humanoid robot with a black face, in a bright angular room. A purple banner behind them names the production-line ceremony. A white caption fades in at the bottom.
On-screen text: “We are truly building a different kind of 'human'”
Camera: Static
21 · Other · 0:55–0:57
A man in a black polo shirt holds an XPENG-branded mic and gestures while speaking, standing in a futuristic hall before a large banner announcing the XPENG humanoid robot production line commissioning ceremony. A white subtitle sits at the bottom of the locked-off medium shot.
On-screen text: “We are truly building a different kind of “human””
Camera: Static
22 · Other · 0:57–0:59
A speaker in a black shirt stands center stage with a microphone, addressing an audience seen as blurred heads in the foreground. Behind him a wide screen shows a humanoid robot silhouette against a sunset sky, with white set pieces to the right. The camera holds a locked-off over-the-shoulder view.
On-screen text: “We are truly building a different kind of “human””
Camera: Pan
23 · Other · 0:59–1:01
Low-angle camera orbits a white humanoid robot with a black patterned visor inside a circular industrial hall with a grid of bright ceiling panels. The robot's head turns to face the camera while a dark event banner with Chinese text stays blurred behind.
On-screen text: “one with fully generalized capabilities”
Techniques: 3D mockup
Camera: Pan
24 · Other · 1:01–1:04
A locked-off shot over the audience's blurred heads shows a man in a black shirt speaking into a microphone before a large banner of a humanoid robot against a sunset. White subtitles caption his speech at the bottom.
On-screen text: “one with fully generalized capabilities”, “A new kind of humanoid robot”, “that can bring a better life to this world”
Camera: Static
25 · Other · 1:04–1:06
A man in a black polo and jeans stands center stage, holding a microphone and gesturing as he speaks. Behind him, a large screen shows a purple sunset skyline with a humanoid robot silhouette and event titles. A white subtitle sits at the bottom; the camera holds still.
On-screen text: “that can bring a better life to this world”
Camera: Static
26 · Other · 1:06–1:07
Low static close-up of a white humanoid robot's feet walking across a glossy floor, a thin green light strip tracing the ground behind it, background blurred. A Chinese event caption slides in while small English subtitles appear at the bottom.
On-screen text: “小鹏机器人生产线正式启用仪式”, “That's why we're building general-purpose capabilities”, “that can bring a better life to this world”
Techniques: Kinetic type
Camera: Pull out
27 · Other · 1:07–1:09
A white humanoid robot with a glossy black head stands in a blurred factory interior, its body angled away from the camera. The camera arcs slowly around the figure, keeping the head in three-quarter view as industrial screens and equipment drift past in soft focus.
On-screen text: “That's why we're building general-purpose capabilities”
Camera: Pull out
28 · Other · 1:09–1:11
A man in a black polo and jeans stands in a white industrial hall, holding a microphone and gesturing as he speaks. A large backdrop behind him shows a sunset sky, Chinese ceremony text and a robot silhouette. White English subtitles sit at the bottom.
On-screen text: “We want better hardware and motion control”, “That's why we're building general-purpose capabilities”
Camera: Static
29 · Other · 1:11–1:14
A speaker in a black polo holds an XPENG microphone on stage before a large banner showing a humanoid robot at sunset and the ceremony title. The shot is framed over the blurred heads of the audience and a camera operator, and the camera slowly pushes in toward the speaker.
On-screen text: “We want better perception”, “We want better hardware and motion control”
Camera: Push in
30 · Other · 1:14–1:15
A factory floor with glass-enclosed robot workstations, where people in black shirts stand behind the glass as camera operators film on the left. A white bottom caption switches lines while a title overlay scales in.
On-screen text: “小鹏机器人生产线正式启用仪式”, “XPENG Humanoid Robot Production Line Commissioning Ceremony”, “中国·广州”, “We want better perception”, “CHINA-GUANGZHOU”, “and interaction with the world”
Camera: Static
31 · Other · 1:15–1:17
A group of men stands in a bright factory aisle, one in a beige polo gestures while speaking to the others. A blurred robotic arm fills the left foreground, and white pillars frame the men in the mid-ground.
On-screen text: “and interaction with the world”
Camera: Static
32 · Other · 1:17–1:18
Two engineers in black shirts stand with their backs to camera, facing a white robotic arm with exposed wiring. The engineer on the right reaches in to adjust the arm's components. A glass-walled lab with equipment fills the background. Shallow focus, locked-off frame.
On-screen text: “and interaction with the world”
Camera: Static
33 · Other · 1:18–1:20
A man in a black polo shirt gestures as he addresses a small group in a brightly lit workshop, shot through out-of-focus machinery and colored cables in the foreground. A white subtitle line reads across the bottom of the frame.
On-screen text: “We want them to be able to take on many roles”
Camera: Static
34 · Other · 1:20–1:22
A man in a black polo shirt and jeans holds a microphone with an X logo and speaks, gesturing with his other hand. He stands before a large backdrop showing a humanoid robot against a sunset cityscape and Chinese event text. The medium shot stays locked off.
On-screen text: “We want them to be able to take on many roles”
Camera: Static
35 · Other · 1:22–1:23
A man in a black polo shirt holds an XPENG-branded microphone and speaks to a seated audience, seen from behind in soft focus. Behind him a large purple banner reads the robot production line commissioning ceremony. The locked-off camera holds the wide shot.
On-screen text: “especially the work that people don't want to do”
Camera: Static
36 · Other · 1:23–1:25
A man in a black polo and jeans stands center stage holding a microphone, gesturing as he speaks. A large screen behind him shows a humanoid robot against a sunset cityscape. Two audience heads and a small device frame the foreground. The shot is locked off.
On-screen text: “especially the work that people don't want to do”
Camera: Static
37 · Other · 1:25–1:27
A man in a black polo shirt holds an XPeng microphone and speaks, gesturing with one hand, before a large banner for the robot production line launch. A robot figure and vertical light strips frame the modern set.
On-screen text: “or jobs that are dangerous”, “We want to prioritize giving those tasks to them”
Camera: Static
38 · Other · 1:27–1:30
A white humanoid robot with a glossy black head walks through a glass-partitioned factory lab lit by green light, turning as the camera tracks it past a blurred robotic arm in the foreground. White subtitles sit at the bottom.
On-screen text: “We want to prioritize giving those tasks to them”, “We also hope they can become our companions our friends”, “小鹏机器人生产线正式启用仪式”
Camera: Pull out
39 · Other · 1:30–1:31
A man in a black polo shirt holds a microphone and gestures while speaking, framed from the waist up. Behind him a large screen shows a sunset cityscape and Chinese event text, set against white walls with vertical light strips.
On-screen text: “We also hope they can become our companions our friends”
Camera: Static
40 · Other · 1:31–1:33
A man in a black shirt speaks into a microphone before a seated crowd, seen over the audience's blurred heads. A large banner behind him shows the XPENG robot ceremony title and a stylized robot figure. The camera drifts slowly.
On-screen text: “We also hope they can become our companions our friends”
Camera: Static
41 · Other · 1:33–1:34
A wide locked-off shot frames a man in a black shirt and jeans standing center stage with a microphone, speaking to a crew and audience seen from behind. A backdrop screen shows a robot silhouette over a sunset with the event title, and a glowing 3D sign repeats the title on the right.
On-screen text: “We also hope they can become our companions our friends”
Camera: Static
42 · Other · 1:34–1:37
A man in a black polo shirt and jeans holds a microphone with an X logo and speaks in a white factory hall. A large screen behind him shows a sunset cityscape and a Chinese banner. The camera slowly pushes in. A white subtitle sits at the bottom.
On-screen text: “and perhaps someday, part of our family”
Camera: Push in
43 · Other · 1:37–1:41
In a high-tech hall, a crowd in black shirts gathers around a white humanoid robot with a glossy black head. A man in a black polo shakes its hand, then pats its shoulder as the team smiles and watches. The camera arcs in closer on the group.
On-screen text: “and perhaps someday, part of our family”
Camera: Push in
44 · Other · 1:41–1:43
A white humanoid robot with a glossy black head stands at an indoor event. A man in a black t-shirt with a robot line drawing talks and gestures to a man in the foreground, while smiling onlookers and a blue banner with Chinese text fill the background.
Camera: Static
45 · Other · 1:43–1:44
A group of employees poses around a white humanoid robot with a black face, two men resting their arms on its shoulders, in front of a dark banner. The camera pans slowly left across the crowd.
Camera: Pan
46 · Other · 1:44–1:46
A group of smiling people crowd around a white humanoid robot in a bright room with angular light panels, several reaching out to touch its face and head. A purple banner reading the commissioning ceremony hangs behind them as the handheld camera drifts.
Camera: Push in
47 · Other · 1:46–1:47
Two men in black shirts embrace in a bright hall of vertical light panels, a white robot head at the left edge, as onlookers in black shirts smile; a bilingual title scales in over the shot.
On-screen text: “小鹏机器人生产线正式启用仪式”, “XPENG Humanoid Robot Production Line Commissioning Ceremon”
Camera: Pan
48 · Other · 1:47–1:48
A group of men in black shirts stand around a white humanoid robot in a futuristic hall with vertical light strips, smiling and touching its shoulder. The camera drifts slightly as the group interacts.
Camera: Static
49 · Other · 1:48–1:49
Smiling people in black graphic T-shirts gather in a bright factory hall with hanging white light panels; a man in a black polo with a small white X logo stands at right near a white podium with Chinese lettering. The locked-off medium shot holds as a subtitle appears below.
On-screen text: “小鹏机器人生产线正式启用仪式”, “XPENG Humanoid Robot Production Line Commissioning Ceremony”, “We see many robotics companies around the world”
Techniques: Kinetic type
Camera: Pan
50 · Other · 1:49–1:51
A dense crowd of onlookers surrounds a white humanoid robot with a black head in a bright open room. Staff in black shirts reach toward the robot while a photographer with a camera films from the foreground left.
On-screen text: “We see many robotics companies around the world”
Camera: Static
51 · Other · 1:51–1:52
A crowd in a bright factory hall watches two white humanoid robots, one waving. A man in a black cap holds up a phone to film them as the camera pans right. White subtitles run along the bottom.
On-screen text: “We see many robotics companies around the world”, “官方摄影”, “constantly showcasing their capabilities”
Camera: Push in
52 · Other · 1:52–1:54
A white humanoid robot with a glossy black head moves through a dense crowd in a high-ceilinged industrial hall, as onlookers in black shirts watch and gesture around it.
On-screen text: “constantly showcasing their capabilities”
Camera: Static
53 · Other · 1:54–1:57
A man in a black shirt and glasses holds a microphone and speaks in a white room, framed over the shoulder of a seated person on the left and a white humanoid robot on the right, both blurred. A lower-third names him, and subtitles run along the bottom.
On-screen text: “Gu Jie”, “Vice President, XPENG”, “constantly showcasing their capabilities”, “When we present ours”, “we're absolutely going to amaze the world”
Camera: Static
54 · Other · 1:57–1:59
A locked-off wide shot holds a row of employees in black polo shirts and a white humanoid robot standing in a factory hall, all gazing off to the right. The crowd stays still with small shifts of weight while two lines of subtitles appear at the bottom center.
On-screen text: “Gu Jie”, “Vice President, XPENG”, “So thank you all for your hard work”, “I believe our robots will be world-class”
Camera: Push in
55 · Other · 1:59–2:01
A wide locked-off shot from behind a crowd in a white studio, facing a speaker in a black tee at center. Camera crew in orange vests stand at left; robotic equipment shows through an open doorway at right. Two round softbox lights hang overhead.
On-screen text: “I believe our robots will be world-class”
Camera: Static
56 · Other · 2:01–2:03
A wide locked-off shot of a tightly packed crowd of men standing in a room, many in black t-shirts with lanyards. A man in the center raises his arm, gesturing toward the group as the others watch. A white subtitle sits at the bottom of the frame.
On-screen text: “I believe our robots will be world-class”, “that in the next 10 to 50 years”
Camera: Static
57 · Other · 2:03–2:06
A man in a dark XPENG polo walks through a factory crowd toward a white humanoid robot with a glossy black head. Employees in black shirts smile and bow around them. The camera tracks over the man's shoulder as he reaches the robot.
On-screen text: “that in the next 10 to 50 years”, “our robots can improve the way we live”
Camera: Pull out
58 · Other · 2:06–2:12
A man in a black polo shirt holds a microphone and speaks while gesturing with his free hand, standing in a large industrial hall with a glossy floor and rows of ceiling lights. White subtitles appear at the bottom of the frame.
On-screen text: “our robots can improve the way we live”, “and make our lives better”, “And today”, “we've taken a crucial step forward”
Camera: Static
59 · Other · 2:12–2:14
A wide shot of an industrial hall shows a crowd clapping around a white humanoid robot. A man in a black shirt, back to camera, raises both hands to meet the raised hands of a man in a white shirt.
On-screen text: “we've taken a crucial step forward”
Camera: Pan
60 · Other · 2:14–2:15
A crowd of employees claps in a loose circle around a standing white humanoid robot with a black head. Two men in black shirts face the robot in the foreground, hands raised, while the group applauds in a bright open room.
Camera: Static
61 · Other · 2:15–2:16
Two men in black shirts stand on either side of a white humanoid robot with a glossy black face, posing in a white futuristic corridor lined with vertical light strips. A purple banner behind them carries the event title. The camera holds a static medium shot.
On-screen text: “小鹏机器人生产线正式启用仪式”, “toid Robot Production”, “Nissioning Ceremony”
Camera: Static
62 · Other · 2:16–2:17
A row of about ten staff in black tees, one man in a white shirt, stand in a bright factory hall giving thumbs up around a white humanoid robot with a glossy black head. The camera holds a static wide shot as a bilingual title overlays the frame.
On-screen text: “小鹏机器人生产线正式启用仪式”, “toid Robot Production”, “Nissioning Ceremony”
Camera: Static
63 · Other · 2:17–2:18
A row of people in black shirts and lanyards pose for a photo around a white humanoid robot with a black face, in front of a purple banner reading the ceremony title. The shot is a static medium wide frame as they smile toward the camera.
Camera: Pull out
64 · Other · 2:18–2:19
A crowd of people in black shirts give thumbs up and smile, flanking a white humanoid robot with a black face at the center. Vertical light panels line the left; a dark blue banner with white event text hangs on the right. The shot is locked off.
On-screen text: “小鹏机器人生产线正式启用仪式”, “XPENG Humanoid Robot Production Line Commissioning Ceremony”, “中国·广州”, “XPENG Humanoid”
Camera: Static
65 · Other · 2:19–2:20
A large team in black shirts stands in rows inside a factory hall, many giving a thumbs-up, flanking a white humanoid robot with a black head at center. A white 3D Chinese title sign sits on a clear stand in the foreground. The frame is static.
On-screen text: “小鹏机器人生产线正式启用仪式”, “XPENG Humanoid”
Camera: Static
66 · Other · 2:20–2:22
A locked-off wide shot of a large group of employees in black shirts standing in rows inside a factory, a white humanoid robot at the center front, many giving thumbs up. A white plinth in the foreground carries the ceremony title.
On-screen text: “小鹏机器人生产线正式启用仪式”
Camera: Static
67 · Outro · 2:22–2:23
On a black field, a white X logo built from two inward-facing chevrons scales up from the center while small chevron marks scatter outward. A Chinese headline holds still in the frame.
On-screen text: “小鹏机器人生产线正式启用仪式”
Techniques: Particles
Camera: Pull out
68 · Outro · 2:23–2:27
A white X logo holds centered on a black field while small white angle brackets drift and scale around it. The mark opens with a thin outline glow that settles into solid white, then stays fixed as the brackets float.
Techniques: Particles
Camera: Pull out