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Filip Kozera - Your messages are spread across iMessage, Slack, email, WhatsApp, Lin
Sauna · Oct 2026 · 1:19 · AI-annotated
- Length
- 1:19
- Scenes
- 27 · 2.9 s avg
- Product on screen
- 0:07
- Features shown
- 5
- Call to action
- 1:14 · 94%
- Voiceover
- Yes
00:00:00 / 01:19:08
Sauna’s 1:19 launch film runs 27 scenes, about 2.9 s each. The product shows up at 0:07 and 5 features are revealed. The call to action lands at 1:14 (94% in), over a voiceover. The video is built as a manifesto: a Then/Now live action opener, split cream panels for the product intro, one long painterly lake sequence where icons and cards animate in the sky, and a 3D laptop close before the CTA. Its signature moves are the archival to color dissolves, the serif headlines on cream, and the impasto lake world with a glowing dome around the user.
Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 14 filmed passages — shoot, supply or replace · 7 graphic passages — draw or supply · 3 3D passages — build or supply
Is this your launch? to your site or press kit.
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Filip Kozera - Your messages are spread across iMessage, Slack, email, WhatsApp, Lin, scene by scene
· 27 scenes as text
01 · Hook · 0:00–0:00
Black-and-white archival footage, locked-off frame, of a woman seen from behind at a long machine with rows of vertical levers. The word “Then” is fixed in the top-left corner over the grainy image.
On-screen text: “Then”
Camera: Static
02 · Hook · 0:00–0:01
A woman in a gray sweater stands at a standing desk with three monitors, seen from behind. A faint image of a vintage engine is superimposed over the lower frame, then dissolves away as the top-left label changes from Then to Now. A caption bar appears at the bottom.
On-screen text: “Then”, “Now”, “Office work hasn't really changed in 80 years.”
Camera: Static
03 · Hook · 0:01–0:01
A grainy black-and-white shot of a woman at a typewriter cuts to a color desk with a laptop, coffee cup and phone. The corner label changes from Then to Now while a caption holds at the bottom.
On-screen text: “Then”, “Office work hasn't really changed in 80 years.”, “Now”
Camera: Static
04 · Hook · 0:01–0:02
A grainy black-and-white woman types at a typewriter, then the frame dissolves into a color office where she works on a laptop. A serif label in the top left switches from Then to Now, while a white caption pill stays at the bottom.
On-screen text: “Then”, “Office work hasn't really changed in 80 years.”, “Now”
Camera: Static
05 · Hook · 0:02–0:02
A black-and-white row of telephone operators with headsets cuts to a color row of modern office workers with headsets at laptops. The framing and posture match across the cut. A caption pill stays locked at the bottom center.
On-screen text: “Then”, “Office work hasn't really changed in 80 years.”, “Now”
Camera: Static
06 · Hook · 0:02–0:03
A row of office workers in headsets sit at laptops in side profile, the locked-off frame lifting from a dimmed state to full color. A serif label reads 'Now' top left while a white caption box holds the line at the bottom.
On-screen text: “Now”, “Office work hasn't really changed in 80 years.”
Camera: Static
07 · Hook · 0:03–0:04
A black and white archival photo of a crowded office, rows of people at desks, held as a locked-off frame. The serif word “Then” sits top left and a white caption pill reads across the bottom.
On-screen text: “Then”, “Office work hasn't really changed in 80 years.”
Camera: Static
08 · Hook · 0:04–0:07
Wide locked-off shot of a busy open-plan office, employees at desks on laptops and monitors, one person walks past in the background. A small italic “Now” sits top-left with a caption pill at the bottom, then both cut out as a large “90% reactive.” appears centered.
On-screen text: “Now”, “But AI is about to turn”, “90%”, “reactive.”
Camera: Static
09 · Product intro · 0:07–0:09
A plain off-white card holds a large black serif 90% at center, with the Sauna 2.0 manifesto header top left. A green italic word beneath reads reactive, then swaps to creative, and the whole line fades to a faint ghost before the cut.
On-screen text: “Sauna 2.0 · A manifesto”, “90%”, “reactive.”, “creative.”
Techniques: Kinetic type
Camera: Static
10 · Product intro · 0:09–0:10
A cream panel holds the Sauna wordmark and a small caption on the left while a shirtless man in a tan waffle towel, filmed in a warm wooden sauna, wipes in from the right edge to fill the right half.
On-screen text: “Sauna 2.0 · A manifesto”
Techniques: Masking, Split screen
Camera: Static
11 · Product intro · 0:10–0:16
A split frame: a cream panel on the left holds the title and tagline while the right shows a shirtless man in a wooden sauna talking to camera. The serif title scales in, then three tagline lines fade in one by one as he speaks.
On-screen text: “● Sauna”, “Sauna 2.0 · A manifesto”, “Sauna 2.0”, “Your proactive AI assistant”, “for work,”, “everywhere you go.”
Techniques: Split screen, Kinetic type
Camera: Static
12 · Product intro · 0:16–0:18
Left cream panel with the Sauna logo: the large serif 'Sauna 2.0' title scales out as 'On a walk between meetings,' appears. Right: a man in a white T-shirt walks a foggy beach, then the shot becomes a painterly cyclist illustration by a lake.
On-screen text: “Sauna 2.0”, “Your proactive AI assistant for work, everywhere you go.”, “On a walk between meetings,”
Techniques: Split screen, Kinetic type
Camera: Static
13 · Product intro · 0:18–0:19
A cream panel on the left holds a serif headline that fades in, while the right half shows a painterly illustration of a cyclist on a forest path beside a lake and mountains. A small logo and label sit at the top left.
On-screen text: “Sauna 2.0 · A Manifesto”, “On a walk between meetings, on a bike ride,”
Camera: Static
14 · Product intro · 0:19–0:22
A split layout pairs a light gray text panel on the left with a filmed sauna on the right, where a shirtless man in a waffle towel speaks to camera. The serif headline highlights line by line with the voiceover; logo and small caption sit top left.
On-screen text: “Sauna 2.0 · A Manifesto”, “On a walk”, “between meetings,”, “on a bike ride,”, “or in an actual sauna.”
Techniques: Split screen
Camera: Static
15 · Feature reveal · 0:22–0:27
An oil-painting lake scene with a man on a dock; six app icons float in the sky under an orange credit badge. The unchosen icons dim as Slack and iMessage scale up toward the center, and the caption swaps to the next line.
On-screen text: “Pick where you like to talk to Sauna.”, “$50 USD in credits on every channel”, “For me, that's iMessage and Slack.”
Camera: Static
16 · Feature reveal · 0:27–0:34
A painterly lakeside dusk scene with a towel-clad man on a dock. App icons and notification cards pop in across the sky with rising badge counts, while a glowing white dome expands from the central avatar icon to enclose the man. A caption pill sits at the bottom.
On-screen text: “Sauna 2.0 connects all my messages and 4,600 tools,”, “4,600 tools”, “so it has all the context it needs.”
Techniques: Particles
Camera: Static
17 · Feature reveal · 0:34–0:47
Notification cards collapse into floating app icons over a painterly lake; a log panel fills line by line, checkmarks pop on icons, a caption pill rolls at the bottom, and a chat bubble appears by the man on the dock.
On-screen text: “It reads everything, decides what to do, and replies as me on LinkedIn, Slack, email, WhatsApp, or Instagram.”, “It only messages me when it isn't sure, or when something's done.”
Techniques: Morph
Camera: Static
18 · Feature reveal · 0:47–0:52
A painted lake at dusk; a robed man stands on a dock inside a glowing white dome on the right. App icons float in the sky, their notification bubbles fading out to green checkmarks, while a blue voice note pill pops into the dome and captions swap at the bottom.
On-screen text: “Sauna defends my calm.”, “When I have an idea,”, “I just send a voice note.”
Camera: Static
19 · Feature reveal · 0:52–0:56
A painterly lake landscape at dawn holds in a wide locked-off frame. A dark serif headline sits in the upper center; a second line fades in below it to complete the sentence. A dissolve from the previous shot, with small glowing dots, clears at the start.
On-screen text: “When you do open the laptop,”, “the work's already waiting for your yes.”
Techniques: Kinetic type
Camera: Static
20 · Feature reveal · 0:56–0:57
A sunset lake landscape holds a centered gray serif line. The frame then splits: the left keeps the landscape with a draft-update card, the right shows a man in a white tee typing on a laptop. A white pill caption appears along the bottom.
On-screen text: “When you do open the laptop, the work's already waiting for your yes.”, “So we also built a beautiful web app.”
Techniques: Split screen
Camera: Static
21 · Feature reveal · 0:57–1:07
Split screen: a flat document UI on the left with AI suggestion cards, a cursor ticking them and reworking the closing line before clicking Send, while a man in a white tee types on a laptop at a wooden desk on the right.
On-screen text: “So we also built a beautiful web app.”, “Go through the comments.”, “Yes, no, yes.”, “something should change.”, “Sauna reworks it, and you click send.”, “Done.”
Techniques: Split screen, Cursor demo
Camera: Static
22 · Other · 1:07–1:11
A split screen holds a static Q4 board update document card with AI suggestion chips over a lake backdrop on the left, while a shirtless man with a towel around his neck talks in a sauna on the right. White pill captions appear at the lower left.
On-screen text: “That's how I stay in flow.”, “More present, more creative.”
Techniques: Split screen
Camera: Static
23 · Other · 1:11–1:12
Split screen: left, a white document card over a lake wallpaper shows the Q4 board update with suggestion chips; right, a shirtless man with a towel talks in a wooden sauna. The card shrinks to the top-left corner as the caption pill fades out.
On-screen text: “More present, more creative.”
Techniques: Split screen
Camera: Static
24 · Other · 1:12–1:12
A white laptop in 3D perspective rests on a lake at sunset, trees and a cabin at the edges. Its lid folds shut, the open document on the screen folding down with it, while the serif headline holds at the top.
On-screen text: “Close the laptop.”
Techniques: 3D mockup
Camera: Static
25 · Other · 1:12–1:13
The back of a white laptop lid fills the lower frame in perspective, set against a pale blue sky with a lake, pine trees and a cabin on the horizon. A dark serif headline, Close the laptop., scales at the top center.
On-screen text: “Close the laptop.”
Techniques: 3D mockup
Camera: Static
26 · Other · 1:13–1:14
A translucent laptop screen plane sits in perspective over a lakeside landscape with mountains, pines and a cabin. The screen outline and the scene fade to a washed-out sky while the headline settles from a shadowed state to solid black.
On-screen text: “Close the laptop.”, “Go outside.”
Techniques: 3D mockup
Camera: Static
27 · CTA · 1:14–1:19
A painted lakeside scene: a lit sauna cabin with curling chimney smoke, slow push-in. The white serif Sauna title and tagline fade in at center, then an orange Limited time only pill, the credit line, and a white sauna.ai button appear below.
On-screen text: “Sauna”, “Sauna 2.0 is here. Go outside.”, “Limited time only”, “$50 USD in credits, free.”, “Just go to sauna.ai”
Camera: Pull out