Runway - Introducing, Motion Brush. A new way to add controlled movement to y

Name: Runway - Introducing, Motion Brush. A new way to add controlled movement to y
Uploaded: 2023-11-10T00:00:00Z
Duration: 52 s
Channel: Runway
Description: The video is a single-feature reveal built as a fast montage of moody cinematic clips where a translucent purple brush shape is painted over moving elements, then slows into locked-off black cards that tagline and name the tool. Its signature move is the morphing purple blob that stretches into pills, wipes and masks across footage, cut at a steady 15 cuts per minute against a pulsing beat.

Runway · Nov 2023 · 0:51 · AI-annotated

Length: 0:51
Scenes: 18 · 2.9 s avg
Product on screen: 0:00
Features shown: 1
Voiceover: No

Runway’s 0:51 launch film runs 18 scenes, about 2.9 s each. The product is on screen from the first frame and 1 feature is revealed. There is no explicit call to action. The video is a single-feature reveal built as a fast montage of moody cinematic clips where a translucent purple brush shape is painted over moving elements, then slows into locked-off black cards that tagline and name the tool. Its signature move is the morphing purple blob that stretches into pills, wipes and masks across footage, cut at a steady 15 cuts per minute against a pulsing beat.

Footage neededEstimated needs: 1 official logo — reused across the film · 16 filmed passages — shoot, supply or replace

Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Scenes

Structure

Style

Sound

1. Feature revealLive action15s
  A small white motorboat with its bow and cabin lights on bobs on dark water under a heavy storm sky, distant port lights on the horizon. Translucent purple circles slide in and stretch into long pills across the frame, then clear.
  Cut → Cut · Pull out · Giant purple ring with a bright outline, slides in from the left and locks off.
  Morph
  Footage neededEstimated needs: 1 filmed passage — shoot, supply or replace
  - Camerapull out · linear, 3.3s
  - SoundImpact
  - Camerapull out · linear, 2.2s
  - Text“O” · slide, ease-out
  - SoundImpact
  - Musicfilter sweep
  - Camerapan · linear, 0.9s
  - TechniqueMorph
  - Camerapush in · ease-in, 3.5s
  - Musicdrop
  Similar scenes
2. Feature revealLive action1.8s
  A yellow truck faces the camera in a dark warehouse lined with shipping containers. Translucent purple blobs overlay its front, expanding and reshaping across the frame.
3. Feature revealLive action1.9s
  A yellow tractor truck with glowing headlights rolls slowly forward toward the camera down a dark warehouse aisle, framed head-on. Corrugated metal walls line both sides and a beige container sits at the right, lit by warm low-key light.
4. Feature revealLive action3.7s
  A close-up of a metal ashtray holding a lit cigarette on a sunlit table. A purple animated blob rises over the smoke, stretches and morphs, then fades out to reveal the natural white smoke drifting upward.
5. Feature revealLive action1.8s
  A translucent purple capsule with circular cutouts sits over a jungle waterfall, then shrinks to a dot and vanishes, revealing the falls. A thin purple ring fades in at the center, and the shot cuts to people in orange patterned garments standing over a fire with drifting embers.
6. Feature revealLive action1.8s
  A ring of people in puffer jackets stands around a campfire in a misty night forest as embers drift up. The shot cuts to a hooded figure in a gray coat holding a lidded woven basket, standing in a field of tall grass under an overcast sky.
7. Feature revealLive action0.9s
  A dim wheat field with a tree line under an overcast sky fills the frame. A purple silhouette of a person carrying a wicker basket is centered, acting as a cutout mask that reveals the live footage of the basket and figure inside it.
8. Feature revealLive action1s
  A woman with a ponytail, seen from behind, walks away through a wheat field carrying a large wicker basket of straw on her back. A dark tree line and grey overcast sky fill the background as she moves deeper into the frame.
9. Feature revealLive action1.8s
  A silhouetted man stands with his back to camera before a house wrapped in flames, a translucent purple blob hovering over the fire. The shot cuts to a wide view of a ship on a still lake at dusk, a lighthouse and town lit in the distance.
10. Feature revealLive action1.8s
  A dark-hulled ship with lit decks sits in a foggy arctic bay, its lights mirrored on the glassy water. Snow-laden rocks edge the left bank while misty peaks loom behind. The camera slowly pushes in toward the vessel.
11. Feature revealLive action1.8s
  An orange goldfish hovers mid-frame in a dim, green-lit aquarium, its fins gently beating. A blurred figure stands in the out-of-focus background, and faint bubbles drift upward through the water. The shot is letterboxed and held static.
12. Feature revealLive action1.9s
  A bearded man in a dark jacket sits in the driver's seat of a light blue car, framed through the open window. The camera tracks alongside the moving vehicle, his face tense and fixed forward as the blurred background slides past.
13. Feature revealLive action1.8s
  A misty lake with a small moored boat at dawn is revealed as a solid purple layer with a wavy top edge wipes downward and out of frame. Two purple circle outlines drift from right to left across the water and exit before the reveal completes.
14. Feature revealLive action3.3s
  A misty lake at dawn holds a wooden rowboat in the lower center while the sun sits low over forested hills. The centered white caption stays fixed as the shot slowly darkens.
15. Feature revealLive action0.8s
  A still, locked-off shot of a misty lake at dawn, a small wooden boat floating in the foreground and a low sun over the hills. The centered tagline holds static over the calm water.
16. Feature revealLive action1.3s
  A dark misty lake at dusk holds a small rowboat in the foreground with hazy hills behind. The frame is locked off and slowly fades to black, leaving the centered caption on the empty screen.
17. Feature revealTitle card7.3s
  A black field holds the centered white title 'Motion Brush' for the first half, then the line is replaced by 'Coming soon to Gen-2.' Both lines sit still in the center of the frame on a locked-off shot.

Runway - Introducing, Motion Brush. A new way to add controlled movement to y, scene by scene

· 18 scenes as text

01 · Feature reveal · 0:00–0:14
A small white motorboat with its bow and cabin lights on bobs on dark water under a heavy storm sky, distant port lights on the horizon. Translucent purple circles slide in and stretch into long pills across the frame, then clear.
On-screen text: “O”
Techniques: Morph
Camera: Pull out
02 · Feature reveal · 0:14–0:16
A yellow truck faces the camera in a dark warehouse lined with shipping containers. Translucent purple blobs overlay its front, expanding and reshaping across the frame.
Techniques: Morph
Camera: Static
03 · Feature reveal · 0:16–0:18
A yellow tractor truck with glowing headlights rolls slowly forward toward the camera down a dark warehouse aisle, framed head-on. Corrugated metal walls line both sides and a beige container sits at the right, lit by warm low-key light.
Camera: Static
04 · Feature reveal · 0:18–0:22
A close-up of a metal ashtray holding a lit cigarette on a sunlit table. A purple animated blob rises over the smoke, stretches and morphs, then fades out to reveal the natural white smoke drifting upward.
Techniques: Morph
Camera: Static
05 · Feature reveal · 0:22–0:24
A translucent purple capsule with circular cutouts sits over a jungle waterfall, then shrinks to a dot and vanishes, revealing the falls. A thin purple ring fades in at the center, and the shot cuts to people in orange patterned garments standing over a fire with drifting embers.
Techniques: Morph, Masking
Camera: Static
06 · Feature reveal · 0:24–0:25
A ring of people in puffer jackets stands around a campfire in a misty night forest as embers drift up. The shot cuts to a hooded figure in a gray coat holding a lidded woven basket, standing in a field of tall grass under an overcast sky.
Camera: Static
07 · Feature reveal · 0:25–0:26
A dim wheat field with a tree line under an overcast sky fills the frame. A purple silhouette of a person carrying a wicker basket is centered, acting as a cutout mask that reveals the live footage of the basket and figure inside it.
Techniques: Masking
Camera: Static
08 · Feature reveal · 0:26–0:27
A woman with a ponytail, seen from behind, walks away through a wheat field carrying a large wicker basket of straw on her back. A dark tree line and grey overcast sky fill the background as she moves deeper into the frame.
Camera: Static
09 · Feature reveal · 0:27–0:29
A silhouetted man stands with his back to camera before a house wrapped in flames, a translucent purple blob hovering over the fire. The shot cuts to a wide view of a ship on a still lake at dusk, a lighthouse and town lit in the distance.
Camera: Static
10 · Feature reveal · 0:29–0:31
A dark-hulled ship with lit decks sits in a foggy arctic bay, its lights mirrored on the glassy water. Snow-laden rocks edge the left bank while misty peaks loom behind. The camera slowly pushes in toward the vessel.
Camera: Static
11 · Feature reveal · 0:31–0:33
An orange goldfish hovers mid-frame in a dim, green-lit aquarium, its fins gently beating. A blurred figure stands in the out-of-focus background, and faint bubbles drift upward through the water. The shot is letterboxed and held static.
Camera: Static
12 · Feature reveal · 0:33–0:35
A bearded man in a dark jacket sits in the driver's seat of a light blue car, framed through the open window. The camera tracks alongside the moving vehicle, his face tense and fixed forward as the blurred background slides past.
Camera: Static
13 · Feature reveal · 0:35–0:36
A misty lake with a small moored boat at dawn is revealed as a solid purple layer with a wavy top edge wipes downward and out of frame. Two purple circle outlines drift from right to left across the water and exit before the reveal completes.
Techniques: Masking
Camera: Static
14 · Feature reveal · 0:36–0:40
A misty lake at dawn holds a wooden rowboat in the lower center while the sun sits low over forested hills. The centered white caption stays fixed as the shot slowly darkens.
On-screen text: “Introducing a new kind of control.”
Camera: Static
15 · Feature reveal · 0:40–0:41
A still, locked-off shot of a misty lake at dawn, a small wooden boat floating in the foreground and a low sun over the hills. The centered tagline holds static over the calm water.
On-screen text: “Introducing a new kind of control.”
Camera: Static
16 · Feature reveal · 0:41–0:42
A dark misty lake at dusk holds a small rowboat in the foreground with hazy hills behind. The frame is locked off and slowly fades to black, leaving the centered caption on the empty screen.
On-screen text: “Introducing a new kind of control.”
Camera: Static
17 · Feature reveal · 0:42–0:49
A black field holds the centered white title 'Motion Brush' for the first half, then the line is replaced by 'Coming soon to Gen-2.' Both lines sit still in the center of the frame on a locked-off shot.
On-screen text: “Motion Brush”, “Coming soon to Gen-2.”
Camera: Static
18 · Outro · 0:49–0:51
A black screen holds the white Runway icon and wordmark, centered and static for the full duration. The locked-off frame shows no motion, reading as a closing brand card.
Camera: Static

More like this

Runway - Introducing, Motion Brush. A new way to add controlled movement to y, scene by scene

01 · Feature reveal · 0:00–0:14

02 · Feature reveal · 0:14–0:16

03 · Feature reveal · 0:16–0:18

04 · Feature reveal · 0:18–0:22

05 · Feature reveal · 0:22–0:24

06 · Feature reveal · 0:24–0:25

07 · Feature reveal · 0:25–0:26

08 · Feature reveal · 0:26–0:27

09 · Feature reveal · 0:27–0:29

10 · Feature reveal · 0:29–0:31

11 · Feature reveal · 0:31–0:33

12 · Feature reveal · 0:33–0:35

13 · Feature reveal · 0:35–0:36

14 · Feature reveal · 0:36–0:40

15 · Feature reveal · 0:40–0:41

16 · Feature reveal · 0:41–0:42

17 · Feature reveal · 0:42–0:49

18 · Outro · 0:49–0:51