1:22
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Vinay Jain - AI can run a brand better than humans. We ran a brand with ONLY AI a
Notch · Sep 2026 · 1:58 · AI-annotated
- Length
- 1:58
- Scenes
- 62 · 1.9 s avg
- Product on screen
- 0:01
- Features shown
- 5
- Call to action
- 1:37 · 82%
- Voiceover
- Yes
00:00:00 / 01:58:09
Notch’s 1:58 launch film runs 62 scenes, about 1.9 s each. The product shows up at 0:01 and 5 features are revealed, with social proof. The call to action lands at 1:37 (82% in), over a voiceover. The video is built as a case study wrapped in a space stunt: a floating laptop over Earth returns as a recurring anchor between live-action founder shots on a lawn and 3D product UI, while yellow smiley icons and dollar coins carry the offer. Pacing is fast at roughly 9 cuts a minute with radial-blur whip transitions, white-flash wipes, and split-screen laptop-plus-UI panels that let the interface tour read as evidence for each spoken claim.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 11 filmed passages — shoot, supply or replace · 9 graphic passages — draw or supply · 36 3D passages — build or supply
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· 62 scenes as text
01 · Hook · 0:00–0:00
A black laptop floats in 3D above the curved Earth seen from orbit, its screen showing a white grid of photo and icon thumbnails. The camera pushes in toward the screen, which blurs and flares into a bright white transition.
Techniques: 3D mockup, UI zoom
Camera: Push in
02 · Hook · 0:00–0:01
A hazy aerial view of a forested ridge with a small pale tower at center rushes forward with strong radial blur, then fills with white fog that erases the horizon.
Techniques: Speed ramp
Camera: Static
03 · Product intro · 0:01–0:02
Two men in black jackets stand still on a grass field with trees behind them. A large white dollar figure rolls up above their heads to $7,482,245, and a small caption “We raised $8M” sits in a dark pill at the bottom.
On-screen text: “$7,482,245”, “We raised $8M”
Techniques: Kinetic type
Camera: Pull out
04 · Product intro · 0:02–0:06
Two men in black jackets stand center on a manicured lawn, framed against trees, as glowing cream numerals scale in overhead, then a yellow notch wordmark and the words AI head of Marketing fade in over them, with white caption pills at the bottom.
On-screen text: “We raised $8M”, “$8,000,000”, “to build Notch”, “notch”, “AI head of marketing”, “AI head of Marketing”
Techniques: Kinetic type
Camera: Push in
05 · Product intro · 0:06–0:06
Two men in black stand on a green lawn under a large white title reading AI head of Marketing, with a small caption pill below. The shot cuts to a dark rounded app icon with a yellow arch on a dotted gray field.
On-screen text: “AI head of Marketing”, “AI head of marketing”
Camera: Static
06 · Product intro · 0:06–0:08
A yellow rounded-square logo with a black S mark holds the center, then duplicates into a staggered grid of identical tiles, some in focus, some blurred, over a pale striped field. A dark pill caption at the bottom swaps from that can scale to brands better.
On-screen text: “that can scale”, “brands better”
Camera: Pull out
07 · Product intro · 0:08–0:10
A yellow growth line draws across a chart card as the view pulls back from a close-up to reveal the full panel titled GrowthScale. Three bars rise to $1M, $5M and $10M, the last one pulsing with a yellow glow.
On-screen text: “brands better”, “than any human”, “to any human”
Techniques: UI zoom
Camera: Pull out
08 · Other · 0:10–0:13
Two men in black jackets stand on a grass field and speak to camera. A yellow line graph overlays them then fades, a top-left badge counts down from 3 to 1, and a white pill with the shopify and scentless logos fades in above their heads.
On-screen text: “COMING UP”, “SPACE IN”, “3”, “We let it run”, “2”, “a Shopify”, “shopify”, “*scentless”, “1”, “brand by itself,, and for this brand's”
Camera: Pull out
09 · Other · 0:13–0:14
A wide shot of a green golf-course fairway lined with trees is thrown into heavy motion blur as the camera rushes down the lawn, two figures shrinking into the distance. A white caption on a dark pill is locked at the bottom of the frame.
On-screen text: “and for this brand's”, “for this b”, “SPACE IN”
Camera: Static
10 · Other · 0:14–0:14
A first-person camera rockets forward over a flat green field beneath a grey sky, the terrain streaking into radial blur. A caption box at the bottom center reads “final ad,”.
On-screen text: “final ad,”
Camera: Static
11 · Other · 0:14–0:15
A motion-blurred aerial landscape snaps back to Earth's blue horizon seen from orbit. A laptop mockup then floats up into frame above the planet, its screen showing a blurred interface. A caption box sits at the bottom throughout.
On-screen text: “Notch launched it”
Techniques: 3D mockup
Camera: Static
12 · Other · 0:15–0:16
A black laptop hovers above a curved, cloud-streaked Earth, its screen showing a white project interface with image cards. The camera holds a low angle on the keyboard base and slowly pulls back. White subtitle captions appear at the bottom center.
On-screen text: “Notch launched it”, “into space.”
Techniques: 3D mockup
Camera: Pull out
13 · Other · 0:16–0:17
A black laptop floats in orbit above Earth, its screen showing the product interface. The frame splits into two panels, adding a man in a black jacket standing in a grassy park on the right, as the caption shifts from 'into space.' to 'In fact,'.
On-screen text: “into space.”, “In fact,”
Techniques: 3D mockup, Split screen
Camera: Pull out
14 · Other · 0:17–0:20
Split screen: left, a black laptop in 3D perspective floats above Earth seen from orbit, its screen showing a grid of image thumbnails; right, a man in a black jacket speaks in a grassy field. It then cuts to a full-frame shot of two men standing in the field.
On-screen text: “In fact,”, “the brand is in orbit”, “right now,”, “going to stay there”, “until someone buys it.”
Techniques: Split screen, 3D mockup
Camera: Pull out
15 · Problem · 0:20–0:22
On a cream background, a dark caption at the bottom reads until someone buys it. while the words Until and someone slide in stacked; buys it fills a yellow pill as a black cursor arrow glides in to point at it, then thanks :) appears.
On-screen text: “until someone buys it.”, “Until”, “someone”, “buys it”, “thanks :)”
Techniques: Kinetic type, Cursor demo
Camera: Static
16 · Problem · 0:22–0:24
Two men in black zip jackets stand on a wide green lawn, trees soft behind them; the man on the left holds a small dark device. The image opens blurred and racks into focus. Subtitles run along the bottom and a date caption appears.
On-screen text: “So here's”, “how it started.”, “September 23”
Camera: Pull out
17 · Problem · 0:24–0:25
A curved date timeline on a soft cream gradient, a glowing yellow bead marking the day. The numbers slide left as the date rewinds from September 23 to August 11, the day digit scales in, and a dark caption pill below carries the narration.
On-screen text: “Six weeks ago,”, “we connected Notch to Centless”
Techniques: Kinetic type
Camera: Pull out
18 · Problem · 0:25–0:29
A curved calendar arc highlights August 10; the view scrolls down as a line drops from the date to a yellow Notch icon and green Scentless tile forming a Connected pill. A white Ad performance card rises with a falling yellow line and a red 0.8× ROAS callout.
On-screen text: “Six weeks ago,”, “we connected Notch to Scentless”, “that was performing”, “quite poorly”
Camera: Push in
19 · Feature reveal · 0:29–0:33
A black rugged laptop hovers over a blue Earth cloud backdrop while its screen cycles through dashboard views and ad grids. At the end, a right panel opens beside it to show close-up competitor ad cards, with bottom captions narrating the analysis.
On-screen text: “on day one”, “Notch analyzed”, “the whole category,”, “quite poorly”, “live ads”
Techniques: 3D mockup, Split screen
Camera: Pull out
20 · Feature reveal · 0:33–0:34
Split screen: a black laptop on an airplane window seat shows the Notch dashboard, its grid of competitor ad cards scrolling, while the right half shows a close-up of the ad list scrolling past Native and Dunkin cards. A white caption at the bottom reads “from competitors,”.
On-screen text: “from competitors,”, “and identified”
Techniques: Split screen
Camera: Pan
21 · Feature reveal · 0:34–0:38
Split frame: left, a black laptop with a mechanical keyboard in 3D over an Earth-from-orbit backdrop; right, a white chat UI scrolls up from competitor ad thumbnails to a long agent reply. A gray pill caption at the bottom cycles 'and identified', 'the top formats', 'it analyzed'.
On-screen text: “and identified”, “the top formats”, “it analyzed”
Techniques: Split screen, 3D mockup, Kinetic type
Camera: Static
22 · Feature reveal · 0:38–0:41
Split screen: left, a 3D laptop mockup hovers over an Earth-from-space backdrop, its screen showing the product; right, a close-up of the white interface scrolls from an ad table to Meta asset creative previews. White captions on dark pills appear at bottom center.
On-screen text: “it analyzed”, “60 of Sentence's”, “old ads,”, “and pulled three”, “winning patterns,”
Techniques: Split screen, 3D mockup, UI zoom, Cursor demo
Camera: Static
23 · Feature reveal · 0:41–0:46
Split screen: a 3D laptop over Earth on the left, a scrolling analysis document on the right. A bottom caption swaps phrases in time with the voiceover, then the right panel slides out to leave the full laptop shot.
On-screen text: “winning patterns,”, “which were”, “testimonials, feature”, “and coverage”, “comparison.”, “Then notch”
Techniques: Split screen, Kinetic type, 3D mockup
Camera: Pan
24 · Feature reveal · 0:46–0:48
A black laptop on a metal mount sits in 3D perspective against a rotating Earth backdrop, its screen running a Notch interface with a content list and photos. The camera holds still as the planet slides behind. Dark caption pills swap phrases at the bottom.
On-screen text: “Then notch”, “autonomously”, “cut new ads”
Techniques: 3D mockup, Parallax
Camera: Push in
25 · Feature reveal · 0:48–0:50
A black laptop floats in 3D perspective above a view of Earth's cloud layer from space. Its screen shows the Notch interface with two ad cards of a woman. A white caption at the bottom swaps between short phrases.
On-screen text: “cut new ads”, “in seconds.”, “But here's what makes”
Techniques: 3D mockup
Camera: Static
26 · Feature reveal · 0:50–0:52
Two men in black jackets stand side by side on a green lawn, framed at the waist up. The man on the right speaks to the camera while the left man holds still. White captions on a dark bar read at the bottom as the line changes.
On-screen text: “But here's what makes”, “Notch different.”
Camera: Push in
27 · Feature reveal · 0:52–0:56
A rugged black laptop hovers above the Earth's cloud layer in space, its screen showing a Notch interface with a grid of video thumbnails. The camera slowly pushes in toward the screen while white subtitle captions swap at the bottom.
On-screen text: “Notch different.”, “It built”, “from the brand's”, “own footage,”, “not fake”, “AI product shots”
Techniques: 3D mockup
Camera: Push in
28 · Feature reveal · 0:56–0:57
A black laptop floats in 3D perspective above a layer of clouds, its screen showing the Notch interface. A video preview modal with a woman in red opens over the scenario list. A white caption bar at the bottom swaps the line AI product shots for or random templates.
On-screen text: “AI product shots”, “or random templates.”
Techniques: 3D mockup
Camera: Static
29 · Feature reveal · 0:57–1:02
On a plain beige background, three colored generation nodes each spawn three ad cards that wipe in from top to bottom. The outer columns then show red No access pills, while the middle yellow node completes its ads. Dark lower-third captions scale in at the bottom.
On-screen text: “or random templates.”, “Unlike other AI tools”, “just generating ads,”, “notch kept going.”
Techniques: Masking
Camera: Push in
30 · Feature reveal · 1:02–1:03
Three flat ad cards for a green capsule hang from yellow pins on a pale yellow wall and drift upward. A caption box at the bottom center switches from a dark pill to a yellow pill as the text changes.
On-screen text: “notch kept going.”, “ADDING TO META ACCOUNT..”
Camera: Pan
31 · Feature reveal · 1:03–1:05
Three product ad thumbnails line the top of a soft yellow gradient as a glowing yellow pill in the center forms and its text slides into place. A dark caption box at the bottom reads the meta account, then switches to 24/7.
On-screen text: “ADDING TO META ACCOUNT...”, “the meta account,”, “24/7”
Techniques: Kinetic type
Camera: Pan
32 · Feature reveal · 1:05–1:05
A pale yellow backdrop holds a glowing pill with the caption ADDING TO META ACCOUNT... as product photos scroll off the top and a Meta Ads dashboard window slides up into the lower half; a small 24/7 badge stays at the bottom center.
On-screen text: “ADDING TO META ACCOUNT...”, “24/7”
Techniques: Kinetic type
Camera: Pan
33 · Feature reveal · 1:05–1:08
A tilted 3D view of a white campaigns dashboard table on a pale yellow background, rows of ad data with green status dots. A dark rounded caption box at the bottom updates phrase by phrase to match the voiceover.
On-screen text: “24/7”, “Just like a”, “top performance”, “marketer would,”
Techniques: 3D mockup
Camera: Push in
34 · Feature reveal · 1:08–1:09
A black laptop hovers over Earth seen from orbit, its screen showing a Notion inbox with an article thumbnail. A bright glare sweeps across the screen, and the caption at the bottom switches from “15 days” to “later, Notch.”
On-screen text: “15 days”, “later, Notch”
Techniques: 3D mockup, Light sweep
Camera: Pull out
35 · Feature reveal · 1:09–1:11
A black laptop floats in 3D perspective over a cloud-covered Earth, its screen showing an email client with an inbox list and a message containing two images. The frame stays locked while white captions in dark boxes swap at the bottom.
On-screen text: “later, Notch”, “found an issue.”, “Here it noticed that”
Techniques: 3D mockup
Camera: Static
36 · Feature reveal · 1:11–1:15
A rugged black laptop floats above the Earth's cloud layer in 3D, its screen showing an ad-dashboard report. A sun glare glints on the display's top edge. The camera pulls back to widen the view as white subtitle captions swap at the bottom.
On-screen text: “Here it noticed that”, “Scentless' top performing”, “ad starting”, “to fatigue.”, “It instantly killed”
Techniques: 3D mockup
Camera: Pan
37 · Feature reveal · 1:15–1:19
A split screen pairs a 3D black laptop on a cloudy sky, its screen showing the ad dashboard, with a flat view of the same interface on the right, where ad cards scroll. Bottom captions cycle through the voiceover lines.
On-screen text: “It instantly killed”, “the losing ad,”, “two new variations”, “and pushed them live”
Techniques: Split screen, 3D mockup
Camera: Push in
38 · Feature reveal · 1:19–1:22
A black laptop floats in 3D perspective above a cloud-covered Earth, its screen showing an ad interface. A flat UI panel on the right slides off-screen as the laptop centers and pushes in, while caption text swaps at the bottom.
On-screen text: “and pushed them live”, “without us ever”, “having to prompt it”
Techniques: 3D mockup, Split screen
Camera: Push in
39 · Social proof · 1:22–1:26
A black rugged laptop floats in 3D perspective above an Earth-from-space backdrop, its screen showing the Notch CPA report; the same report sits as a flat panel on the right half. White subtitle captions swap in at the bottom as the camera drifts slowly.
On-screen text: “having to prompt it”, “In fact”, “the CPA of Scentless”, “by 30% in just 6 weeks”
Techniques: 3D mockup, Split screen, Light sweep
Camera: Static
40 · Social proof · 1:26–1:28
A thick black laptop in 3D perspective floats above a top-down cloud layer, its screen showing a dense Notch dashboard report. A dark caption bar at the bottom holds the white stat line. The frame drifts right to recenter the laptop.
On-screen text: “by 30% in just 6 weeks”
Techniques: 3D mockup
Camera: Static
41 · Social proof · 1:28–1:30
A man in a yellow shirt sits at a white desk facing a monitor, seen from behind in a pale blue room. Flat UI cards, a Facebook icon, yellow folders, and a Meta logo float around him as the shot settles from a soft blurry close-up.
On-screen text: “We spent years at meta”, “scaling that”, “by 30% in just 6 weeks”
Techniques: 3D mockup
Camera: Pull out
42 · Social proof · 1:30–1:31
A blurred 3D room shows a person at a desk with floating Meta, Facebook and chart cards. The view pushes into an abstract blue shape while a green dollar figure counts up. A small caption, ad products, sits at the bottom.
On-screen text: “ad products”
Techniques: 3D mockup
Camera: Pull out
43 · Social proof · 1:31–1:33
A stylized 3D glass building with a white roof sits on a cream backdrop. A huge yellow figure above it jumps from $583 to $1B with a scale pop, while a gray caption pill at the bottom reads “from 0 to $1 billion.”
On-screen text: “ad products”, “$583”, “from 0 to $1 billion.”, “$1B”
Techniques: Kinetic type, 3D mockup
Camera: Pull out
44 · Social proof · 1:33–1:33
A 3D glass-and-white structure sits on a pale gradient as a huge yellow $1B scales up behind it. A green bar-chart card pops in top right and the bottom caption switches from the billion figure to We thought.
On-screen text: “$1B”, “from 0 to $1 billion.”, “We thought”
Techniques: Kinetic type, 3D mockup
Camera: Pull out
45 · Social proof · 1:33–1:36
A glowing yellow sunburst fills the frame as UI cards, a chart, and a 3D yellow Notch logo burst outward from the center. A white caption on a dark pill at the bottom swaps through short phrases.
On-screen text: “We thought”, “Notch every secret”, “we learned”, “about what”
Techniques: 3D mockup, Particles
Camera: Static
46 · Social proof · 1:36–1:37
Cream background with pale yellow radial rays. A tilted yellow cat-face app icon and a green chart icon float with yellow particles, then the view zooms onto a white rounded card holding the burst. A dark caption at the bottom reads about what, then actually works.
On-screen text: “about what”, “actually works”, “Meow”
Techniques: Particles, UI zoom, Kinetic type
Camera: Static
47 · CTA · 1:37–1:38
A white app-icon card with the gray Meow logo sits flat on a beige background, captioned 'All notch needs.' It then tips into 3D as a stack of brand cards fans out to its right, and the caption switches to 'Now it's more brands'.
On-screen text: “All notch needs.”, “Now it's more brands”
Techniques: 3D mockup
Camera: Static
48 · CTA · 1:38–1:41
A diagonal row of white rounded app icons in 3D perspective scrolls toward the camera on a cream background. A fixed yellow smiley icon and arrow cursor sit at right as icons light up in turn with brand logos: blue PAPER, pink Hiiba, green scentless.
On-screen text: “Now it's more brands”, “kco.sh”, “for right here on earth”
Techniques: 3D mockup, Parallax
Camera: Push in
49 · CTA · 1:41–1:42
A diagonal row of 3D app icons on cream, the front dark green scentless icon marked by a white cursor and a yellow smirking emoji. The row recedes and the green icon scales to center as the bottom caption changes from 'Just like it' to 'did for a brand'.
On-screen text: “Just like it”, “did for a brand”
Techniques: 3D mockup
Camera: Static
50 · CTA · 1:42–1:44
The scentless wordmark sharpens on a green field, then a green capsule bottle sits on a rolling green surface. The scene cuts to two men in navy polos on a blurred golf course.
On-screen text: “did for a brand”, “that's now up in space”, “To celebrate our launch”
Techniques: 3D mockup
Camera: Pull out
51 · CTA · 1:44–1:46
Two men in black zip jackets stand on a manicured lawn with a tree line behind them. The shot opens with a soft double-exposure ghost that snaps into focus. White caption text on a dark pill reads at the bottom center.
On-screen text: “To celebrate our”, “we're doing something”
Camera: Pull out
52 · CTA · 1:46–1:47
Two men in black zip jackets stand on a manicured lawn, tree line behind. A yellow face icon and a green sparkle icon scale up over each man, joined by dotted lines, while cream and green curved bands frame the left and right edges. Subtitles run along the bottom.
On-screen text: “we're doing something”, “no one's done.”
Camera: Static
53 · CTA · 1:47–1:48
Two sliding panels, cream and green, close over a blurred outdoor shot of a man, framing a yellow smiley icon and a green sparkle icon. 'notch' scales in by the yellow icon, 'entless' by the green one, while the caption reads 'no one's done.'
On-screen text: “no one's done.”, “notch”, “entless”, “For a limited time,”
Techniques: Masking, Kinetic type
Camera: Static
54 · CTA · 1:48–1:48
A split screen pairs the black notch wordmark with a yellow face icon on cream, and the white scentless wordmark with a green sparkle icon on green. The two icons slide to the center and meet as yellow radial lines burst outward.
On-screen text: “For a limited time,”
Techniques: Split screen
Camera: Static
55 · CTA · 1:48–1:49
A tilted 3D card sits center between the dark “notch” wordmark on cream and the white “scentless” wordmark on green, yellow beams radiating out. A glossy dollar coin with a play button spins on the card, then the card rotates flat to show a cloudy sky as the logos fade.
On-screen text: “notch”, “scentless”, “For a limited time,”, “we are selling”
Techniques: 3D mockup, Light sweep
Camera: Push in
56 · CTA · 1:49–1:50
A yellow 3D coin with a dollar sign falls through a cloud-filled sky inside a glowing yellow rounded frame, while a green 3D bottle held by a hand rises from below to meet it. A gray caption box at the bottom reads the first brand.
On-screen text: “the first brand”
Techniques: 3D mockup
Camera: Pull out
57 · CTA · 1:50–1:51
A green scentless supplement bottle stands on a gray cube pedestal before a sky panel. The frame pulls back to reveal the full pedestal as yellow dollar tags and a sale tag drift in from the right and a small shop card fades in on the left.
On-screen text: “the first brand”, “ever run”
Techniques: 3D mockup
Camera: Pull out
58 · CTA · 1:51–1:52
A cream stage with a soft yellow glow holds floating 3D cards: a central yellow-bordered card shows a green bottle with a dollar coin on a pedestal, flanked by a shop dashboard and an Instagram post, with a Meta logo and a yellow Buy button below. A gray caption sits at the bottom while the camera dollies in slightly.
On-screen text: “by AI the same brand”
Techniques: 3D mockup, Parallax
Camera: Push in
59 · CTA · 1:52–1:53
A green supplement jar topped with a gold dollar coin sits on a sky panel beside a Meta ads card and an Instagram post card; the cards fade out as the coin becomes a “Done!” badge above the jar.
On-screen text: “by AI the same brand”, “Done!”, “that's in orbit”
Techniques: 3D mockup, Morph
Camera: Push in
60 · CTA · 1:53–1:54
A 3D laptop hovers above a layer of clouds, its screen filled with a grid of product photos. The frame racks focus from soft, blurred clouds to the sharp device, which settles centered in view. A dark caption box holds text at the bottom.
On-screen text: “that's in orbit”
Techniques: 3D mockup
Camera: Static
61 · CTA · 1:54–1:55
A black laptop floats in 3D perspective above a cloud-covered Earth, its screen and a detached overlay window both showing a grid of project thumbnails. The frame stays locked while a gray caption box reads right now. at the bottom.
On-screen text: “right now.”
Techniques: 3D mockup
Camera: Static
62 · Outro · 1:55–1:58
On a cream field with faint radiating yellow stripes, the small yellow icon with a black up-arrow sits centered. The black lowercase wordmark notch materializes to its left with a motion-blur echo, then holds as the finished logo lockup.
On-screen text: “notch”, “right now.”
Techniques: Kinetic type
Camera: Static