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Kristen Habacht - AI broke hiring. Candidates use AI to mass apply, recruiters use AI
Elly · Sep 2026 · 2:13 · AI-annotated
- Length
- 2:13
- Scenes
- 66 · 2.0 s avg
- Product on screen
- 0:02
- Features shown
- 1
- Call to action
- 2:00 · 90%
- Voiceover
- Yes
00:00:00 / 02:13:13
Elly’s 2:13 launch film runs 66 scenes, about 2.0 s each. The product shows up at 0:02 and 1 feature is revealed, with social proof. The call to action lands at 2:00 (90% in), over a voiceover. The video interleaves locked-off presenter shots against a brick wall with flat UI mockups and paper-cutout 3D graphics, all tied together by drifting colorful blobs and a rounded black wordmark. It walks through the hiring workflow step by step with zooms into interface panels, pop-in badges and highlighted text, at a steady pace of about eight cuts per minute.
Footage neededEstimated needs: 7 capture groups — your screens or recordings · 1 official logo — reused across the film · 9 filmed passages — shoot, supply or replace · 9 graphic passages — draw or supply · 6 3D passages — build or supply
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Kristen Habacht - AI broke hiring. Candidates use AI to mass apply, recruiters use AI, scene by scene
· 66 scenes as text
01 · Hook · 0:00–0:01
A smiling woman stands before a large Elon Musk resume board against a brick wall. A lower-third headline HIRE THE TOP 1% in colored blocks with a cursor sits over colorful blobs; she pulls a white cloth aside to reveal the resume.
On-screen text: “HIRE THE TOP 1%”, “elly”
Camera: Pull out
02 · Hook · 0:01–0:02
A woman in a green shirt stands before a giant paper resume titled ELON MUSK, holding open two large white paper cutouts like wings. A caption reads Resumes lie. at the bottom of the frame.
On-screen text: “Resumes lie.”
Camera: Static
03 · Product intro · 0:02–0:03
A woman with blonde hair in an olive top sits at a wooden table against a brick wall, hands clasped, smiling as she speaks. Soft yellow blob shapes fade in around the frame edges while a black caption box reads Introducing Elly at the bottom.
On-screen text: “Introducing Elly”
Camera: Pull out
04 · Product intro · 0:03–0:04
On a white background, the black lowercase wordmark 'elly' scales up at center, accented by two orange dots, while flat yellow, pink and teal organic shapes drift in the corners. A dark caption pill reads 'Introducing Elly' at the bottom.
On-screen text: “Introducing Elly”
Techniques: Kinetic type
Camera: Push in
05 · Product intro · 0:04–0:08
A browser mockup of the Elly app sits on a white field with blobs. A search prompt and chat bubble appear, then a candidate list fills the right column. A right-side video call tile shows a bearded recruiter over a teal ring, and a black pill caption builds the headline.
On-screen text: “the world's”, “first recruiting platform where humans and AI”
Techniques: Kinetic type
Camera: Push in
06 · Product intro · 0:08–0:09
An illustrated paper-cutout map in pale gray and mint with orange blobs holds still as a man's avatar and a black logo badge drop in with white arrows, an orange building rises from the bottom, and colored person badges pop into the top corners.
On-screen text: “work together to find unicorn talent for your team.”
Camera: Static
07 · Product intro · 0:09–0:12
A flat illustration of scattered orange and mint pebbles plus colored avatar icons zooms into an orange building marked UNICORN TALENT, while black cursor arrows and a round logo icon circle around it and the background blurs out.
On-screen text: “work together to find unicorn talent for your team.”
Camera: Push in
08 · Problem · 0:12–0:13
An orange skyscraper with white windows and a spire stands on a cream background. The flat front view rotates into a 3D perspective, revealing a shaded side face. A dark caption box at the bottom holds the line Let's say you're a founder.
On-screen text: “Let's say you're a founder”
Techniques: Morph
Camera: Static
09 · Problem · 0:13–0:15
A low-poly orange tower stands beside a flat browser mockup of a job board filled with candidate cards. The camera pushes into the interface, reframing on an empty green AI Engineer slot as a cursor hovers over it and a Hire label appears.
On-screen text: “Let's say you're a founder”, “and you want to hire an AI engineer”
Techniques: 3D mockup, UI zoom, Cursor demo
Camera: Push in
10 · Problem · 0:15–0:16
A flat Glassdoor-style community feed inside a green rounded frame scrolls up a few lines while a black cursor hovers over a post. A dark caption bar with white text appears at the bottom.
On-screen text: “One of the hardest roles to fill right now.”
Techniques: Cursor demo
Camera: Pan
11 · Problem · 0:16–0:17
A flat Glassdoor search screen for “AI engineer” swaps from a magnifying-glass loading state to a frowning-cloud “Found nothing” state, while a dark bottom caption reads “One of the hardest roles to fill right now.”
On-screen text: “One of the hardest roles to fill right now.”
Camera: Static
12 · Problem · 0:17–0:19
A flat chat interface holds a locked-off frame as messages arrive one after another: Olivia Chen's question, then Michael Ross's reply, then Daniel Reed's @channel prompt, each pushing the previous message up as a faded ghost. A dark pill caption at the bottom carries the voiceover.
On-screen text: “Normally, you would hire”, “a traditional recruiting agency,”
Camera: Static
13 · Problem · 0:19–0:20
A Slack-style chat on a white background. Daniel Reed's question slides up and fades as Liam Smith's reply, 'Yep! We officially hired Nova,' settles into the center, then a rounded highlight box draws around the reply. A caption sits at the bottom.
On-screen text: “a traditional recruiting agency,”
Camera: Static
14 · Social proof · 0:20–0:23
A tilted white card with abstract colored blobs holds a bar chart. Orange bars with small icons rise in sequence, a tall teal bar with a white e logo pops up right, and a bold 2x Faster headline appears as the bottom caption swaps.
On-screen text: “but Elly finds candidates two times faster”, “at 50% lower cost,”
Camera: Push in
15 · Social proof · 0:23–0:25
A white chart card slides in over colorful blobs; red and teal cost lines draw across five years while Up to 50% Cheaper fades in top left. Labels Recruiting Agencies and elly pop at the line ends, and a bottom caption pill swaps to and provides you.
On-screen text: “Up to 50% Cheaper”, “at 50% lower cost,”, “and provides you”
Camera: Static
16 · Demo · 0:25–0:31
A recruiting Kanban board; the view zooms onto the Mateo Brooks card as a cursor hovers and an 'elly is working' badge pops in beside it. A circular video-call window of a bearded man with glasses sits in the lower right, with white subtitle captions along the bottom.
On-screen text: “a dedicated recruiter to find you”, “Oh, this person looks really good.”, “to find you the best possible candidates.”, “We'll get on a call with Elly and our recruiter”
Techniques: Cursor demo, UI zoom
Camera: Push in
17 · Demo · 0:31–0:33
A woman with long blonde hair in an olive shirt sits at a wooden table with an open laptop, speaking to the camera against a dark brick wall. A white subtitle line sits at the bottom of the frame. The shot is static and locked off.
On-screen text: “We'll get on a call with Elly and our recruiter”
Camera: Static
18 · Demo · 0:33–0:33
A woman in a green top sits at a wooden table before a brick wall, speaking beside an open MacBook. The shot cuts to a Google Meet screen showing three tiles: a recruiter, the woman, and a blank panel labeled Elly AI with a green ring.
On-screen text: “and tell them”, “I'm looking for a full time engineer”
Camera: Pull out
19 · Demo · 0:33–0:40
A Chrome window shows a three-panel video call on a white field of colorful blobs: a bearded man with glasses, a blonde woman talking, and a pale green panel with a pulsing green ring. A dark caption pill at the bottom swaps white subtitles to the recruiter's voiceover.
On-screen text: “I'm looking for an AI engineer”, “with a machine learning degree.”, “Three years of AI experience”, “who can work on site in San Francisco.”
Camera: Static
20 · Demo · 0:40–0:45
A close-up of the Elly chat panel zooms in from the full browser window. The AI's reasoning steps appear in sequence, Thinking, Understanding, Translate into filters, then a results summary, while caption bars at the bottom narrate the action.
On-screen text: “Right now, Elly is turning this”, “into hiring criteria”, “and proactively searching her own”, “proprietary database”
Techniques: UI zoom
Camera: Pull out
21 · Demo · 0:45–0:50
A chat interface scrolls down past a filter summary into a candidate table. Rows of names, ages, locations and skill tags fill in one by one above a 'Searching' bar, then the table pans right to show full tags. A dark caption pill at the bottom cycles the voiceover lines.
On-screen text: “built off of public profiles”, “resumes across the internet,”, “and candidates that she's previously met.”, “that she's”
Camera: Push in
22 · Demo · 0:50–0:53
A chat panel on the left lists search criteria while the results panel on the right loads, skeleton rows resolving into candidate cards with names, scores, and skill tags. The view then opens a candidate detail with a 90% match badge as a cursor moves across.
On-screen text: “Instantly,”, “she begins building a scorecard for each candidate”, “based on their experience, credibility,”
Techniques: Cursor demo
Camera: Pull out
23 · Demo · 0:53–0:57
A candidate profile panel for Anfal Siddiqui sits in sharp focus over a blurred search view, with teal and yellow highlight tags popping onto the credibility stats and experience lines. A cursor hovers the action buttons, then the panel slides right to reveal the ranked candidate list.
On-screen text: “based on their experience, credibility,”, “and how closely they match our job description.”
Techniques: UI zoom, Cursor demo
Camera: Pull out
24 · Demo · 0:57–0:58
The Elly recruiting interface zooms out from a tight crop of the candidate list to reveal the full screen with browser chrome. A dark rounded caption bar rises at the bottom, its white text building up to match the voiceover line.
On-screen text: “Within minutes, our recruiter has 20 qualified candidates”
Techniques: UI zoom
Camera: Pull out
25 · Demo · 0:58–1:01
A tilted browser mockup of the recruiting app sits over colorful abstract shapes, then the view zooms into the candidate list as scored cards scroll up. A black caption bar reads “our recruiter has 20 qualified candidates” and switches to “ranked and ready to review,”.
On-screen text: “our recruiter has 20 qualified candidates”, “ranked and ready to review,”
Techniques: 3D mockup, UI zoom
Camera: Push in
26 · Demo · 1:01–1:02
A locked-off view of a candidate dashboard lists five profile cards with names, job titles and colored rating scores, beside a sidebar of menu icons. A white caption in a dark rounded box at the bottom states the voiceover line.
On-screen text: “ranked and ready to review,”, “which would have taken days to do without Elly.”
Camera: Pull out
27 · Demo · 1:02–1:04
On a white background with soft pastel blobs, the center phrase builds word by word, with “days” set in a white-on-orange pill, while a dark caption bar repeats the line at the bottom.
On-screen text: “Which would've taken days to do without Elly”, “which would have taken days to do without Elly.”
Techniques: Kinetic type
Camera: Static
28 · Demo · 1:04–1:04
A woman in an olive shirt sits at a wooden table in front of a brick wall, gesturing with one hand beside an open laptop whose lid faces the camera. A white caption on a dark bar sits at the bottom of the frame.
On-screen text: “But that's just the start.”
Camera: Static
29 · Demo · 1:04–1:05
A woman at a wooden desk gestures beside an open laptop against a brick wall, then the shot cuts to a white field where a candidate profile card sits at center, ringed by five colored feature pills. Subtitles run along the bottom.
On-screen text: “But that's just the start.”, “Elly even catches”
Camera: Static
30 · Demo · 1:05–1:07
A candidate profile card centers a gray field of concentric circles, ringed by feature pills, several marked 'not found'. The 'Other Software' pill turns black and reads 'elly' as the background flashes teal with diagonal beams, then the view zooms into the glowing pill. A caption bar sits below.
On-screen text: “Other Software”, “not found”, “what most hiring software misses entirely.”, “elly”
Techniques: Cursor demo, UI zoom
Camera: Static
31 · Demo · 1:07–1:08
A candidate card with a headshot and name anchors the center, ringed by colored feature pills. The black elly cursor circles the card as the frame zooms in on it, and a dark caption bar reads at the bottom.
On-screen text: “what most hiring software misses entirely.”
Techniques: Cursor demo, UI zoom
Camera: Push in
32 · Demo · 1:08–1:09
A tilted browser window of the Elly interface floats over a colorful abstract background. The frame zooms into the Leads column as a candidate card for Renee Bennett flashes with a green highlight. A dark caption box at the bottom holds the line.
On-screen text: “Here's a candidate Elly found”
Techniques: UI zoom
Camera: Push in
33 · Demo · 1:09–1:16
The product's candidate profile scrolls down past the date tag and Products section as a black cursor hovers; yellow highlights sweep over 'Cortexa' and the phrase 'Trusted by over a million people worldwide,' while captions swap along the bottom.
On-screen text: “who only has two years of experience,”, “but he's already created”, “AI products used by over a million people.”, “So Elly scores him a 3.9”
Techniques: UI zoom, Cursor demo
Camera: Push in
34 · Demo · 1:16–1:17
A candidate profile panel on the right reframes upward to reveal a green 3.9/4.0 score badge beside the name, while the left pipeline sidebar stays in place. A dark caption sits at the bottom and a black cursor hovers over the tab row.
On-screen text: “So Elly scores him a 3.9”
Techniques: UI zoom
Camera: Pan
35 · Demo · 1:17–1:20
A candidate profile with a green 3.9 score badge scrolls down past the Cortexa project and skills sections, where yellow and green highlights mark key lines, while a black cursor hovers over the text. White captions in a dark pill at the bottom state the rationale.
On-screen text: “So Ellie scores him a 3.9”, “exactly why his portfolio outweighs his”, “lesser experience.”
Techniques: Cursor demo
Camera: Pull out
36 · Feature reveal · 1:20–1:22
A candidate detail panel on the right slides away, revealing a Kanban pipeline board whose columns refill with new candidate cards. A black cursor drifts over the board, then the view zooms in on the columns as a dark caption bar holds the line at the bottom.
On-screen text: “With our top candidates confirmed.”, “Ellie runs AI screening interviews.”
Techniques: Cursor demo, UI zoom
Camera: Pull out
37 · Feature reveal · 1:22–1:23
Abstract teal, yellow and red blobs drift and reshape on a white field as a video-call window opens in the center, its feed cutting from an empty office to a woman's face. A dark caption pill sits at the bottom.
On-screen text: “Ellie runs AI screening interviews,”
Techniques: Morph
Camera: Pull out
38 · Feature reveal · 1:23–1:24
A video call window shows a woman speaking in a sunlit room, with a white laptop and a loading circle on the right, set against teal and yellow blob shapes on white. A dark caption bar at the bottom swaps from one line of text to the next.
On-screen text: “Ellie runs AI screening interviews,”, “pushing for detail on how each person”
Camera: Static
39 · Feature reveal · 1:24–1:25
A woman in a home video call window talks while a dark caption bar at the bottom reads a phrase. Colorful rounded blobs fill the lower corners, and a small white box with a green ring sits in the corner of her feed.
On-screen text: “pushing for detail on how each person”
Camera: Static
40 · Feature reveal · 1:25–1:26
A locked-off video call window shows a woman speaking, framed by a white margin with the elly wordmark above and a dark caption pill below. Teal, orange and yellow organic blobs sweep up across the frame while the caption text swaps from one line to the next.
On-screen text: “pushing for detail on how each person”, “would create value in the role.”
Techniques: Masking
Camera: Static
41 · Feature reveal · 1:26–1:28
A video call interface frames a curly-haired young man speaking into a white earbud, with a white loading tile at right; teal and yellow blobs drift across the white background while a bottom caption swaps text.
On-screen text: “would create value in the role.”, “When one candidate says”
Camera: Static
42 · Feature reveal · 1:28–1:33
A video call screen for elly shows a man in headphones speaking, with a teal loading spinner in a white card at right. Caption lines in a dark box at the bottom swap in sequence to match the voiceover.
On-screen text: “When one candidate says”, ““but I was able to handle the scaling problems””, “Elly pushes for more;”, ““What specifically broke and how did you fix it?””, “The strongest candidates get scheduled”
Camera: Static
43 · Feature reveal · 1:33–1:34
A Google Calendar week view, tilted in 3D, floats over a field of red, teal, yellow and pink blobs that drift slowly. A dark caption bar at the bottom holds the line while the interface stays locked in perspective.
On-screen text: “The strongest candidates get scheduled”
Techniques: 3D mockup, Parallax
Camera: Push in
44 · Feature reveal · 1:34–1:35
A month-view calendar fills the frame, each cell listing colored interview entries. A black cursor glides to the 1:30pm Elly Recruiter entry and a teal rounded highlight snaps around it. A dark caption pill sits along the bottom edge.
On-screen text: “automatically with our recruiter,”
Techniques: Cursor demo
Camera: Push in
45 · Feature reveal · 1:35–1:38
A week calendar grid of interview events fills the frame; a teal event is clicked and the view reframes to its detail panel, listing the candidate, role and status. A cursor hovers over the brief. A caption line sits in a dark bar at the bottom.
On-screen text: “automatically with our recruiter,”, “who walks into every call”, “already briefed on exactly who they're talking to”
Techniques: Cursor demo, UI zoom
Camera: Pull out
46 · Feature reveal · 1:38–1:39
A browser window frames a two-person video call, a bearded man in black on the left and a man in white on the right, over a flat colorful abstract backdrop. A dark caption bar sits at the bottom while the right participant's name label slides in.
On-screen text: “already briefed on exactly who they're talking to”
Camera: Pull out
47 · Feature reveal · 1:39–1:40
A flat browser mockup of a two-person video call sits on a white field of colored blobs. It slides left and shrinks to reveal a candidate scorecard panel on the right while a dark caption bar at the bottom swaps phrases.
On-screen text: “already briefed on exactly who they're talking to”, “after the call,”
Techniques: UI zoom
Camera: Static
48 · Feature reveal · 1:40–1:41
Split-screen view of the Elly recruiting interface: left shows a kanban board of candidate cards in Application Review; right shows a candidate profile with scorecards for Technical Skills, Communication and Problem Solving. A bottom caption reads “after the call,” then “our recruiter reports back to us with their learnings”.
On-screen text: “after the call,”, “our recruiter reports back to us with their learnings”
Techniques: Split screen
Camera: Push in
49 · Feature reveal · 1:41–1:44
A light product interface shows a recruiter scorecard with categories rated on a 1 to 4 scale. The panel scrolls up as yellow stars pop in beside each category, while colored background shapes drift at a slower speed. A dark caption bar at the bottom carries the narration.
On-screen text: “our recruiter reports back to us with their learnings”, “and confirms that this candidate is worth pursuing.”
Techniques: Parallax
Camera: Pan
50 · Feature reveal · 1:44–1:46
A white screen fades into a collage of product UI panels: file tree, commit list, code editor with a Claude badge, candidate card, heatmap grid, revenue chart, X profile and task checklist. Circular headshots of people then fade in across the layout.
On-screen text: “and confirms that this candidate is worth pursuing.”
Techniques: Split screen
Camera: Pull out
51 · Other · 1:46–1:48
A grid of circular candidate headshots floats over a faint recruiting-platform interface, with a 3D gray cup in the foreground. A black cursor drags a blue selection box across the avatars while a caption bar stays locked at the bottom.
On-screen text: “Other AI recruiting platforms are using AI to replace jobs.”
Techniques: Cursor demo
Camera: Static
52 · Other · 1:48–1:49
A gray 3D trash bin marked with command and delete keys sits on a white background. Circular headshots of candidates fall into it, then crumpled paper and folded colored paper fill the bin. A dark caption bar at the bottom carries the line.
On-screen text: “Other AI recruiting platforms are using AI to replace jobs.”
Camera: Static
53 · Other · 1:49–1:50
A flat macOS desktop shows a grid of app icons, each captioned Loading, over a blue wave wallpaper. The icons fade from dim to full opacity. A dark rounded caption bar with white text runs along the bottom edge.
On-screen text: “Other AI recruiting platforms are using AI to replace jobs.”
Camera: Static
54 · Other · 1:50–1:52
A desktop window of app icons, each frozen on Loading, holds for a beat, then cuts to a woman in an olive top seated at a wooden table before a brick wall. She speaks to camera while subtitle captions swap at the bottom.
On-screen text: “Other AI recruiting platforms are using AI to replace jobs.”, “We're building a different world,”
Camera: Push in
55 · Other · 1:52–1:53
A live-action hand reaches from the left toward a teal low-poly 3D hand on the right. As the fingertips meet, a burst of multicolored blobs explodes outward from the contact point, spreading across the pale pastel background. A caption sits in a dark bar at the bottom.
On-screen text: “where humans and AI work together to find you”
Techniques: Particles
Camera: Static
56 · Other · 1:53–1:56
Tilted LinkedIn profile cards scroll up in a stack on a pale background while black arrow shapes and a small avatar circle drift past. The stack resolves to one centered card, Sofia Edward, showing her title, location and contact details. A dark caption bar at the bottom carries the voiceover.
On-screen text: “where humans and AI work together to find you”, “the world's best talent.”
Techniques: 3D mockup, UI zoom
Camera: Pull out
57 · Other · 1:56–1:57
A white LinkedIn profile card for Sofia Edward holds center, then shrinks and slides to the top-left, revealing a faint job-list interface behind it. A caption bar at the bottom updates to a new line.
On-screen text: “the world's best talent.”, “This is the future of how you'll hire.”
Techniques: UI zoom
Camera: Static
58 · Other · 1:57–1:58
A flat recruiting board UI with four candidate columns (Leads, Application Review, AI Screen, Hiring) sits on a white background, a circular webcam video of a woman plays at the right edge, and a dark caption bar holds the tagline at the bottom. The UI card scales down slightly while a faint duplicate of it drifts to the upper left.
On-screen text: “This is the future of how you'll hire.”
Camera: Pull out
59 · Other · 1:58–2:00
A tiled grid of candidate-list screens fills the frame as circular headshot avatars drift from scattered spots into a neat row-and-column layout, then the shot cuts to a smiling woman seated at a table before a whiteboard. White captions sit in dark boxes along the bottom.
On-screen text: “This is the future of how you'll hire.”, “To celebrate our launch,”
Camera: Pull out
60 · CTA · 2:00–2:01
A woman in an olive top sits at a wooden table against a dark brick wall, hands clasped, speaking to camera. The shot cuts to a dark purple field of circular headshots arranged in rows, while a caption notes Elly is helping 100 people land their next role.
On-screen text: “To celebrate our launch,”, “Elly is helping 100 people land their next role.”
Camera: Static
61 · CTA · 2:01–2:03
Circular avatar photos of people orbit a central video circle on a pale pink field, the center clip swapping between two faces. A dark rounded caption bar holds the line at the bottom, and a small green Hired badge pops in near the top.
On-screen text: “Elly is helping 100 people land their next role.”, “✓ Hired”
Camera: Pan
62 · CTA · 2:03–2:04
A cluster of circular profile photos floats on a cream background, a multicolor ring draws on around the central avatar with a green Hired chip, and two dark caption bars stack at the bottom.
On-screen text: “Elly is helping 100 people land their next role.”, “Leave a reply”
Camera: Push in
63 · CTA · 2:04–2:08
A Twitter post about a recruiting AI is shown; the view reframes onto the reply box as a cursor types “Sign me up!” and submits it. The thread then scrolls to reveal a reply with a calendar invite link, while bottom captions swap lines.
On-screen text: “and Elly will send you a link to an interview”, “and match you with potential employers”
Techniques: Cursor demo, UI zoom
Camera: Push in
64 · CTA · 2:08–2:10
A woman sits at a wooden table against a brick wall, speaking, while a dark caption bar states the offer. Colorful blob shapes grow from the bottom and cover her as a large white '$10.000' appears, then the frame fades to a light card holding the black elly logo.
On-screen text: “The first person hired will get $10,000”, “$10.000”
Techniques: Masking
Camera: Push in
65 · Outro · 2:10–2:12
The black lowercase elly wordmark with an orange mark sits centered on white. Yellow, pink, teal and green organic blobs drift slowly around the edges while the logo remains locked in frame.
Camera: Static
66 · Outro · 2:12–2:13
A black screen displays a large, static brand logo.
On-screen text: “elly”
Camera: Static