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Microsoft AI - MAI‑Transcribe‑1 makes speech‑to‑text clearer, faster, and more relia

Microsoft AI · Apr 2026 · 0:37 · AI-annotated

Length
0:37
Scenes
13 · 2.9 s avg
Product on screen
0:02
Features shown
2
Call to action
0:29 · 79%
Voiceover
Yes
00:00:00 / 00:37:11

Microsoft AI’s 0:37 launch film runs 13 scenes, about 2.9 s each. The product shows up at 0:02 and 2 features are revealed. The call to action lands at 0:29 (79% in), over a voiceover. Built as centered type cards on cream that scale in and out to announce the model, then a single player and transcript demo types the story word by word, with two feature cards for 25 languages and use cases before a tagline and logo. Signature moves are the scaling headline reveals, the word-by-word typing that bolds the tricky word and flips allowed to aloud, and the Microsoft to MAI wordmark morph on flat brown.

No filming indicatedEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film
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Microsoft AI - MAI‑Transcribe‑1 makes speech‑to‑text clearer, faster, and more relia, scene by scene

· 13 scenes as text

  1. 01 · Hook · 0:00–0:02

    On a plain cream background, the word “Introducing” sits centered, then the line grows and a second line fills in to form the headline “Introducing our state-of-the-art transcription model”. The frame stays locked off.

    On-screen text: “Introducing”, “Introducing our state-of-the-art transcription model”

    Techniques: Kinetic type

    Camera: Static

  2. 02 · Product intro · 0:02–0:04

    On a cream background, the label MAI-Transcribe-1 scales up from the center until it exits the frame, then a dark play triangle pops in at the center with a white cursor arrow at the lower left.

    On-screen text: “MAI-Transcribe-1”

    Techniques: Kinetic type

    Camera: Static

  3. 03 · Demo · 0:04–0:06

    A dark play triangle and two outlined mouse cursors on a cream field expand into a player bar with a waveform, playhead and timecodes; the cursors drift right and grow larger.

    Techniques: Morph

    Camera: Static

  4. 04 · Demo · 0:06–0:07

    A black audio waveform on a cream field shifts its peaks above a beige player bar with a pause icon, a counting timecode, a scrubber line and a total time. A white cursor arrow rests on the scrubber, then vanishes. A “Show transcript” label sits fixed beneath.

    Techniques: Cursor demo

    Camera: Static

  5. 05 · Demo · 0:07–0:08

    The centered phrase “Some words” in gray sans scales up on a plain cream background, growing from a small line to a larger one over the short clip.

    On-screen text: “Some words”

    Techniques: Kinetic type

    Camera: Static

  6. 06 · Demo · 0:08–0:09

    A plain cream card shows centered dark gray sans-serif text, “Some words,” scaling in place. It is followed by a small centered monospaced timestamp, “00:00:00.”

    On-screen text: “Some words”, “00:00:00”

    Techniques: Kinetic type

    Camera: Static

  7. 07 · Demo · 0:09–0:17

    On cream, a thin audio waveform pulses above a monospace timestamp. The sentence types in word by word, 'allowed' bold, then the word scales up. Next, 'are hard to get right' scales in, and a new timestamp appears above 'When I play the audio allowed'.

    On-screen text: “00:00:20 - SPEAKER_01”, “When I play the audio allowed, the noise is so bad...”, “are hard to get right”, “00:14:06 - SPEAKER_01”, “When I play the audio allowed”

    Techniques: Kinetic type

    Camera: Static

  8. 08 · Demo · 0:17–0:24

    In a static frame on a cream background, a thin audio waveform pulses above a running timestamp and the label SPEAKER_01. Below, a transcription types out word by word in dark sans, the word aloud set in bold.

    Techniques: Kinetic type

    Camera: Static

  9. 09 · Feature reveal · 0:24–0:28

    On a cream background, the line “Available in 25 languages” types in at center, then small translated versions of the same sentence fade in around it, each with a language label, and the ENGLISH label is highlighted with a beige box.

    On-screen text: “Available in 25 languages”, “日本語”, “25言語で利用可能”, “DEUTSCH”, “VERFÜGBAR IN 25 SPRACHEN”, “DISPONÍVEL EM 25 IDIOMAS”, “DISPONIBLE EN 25 IDIOMAS”, “DISPONIBLE EN 25 LANGUES”, “提供25种言版本”, “PORTUGUÊS”

    Techniques: Kinetic type

    Camera: Push in

  10. 10 · Feature reveal · 0:28–0:29

    On a cream field, the dark headline For all kinds of words holds center while six small monospace labels (Podcast Narration, Education, Customer Service, Captions & Subtitles, Audiobooks, Legal & Compliance) drift slowly around it. The headline carries a soft motion blur as the layout gently expands.

    On-screen text: “For all kinds of words”, “Podcast Narration”, “Education”, “Customer Service”, “Captions & Subtitles”, “Legal & Compliance”, “Audiobooks”

    Camera: Pull out

  11. 11 · CTA · 0:29–0:31

    Black text on a cream field. “This time” holds center, then “Get it write” fades in beneath a thin line, and the word “write” reshapes into “right” as the letters slide and overlap.

    On-screen text: “This time”, “Get it write”, “Get it right”

    Techniques: Kinetic type, Morph

    Camera: Static

  12. 12 · Outro · 0:31–0:35

    On a flat dark brown background, the cream wordmark Microsoft AI sits centered. The letters of Microsoft fade out while the M and AI drift together, resolving into the centered wordmark MAI, which holds.

    On-screen text: “Microsoft AI”, “MAI”

    Techniques: Kinetic type, Morph

    Camera: Static

  13. 13 · Outro · 0:35–0:37

    A small white logo of four squares in a two-by-two grid sits centered on a flat brown background. It holds still with no motion or reveal throughout the short clip.

    Camera: Static