Perplexity · AI · May 2024
Karan Singhal - Today, we’re bringing ChatGPT closer to the systems, information, and
OpenAI · Sep 2026 · 0:38 · AI-annotated
- Length
- 0:38
- Scenes
- 13 · 3.0 s avg
- Product on screen
- 0:00
- Features shown
- 2
- Call to action
- 0:33 · 85%
- Voiceover
- No
OpenAI’s 0:38 launch film runs 13 scenes, about 3.0 s each. The product is on screen from the first frame and 2 features are revealed. The call to action lands at 0:33 (85% in). Built as a logo open, two title-card theses, one long cursor-driven UI demo where the prompt types out and the answer streams in line by line with citation pills, a second feature beat on the Lab tag, then a benefit line, an availability card, and the re-knotting logo. The signature moves are gray-to-black word-by-word text reveals, the streaming line-by-line AI output, and flat white interface cards set against a warm blurred backdrop.
Is this your launch? to your site or press kit.
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Karan Singhal - Today, we’re bringing ChatGPT closer to the systems, information, and, scene by scene
· 13 scenes as text
01 · Product intro · 0:00–0:02
A black line-art logo mark, a six-lobed flower with a hexagonal core, sits centered on a white field and scales up over two seconds. It then cuts to a bold black sans-serif headline on two lines, the second line still revealing as the clip ends.
On-screen text: “Bringing patient context into ChatGPT fo”
Camera: Static
02 · Product intro · 0:02–0:04
On a pale off-white field, a centered two-line black headline reads 'Bringing patient context into ChatGPT for Healthcare.' The frame stays locked off while the last letter of the second line fades from gray to black, completing a typing reveal.
On-screen text: “Bringing patient context into ChatGPT for Healthcare”
Techniques: Kinetic type
Camera: Static
03 · Feature reveal · 0:04–0:06
A two-line headline sits centered on a plain white background and reveals word by word, each word shifting from light gray to solid black until the full sentence locks in place.
On-screen text: “Get insights from patient records, right in ChatGPT”
Techniques: Kinetic type
Camera: Static
04 · Feature reveal · 0:06–0:08
A flat ChatGPT browser window floats on a blurred pink backdrop. A still headline reads “Get insights from patient records, right in ChatGPT.” The cursor glides to the Work tab while the empty-state line “Ready when you are.” scales in above the message field.
On-screen text: “Get insights from patient records, right in ChatGPT”
Techniques: Cursor demo
Camera: Static
05 · Feature reveal · 0:08–0:10
A black cursor drives a segmented Chat/Work toggle on white, under a blurred pink band; the white pill slides from Chat to Work, lifts with a drop shadow, and the Chat label fades to gray.
On-screen text: “Ready when you are.”
Techniques: Cursor demo
Camera: Static
06 · Feature reveal · 0:10–0:16
A white chat input is centered under the heading “What should we work on?”. A prompt types out letter by letter, then a cursor moves to and clicks the send button. The frame reframes to a full app window on a blurred desktop, where the message posts and the model begins thinking.
Techniques: Cursor demo, UI zoom
Camera: Static
07 · Feature reveal · 0:16–0:18
A product window on a soft pink blurred background zooms into a chat view. A prompt bubble asks the assistant to prepare for a patient visit, then a working status and a pre-visit summary stream in line by line.
Techniques: UI zoom
Camera: Push in
08 · Feature reveal · 0:18–0:26
A chat prompt sits in a gray bar at the top while an AI summary streams in below, line by line. The viewport scrolls down to follow new sections, bolding key findings and dropping in small citation pills labeled Note, Flowsheet, and Lab.
Techniques: Kinetic type
Camera: Pan
09 · Feature reveal · 0:26–0:29
Bold sans-serif text on a white background reveals word by word as gray characters turn black. The scene cuts to a medical summary interface with highlighted data points.
On-screen text: “Understand medication and lab changes in context”
Techniques: Kinetic type
Camera: Static
10 · Feature reveal · 0:29–0:33
A clinical summary document fills the frame. A cursor moves to a small Lab tag beside the triglycerides line, and a white tooltip card fades in below it, showing lab results and an input field.
Techniques: Cursor demo
Camera: Static
11 · CTA · 0:33–0:34
A two-line headline sits on a white background. The first line, Less time finding records, fills from gray to black word by word, then a second line, more time for patients, drops in below and fills the same way before the block fades out.
On-screen text: “Less time finding records,”, “more time for patients”
Techniques: Kinetic type
Camera: Static
12 · CTA · 0:34–0:36
On a plain off-white background, the line “Available in ChatGPT” sits in bold black sans as “ChatGPT” fades from light gray to dark. A second line, “for Healthcare,” fades in beneath it. The frame stays locked and static throughout.
On-screen text: “Available in ChatGPT”, “for Healthcare”
Techniques: Kinetic type
Camera: Static
13 · Outro · 0:36–0:38
A black line-art logo mark sits centered on a plain white background. The curved pinwheel strokes straighten and re-knot into a hexagonal emblem, holding still in the final frames.
Techniques: Morph
Camera: Static







