1:25
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Stefano Ermon - 1/4 Today, we’re releasing Mercury 3. Mercury 3 is by far our most po
Inception · Oct 2026 · 0:30 · AI-annotated
- Length
- 0:30
- Scenes
- 19 · 1.6 s avg
- Product on screen
- 0:05
- Features shown
- 1
- Call to action
- 0:25 · 85%
- Voiceover
- No
00:00:00 / 00:30:07
Inception’s 0:30 launch film runs 19 scenes, about 1.6 s each. The product shows up at 0:05 and 1 feature is revealed, with social proof. The call to action lands at 0:25 (85% in). A fast-cut montage of macro stock shots carries a staggered tradeoff line, then the video settles into black-field data animation where a dotted grid, a scatter plot and drifting glyphs build the speed claim. Signature moves are white type sliding in word by word on black highlight boxes, and centered captions that hold still over slow rotating dotted orbits.
Footage neededEstimated needs: 1 official logo — reused across the film · 7 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply · 1 3D passage — build or supply
Is this your launch? to your site or press kit.
More like this
Stefano Ermon - 1/4 Today, we’re releasing Mercury 3. Mercury 3 is by far our most po, scene by scene
· 19 scenes as text
01 · Hook · 0:00–0:00
Extreme close-up of a glossy black carbon fiber surface as a metal nozzle tip touches it, marking a small dot. The shot hard cuts to a motion-blurred white light bar set against a dark background.
Camera: Static
02 · Hook · 0:00–0:01
A close-up of a spinning motorcycle wheel with a red Brembo caliper cuts to a cockpit view of a gray wing against blue sky. The word Every slides in centered on a black box.
On-screen text: “Every”
Techniques: Kinetic type
Camera: Static
03 · Problem · 0:01–0:02
A 3D space station with solar arrays drifts past Earth as the camera pulls back to the full structure. The words “Every model has” slide in word by word on black blocks, “has” in teal.
On-screen text: “Every”, “model”, “has”
Techniques: Kinetic type, 3D mockup
Camera: Static
04 · Problem · 0:02–0:02
A vertical space shuttle lifts off in gray smoke, then cuts to a dark blue 3D corridor lined with horizontal light strips. Black text boxes reading Every model has a tradeoff sit over both, with Every and model sliding left.
On-screen text: “Every”, “model”, “has”, “a tradeoff”
Techniques: Kinetic type
Camera: Push in
05 · Problem · 0:02–0:03
A close-up of a blackboard covered in white equations cuts to a bright open-plan office where workers sit at desks. White caption text on black highlight boxes reads “Every model has a tradeoff,” with “Every” and “model” sliding in while the rest holds still.
On-screen text: “Every model has a tradeoff”
Techniques: Kinetic type
Camera: Push in
06 · Problem · 0:03–0:03
A close-up of hands typing on a laptop cuts to an extreme close-up of a tiger's eye. The statement 'Every model has a tradeoff' stays overlaid; 'Every' and 'model' slide in on black highlight boxes while 'has a tradeoff' holds still.
On-screen text: “Every”, “model”, “has”, “a tradeoff”
Techniques: Kinetic type
Camera: Static
07 · Problem · 0:03–0:05
A macro shot of a cheetah's spotted paw on a wooden surface carries the staggered line “Every model has a tradeoff” on black boxes. It then dissolves into a black field where the cheetah and a satellite photo emerge through a pixel-and-character scatter, flanked by “Speed” and “intelligence”.
On-screen text: “Every model has a tradeoff”, “Speed”, “intelligence”
Techniques: Kinetic type, Particles, Morph
Camera: Push in
08 · Problem · 0:05–0:05
Two offset video panels on black: a spotted cheetah running top-left, a satellite with solar panels glinting in sunlight bottom-right. Small monospace characters drift across both clips, loosely tracing their outlines. “Speed” sits top-left, “or intelligence” bottom-right.
On-screen text: “Speed”, “or intelligence”
Techniques: Split screen, Particles
Camera: Static
09 · Product intro · 0:05–0:09
A dotted polar grid rotates slowly on black as Mercury 3 scales in at center, then gives way to pushes the frontier sliding in. A descending dotted line chart draws across the frame as the text fades.
On-screen text: “Mercury 3”, “pushes the frontier”
Techniques: Kinetic type
Camera: Push in
10 · Feature reveal · 0:09–0:13
A black scatter plot holds still; a teal circle labeled Mercury 3 (Medium) pops in at the right, turns white, and a gray '1000+ tokens/s' note fades in. A large teal '1000+' scales in over the chart amid scattered letter glyphs, then exits, leaving the plot.
On-screen text: “1000+ tokens/s”, “1000+”
Techniques: Kinetic type, Particles
Camera: Push in
11 · Feature reveal · 0:13–0:14
Small white letters drift in a loose ring around a centered 1000+ on black. The ring clears and the number resolves into the full caption line 1000+ tokens per second.
On-screen text: “1000+ tokens per second”
Techniques: Particles, Kinetic type
Camera: Static
12 · Feature reveal · 0:14–0:15
A single line of white sans-serif text, “1000+ tokens per second”, sits centered on a plain black background. The frame is locked off and the type holds still for the duration.
On-screen text: “1000+ tokens per second”
Camera: Static
13 · Feature reveal · 0:15–0:18
A dotted wireframe globe spins slowly on a black background. Centered white captions swap in place: a throughput figure, then two model-quality comparisons.
On-screen text: “1000+ tokens per second”, “Comparable quality to Haiku 5.5 (medium)”, “Comparable quality to GPT-6 Luna (medium)”
Techniques: Particles
Camera: Pan
14 · Product intro · 0:18–0:19
On a black field with faint dotted orbital lines, the gray line Mercury Models by sits above the white inception logo and serif wordmark, fading in as a sign-off.
On-screen text: “Mercury Models by”, “Comparable quality to GPT-6 Luna (medium)”
Camera: Static
15 · Product intro · 0:19–0:22
On a black field, faint dotted orbital lines drift behind the header Mercury Models by inception. Three labels fade in: Mercury Voice left, Mercury 3 center with a teal numeral, Mercury Decide right, each with a gray caption, then all fade to black.
On-screen text: “Mercury Models by”, “inception”, “Mercury Voice”, “Voice agents”, “Mercury 3”, “High-speed intelligence”, “Mercury Decide”, “Accurate decisions”
Techniques: Kinetic type
Camera: Static
16 · Social proof · 0:22–0:23
A black screen fades up to a dark title card. The headline Mercury diffusion sits top center above a red ribbon badge reading TIME BEST INVENTIONS 2026, with a faint dotted trail on each side and a small legal line along the bottom.
On-screen text: “Mercury diffusion”, “From TIME. © 2026 TIME USA LLC. All rights reserved. Used under license.”
Camera: Static
17 · Social proof · 0:23–0:25
A black frame with faint dotted particle trails curving along the edges. A white title sits above a red TIME Best Inventions 2026 ribbon badge, while a gray line types in word by word beneath it. The scene ends with a fade to black.
On-screen text: “Mercury diffusion LLM”, “TIME best inventions of 2026”, “From TIME. © 2026 TIME USA LLC. All rights reserved. Used under license.”
Techniques: Kinetic type, Particles
Camera: Pan
18 · CTA · 0:25–0:26
A black frame holds centered text: “Try now” in white above the teal URL “inceptionlabs.ai/models”.
On-screen text: “Try now”, “inceptionlabs.ai/models”
Camera: Static
19 · CTA · 0:26–0:30
A black frame holds two centered lines of white text, “Try now” over the URL, locked off with no motion for the full clip.
On-screen text: “Try now”, “inceptionlabs.ai/models”
Camera: Static