Inception launch videos

Inception house style

What Inception launch films have in common, counted film by film over 2 published launches, with how common each trait is across all 1,589 films in the library.

• No voiceover in both films with analysed sound

  28% of library films · Measured

• Particles in both films

  32% of library films · AI-annotated

• Monospace type in both films

  33% of library films · Described by AI

• Colour #000204 in both films

  53% of library films · Measured

• Call to action in both films

  56% of library films · AI-annotated

• Dark background in both films

  58% of library films · AI-annotated

• Graphics scenes in both films

  61% of library films · AI-annotated

• Geometric sans type in both films

  65% of library films · Described by AI

• Light weight type in both films

  65% of library films · Described by AI

• Pan camera move in both films

  67% of library films · AI-annotated

• Hard cuts only in both films

  68% of library films · AI-annotated

• Title card scenes in both films

  71% of library films · AI-annotated

• Logo scenes in both films

  72% of library films · AI-annotated

• Push in camera move in both films

  79% of library films · AI-annotated

A description of these films, not Inception's own guidelines. AI-annotated traits are not all checked by a person, and typefaces are recognised by eye. Your agent can read the same rules with get_brand_kit.

Launches

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  0:43

  I

  Stefano Ermon - Today we're excited to announce Mercury 2.5 It’s the most capable di

  Inception · Sep 2026

• 

  0:30

  I

  Stefano Ermon - 1/4 Today, we’re releasing Mercury 3. Mercury 3 is by far our most po

  Inception · Oct 2026

Style over time

One column per launch, oldest to newest.