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Stefano Ermon - Today we're excited to announce Mercury 2.5 It’s the most capable di
Inception · Sep 2026 · 0:43 · AI-annotated
- Length
- 0:43
- Scenes
- 19 · 2.3 s avg
- Product on screen
- 0:10
- Features shown
- 3
- Call to action
- 0:38 · 89%
- Voiceover
- No
00:00:00 / 00:43:16
Inception’s 0:43 launch film runs 19 scenes, about 2.3 s each. The product shows up at 0:10 and 3 features are revealed. The call to action lands at 0:38 (89% in). The film alternates cream and black fields, building every visual from a swarm of monospace letters that morphs into arrows, a W, a T and a ring. It moves from a problem statement to a product reveal, a chess generation demo, a fast montage of gradient use case cards, and a URL sign off, with hard cuts and letter particle morphs as its signature moves.
No filming indicatedEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 9 graphic passages — draw or supply
Is this your launch? to your site or press kit.
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Stefano Ermon - Today we're excited to announce Mercury 2.5 It’s the most capable di, scene by scene
· 19 scenes as text
01 · Problem · 0:00–0:01
A centered dark headline sits over a loose cluster of small gray monospace characters on a cream field. The character cluster drifts and reshapes into a rounded silhouette behind the static text.
On-screen text: “Today's LLMs work like typewriters.”
Techniques: Particles
Camera: Static
02 · Problem · 0:01–0:03
On a cream background, the words One token at a time appear one by one, each in a light gray rounded chip with a small gray number above, sliding in left to right until the full phrase sits centered.
On-screen text: “2930”, “One”, “382”, “token”, “1001”, “at”, “9220”, “a”, “350”, “time”
Techniques: Kinetic type
Camera: Static
03 · Problem · 0:03–0:05
On a cream background, centered black text switches from “at scale” to “the wait compounds” while clusters of repeated letters drift slowly outward and expand at the frame edges.
On-screen text: “at scale”, “the wait compounds”
Camera: Static
04 · Problem · 0:05–0:10
Small gray letters cluster into abstract arrow shapes that drift and re-form across a cream field. Center captions swap in sequence: 'the wait compounds', 'costs increase', 'GPUs tied up'.
On-screen text: “the wait compounds”, “costs increase”, “GPUs tied up”
Techniques: Particles
Camera: Pull out
05 · Product intro · 0:10–0:15
Small white letters and symbols drift across a black field, swirling into a rotating cloud around the center. Three centered white headlines appear in sequence, with the key word then set on a teal highlight box.
On-screen text: “Introducing Mercury 2.5”, “The fastest reasoning model in the world”, “And most capable diffusion LLM”
Techniques: Particles, Kinetic type
Camera: Push in
06 · Demo · 0:15–0:16
A dark input bar floats on black, a checkered logo at its left and a white circular send button at its right. The prompt “Generate the game of chess in HTML-5” types out behind a blinking caret while a teal underline draws along the bar's bottom edge.
Techniques: Kinetic type
Camera: Static
07 · Demo · 0:16–0:17
A dark product screen shows a prompt bar reading “Generate the game of chess in HTML-5” with an arrow button; the bar slides out and a checkered logo with “Thinking” appears at left, while a swarm of small letters and dots tightens into a W-shaped figure in the center.
Techniques: Particles
Camera: Static
08 · Demo · 0:17–0:19
On a black field, a large letter T is built from a grid of tiny white A characters that flicker and shift. A small Thinking wordmark with a round icon sits at left and fades out.
On-screen text: “Thinking”
Techniques: Particles
Camera: Static
09 · Demo · 0:19–0:20
On black, two clusters of small white A characters hold abstract shapes, then fade out as gray monospace code chips multiply and settle into a grid across the lower frame.
Techniques: Kinetic type
Camera: Static
10 · Demo · 0:20–0:22
A dense grid of small dark chips with monospace code labels drifts across a black field, then the field empties and the caption “thousands of tokens in parallel” fades in at center.
On-screen text: “thousands of tokens in parallel”
Camera: Pan
11 · Demo · 0:22–0:26
A centered white headline on black reads thousands of tokens in parallel, then crossfades to comparable quality to as gray model names Haiku, GPT Luna and Gemini Flash-Lite stack and cycle in at the right, ending on Gemini Flash-Lite; small letters and symbols drift slowly across the frame.
On-screen text: “thousands of tokens in parallel”, “comparable quality to”, “Haiku”, “GPT Luna”, “Gemini Flash-Lite”
Techniques: Kinetic type, Particles
Camera: Static
12 · Demo · 0:26–0:29
On a black background, a ring of tiny white letters and symbols swirls around a dark center as the centered headline cycles through “comparable quality to Gemini Flash-Lite”, “5x faster”, “3x more affordable”.
On-screen text: “comparable quality to Gemini Flash-Lite”, “5x faster”, “3x more affordable”, “Q search answers instantly”
Techniques: Particles, Kinetic type
Camera: Push in
13 · Feature reveal · 0:29–0:31
On a soft green gradient, a thin white line draws itself into a rounded search bar around a magnifying glass icon and the text search answers instantly, then the bar dissolves into concentric white circles expanding from the center.
On-screen text: “search answers instantly”
Camera: Push in
14 · Feature reveal · 0:31–0:33
A green-to-blue gradient fills the frame while thin white concentric rings expand outward from the center. The label real time voice agents, preceded by a small microphone icon, stays fixed in the middle.
On-screen text: “real time voice agents”
Camera: Push in
15 · Feature reveal · 0:33–0:34
A small microphone icon and the lowercase text 'real time voice agents' sit centered on a teal gradient crossed by concentric white rings. The text fades out as the gradient warms to orange at the right.
On-screen text: “real time voice agents”
Camera: Static
16 · Feature reveal · 0:34–0:36
A white code icon and the words “code in the flow” sit centered on an orange gradient, while faint HTML tags drift past at varying depths and sizes.
On-screen text: “</> code in the flow”
Techniques: Parallax
Camera: Static
17 · Other · 0:36–0:38
A black frame holds a slowly rotating globe of dark gray square tiles. The white headline fades in across the center, then a mask wipes it away from the left, leaving only the tail of the line.
On-screen text: “Mercury 2.5, a new frontier in LLM speed”
Techniques: Kinetic type, Masking
Camera: Static
18 · CTA · 0:38–0:41
On black, the white inception wordmark with its dotted-square mark fades in centered, holds, then cuts to the white title card Access Mercury 2.5, which stays locked off until the end.
On-screen text: “inception”, “Access Mercury 2.5”
Camera: Static
19 · CTA · 0:41–0:43
A black screen holds two centered lines of white text that fade in, the headline first and the URL just after, then hold still as the sign-off.
On-screen text: “Access Mercury 2.5 today”, “platform.inceptionlabs.ai”
Techniques: Kinetic type
Camera: Static