2:48
Shopify Editions Winter '25 | Introduction
Shopify · Business software · Dec 2024
Explore
00:00:00 / 01:27:17
A historical parable built on drifting white-framed archival engravings over a fine dotted grid, where serif captions build word by word to tell how insurance moved from paying for losses to preventing them, then pivots to the Nettle UI with frosted cards floating over aerial and live-action footage. The pacing is deliberate and slow in the story acts, quickens through the office collage, and settles into clean, calm product reveals before a single-line call to action.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 13 filmed passages — shoot, supply or replace · 19 graphic passages — draw or supply
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Nettle Launch Video, scene by scene
· 47 scenes as text
01 · Hook · 0:00–0:01
A halftone black-and-white image of vintage factory machinery, framed and slightly tilted, sits centered on a cream background. The white serif phrase “In the past” fades in over the middle of the image.
On-screen text: “In the past”
Camera: Static
02 · Hook · 0:01–0:03
A centered black-and-white engraving of a smoking factory holds still on a cream field. White serif words scale in as “some losses”, then dissolve into “were considered” across the middle of the image.
On-screen text: “some losses”, “were considered”
Techniques: Kinetic type
Camera: Push in
03 · Hook · 0:03–0:04
A vintage engraving of a smoking factory complex on torn paper sits centered on a plain background, then dissolves into a second engraving of an interior with a horse-drawn cart.
Camera: Push in
04 · Hook · 0:04–0:05
A black-and-white engraving of a steamboat exploding on a river, its smoke cloud filling the right half, zooms in as the background flips from cream to black. The italic word inevitable scales in over the smoke.
On-screen text: “inevitable”
Techniques: Kinetic type
Camera: Push in
05 · Problem · 0:05–0:07
A vintage engraving of a steamboat bursting into smoke zooms out and drifts left, a second engraving sliding in at the right edge, while the italic word inevitable holds its place over the blast.
On-screen text: “inevitable”
Techniques: Parallax
Camera: Pull out
06 · Problem · 0:07–0:08
Vintage black-and-white engravings of an explosion, a house and a building facade drift across a dark dotted background, each layer moving at a different speed. The motion is slow and steady over the short clip.
Techniques: Parallax
Camera: Pull out
07 · Problem · 0:08–0:09
Four vintage black-and-white prints of explosions and ruined buildings drift on a dark dotted grid while the white serif line Steam boilers exploded scales up in the center.
On-screen text: “Steam boilers exploded”
Techniques: Kinetic type, Parallax
Camera: Pull out
08 · Problem · 0:09–0:10
Four vintage black-and-white images of factories and wreckage float on a dark dotted grid while the white serif headline sits centered and scales. The images drift apart slowly across the frame.
On-screen text: “Steam boilers exploded”
Techniques: Kinetic type
Camera: Pull out
09 · Problem · 0:10–0:15
Two sepia newspaper pages with factory-fire engravings rest on a dark dotted grid, then slide up and fade as the caption “until insurers started asking” builds word by word. The frame goes dark, “Why?” lands center, and seven small archival clippings pop in around it.
On-screen text: “until insurers started asking”, “Why?”
Techniques: Kinetic type
Camera: Pull out
10 · Problem · 0:15–0:17
Four men in long coats and caps stand in a sepia-toned brick tunnel, the rightmost pointing up at the ceiling. The locked-off frame holds steady as the word “Why?” slides in over the image.
On-screen text: “Why?”
Techniques: Kinetic type
Camera: Push in
11 · Problem · 0:17–0:18
Grainy black-and-white archival shot of a man in a long coat and fedora leaning on a railing inside a dim factory hall. Long metal beams run diagonally across the foreground while he looks down, the frame holding nearly still.
Camera: Static
12 · Problem · 0:18–0:19
A grainy black-and-white archival shot of a rubble pile with broken beams; several men stand and crouch around the debris, one in a light jacket facing away at center, another holding a board at right. The frame holds nearly still with a faint drift.
On-screen text: “一”
Camera: Push in
13 · Problem · 0:19–0:20
A white patent document on a dark grainy background scales up, and a yellow highlight box appears over the title “BOILER-FEEDER REGULATOR”.
On-screen text: “BOILER-FEEDER REGULATOR.”
Camera: Static
14 · Problem · 0:20–0:22
A two-column patent document in black serif type on a white background scrolls slowly. The phrase 'preventing explosions' in the left column is marked with a yellow highlight that moves with the text.
Camera: Static
15 · Problem · 0:22–0:23
An 1888 patent sheet for a boiler feeder regulator, with seven labeled line-drawing figures, fades in from a faint ghost to full black ink on a white background. The static drawing then holds for the length of the shot.
Camera: Static
16 · Other · 0:23–0:26
On a dark dotted background, the white serif word Insurance slides in from the left, then the full sentence tracks across the frame. The line shrinks to center as the rose-pink phrase It prevented them. fades in beneath it with a thin underline.
On-screen text: “Insurance”, “Insurance didn't just pay for losses.”, “It prevented them.”
Techniques: Kinetic type
Camera: Static
17 · Other · 0:26–0:27
Two centered serif lines on a dark dotted grid: a white line above a copper underlined line. The text scales from a soft offset into sharp focus, then holds still on a locked-off frame.
On-screen text: “Insurance didn't just pay for losses.”, “It prevented them.”
Techniques: Kinetic type
Camera: Static
18 · Other · 0:27–0:28
Vintage engravings drift across a black dotted background at different speeds. A yellow plate with a labeled cylinder diagram slides down on the left, a grayscale factory with a tall chimney fills the right, while a porous-texture photo and a second yellow plate slide out at the edges.
Techniques: Parallax
Camera: Pull out
19 · Other · 0:28–0:28
A collage of archival panels drifts slowly on a black dotted background: a technical drawing of a cylindrical coil, a black and white stone building with a tower, a metal roof, a window grille and a blueprint, each in a white-bordered frame.
Techniques: Parallax
Camera: Pull out
20 · Other · 0:28–0:29
A black dotted field holds a collage of archival stills: a vintage engraving of a cylindrical vessel, a sepia industrial building with a silo, white storage tanks, a spoked wheel, and a black-and-white factory floor. The images drift at different speeds as a handwritten D-5689 tag scales in.
On-screen text: “D-5689”
Techniques: Parallax
Camera: Pull out
21 · Other · 0:29–0:30
A scattered collage of white-bordered archival photos, a Sony capacitor, a smoking factory chimney and a warehouse interior, drifts slowly over a dark dotted background while the camera stays locked off.
On-screen text: “D-5689”, “1000”
Camera: Pull out
22 · Other · 0:30–0:30
A scattered collage of white-bordered photographs, including a blue battery, warehouse interiors, an aerial site, curved roof arches and a brick wall, drifts slowly across a dark dotted background.
Camera: Pull out
23 · Other · 0:30–0:31
A black dotted-grid background holds a scattered collage of white-bordered photos showing industrial racks, a labeled can, a factory floor, a warehouse roofline, and ventilation towers. The collage drifts slowly while a small tagline stays fixed.
On-screen text: “EVER READY”
Camera: Pull out
24 · Problem · 0:31–0:32
Six white-framed photos, a breaker panel, blue batteries, a rooftop solar unit, solar rooftops over a city, yellow factory robots, and a solar farm aerial, drift slowly in opposite directions on a black dotted grid.
Techniques: Parallax
Camera: Pull out
25 · Problem · 0:32–0:34
A dark dotted background holds a collage of white-bordered clips: a woman at a desk with lamps in the center, hands typing top left, a woman in white bottom left, and a person over blueprints bottom right. The framed clips drift and settle into place.
Techniques: Split screen
Camera: Pull out
26 · Problem · 0:34–0:35
A dark dotted backdrop holds several offset video windows with thin white borders, each playing a different clip of people working: hands on a keyboard, a man in a white shirt typing, a woman in a blazer, a man in a suit bending over a table.
Techniques: Split screen
Camera: Pull out
27 · Problem · 0:35–0:37
A dark dotted background holds a collage of video windows showing office workers: a man seated at a desk in the center, hands typing top left, a woman bottom left, and an overhead tablet shot bottom right. The windows drift slowly across the frame.
Techniques: Split screen
Camera: Pull out
28 · Problem · 0:37–0:39
A black dotted background holds a collage of white-framed office clips that drift at different speeds. A woman checks her phone at center, hands type on a keyboard top left, a man reads papers at right, and another reviews blueprints bottom right.
Techniques: Split screen, Parallax
Camera: Pull out
29 · Problem · 0:39–0:40
A scattered collage of office clips on a dark dotted grid: typing hands, a man at a notebook, a woman in stripes, each panel drifting at its own speed while new clips slide in from the edges.
On-screen text: “Not in the field.”
Techniques: Parallax
Camera: Pull out
30 · Problem · 0:40–0:45
On a rust-orange dotted ground, small sepia archival photos and thin white line diagrams drift slowly at the frame edges. A centered white serif line, Not in the field., fades out as the next line builds word by word from the left, ending with an underline.
On-screen text: “Not in the field.”, “But what if that knowledge could reach everywhere?”
Techniques: Kinetic type, Parallax
Camera: Pull out
31 · Product intro · 0:45–0:45
On a light gray dotted background, an orange leaf icon sits beside the wordmark nettle, whose letters fade in one by one in dark navy.
On-screen text: “But what if that knowledge could reach everywhere?”
Techniques: Kinetic type
Camera: Static
32 · Product intro · 0:45–0:49
On a light gray dotted background, the orange Nettle mark and black wordmark sit centered as the final e fades in, then the lockup shifts up and the serif tagline The AI Workspace for Loss Control fades in word by word below.
On-screen text: “The AI Workspace for Loss Control”
Techniques: Kinetic type
Camera: Static
33 · Demo · 0:49–0:51
A faded city map fills the frame with a white search card centered on it. The query types out letter by letter behind a blinking caret, a magnifier icon sits at the right edge. A large wordmark and a scaling tagline hold the top of the card.
On-screen text: “nettle”, “The AI Workspace”
Techniques: Cursor demo, Kinetic type
Camera: Push in
34 · Demo · 0:51–0:53
An aerial view of a large data center campus stays fixed while five frosted UI cards fade in around the frame, showing critical systems, risk priority, and a site snapshot.
On-screen text: “Sterling Gate Data Centre, Virginia”
Camera: Push in
35 · Demo · 0:53–0:55
An aerial view of a tower under construction with a red crane fills the frame. White UI cards fade in and settle around it: a risk gauge, a completed task, a site snapshot, a nearby exposures list, and a top risk drivers panel.
Camera: Static
36 · Demo · 0:55–0:57
Aerial view of an industrial city with a river. Frosted-glass dashboard cards fade in one by one over the scene: a prevention tracker, a site snapshot, a coverage overview and a site access panel. Two counters tick up to 8 and 4 as the cards settle.
Camera: Static
37 · Feature reveal · 0:57–1:00
Two filmed areas sit in a diagonal split: a rusted crane structure top left, two workers in blue hard hats in a workshop bottom right. Cream panels slide away to reveal them as the serif headline builds word by word, then a new panel enters with “Get”.
On-screen text: “Get back to the field”
Techniques: Kinetic type, Masking, Split screen
Camera: Pan
38 · Feature reveal · 1:00–1:01
Diagonal cream-gapped panels of field footage slide left in a montage: warehouse, workers in hard hats with tablets, a large steel part, a worker filming on a phone. The serif headline “Get back to the field” slides out to the left.
On-screen text: “Get back to the field”
Techniques: Kinetic type, Masking
Camera: Pan
39 · Feature reveal · 1:01–1:02
Two live-action clips in diagonal panels split by a cream band: top right, a bearded man in a yellow hard hat films a factory floor with a phone held horizontally; bottom left, two workers in green hard hats look at a tablet. The diagonal divider slides, widening the top panel.
Techniques: Split screen, Masking
Camera: Push in
40 · Feature reveal · 1:02–1:03
A bearded worker in a yellow hard hat holds a phone horizontally, filming a warehouse aisle. A white inspection card slides in from the left, showing a sprinkler system task and an orange Take photo button.
Camera: Static
41 · Feature reveal · 1:03–1:05
A woman in a plaid jacket holds a phone horizontally, framing a blurred warehouse, while a white dashboard panel with an Uploads tab and a grid of photo and audio thumbnails floats at the right edge and drifts downward.
Camera: Static
42 · Feature reveal · 1:05–1:07
A light gray interface card titled Evidence Overview slides into frame, showing a ceiling photo with a sprinkler head on the left, a File Details panel below, and an Image quality bar plus a five-item Observations checklist on the right.
Camera: Push in
43 · Feature reveal · 1:07–1:11
A row of white dashboard cards on a light gray background pans left to right. The first card's risk gauge counts up from 41% to 47.8% under the label Passing. The pan reveals cards titled Key Risks Identified, Fire Protection, and Recommended Actions, each listing items with small line icons.
Camera: Push in
44 · Feature reveal · 1:11–1:14
A flat US map fills the frame as selected states fill with orange halftone. White report cards with building icons pop in across the map, one expanding to show a red 'Needs review' note.
Camera: Pull out
45 · Other · 1:14–1:17
A white serif headline builds word by word on a dark dotted grid, then the final clause lands in rose with a drawn underline. Wireframe-framed archival photos drift slowly at the edges as the background fades to rust brown.
On-screen text: “The principles of prevention haven't changed.”
Techniques: Kinetic type
Camera: Pull out
46 · Other · 1:17–1:20
A rust-orange dotted field holds a drifting collage of vintage black-and-white photos and thin line drawings at the edges. In the center, the caption builds word by word and scales up, a white underline drawing beneath it.
On-screen text: “The principles of prevention haven't changed.”, “But our ability to apply them has.”
Techniques: Kinetic type
Camera: Pull out
47 · CTA · 1:20–1:27
On a light gray dotted field, the orange Nettle mark and navy wordmark sit centered above a serif tagline. A thin rounded pill fades in below, and getnettle.com types into it letter by letter, then the lockup slowly scales up.
On-screen text: “Welcome to the Age of Prevention”, “getnettle.com”
Techniques: Kinetic type
Camera: Static