Figma - PSA: Don’t let your loved ones be the last to know about Figma Draw #

01 · Hook · 0:00–0:09

A man in a denim shirt at a computer removes his glasses and smiles while talking. A woman in a pink suit walks in carrying a paper grocery bag with flowers and produce, stopping behind his shoulder to look at the screen.

Camera: Pull out

02 · Hook · 0:09–0:12

Tight close-up on a woman with short dark hair, red lipstick and gold hoop earrings in a pink jacket. She bares her teeth and speaks angrily, turning her head slightly. A bouquet of pink and white flowers sits at the right edge.

Camera: Push in

03 · Hook · 0:12–0:16

A tight close-up holds on a man in a blue denim shirt, head and shoulders, against a warm beige wall with a blurred red shape at left. He speaks to camera, furrowing his brow and shifting his expression, while the framing stays fixed on his face.

Camera: Push in

04 · Hook · 0:16–0:17

A tight close-up on a woman with dark bangs, red lipstick and gold hoop earrings, wearing a pink jacket. She speaks with an animated expression against a warm brown wall, her head turning slightly as the frame ends in motion blur.

Camera: Static

05 · Hook · 0:17–0:19

A man in a blue denim shirt stands in a warm, soft-focus living room, smiling as he looks off camera. Behind him, a woman in pink blurs into the background. His expression tightens and his eyes glisten as the smile fades.

Camera: Pull out

06 · Hook · 0:19–0:21

A macro close-up of a cream keyboard with blue key legends, shot with shallow depth of field. A finger enters from the left and presses a key, then another finger blurs across the top of the frame. The camera stays locked off on the warm-toned keys.

Camera: Static

07 · Hook · 0:21–0:22

A high-angle shot frames a woman in a pink suit and gold jewelry gripping the top rail of a wooden chair as she climbs over it. She wears an intense expression. A white cushioned bench and a potted plant sit in the beige room behind her.

Camera: Pan

08 · Hook · 0:22–0:24

A person with spiky hair and orange headphones sits in profile in a dim bedroom, writing with a red pen on a teal surface in their lap. Colorful posters cover the wall behind a laundry basket. The camera holds a steady medium shot with a slow, quiet pace.

Camera: Pull out

09 · Hook · 0:24–0:25

A woman in a pink belted suit steps through a doorway into a room whose wall is plastered with colorful posters. A person with curly dark hair sits out of focus in the right foreground. The medium shot holds with a slight handheld drift.

Camera: Pan

10 · Hook · 0:25–0:27

Close-up of a young woman with messy dark hair, heavy black eye makeup and gray-and-red headphones, staring off camera with a tense expression. Over her, small text captions appear: “FEBRUARY 23” scales in, “YIRES” slides in, then “THE LOST JOCKEYS,” “BURDENED,” “NIGHTMARE” hold still.

On-screen text: “FEBRUARY 23”, “YIRES”, “THE LOST JOCKEYS”, “BURDENED”, “NIGHTMARE”

Techniques: Kinetic type

Camera: Static

11 · Hook · 0:27–0:29

A woman in a pink belted dress and a man in a denim shirt stand in a home hallway, the man holding a blank white sheet. A cross-dissolve settles the man's position as they exchange a glance.

Camera: Static

12 · Hook · 0:29–0:31

Over the shoulder of a person in the foreground, a girl with a messy bun sits cross-legged on a floral bed, gesturing with both hands as she speaks. The bedroom has a red headboard, string lights, a cat, and a lava lamp by the window.

Camera: Static

13 · Product intro · 0:31–0:32

In a poster-covered room, a man in a blue denim shirt lifts a white sheet of paper and reads from it while a woman in a pink belted suit stands at his side, glancing upward. The camera holds a static medium shot as the man gestures with the paper.

Camera: Static

14 · Product intro · 0:32–0:33

A hand lifts a printed page showing a laptop screen with a pink and orange abstract image, held over a blue bedsheet beside a scribbled spiral notebook. The page tilts as the fingers adjust it.

Camera: Push in

15 · Product intro · 0:33–0:34

A hand with rings holds a tilted tablet, its screen filling the frame with a stylized cat face on a magenta and orange background. The camera swings around the device, blurring the motion, while a spiral notebook with red doodles stays out of focus behind.

Camera: Static

16 · Product intro · 0:34–0:35

A close-up of a tablet screen, tilted in 3D perspective on a desk, shows a drawing app with a stylized white cat face and dark markings over a magenta and orange background. A dark toolbar lines the left edge while the surrounding paper blurs out of focus.

Techniques: 3D mockup

Camera: Static

17 · Product intro · 0:35–0:37

A hand holds a white tablet at a tilt, its screen showing a dog's face inside an editing app with a dark icon strip left and a slider bottom right. The desk and paper below blur out as the camera drifts.

Camera: Static

18 · Problem · 0:37–0:38

A close-up of a young woman with messy dark hair and heavy eye makeup, wearing a red choker, stares at the camera with a flat, skeptical expression. The shallow focus blurs a red wall and bed behind her.

Camera: Static

19 · Problem · 0:38–0:39

A close-up of a woman in a pink blazer and gold jewelry purses her lips in disbelief, then a hard cut lands on a man in a denim shirt, eyes wide and brows raised, both framed tight against a blurred room.

Camera: Static

20 · Problem · 0:39–0:40

A man in a blue denim shirt stands chest-up in a dim hallway, speaking to camera. His expression shifts from a raised brow to a faint smirk. A framed portrait and a red textile hang blurred on the wall behind him.

Camera: Static

21 · Problem · 0:40–0:42

A close-up of a young woman with dark hair, smudged eye makeup and a red choker, who looks off to the side with a flat, skeptical expression against a soft-focus red interior.

Camera: Static

22 · Problem · 0:42–0:44

A woman in a pink belted suit gestures with open hands while a man in a denim shirt stands beside her, smiling. They are framed mid-shot in a room whose walls hold horror posters, a corkboard of drawings, and a small static-filled TV.

Camera: Static

23 · Problem · 0:44–0:45

A woman with short dark hair, red lipstick and a pink blazer speaks with a skeptical, furrowed expression, her head turning slightly. She is framed in a medium close-up against a softly blurred interior wall with framed artwork. The shot is static.

On-screen text: “RY MIGHTI”

Camera: Static

24 · Problem · 0:45–0:46

A woman with dark hair and a red choker speaks in close-up against a red wall, then the shot cuts to a man in a denim shirt who reacts with wide eyes in a dim hallway.

Camera: Static

25 · Problem · 0:46–0:47

A man in a blue denim shirt holds a wide-eyed, surprised expression in a medium close-up, then his face relaxes into a neutral look. The home interior behind him, with a framed portrait and a purple wall hanging, stays softly out of focus.

On-screen text: “国”

Camera: Static

26 · Problem · 0:47–0:48

A woman with dark hair in a messy updo and heavy smoky eye makeup speaks to camera in a tight close-up, a red wall and bed blurred behind her. She wears a black top and a red choker. The frame holds steady on her face as she talks.

Camera: Static

27 · Problem · 0:48–0:50

A young woman with dark, messy hair sits on a bed in a warm bedroom, then the shot cuts to an older woman in a cream suit and a man in a denim shirt standing in a room covered with posters.

On-screen text: “国”

Camera: Static

28 · Problem · 0:50–0:51

A woman in a pink belted suit and a man in a blue denim shirt stand in a poster-covered room. The man gestures with one hand while speaking, the woman watches him. The camera holds a static medium two-shot.

Camera: Static

29 · Problem · 0:51–0:53

A young woman with a messy dark bun, heavy black eye makeup and a red choker speaks off-camera in a tight close-up, her head shifting slightly, set against a blurred warm-toned room.

On-screen text: “IGHTMA”

Camera: Push in

30 · Problem · 0:53–0:55

A tight close-up holds on a middle-aged man in a blue denim shirt as he speaks, brow furrowed and eyes narrowing. The background stays softly out of focus, with a framed painting visible behind his shoulder.

Camera: Static

31 · Problem · 0:55–0:56

A close-up of a young woman with messy dark hair and heavy eye makeup, a brown smudge on her lips, wearing a black top and red choker. She glances sideways with a skeptical look against a blurred red wall and bed. Shallow depth of field, steady framing.

Camera: Pan

32 · Problem · 0:56–1:00

A woman in a pink blazer points and gestures while speaking, a man in a denim shirt with glasses in his pocket stands beside her, smirking. The classroom set has a wall TV and posters; the shot holds on the two as she animates her argument.

Camera: Static

33 · Problem · 1:00–1:02

Close-up of a woman with a dark updo, blunt bangs, red lipstick and gold hoop earrings in a pink blazer. She speaks with an animated expression, mouth open, then turns her head to the side. The camera holds a locked-off frame against a soft, blurred interior.

Camera: Static

34 · Problem · 1:02–1:04

A young woman with messy dark hair and a choker sits on a bed in a string-lit bedroom, talking to someone off-screen right. The shot opens on a brief cross-dissolve of her face, then holds on a locked-off medium close-up as she speaks.

On-screen text: “000”

Camera: Static

35 · Problem · 1:04–1:06

A woman in a pink belted blazer and a man in a denim shirt stand in a poster-covered room. She raises an open palm and speaks while he rests a hand on her shoulder, then lowers it. The frame holds a locked two-shot.

Camera: Static

36 · Problem · 1:06–1:08

A close-up of a woman with messy dark hair, heavy eye makeup and brown residue around her mouth. She speaks while looking off-camera in a dim room with a blurred red wall behind her.

Camera: Static

37 · Problem · 1:08–1:09

A woman in a pink belted jacket gestures with both hands while speaking to a man in a denim shirt, who stands beside her with a slight smile. The two are framed mid-shot against a wall covered with posters and a small television.

Camera: Static

38 · Problem · 1:09–1:11

A woman with short dark hair, red lipstick and gold hoop earrings is framed in close-up profile, smiling and then opening her mouth to speak. The background is a softly blurred interior wall with framed pictures.

Camera: Pan

39 · Problem · 1:11–1:14

A man in a blue denim shirt is filmed in close-up, speaking and gesturing with an open hand. The background is a softly blurred interior with a framed picture on the right wall. The camera holds steady on his face as he talks.

Camera: Static

40 · Problem · 1:14–1:15

A man in a denim shirt gestures mid-sentence toward a woman in a pink dress, then the shot cuts to a young woman in a black graphic tee at a table with food, her worried face framed by his blurred shoulder in the foreground.

Camera: Static

41 · Problem · 1:15–1:17

A young woman in a band tee and denim jacket sits on a bed in a dim bedroom, framed between two blurred shoulders. The shot cuts to a woman in a white blazer and a man in a denim shirt, both looking off to the side.

Camera: Static

42 · Problem · 1:17–1:18

A woman in a pink belted blazer gestures with open palms while speaking to a man in a denim shirt who stands beside her in a room with posters on the wall.

Camera: Static

43 · Problem · 1:18–1:19

A young woman with messy dark hair, smudged eye makeup and a red choker sits in a bedroom with pink curtains. She turns from a three-quarter profile to face the lens and speaks, her mouth moving. Soft daylight fills the room and the background stays softly out of focus.

Camera: Static

44 · Problem · 1:19–1:20

A young woman with short dark hair and a red choker faces the camera in a bedroom with pink curtains and a glowing lava lamp. The handheld shot shakes and blurs as she leans forward, her open mouth and quick motion pushing her to the right edge of the frame.

Camera: Static

45 · Problem · 1:20–1:21

A woman in a pink belted blazer and a man in a denim shirt face a person seen from behind in a poster-lined room. The locked-off frame holds the three figures while the caption BURDEN stays fixed on screen.

On-screen text: “BURDEN”

Camera: Static

46 · Problem · 1:21–1:23

A young woman in a black graphic sweatshirt stands in a sunlit bedroom, talking to a person whose back faces the camera. Pink curtains, a lava lamp and wall posters fill the background. The over-the-shoulder shot holds steady as she speaks.

Camera: Static

47 · Problem · 1:23–1:24

A woman with short dark hair, bangs, red lipstick and gold hoop earrings wears a pink blazer and looks just off camera with a faint smile. The shallow focus blurs the office wall behind her as she speaks.

Camera: Static

48 · Problem · 1:24–1:25

A man in a denim shirt is filmed in close-up against a blurred wall of posters. He squints with a furrowed brow, then opens his eyes and tilts his head while speaking, holding a skeptical expression.

Camera: Static

49 · Problem · 1:25–1:25

A young woman in a graphic band tee and off-should denim jacket stands in a pink-curtained bedroom, speaking with a defiant, exasperated look toward another person whose head sits out of focus at the right edge. A lava lamp and a parental advisory sticker fill the background.

Camera: Static

50 · Problem · 1:25–1:27

A person with tousled dark hair, a nose ring and a red choker faces the camera in a close-up, mouth open mid-word in a softly blurred room with a pink curtain. They speak directly to lens while the background stays out of focus.

Camera: Push in

51 · Problem · 1:27–1:31

A young woman with tousled hair, heavy eye makeup and a red choker stands in a pink-curtained bedroom, a black band tee and off-shoulder denim jacket on, speaking to someone out of frame. The camera slowly pushes in from a medium shot to a close-up of her face.

Camera: Push in

52 · Problem · 1:31–1:33

Close-up of a woman with messy dark hair, a nose ring and a red-black plaid choker speaking to camera in a soft-focus room with a pink curtain. She scrunches her face mid-sentence, then breaks into a smile and tilts her head.

Camera: Pan

53 · Problem · 1:33–1:35

A close-up of a woman with short dark hair, red lipstick and gold hoop earrings, wearing a pink blazer, speaks toward someone off frame to the right. The background stays softly out of focus, with a second person and a dark foreground edge on the right.

Camera: Static

54 · Problem · 1:35–1:36

A close-up of a man in a blue denim shirt, framed against a wall of posters. He pouts, then furrows his brow and glances up to the side with a small smirk. A voiceover describes being an artist or brand designer.

Camera: Static

55 · Problem · 1:36–1:38

A close-up of a girl with messy hair and chocolate on her lips cuts to a wider shot. She stands between a woman in a pink blazer and a man in a denim shirt, in a room with posters and a small wall TV.

Camera: Static

56 · Other · 1:38–1:40

A medium locked-off shot of a room covered in posters, where a woman in a pink suit and a man in a denim shirt face a person with tousled dark hair seen from behind. The man speaks and gestures with an open hand while the woman watches.

Camera: Static

57 · Other · 1:40–1:42

Tight close-up of a man in a blue collared shirt against a blurred set with posters and colored shapes. His brow furrows, then he breaks into a smile as he speaks. Locked-off frame, shallow depth of field.

On-screen text: “AU”, “10”

Camera: Pull out

58 · Other · 1:42–1:43

A close-up holds on a young woman with a messy dark bun, heavy eye makeup and a red choker. She looks off to the side with a worried expression, then shifts her gaze toward the camera. The background stays a soft-focus room with a pink curtain.

Camera: Static

59 · Other · 1:43–1:46

A woman with a dark updo, bangs and red lipstick smiles in a tight close-up, wearing a pink blazer and gold hoop earrings. She holds a steady gaze slightly off camera while the blurred interior stays still behind her.

Camera: Static

60 · Other · 1:46–1:50

A young woman in a black graphic t-shirt stands in a bedroom as an older woman in a pink shirt approaches with open arms. They embrace, and a man in a blue shirt joins the group hug.

Camera: Push in

61 · Other · 1:50–1:51

A woman and a man hug a person with their back to camera in a room whose wall is covered with posters and drawings. The frame holds, then cross-dissolves into a street where a figure in a red coat walks past a dark building.

Camera: Static

62 · Demo · 1:51–1:54

A live-action shot of a white dog nuzzling two hugging people cross-dissolves into a design-app canvas. The view zooms to a close-up of the dog's nose and tongue, and a cursor drags the layer-blur slider.

Techniques: UI zoom, Cursor demo

Camera: Static

63 · Demo · 1:54–1:55

A vector editor interface fills the frame, showing a close-up illustration of a cat's nose and mouth with a Layer blur panel open and a cursor on the End slider. The screen cross-dissolves into a live-action shot of three people standing together.

Techniques: Cursor demo

Camera: Static

64 · CTA · 1:55–1:57

Three people gather around a laptop in a warm room, seen through a fading semi-transparent design-tool panel. As the overlay dissolves, the line “don’t let your loved ones” holds at the top, then the shot tightens on the man and woman as “be the last to know” appears below.

On-screen text: “don’t let your loved ones”, “be the last to know”

Camera: Pan

65 · Outro · 1:57–2:02

Three people in a warm living room lean together to view something off-frame. A tagline caps the frame; the ornate FIGMA DRAW title fades in at center; a maroon logo mark and a partnership credit lock the bottom corners.

On-screen text: “don't let your loved ones”, “be the last to know”, “FIGMA DRAW”, “MADE IN PARTNERSHIP WITH”, “THE COALITION OF MULTI-HYPHENATE DESIGNERS”

Camera: Static

66 · Outro · 2:02–2:03

Three people lean toward a screen in a warm-lit room, watching something off-camera. A white partnership credit block and a maroon monogram logo hold in the lower corners while the image fades to black.

On-screen text: “MADE IN PARTNERSHIP WITH”, “THE COALITION OF MULTI-HYPHENATE DESIGNERS”

Camera: Static