1:26
Introducing canvas | A new surface to share and organize knowledge | Slack
Slack · Productivity · Nov 2023
Explore
00:00:00 / 00:28:28
A 29-second ahrefs Brand Radar launch built as a tight question-to-product pipeline: a typed query, a letter-by-letter problem statement, then three headline-led feature demos (prompt list, multi-platform responses and cited pages, custom prompt toggle) before a closing imperative and a reassembled logo. The style is defined by fast deblur and defocus transitions, 3D-tilted UI cards that flatten on camera, a recurring orange sparkle, and a warm orange accent on a deep blue-to-peach gradient with
No filming indicatedEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 1 graphic passage — draw or supply · 2 3D passages — build or supply
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Motion Graphics Promo Video | Ahrefs, scene by scene
· 16 scenes as text
01 · Hook · 0:00–0:02
A glowing orange search bar zooms out from a tight close-up to its full rounded shape on a dark blue gradient. A sparkle icon sits at the left as the query types out with a blinking cursor.
On-screen text: “What kind of animal is Hello Kitty?”
Techniques: UI zoom, Kinetic type
Camera: Pull out
02 · Problem · 0:02–0:05
On a black field, two blurred orange sparkles drift past as a small white question line scales in. Then large words build letter by letter: 'people ask AI' in white and orange, 'about brands', and 'a lot...' in a cream serif with fading dots.
On-screen text: “What kind of animal is Hello Kitty?”, “米”, “people ask AI”, “about brands”, “a lot...”
Techniques: Kinetic type
Camera: Static
03 · Problem · 0:05–0:07
A large white italic headline 'a lot...' holds center on black while a dark data-table card tilts in 3D at the bottom, its blurred mirror reflection sliding beneath it. The camera drifts up, lifting the card into full view.
On-screen text: “a lot...”
Techniques: 3D mockup
Camera: Pull out
04 · Product intro · 0:07–0:07
A heavily blurred dark screen with faint white type dissolves into a soft orange, purple and blue gradient as the frame defocuses, while the small corner wordmark stays sharp.
On-screen text: “ASTRA MOTION”
Camera: Static
05 · Product intro · 0:07–0:09
A blue-to-orange gradient fills the frame as the ahrefs wordmark glows into sharp focus at center. It then scales down and the white caption Brand Radar settles in beneath it.
On-screen text: “ASTRA MOTION”, “Brand Radar”
Techniques: Kinetic type
Camera: Static
06 · Feature reveal · 0:09–0:10
The ahrefs wordmark and “Brand Radar” caption sit centered on a dark blue field with an orange glow at the right edge. The pair drifts right and blurs out as a faint “Track” word fades in at center.
On-screen text: “Brand Radar”, “Track”
Techniques: Kinetic type
Camera: Pan
07 · Feature reveal · 0:10–0:13
A list of prompt cards scrolls upward beneath a static headline. An orange cursor slides in and hovers over one card, which lights up with a glowing orange outline.
On-screen text: “Track 400M AI prompts”
Techniques: Cursor demo
Camera: Push in
08 · Feature reveal · 0:13–0:14
A stack of tilted 3D answer cards about Hello Kitty sits in perspective. The camera levels and zooms onto the central card, flattening it to a front view. An orange cursor taps the Mentions header.
On-screen text: “ASTRAMOTION”
Techniques: 3D mockup, UI zoom, Cursor demo
Camera: Push in
09 · Feature reveal · 0:14–0:15
A blurred UI with a response panel and cited pages sits in the background as a model-selector dropdown opens, highlighting ChatGPT in orange. An orange cursor glides right while the headline “See responses from 6 AI platforms” fades in above.
On-screen text: “ASTRA MOTION”, “See responses from 6 AI platforms”
Techniques: Kinetic type, Cursor demo
Camera: Push in
10 · Feature reveal · 0:15–0:17
A flat product screen under a headline shows a search bar with an open dropdown of AI platforms, ChatGPT highlighted orange. The dropdown closes and the whole interface fades to white.
On-screen text: “See responses from 6 AI platforms”
Camera: Static
11 · Feature reveal · 0:17–0:18
A white rounded card titled Cited pages, listing two source URLs with small icons, scales up and sharpens into place over a purple-to-peach gradient. Above it, the headline and pages cited in them sits still, with cited in them in purple italic.
On-screen text: “and pages cited in them”
Techniques: UI zoom
Camera: Static
12 · Feature reveal · 0:18–0:19
A white rounded card listing two cited URLs on a peach-to-lavender gradient shrinks into a search bar while the query “Kaw” is typed, and the headline “and pages cited in them” fades out above.
On-screen text: “and pages cited in them”
Techniques: Morph, Cursor demo
Camera: Static
13 · Feature reveal · 0:19–0:20
A white pill-shaped search field sits centered on a soft blue-to-peach gradient. Dark gray text types out letter by letter, “Kawaii gif” extending to “Kawaii gift ideas,” behind a blinking caret. The Astra Motion wordmark holds in the top-left corner.
On-screen text: “ASTRA MOTION”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:20–0:23
A centered UI card holds a prompt field reading “Kawaii gift ideas” over a Daily, Weekly, Monthly, Turn off toggle with Monthly highlighted. An orange cursor clicks Daily, the orange pill slides to Daily, then the card defocuses and dissolves into the pastel gradient.
On-screen text: “Track custom prompts”
Techniques: Cursor demo
Camera: Static
15 · CTA · 0:23–0:25
A violet glow fades from the top right of a near-black frame as the headline “Make AI recommend your brand” deblurs into focus, “Make AI” white and the rest orange italic. A small orange question mark and short line flicker near it. ASTRAMOTION logo sits top left.
On-screen text: “Make AI recommend your brand”
Techniques: Kinetic type
Camera: Pull out
16 · Outro · 0:25–0:28
On a dark blue-to-black gradient, the ahrefs wordmark assembles from pixelated, blurred blocks into crisp orange-and-white letters, then the white tagline Brand Radar fades in beneath it.
On-screen text: “Brand Radar”
Techniques: Kinetic type, Morph
Camera: Pull out