Alina Park - Launching Ekho Labs (YC S26), the Decision Engine for Supply Chains.

01 · Product intro · 0:00–0:20

A blonde woman in a black blazer sits in a rust armchair before a wood-paneled wall, speaking to camera. The ekho logo and an Alina Park caption fade into the corners, subtitles run along the bottom, then a thin border with a HOW IT WORKS tag draws on.

On-screen text: “ekho”, “Alina Park”, “FOUNDER”, “We predict the next war,”, “because global conflicts don't stop at borders.”, “They're in tariffs, sanctions, and raw material access.”, “They move through global supply chains.”, “Ekho is the decision engine for every step of the way,”, “from choosing the correct supplier”, “to making sure the parts arrive on time. Let me show you how it works.”

Camera: Static

02 · Feature reveal · 0:20–0:21

A thin blue selection frame holds a dark shot of a seated founder, her name and title faint in the corner. It cuts to a navy world map with a coordinate grid, where a search bar at the top types out a query.

On-screen text: “HOW IT WORKS”, “Alina Park”, “FOUNDER”

Camera: Static

03 · Feature reveal · 0:21–0:37

A flat dark-navy world map with a grid and a top search bar reading out a query. Arcs draw from Rotterdam to four Asian cities, then pulsing risk circles labeled LOW or MEDIUM pop in, a supplier card slides in top right, and centered captions swap along the bottom.

On-screen text: “Companies already forecast demand.”, “Ekho forecasts the events that stop that demand from being fulfilled.”, “We start by helping you choose the right supplier.”, “Our models analyze the risks for each region and supplier,”, “and help you choose the best one.”, “On August 3rd, Ekho issued an alert on an upcoming strike,”

Techniques: Kinetic type

Camera: Static

04 · Feature reveal · 0:37–0:46

A dark grid chart animates a dashed line, then marks an alert at AUG 03 and a strike dip at SEP 04 with a shaded area and a 32 DAYS span, as captions cycle below the headline.

On-screen text: “On August 3rd, Ekho issued an alert on an upcoming strike,”, “What will disrupt your supply chain.”, “a month ahead of the time.”, “So by the time the strike happens,”, “your supply chains are ready.”

Camera: Static

05 · Feature reveal · 0:46–0:55

A dark dashboard displays a grid of small squares, one per shipment, under date columns. A highlighted band and box mark the affected route, then a cutoff timeline and a carrier cutoff table with progress bars appear, while white captions narrate below.

On-screen text: “And just like that,”, “every open order is constantly monitored.”, “Echo checks the cutoff dates for each shipment”, “and proposes the best action.”

Camera: Static

06 · Feature reveal · 0:55–0:56

A dark shipping dashboard fills the frame, its grid of squares and a shipment list at the bottom. The view zooms into the grid, revealing a detail panel on the right for shipment PO-5117. A white caption reading Ekho recommends the move stays fixed at the bottom.

On-screen text: “Ekho recommends the move”

Techniques: UI zoom

Camera: Push in

07 · Feature reveal · 0:56–0:57

A dark navy dashboard card fills the frame. The left column builds line by line, adding a red exposure total, a recommendation headline and a bordered action row, while the right shipment card with its green due-date block settles into place. A white caption sits at the bottom.

On-screen text: “Ekho recommends the move”

Techniques: Kinetic type

Camera: Static

08 · Feature reveal · 0:57–1:01

A dark two-column shipment dashboard holds still while a white caption sits at the bottom. A cursor moves onto the APPROVE button, then the view dissolves into an approved state with a green confirmation chip at the lower right.

On-screen text: “and your team approves it in the click of a button.”

Techniques: Cursor demo

Camera: Static

09 · Feature reveal · 1:01–1:04

A dark shipment dashboard holds a centered email-draft modal addressed to a forwarder. The cursor clicks the blue Send button, it flips to Sending, then the modal condenses to a Sent line and fades out, revealing the detail view with a green approved badge.

Techniques: Cursor demo

Camera: Static

10 · Feature reveal · 1:04–1:06

A plain dark navy field holds a two-line white headline centered in the frame. The text fades in from near-invisible to full brightness over the first second, then holds on a locked-off frame.

On-screen text: “Every disruption becomes a decision.”

Camera: Static

11 · Feature reveal · 1:06–1:08

A thin-line decision-loop diagram on dark navy, with a large muted-gray headline, Every disruption becomes a decision., centered over it. The camera slowly pushes in on the EKKO MODEL box, and the headline sinks out of the bottom of the frame.

On-screen text: “Every disruption becomes a decision.”, “And we don't stop there.”

Techniques: UI zoom

Camera: Push in

12 · Feature reveal · 1:08–1:13

A wide schematic of the ekho model on a dark grid zooms into its center panel, where five parameter rows update: old values fade and new values slide in as sliders shift. The white caption at the bottom holds, then fades out.

On-screen text: “Every disruption automatically improves all our models.”

Techniques: UI zoom

Camera: Push in

13 · Outro · 1:13–1:14

A dense navy diagram of the Ekho model, with node graphs and value sliders, dims and recedes. The centered ekho wordmark with its blue-and-white icon and the tagline below fade in on a plain dark field, settling as the sign-off.

On-screen text: “Turn disruptions into decisions.”

Camera: Static

14 · Outro · 1:14–1:18

A dark navy field holds the centered ekho lockup, a white and blue abstract mark beside the lowercase wordmark, with the tagline set below. The composition is static and locked-off across the clip, serving as the closing sign-off.

On-screen text: “Turn disruptions into decisions.”

Camera: Static