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Airtable - Stop talking to a wall of predictive text and start doing real resear

Airtable · Jan 2026 · 0:33 · AI-annotated

Length
0:33
Scenes
11 · 3.1 s avg
Product on screen
0:00
Voiceover
No
00:00:00 / 00:33:22

Airtable’s 0:33 launch film runs 11 scenes, about 3.1 s each. The product is on screen from the first frame. There is no explicit call to action. The video is built as one continuous demo bookended by cream title cards: a typed brief on pastel cards, a 3D spin of task cards into a browser window, then a scrollable dark report with live charts and a draggable globe. Cuts run at about 3.6 per minute, with focus pulls, glitch wipes, and cursor-driven tooltips as the signature moves.

No filming indicatedEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 1 3D passage — build or supply

Is this your launch? to your site or press kit.

More like this

Airtable - Stop talking to a wall of predictive text and start doing real resear, scene by scene

· 11 scenes as text
  1. 01 · Product intro · 0:00–0:02

    A cream field holds the small black line “Introducing...” at center, then the Superagent wordmark with a three-ellipse mark scales in as the frame tightens on the letters.

    On-screen text: “Introducing...”, “Superagent”

    Techniques: Kinetic type

    Camera: Static

  2. 02 · Demo · 0:02–0:07

    A lavender card centered on a dark board of blurred pastel cards sharpens into focus as it slides in from the right. The line about building a SpaceX competitor sits still while the second line types out word by word behind a blinking caret.

    Techniques: Kinetic type

    Camera: Pull out

  3. 03 · Demo · 0:07–0:08

    A pink prompt card holds sharp focus at center over a blurred board of pastel cards, its dark text stating a SpaceX competitor brief; the card then fades and the background blurs further as the scene ends.

    Techniques: Kinetic type

    Camera: Pull out

  4. 04 · Demo · 0:08–0:11

    A grid of white task cards with titles and green status bars floats in 3D perspective over a dark blue field, edges soft and blurred. The grid spins and flattens into a white browser window with a black title bar and three dots.

    Techniques: 3D mockup, Morph

    Camera: Pull out

  5. 05 · Demo · 0:11–0:12

    A flat tablet mockup on a cream field shows a blurred rocket launch at dusk. Stacked white profile cards with green progress bars drift together and shrink toward the center, revealing the glowing launch behind them.

    Camera: Static

  6. 06 · Demo · 0:12–0:15

    A rounded report card on a cream background shows a rocket lifting off at dusk beneath the headline THE FINAL FRONTIER AWAITS and three market stats, with a Super Report chip fixed bottom right. The card then scrolls up, ghosting the title, to reveal the section heading EXECUTIVE SUMMARY: SEIZING THE SPACE ECONOMY.

    On-screen text: “COMPETITIVE ANALYSIS 2028”, “THE FINAL FRONTIER”, “AWAITS”, “A $1.8 Trillion Opportunity to Redefine Commercial Space”, “$630B”, “$1.8T”, “14%”, “EXECUTIVE SUMMARY: SEIZING THE SPACE ECONOMY”

    Camera: Push in

  7. 07 · Demo · 0:15–0:16

    A dark document view scrolls upward, bringing a bold white heading and a paragraph of body copy into focus above a blue growth chart and a large dollar figure. A small white pill button with a green icon sits at the lower right.

    Camera: Push in

  8. 08 · Demo · 0:16–0:22

    A dark report dashboard on a cream background shows a blue growth curve and stat cards. A cursor moves along the curve, and a tooltip updates from 2026 to 2029. The view then crossfades into a SpaceX competitive analysis bar chart.

    Techniques: Cursor demo

    Camera: Static

  9. 09 · Demo · 0:22–0:28

    A dark dashboard card on a cream field opens and closes with a horizontal glitch. A white cursor hops between colored scatter-plot bubbles, each hover popping a tooltip of the competitor's name and stats beside two fixed stat boxes.

    Techniques: Cursor demo

    Camera: Pan

  10. 10 · Demo · 0:28–0:31

    A dark report view opens on a large white headline, then scrolls up to a 3D globe with orbital rings. A cursor drags the globe to rotate it while a Super Report button sits at the lower right.

    Techniques: Cursor demo

    Camera: Static

  11. 11 · Outro · 0:31–0:33

    The black Superagent wordmark and three-ellipse icon scale up from a smaller size and settle centered on a plain cream background.

    Camera: Static