Zed - Zed 1.0: Your last next editor.

01 · Product intro · 0:00–0:05

On a dark grid background, the Chrome app icon scales up in the center as a white waveform line draws itself in a small pill below. The icon then tilts and flips into the black Zed editor logo, which settles centered as the waveform fades out.

Techniques: Morph

Camera: Static

02 · Feature reveal · 0:05–0:06

A flat browser window of the Zed GitHub repository scrolls down the page, the file list and commit feed sliding up until the right sidebar's Languages bar reveals Rust at 97 percent.

Camera: Push in

03 · Feature reveal · 0:06–0:08

A wide GitHub repository page is panned right, starting on the contributor avatars and the language bar showing Rust 97.9%, then sliding to reveal a dark folder tree on the right edge. The frame moves steadily across the static page.

Camera: Push in

04 · Feature reveal · 0:08–0:11

A light file-explorer window sits on a dark background. The camera pans right across a contributors and languages sidebar, then zooms into the source tree and settles on a two-column list of Rust files paired with their commit messages.

Techniques: UI zoom

Camera: Pull out

05 · Feature reveal · 0:11–0:12

A dark code editor fills the frame, showing Rust source code with syntax highlighting. At the start a macOS Finder window and a pull-request list panel overlay the left side, then both fade away, leaving the editor full screen. A mouse cursor hovers over the code.

Camera: Pan

06 · Feature reveal · 0:12–0:13

A dark code editor fills the frame with a row of file tabs across the top. The active tab changes and the code lines shift between two views while a mouse cursor hovers in the blank right margin.

Camera: Pull out

07 · Feature reveal · 0:13–0:14

A dark three-pane code editor fills the frame. The left task list, the center chat feed and the right CSS pane all scroll and reflow at once, the text ghosting and overlapping mid-motion before settling into a clean layout.

Camera: Pull out

08 · Feature reveal · 0:14–0:15

A dark IDE window fills the frame with a file tree, a markdown document, and a code panel. The document lines overlap in a stacked ghosting effect while the view zooms in on the interface.

Techniques: UI zoom

Camera: Pull out

09 · Feature reveal · 0:15–0:17

A soft, out-of-focus close-up of a version list zooms out and sharpens into a full releases page. The left sidebar lists channels and versions, while the right panel shows the April 2026 release 0.230.2 with macOS and Windows download buttons.

Techniques: UI zoom

Camera: Pull out

10 · Feature reveal · 0:17–0:20

A tight close-up of a GitHub repo page, the green Code button and commit count, zooms out fast with motion blur to reveal the full pull requests list of the zed repository. The page then defocuses and tilts as a transition.

Techniques: UI zoom

Camera: Pull out

11 · Feature reveal · 0:20–0:22

A dark code editor, split into a node graph on the left and a commit list on the right, floats in 3D perspective against a black gradient. The frame eases from an angled side view to a near-frontal view, a cursor resting at the bottom edge.

Techniques: 3D mockup

Camera: Pan

12 · Feature reveal · 0:22–0:24

A dark code editor window is shown with a cursor hovering over the text. The camera zooms in slightly, bringing the code and the bottom terminal panel into a tighter frame.

Techniques: UI zoom

Camera: Static

13 · Feature reveal · 0:24–0:25

A dark code editor window fills the frame, showing a file tree on the left and a diagnostic review document with code blocks on the right. The frame stays locked as the document scrolls upward and a cursor hovers near the bottom input bar.

On-screen text: “zed.dev”

Camera: Static

14 · Feature reveal · 0:25–0:27

A dark three-pane code editor fills the frame flat, showing bullet notes and TypeScript code, then the whole window tilts into 3D perspective, receding into the black background.

Techniques: 3D mockup

Camera: Pull out

15 · Feature reveal · 0:27–0:35

A stack of translucent code editor windows rotates in 3D above a dark grid floor. The camera then dives into the front window and settles on a flat close-up as the letters material are typed into the search bar, highlighting XML results.

Techniques: 3D mockup, UI zoom, Cursor demo

Camera: Pull out

16 · Feature reveal · 0:35–0:35

A dark code editor fills the frame, a file tree pinned to the right. A search results panel on the left slides shut, exposing the code view with the material search results. A cursor arrow rests in the lower center.

Camera: Pull out

17 · Feature reveal · 0:35–0:41

A code editor crossfades into a git diff view, then the frame zooms onto the highlighted code lines. A cursor glides across the diff, hovering over Stage and Unstage buttons as green and red lines scroll.

Techniques: UI zoom, Cursor demo

Camera: Push in

18 · Feature reveal · 0:41–0:43

A code editor window shows Rust source on the left and a Git panel on the right. A cursor types a commit message, then the panel switches to a tracked-commit view as the cursor moves to the bottom controls.

Techniques: Cursor demo

Camera: Static

19 · Feature reveal · 0:43–0:44

A dark Git commit log scrolls upward past rows of commit messages, dates and authors, with a multicolored branch graph on the left and a white cursor held at the center.

Camera: Pan

20 · Feature reveal · 0:44–0:45

A dark code editor showing a git commit graph and a list of commit messages fills the frame flat, then tilts into 3D perspective, receding rightward against a dark background streaked with thin light trails.

Techniques: 3D mockup

Camera: Static

21 · Feature reveal · 0:45–0:48

A dark code editor fills the frame, showing Rust source with syntax colors and a file tree on the right. The view zooms into a block of code as a text cursor types the word message on a highlighted line.

Techniques: UI zoom, Cursor demo

Camera: Static

22 · Feature reveal · 0:48–0:52

A dark code editor shows a diff stat label updating from small numbers to larger ones. A cursor then opens a top menu, hovers over Open Remote Folder, and a submenu of remote connections appears.

Techniques: Cursor demo

Camera: Push in

23 · Feature reveal · 0:52–0:53

A dark code editor displays a remote-connection menu with a hand cursor hovering over it. The frame then zooms fast with radial blur into a 3D perspective of a laptop screen showing a Meet Zed's Users webpage.

Techniques: Cursor demo, UI zoom, Speed ramp, 3D mockup

Camera: Push in

24 · Social proof · 0:53–0:55

A Zed marketing webpage scrolls downward at a steady pace. The indigo serif heading “Meet Zed's Users” and a row of testimonial cards, including a Vercel quote beside a code-editor video still, drift up and out of frame.

On-screen text: “Meet Zed's Users”

Camera: Pan

25 · Social proof · 0:55–0:58

A light gray testimonials page scrolls upward in two columns. Company logos (Vercel, Mercury, Amazon) sit above quotes from named engineers, each paired with a headshot and a dark code editor screenshot. The scroll is steady and even across the full frame.

Camera: Pan

26 · Social proof · 0:58–1:06

A grid of testimonial cards fills the frame: a code-editor screenshot with a headshot at top, a Mercury quote beside a talking-head video of a man in glasses in the middle, and an Amazon quote at the bottom. The grid slowly pushes in, then blurs out.

On-screen text: “Before Zed, I was using the pretty classic VS Code, but I was a little annoyed that it was getting slow. So I had played around with neovim and enjoyed the Vim ”, “bindings a lot. Then a colleague showed me Zed, and I was very excited by its speed; everything was fast and snappy. And then the multibuffer and multi-cursors,”, “that's my favorite part of the editor.”

Techniques: Speed ramp

Camera: Pan

27 · Feature reveal · 1:06–1:12

A hand cursor taps a plus icon in a dark chat input, opening a menu of AI agents, then the frame pulls back with a light streak to the full editor, showing chat and code panels side by side.

Techniques: Cursor demo, UI zoom, Light sweep

Camera: Pull out

28 · Feature reveal · 1:12–1:15

A dark three-column editor fills the frame, a task list on the left and repeated file-reading commands in the center. The view zooms in on the list, sharpening the text, then the whole screen blurs out.

Techniques: UI zoom

Camera: Push in

29 · Feature reveal · 1:15–1:18

A dark three-pane editor scrolls upward as an agent streams analysis text in the center column, flanked by a task list on the left and Rust source code on the right. A cursor hovers near the input line at the bottom.

Techniques: Cursor demo

Camera: Static

30 · Feature reveal · 1:18–1:22

A dark Rust code editor rushes in from horizontal motion blur and settles into a sharp view, then scrolls down to reveal inline red error notes. A mouse cursor rests at the lower right.

Techniques: Speed ramp

Camera: Push in

31 · Feature reveal · 1:22–1:23

A dark Rust editor with a red error line and a Tab: Accept chip cuts through motion blur into a three-column agent view: titles and descriptions on the left, Install buttons in the middle, a file tree on the right.

Camera: Push in

32 · Feature reveal · 1:23–1:26

A dark list of AI coding agents scrolls upward past names such as Cline, Cursor and Gemini CLI. The view then crossfades into a project sidebar of task entries, where a hand cursor hovers over the top item.

Techniques: Cursor demo

Camera: Pan

33 · Feature reveal · 1:26–1:27

A dark code-review screen shows a pull-request list beside a diff view, then cross-dissolves into a model-provider settings panel with API key fields. A hand cursor moves from one list item to another as the two views blend.

Techniques: Cursor demo

Camera: Static

34 · Feature reveal · 1:27–1:29

A dark settings panel inside a code editor scrolls down past API key fields and model provider sections, while a white arrow cursor drifts down and hovers near the Ollama context window row. The syntax-highlighted code pane on the right stays still.

Techniques: Cursor demo

Camera: Pan

35 · Feature reveal · 1:29–1:34

A light pricing page with three plan cards is shown as a cursor moves to and clicks the blue Get Started button. The scene cuts to a dark code editor, where the cursor scrolls through a model-selection dropdown.

Techniques: Cursor demo

Camera: Push in

36 · Feature reveal · 1:34–1:35

A dark code editor fills the frame with a model-selection dropdown open at center. The list of AI model names scrolls upward while a cursor hovers over the entries; code and a chat panel occupy the left and right edges.

Techniques: Cursor demo

Camera: Pan

37 · Social proof · 1:35–1:46

A light website section titled “Meet Zed's Users” shows a testimonial card: a code editor screenshot on the left gives way to a video of a bespectacled man, with the Vercel logo and a quote on the right. The page slowly pushes in as he speaks, ending in a blur.

On-screen text: “Meet Zed's Users”, “We're proud to have users from the most demanding product teams & companies daily driving Zed.”

Techniques: UI zoom

Camera: Push in

38 · Social proof · 1:46–1:49

A light community webpage scrolls down at a steady pace, from a wall of contributor avatars with gold badges, past three testimonial cards, to an Upcoming Events row of three photo cards, ending on the Zed logo in the footer.

Camera: Push in

39 · Social proof · 1:49–1:49

A light webpage lists upcoming events with three tilted polaroid cards. The right card, an Amsterdam meetup, lifts with a white frame and zooms to fill the screen, revealing a live audience watching a talk.

Techniques: UI zoom

Camera: Push in

40 · Social proof · 1:49–1:53

Audience B-roll from a tech talk: a wide shot of a seated crowd faces a screen reading 'Rust, Robots, and IDEa', then rows of attendees are seen from the side. A fast horizontal blur whip-pans to a second room where a presenter stands before a gray screen.

Camera: Push in

41 · Social proof · 1:53–1:54

A woman in a black t-shirt and glasses stands at the front of a lecture hall, gesturing with both hands as she addresses a seated audience. The crowd's backs fill the foreground, facing the speaker. A small circular logo badge sits in the top-left corner.

Camera: Pan

42 · Social proof · 1:54–1:55

A split screen holds two live shots of an audience. Left, a woman in a blue shirt and glasses smiles upward. Right, three men sit in a row, one gesturing with an open palm as he talks while the others listen.

Techniques: Split screen

Camera: Static

43 · Social proof · 1:55–1:59

A dark kanban board with four columns of issue cards fills the frame. The view zooms into the middle column, then reframes to a light Contributor Board with three columns, as a merged pull request panel appears on the right.

Techniques: UI zoom

Camera: Pull out

44 · Social proof · 1:59–2:05

A GitHub pull request page scrolls down past comments to the merge confirmation, cuts to a second merged pull request that scrolls, then cuts to a dark code editor window on a faint grid, showing a file with a text caret on line 149.

Camera: Push in

45 · CTA · 2:05–2:07

A dark code editor window rests on a faint grid background. On line 149 a comment types out character by character, reading // Your last next editor, with a blinking caret at the end.

Techniques: Kinetic type

Camera: Static

46 · CTA · 2:07–2:07

A dark code editor window showing the zed.rs file blurs and dims, a small blue square pops in at the center, then a large blue diagonal panel wipes across the frame from the right.

Camera: Pull out

47 · Outro · 2:07–2:12

A blue square logo mark with a diagonal stroke starts oversized, filling the frame on a dark grid, then scales down to the center. The white wordmark Zed appears to its right, locking into a centered sign-off.

On-screen text: “Zed”

Camera: Pull out