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Michael Bajwa - In three years every company will have a context layer the same way e
Zaro · Jun 2026 · 1:37 · AI-annotated
- Length
- 1:37
- Scenes
- 35 · 2.8 s avg
- Product on screen
- 0:20
- Features shown
- 4
- Call to action
- 1:30 · 94%
- Voiceover
- Yes
00:00:00 / 01:37:03
Zaro’s 1:37 launch film runs 35 scenes, about 2.8 s each. The product shows up at 0:20 and 4 features are revealed, with social proof. The call to action lands at 1:30 (94% in), over a voiceover. A founder-led launch video that alternates locked-off talking-head shots in a wood-slat studio with flat motion graphics: a beige dot-grid mandala, orbiting app icons, and 3D-tilted UI cards. The structure is a tight narrative chain (prison-cell hook, data-ownership problem, one-workspace intro, four feature reveals, flywheel, proof, raise, CTA) driven by a single synced caption pill, with a warm cream-and-brown palette, a bold geometric sans wordmark, and a steady mid-tempo cut that keeps the Z
Footage neededEstimated needs: 5 capture groups — your screens or recordings · 1 official logo — reused across the film · 11 filmed passages — shoot, supply or replace · 5 graphic passages — draw or supply · 3 3D passages — build or supply
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Michael Bajwa - In three years every company will have a context layer the same way e, scene by scene
· 35 scenes as text
01 · Hook · 0:00–0:00
A man in a black Zaro t-shirt speaks to camera against a wood-slat wall. A luxury hotel interior wipes in behind him, replacing the wall, as his name lower-third types out and a subtitle reads “Imagine paying”.
On-screen text: “Michael Bajwa Co-founder & CEO”, “Imagine paying”
Techniques: Masking
Camera: Static
02 · Hook · 0:00–0:03
A man in a black Zaro t-shirt sits in a gold-trimmed hotel lobby, gesturing with both hands as he speaks. A white lower-third names him at lower left, and white subtitles in a dark box cycle at bottom center. The frame is locked off with a pixelated stepped border.
On-screen text: “Michael Bajwa”, “Co-founder & CEO”, “Imagine paying”, “for a luxury”, “hotel room”, “only to”, “end up staying”, “in a prison cell.”
Camera: Static
03 · Problem · 0:03–0:09
A man in a black t-shirt and glasses sits before a wooden slat wall, hands gesturing, as a pixelated wipe resolves into the shot. A lower third names him on the left while white subtitles on black boxes tick along the bottom.
On-screen text: “Michael Bajwa”, “Co-founder & CEO”, “in a prison cell.”, “That's the reality”, “every business”, “lives in today”, “AI tools”, “and enterprise software.”
Camera: Push in
04 · Problem · 0:09–0:13
A man in glasses and a black Zaro T-shirt sits centered against a wooden slat wall, gesturing with both hands as he speaks. Potted plants and a bookshelf flank him. White subtitles on a dark rounded bar swap line by line at the bottom of the static medium shot.
On-screen text: “and enterprise software.”, “Your data is the single”, “most valuable asset”, “you're creating”, “and you don't even”, “own it.”
Camera: Static
05 · Problem · 0:13–0:20
A man in a black t-shirt and glasses sits before a wooden slat wall with plants, speaking to camera and gesturing with both hands. The frame is locked off at a medium close-up. White subtitles in a dark rounded box swap line by line across the bottom.
On-screen text: “Your company”, “data lives in”, “someone else's software,”, “and if you ever”, “want to leave,”, “you can't take any of it”, “with you.”
Camera: Static
06 · Product intro · 0:20–0:21
Centered on an off-white background, the black Zaro dot-cluster mark and bold wordmark resolve from a soft blur into focus, then blur out again. A small gray caption pill below slides through the tagline phrases.
On-screen text: “Zaro”, “is the way”, “with you.”
Camera: Static
07 · Product intro · 0:21–0:24
A brown app icon sits centered on a beige field as a ring of brown rounded squares bursts outward, then settles into a QR-code dot grid. A light blue card with app icons slides in from the left while caption pills swap at the bottom.
On-screen text: “is the way”, “out of this prison.”, “One workspace”
Techniques: Particles
Camera: Pull out
08 · Product intro · 0:24–0:29
A dotted grid with a central brown app icon sits between a left panel of app icons and right panels for agents and apps. Dashed lines link the panels to the grid, colored dots light up, then the left panel turns teal and the icon morphs into a purple square.
On-screen text: “One workspace”, “where your context,”, “your agents,”, “and the applications”, “built by you,”, “all share the same memory.”
Techniques: Morph
Camera: Static
09 · Feature reveal · 0:29–0:30
On a plain cream background, a large dark gray headline reads “Need a custom app?” and scales up from the center with a soft blur, while a gray rounded button with the same text in white sits below it, staying still.
On-screen text: “Need a custom app?”, “Need a custom app?”
Techniques: Kinetic type
Camera: Pull out
10 · Feature reveal · 0:30–0:31
A flat apps dashboard sits on a dark dotted background as a cursor hovers the Create from files button. A Create new app modal pops up, then the panel switches to a Need a custom app prompt. A bottom caption swaps from Just click to 'Create from files'.
On-screen text: “Just click”, “'Create from files'”
Techniques: Cursor demo
Camera: Static
11 · Feature reveal · 0:31–0:32
A centered modal dialog sits over a blurred app window, its folder tree and prompt field legible. The frame zooms in gently on the modal while a dark pill caption at the bottom reads 'Create from files' and fades out.
On-screen text: “'Create from files'”
Techniques: UI zoom
Camera: Push in
12 · Feature reveal · 0:32–0:34
A blurred desktop app fills the background behind a centered white modal that walks through a file upload: a directory tree, a prompt box, then status rows like 'nexus_tree' and 'generate_react_app' appear as a working timer counts down. White subtitle captions swap along the bottom.
On-screen text: “'Create from files'”, “from your”, “the whole thing for you”
Camera: Static
13 · Feature reveal · 0:34–0:36
A workspace apps page with sidebar and a Campaign Performance Dashboard card floats in 3D perspective over a dark dotted backdrop. The tilt eases to a flatter view while a gray caption pill at the bottom swaps from from your data. to You can build agents.
On-screen text: “from your data.”, “You can build agents”
Techniques: 3D mockup
Camera: Static
14 · Feature reveal · 0:36–0:37
A flat app interface with a left sidebar and a central network of colored square nodes. The nodes blur and snap into a grid around an input field as a cursor hovers the green tile. A bottom caption swaps from “You can build agents” to “the same way.”
On-screen text: “You can build agents”, “the same way.”
Techniques: Cursor demo
Camera: Static
15 · Feature reveal · 0:37–0:40
A prompt is typed into a white input bar centered over a blurred grid of colorful app cards. The cursor moves to the send button, then the bar empties as the frame reframes with dark edges appearing.
On-screen text: “these to create,”, “what you need,”, “and the agent plugs”
Techniques: Kinetic type, Cursor demo, UI zoom
Camera: Static
16 · Feature reveal · 0:40–0:42
A white glow at center resolves into a purple app icon with a white paw mark. A four-row agent list card slides in from the left and a campaign dashboard card from the right, linked by dashed lines, while a caption swaps phrases at the bottom.
On-screen text: “and the agent plugs”, “straight into the app”, “you just made.”
Camera: Pull out
17 · Feature reveal · 0:42–0:44
A centered black headline on a cream background sits over a loose ring of blurred app icons, which then blur out as a blurred email list fades in and the headline swaps to the next phrase.
On-screen text: “It reads your files.”, “Pulls your”
Techniques: Kinetic type
Camera: Static
18 · Feature reveal · 0:44–0:45
A blurred grid of email subject lines with icons fills the background. The text “Pulls your emails.” is centered, then swaps to “runs its own deep research,” at the bottom in a pill shape.
On-screen text: “Pulls your emails.”, “runs its own deep research,”
Techniques: Kinetic type
Camera: Static
19 · Feature reveal · 0:45–0:46
A flat white UI card on a pale gray field with faint oversized background text. The card shows a Research Agent pill and two rounded buttons; the green left reads Researching, the right label switches from Opportunities to Accounts. A dark caption pill below reads runs its own deep research
On-screen text: “runs its own deep research,”
Camera: Static
20 · Feature reveal · 0:46–0:48
White rounded cards float in 3D above a blurred dashboard; the camera pushes in on the central report card as the background results list sharpens. A bottom caption pill swaps from “and writes everything back,” to “on a schedule that you set.”
On-screen text: “and writes everything back,”, “on a schedule that you set”
Techniques: 3D mockup, Parallax, UI zoom
Camera: Pull out
21 · Feature reveal · 0:48–0:52
A white search-results card listing markdown files sits on a pale halftone-dot background. A chat thread slides up at the bottom, Ellen Ripley's message to Zaro followed by Zaro's reply, while a dark caption pill at the base cycles through phrases.
On-screen text: “on a schedule”, “triggered from Slack”, “or wherever you work”, “Every document,”
Camera: Static
22 · Feature reveal · 0:52–0:57
A man in a black Zaro t-shirt sits centered before a wood-slat wall, framed by plants and a shelf, gesturing with both hands as he speaks. White subtitles swap in at the bottom of the locked-off frame.
On-screen text: “decision, and meeting note”, “your team writes”, “lives in the Files database.”
Camera: Static
23 · Feature reveal · 0:57–1:00
A light file-manager screen with a left sidebar and a grid of folder cards; the view pushes in on the grid, the orange context card highlighted, while a gray caption at the bottom swaps words in sync with the voiceover.
On-screen text: “Zaro”, “lives in the Files database.”, “shared memory”, “that every”, “app and agent”, “workspace”
Techniques: UI zoom
Camera: Push in
24 · Other · 1:00–1:01
Blurred cream and purple app icons sharpen and orbit into a ring around a scaling pixel cross on a dark brown background. Bottom captions switch from “reads from.” to “The more your team works,”.
On-screen text: “reads from.”, “当”, “The more your team works,”
Camera: Push in
25 · Other · 1:01–1:04
A faint dotted mandala sits at the center of a dark brown field while small rounded file, folder and gear icons drift in a loose ring, scaling up and down as they orbit. White subtitle lines fade in at the bottom.
On-screen text: “The more your team works,”, “the smarter the whole workspace gets.”
Camera: Push in
26 · Social proof · 1:04–1:05
A ring of small colored app icons orbits a faint pixelated mandala on a dark grid background. The view pushes in, the icons blur and drift toward the edges, and a bottom caption switches from one line to the next.
On-screen text: “the smarter the whole workspace gets.”, “Zaro users”
Camera: Pull out
27 · Social proof · 1:05–1:06
A wall of dashboard template cards floats in 3D perspective over a dark grid. The view opens tight on one white card with two cursors hovering, then pulls back to reveal the full grid. A black pill caption at the bottom swaps phrases in time with the voiceover.
On-screen text: “Zara users”, “are already building”, “complete workflows”
Techniques: 3D mockup, UI zoom
Camera: Static
28 · Social proof · 1:06–1:07
A grid of colorful dashboard cards fills a dark background. The grid racks from sharp to blurred while a gray caption pill at the bottom updates its text to follow the voiceover.
On-screen text: “complete workflows”, “that companies”
Camera: Push in
29 · Social proof · 1:07–1:10
A white “$3,000,000” scales in over a dark brown dot grid, turns gold and counts down to “$2,984,729”, then switches to a green “$0.64”. Small white caption pills at the bottom read the narration line by line.
On-screen text: “$3,000,000”, “that companies”, “pay millions for,”, “$2,984,729”, “at less than the cost”, “$0.64”, “of a coffee.”
Techniques: Kinetic type
Camera: Static
30 · Other · 1:10–1:13
A man with glasses in a black t-shirt sits centered before a vertical wood-slat wall, a plant blurred at right, gesturing with both hands as he speaks. White subtitle captions in black boxes appear at the bottom of the frame.
On-screen text: “$0.64”, “of a coffee.”, “In five years,”, “the cheapest thing in AI”, “will be the model.”
Camera: Static
31 · Other · 1:13–1:19
A man in glasses and a black t-shirt sits against a wooden slat wall, speaking to camera and gesturing. White captions on a dark rounded bar update at the bottom in sync with his speech. Shallow depth of field blurs the plants and shelf behind him.
On-screen text: “What separates”, “one company from another”, “won't be the model they use,”, “but their data”, “and business processes.”
Camera: Static
32 · Other · 1:19–1:25
A man in a black Zaro tee sits before a wood slat wall, speaking to camera. A huge white $5,100,000 slides in behind him, then GitHub and Cherry logos pop in at his shoulders while captions track his words.
On-screen text: “We just raised”, “$5,100,000”, “5.1 million dollars”, “from the operators”, “CHERRY”, “today's biggest”, “AI products,”, “and business processes.”
Techniques: Kinetic type
Camera: Pull out
33 · Other · 1:25–1:30
A man in glasses and a black t-shirt with a small Zaro logo talks to camera, gesturing with both hands, in front of a wooden slat wall and a shelf with plants. White subtitles on a dark bar change line by line at the bottom of the frame.
On-screen text: “AI products,”, “and today”, “we're launching Zaro”, “to give ownership of your data -”, “and the power”, “that comes with it -”, “back to you.”
Camera: Static
34 · CTA · 1:30–1:32
A man with round glasses and a black Zaro t-shirt sits centered before a wooden slat wall, gesturing with both hands while speaking. A white caption on a dark rounded bar sits at the bottom of the frame.
On-screen text: “If you want to take control,”, “i”
Camera: Static
35 · Outro · 1:32–1:37
On a white field with a faint grid of gray squares along the bottom, the black Zaro paw mark and bold wordmark snap from motion blur into sharp focus, then hold. The caption “Find us at zaro.ai” sits centered below.
On-screen text: “Find us at zaro.ai”
Camera: Static