0:58
Best SaaS Promo Video for AI Product | EyeQ Imaging Inc.
EyeQ Imaging · Sep 2026
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Jonathan Rosenbluth - Law firms say they’re built to serve clients. In truth, they're built
Blackletter · Nov 2026 · 2:00 · AI-annotated
- Length
- 2:00
- Scenes
- 120 · 1.0 s avg
- Product on screen
- 0:36
- Features shown
- 1
- Voiceover
- Yes
00:00:00 / 02:00:11
Blackletter’s 2:00 launch film runs 120 scenes, about 1.0 s each. The product shows up at 0:36 and 1 feature is revealed, with social proof. There is no explicit call to action; a voiceover carries the film. A cinematic manifesto that opens on a Munger quote and a particle-scan handshake, then cuts between warm marble-walled founder interviews, grainy black-and-white b-roll of clocks and filing cabinets, and violet point-cloud renders of the agent. The structure is a slow build from problem to product to vision, with serif captions scaling in over locked-off shots and a scramble-resolve wordmark closing the piece.
Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 83 filmed passages — shoot, supply or replace · 13 graphic passages — draw or supply · 15 3D passages — build or supply
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Jonathan Rosenbluth - Law firms say they’re built to serve clients. In truth, they're built, scene by scene
· 120 scenes as text
01 · Hook · 0:00–0:00
A dense field of tiny violet dots drifts across a black background, folding into a slow-moving wave that ripples and reshapes itself.
Techniques: Particles
Camera: Static
02 · Hook · 0:00–0:01
A near-black close-up of clasped hands cuts to two men in dark suits reaching out to shake hands in a sunlit office, a city skyline blurred behind a window.
Camera: Static
03 · Hook · 0:01–0:01
Two hands meet and clasp in a handshake against a bright window, the cut tightening to a close-up of the grip over a table holding a coffee cup and a phone.
Camera: Static
04 · Hook · 0:01–0:02
A dim close-up of two hands shaking, one in a navy suit, one in grey, against a blurred modern interior. The footage dissolves into a blue point-cloud particle scan of the same handshake on black.
Techniques: Particles
Camera: Static
05 · Hook · 0:02–0:03
A static point-cloud illustration in deep blue shows two robed figures clasping hands at the center of a black frame, the left figure's draped sleeve filling the left edge. A white serif caption sits at the bottom.
On-screen text: “Charlie Munger famously said,”, “213”
Camera: Static
06 · Hook · 0:03–0:04
A locked-off shot of a dark glass office tower at dusk, its window grid catching warm light along the edges. A white serif caption rests at the bottom center of the frame.
On-screen text: “Charlie Munger famously said,”
Camera: Static
07 · Hook · 0:04–0:06
Locked-off dusk exterior of a glass office tower: the left facade is a tight grid of small windows, the right side shows large panes revealing lit office floors with people at desks. A white serif quote subtitle appears in two lines at bottom center, the final line scaling in.
On-screen text: “Charlie Munger famously said,”, ““Show me the incentives and”, “I'll show you the outcome.””
Techniques: Kinetic type
Camera: Push in
08 · Hook · 0:06–0:06
A dark office tower at night fills the frame from a low angle, its grid of windows glowing in warm patches. The camera holds a slow upward tilt while a white serif subtitle sits centered at the bottom.
On-screen text: “I'll show you the outcome.”
Camera: Static
09 · Problem · 0:06–0:07
A tilted close-up of a glass office tower holds for a beat, then a fast horizontal whip pan smears the windows into vertical streaks. A small white serif caption sits at the bottom of the frame, the line scaling out as the next line appears still over the blur.
On-screen text: “I'll show you the outcome.'”, “The same way that lawyers today”
Camera: Push in
10 · Problem · 0:07–0:08
Grainy black-and-white close-up of a mechanical counter. A white ticket with a round stamp slides up through a slot while the vertical number reels on either side turn. A white caption sits at the bottom.
On-screen text: “The same way that lawyers today”
Camera: Pan
11 · Problem · 0:08–0:08
A black-and-white close-up of a square clock face, its hands ticking forward, with white serif captions reading at the bottom. The frame stays locked on the dial as the words change from one line to the next.
On-screen text: “The same way that lawyers today”, “can't imagine a world”
Camera: Pan
12 · Problem · 0:08–0:09
Grainy black-and-white close-up of an analog clock face, the 11, 12 and 1 numerals large at the top, hands in motion. A blurred round object drifts into the lower frame as two white subtitle lines appear at the bottom.
On-screen text: “can't imagine a world”, “without the billable hour.”
Camera: Static
13 · Problem · 0:09–0:09
Grainy black-and-white footage opens on a dark round dial against a pale wall, then cuts to a man in a plaid shirt at a dark booth holding a slip of paper. A small white serif caption reads 'without the billable hour.' at the bottom.
On-screen text: “without the billable hour.”
Camera: Static
14 · Problem · 0:09–0:10
Grainy black and white footage shows two people in heavy jackets facing each other inside a dim booth, a poster on the wall behind them. Small white captions sit at the bottom of the locked-off frame.
On-screen text: “without the billable hour.”, “10 years from now,”
Camera: Static
15 · Problem · 0:10–0:11
Grainy black-and-white footage of clock faces. The frame opens on a cluster of round dials, then tightens to a single dark hand against a flat gray field. A small white serif caption sits locked at the bottom center while the hand drifts slowly.
On-screen text: “10 years from now,”
Camera: Static
16 · Problem · 0:11–0:14
A bearded man in a dark sweater speaks and gestures before a warm marble wall, framed in a locked-off medium close-up. A white serif lower third names him on the left while centered white subtitles caption his words at the bottom.
On-screen text: “10 years from now,”, “Jonathan Rosenbluth”, “Co-Founder and CEO”, “lawyers won't be able to”, “imagine a world”, “with the billable hour.”
Camera: Static
17 · Problem · 0:14–0:15
A dark aerial view of a city street cross-dissolves into a street-level shot of a vintage intersection, where cars and a red bus move through the frame.
Camera: Static
18 · Problem · 0:15–0:16
A dark abstract shot of diagonal facade lines with warm amber light on the right cuts to a low-angle view of a glass skyscraper. White serif text appears at the bottom center, the first line static, the second scaling in.
On-screen text: “If you actually”, “want to change a field,”
Techniques: Kinetic type
Camera: Pull out
19 · Problem · 0:16–0:18
Low-angle shots look up a glass tower and past cream fluted columns, then cut to a bearded man in a gray sweater speaking in front of the columns. White serif captions of his words sit at the bottom center of the frame.
On-screen text: “want to change a field,”, “you have to align incentives”
Camera: Push in
20 · Problem · 0:18–0:19
A bearded man in a dark sweater speaks against a rust-colored textured wall, then a clean-shaven man in a dark shirt gestures in a wood-paneled room. White serif subtitles sit at the bottom of each shot.
On-screen text: “you have to align incentives”, “we have to align incentives”
Camera: Static
21 · Problem · 0:19–0:21
A man in a dark navy sweater sits on a wooden bench between a veined reddish-brown marble panel and a sheer-curtained window, gesturing with his hands as he speaks to camera. White subtitle captions swap line by line at the bottom of the locked-off frame.
On-screen text: “you have to align incentives”, “with the individuals”, “that you're changing the field for”
Camera: Static
22 · Problem · 0:21–0:22
Medium close-up of a bearded man in a dark sweater speaking against a reddish marbled wall, looking off camera. It cuts to a low-angle view of a glass building facade. White serif captions run along the bottom.
On-screen text: “that you're changing the field for”, “and that's our clients.”
Camera: Static
23 · Problem · 0:22–0:23
A tight shot of a glass curtain wall reflects a dark tower, then the frame opens to a spired skyscraper against a pale sky as the camera pans across the facade.
On-screen text: “and that's our clients.”
Camera: Static
24 · Problem · 0:23–0:24
A hazy harbor view with a pointed tower on the left gives way to a clearer shot of the Golden Gate Bridge framed by angled glass facades. A white caption holds at the bottom center throughout. The camera stays locked off.
On-screen text: “Traditional law firms hire”
Camera: Static
25 · Problem · 0:24–0:25
Low-angle view of glass office towers rising into a cloudy sky. The frame drifts slowly, shifting the buildings across the view. A white serif caption sits centered along the bottom edge.
On-screen text: “Traditional law firms hire”
Camera: Static
26 · Problem · 0:25–0:26
Sunlit skyscrapers fill the frame at golden hour, a dark glass tower edge rising on the right. The white serif caption 'incredibly bright' scales in at the bottom center over the static line 'Traditional law firms hire'.
On-screen text: “Traditional law firms hire”, “incredibly bright”
Techniques: Kinetic type
Camera: Static
27 · Problem · 0:26–0:27
Low-angle shot of a glass office tower, then a cut to a man in a black sweater seated before a marble wall, gesturing with both hands. White serif captions sit at the bottom center, the first scaling in.
On-screen text: “incredibly bright”, “and experienced lawyers”
Techniques: Kinetic type
Camera: Pull out
28 · Problem · 0:27–0:27
A man in a black sweater sits before a marble wall and a sheer-curtained window, gesturing with both hands as he speaks. The shot jumps from a medium frame to a tighter close-up. White subtitles sit at the bottom of the frame.
On-screen text: “and experienced lawyers”, “and waste so much of their intelligence”
Camera: Static
29 · Problem · 0:27–0:30
A bearded man in a dark sweater gestures and speaks against a warm stone wall. The shot cuts to a top-down view of a desk, where a hand works a mouse beside a tablet displaying a dense legal document.
On-screen text: “and waste so much of their intelligence”, “on mundane tasks.”
Camera: Static
30 · Problem · 0:30–0:31
A high-angle shot follows a person in a blue shirt as they pull a grey filing cabinet drawer shut. The dark carpet floor fills the lower frame. A white serif caption, Spending hours, holds at the bottom center.
On-screen text: “Spending hours”
Camera: Static
31 · Problem · 0:31–0:31
A hand in a blue sleeve lifts a thick stack of papers from an open filing-cabinet drawer, then the shot cuts to a man speaking in profile against a red wall as his name and title appear at left.
On-screen text: “Spending hours”, “Avi Brudner”, “Co-Founder”
Camera: Static
32 · Problem · 0:31–0:33
A man in profile speaks against a warm red wall, a blurred monitor and plant behind him. A white serif lower-third names him on the left while centered captions track his words along the bottom. The frame stays locked off.
On-screen text: “Avi Brudner”, “Co-Founder”, “Spending hours”, “formatting word documents,”
Camera: Static
33 · Problem · 0:33–0:34
A dim wall clock ticks, then the cut reveals a wide office cubicle farm with one worker at a lit monitor. A white caption stays locked at the bottom throughout.
On-screen text: “formatting word documents,”
Camera: Static
34 · Problem · 0:34–0:36
A dim office of empty cubicles frames a single worker at a lit monitor; the shot cuts to a close-up of a signature interface where a looped signature is drawn. White serif captions sit at the bottom.
On-screen text: “formatting word documents,”, “coordinating signatures.”
Camera: Static
35 · Problem · 0:36–0:36
A macro shot of a hand pressing a pen to a paper contract, then a cut to a blue signature line being drawn beside the printed words Signed by. The white caption coordinating signatures. holds at the bottom throughout.
On-screen text: “coordinating signatures.”
Camera: Static
36 · Product intro · 0:36–0:37
A violet point-cloud render of a hand, a pen and a tilted sheet in 3D perspective cuts to a live-action close-up of a bearded man looking up against a warm amber backdrop. A white serif caption sits at the bottom.
On-screen text: “Blackletter's different.”
Techniques: Particles
Camera: Static
37 · Product intro · 0:37–0:38
A bearded man in a dark sweater sits and gestures while speaking, first in close-up then in a wider medium shot against a brown marble wall and a sheer-curtained window. White subtitles run along the bottom of the frame.
On-screen text: “Blackletter's different.”, “We use AI to”
Camera: Static
38 · Product intro · 0:38–0:40
A man in a dark sweater sits in a sunlit room with a red marble wall and sheer curtains, gesturing with both hands as he speaks to camera. A small white serif caption at the bottom states his line, the second phrase scaling in.
On-screen text: “We use AI to”, “quarterback the work.”
Camera: Static
39 · Feature reveal · 0:40–0:41
A dark messaging interface sits tilted in 3D perspective, its purple sidebar and chat messages softened by shallow depth of field. A document tile highlights in purple as a small white serif caption appears at the bottom.
On-screen text: “quarterback the work.”
Techniques: 3D mockup
Camera: Static
40 · Feature reveal · 0:41–0:43
A dark network graphic animates a file chip along a blue arc toward a dotted sphere, the caption Our system is starting work below. It cuts to a close-up of the speaker, his name slug appearing as the arc is drawn across his face.
On-screen text: “Our system is starting work”, “David Stewart”, “Co-Founder and CTO”, “before the lawyer”
Techniques: Particles
Camera: Static
41 · Feature reveal · 0:43–0:44
Tight close-up of a bald, bearded man mid-sentence, eyes off camera, against a soft dark background. A white serif lower-third names him at lower left, and a centered subtitle line swaps from 'before the lawyer' to 'might even see it.'
On-screen text: “David Stewart”, “Co-Founder and CTO”, “before the lawyer”, “might even see it.”
Camera: Static
42 · Feature reveal · 0:44–0:45
A purple particle sphere brightens at the center of a black frame as four labeled cards fade in around it, each joined to the sphere by a thin line. A serif label sits below the sphere and a caption holds the bottom.
On-screen text: “We're able to analyze”
Techniques: Particles
Camera: Static
43 · Feature reveal · 0:45–0:46
A blue particle globe anchors a network of five document cards, each tied by thin lines and tagged with a category. The cards fade into faint document pages while a caption runs along the bottom.
On-screen text: “We're able to analyze”, “every document that comes in,”
Camera: Static
44 · Feature reveal · 0:46–0:47
A wall of legal and financial document panels fills a dark screen, the center columns in focus and the edges softly blurred. The grid drifts slowly upward. A white serif caption sits at the bottom center.
On-screen text: “every document that comes in,”
Camera: Static
45 · Feature reveal · 0:47–0:48
A receding 3D wall of legal document pages sits on black. The camera pulls back, shrinking the wall to a small centered block. A white serif caption at the bottom swaps from 'every document that comes in,' to 'every piece of work'.
On-screen text: “every document that comes in,”, “every piece of work”
Techniques: 3D mockup
Camera: Static
46 · Feature reveal · 0:48–0:49
A dark perspective grid of document cards fills the frame, then breaks into a swirling cloud of blue particles. A small white serif caption sits at the bottom center and changes between the two states.
On-screen text: “every piece of work”, “in the context of”
Techniques: Particles
Camera: Static
47 · Feature reveal · 0:49–0:50
A purple particle sphere fills the right of a black frame, then shrinks to a small orb above a white serif title and blue label, while a bottom caption scales from 'in the context of' to 'everything else that we know about you.'
On-screen text: “in the context of”, “BLACKLETTER AGENT”, “Pulling Northstar's history”, “everything else that we know about you.”
Techniques: Particles
Camera: Static
48 · Feature reveal · 0:50–0:51
A sphere of blue particles rotates on a black field above three centered lines of text. The bottom serif line scales gently while the label and the line above it hold still.
On-screen text: “BLACKLETTER AGENT”, “Pulling Northstar's history”, “everything else that we know about you.”
Techniques: Particles, Kinetic type
Camera: Static
49 · Feature reveal · 0:51–0:51
On a black field, oversized white serif headlines about Northstar cycle past, the keyword boxed or underlined in blue. Small metadata lines, a search label and a page counter fade in at the edges while a voiceover caption sits at the bottom.
On-screen text: “the DPA for Northstar board app”, “In order to make”, “headlines from Northstar on 6 Jun”, “the Northstar is still in review”, “BLACKLETTER AGENT”, “Pulling Northstar's history”, “everything else that we know about you.”
Techniques: Kinetic type
Camera: Static
50 · Feature reveal · 0:51–0:52
A cream serif caption crossfades on black, then the frame fills with a dark document-review interface: a highlighted liability clause, a side changed note, and a dotted particle ring labeled Blackletter agent with a small cursor. A bottom caption completes the voiceover line.
On-screen text: “...agreed with Northstar stays at twelve months...”, “In order to make”, “recommendations proactively.”
Techniques: Particles
Camera: Static
51 · Feature reveal · 0:52–0:54
A dark contract document fills the frame on clause 10.2. A text caret types the line 'Renewal requires the parties' written' into the body, while a white serif caption 'recommendations proactively.' holds at the bottom. A faint blue particle cluster and an agent card sit at the left edge.
On-screen text: “recommendations proactively.”
Techniques: Cursor demo
Camera: Push in
52 · Feature reveal · 0:54–0:54
A man with a shaved head and beard, in a dark sweater, speaks and gestures with both hands against a warm, out-of-focus stone wall. A white caption holds at the bottom center.
On-screen text: “That might be recommending that”
Camera: Static
53 · Feature reveal · 0:54–0:55
A man's face, double-exposed over an open book, dissolves into a close-up of a hand writing on a contract with a red pen. A colleague at a laptop sits blurred in the background. A white subtitle sits at the bottom of the locked-off frame.
On-screen text: “That might be recommending that”
Camera: Static
54 · Feature reveal · 0:55–0:56
A red rubber stamp presses onto a contract in a blurred office, then the view cuts to extreme close-ups of the printed text, one letter highlighted in blue and a red ink mark stamped over a line. White subtitles run along the bottom.
On-screen text: “That might be recommending that”, “you change the clause”
Camera: Static
55 · Feature reveal · 0:56–0:56
A macro close-up shows a white rubber stamp pressing a red ink line across a blurred contract page, then the frame falls to a dark out-of-focus blur as the stamp lifts. A small white caption reads “you change the clause” at the bottom.
On-screen text: “you change the clause”
Camera: Static
56 · Feature reveal · 0:56–0:57
A dim, out-of-focus macro of stacked paper edges gives way to pale, folded paper fragments drifting across a black void. A white serif caption holds at the bottom, the line changing once.
On-screen text: “you change the clause”, “in your standard contract,”
Camera: Static
57 · Feature reveal · 0:57–0:58
A tilted 3D message card from the Blackletter app sharpens into focus on a black field, its Review Agreement button framed by a bracket. A white cursor glides in from below to hover on the button. A small serif caption reads at the bottom.
On-screen text: “in your standard contract,”
Techniques: 3D mockup, Cursor demo
Camera: Static
58 · Feature reveal · 0:58–0:58
A dark Slack alert card floats at an angle in 3D perspective against black, its message softly blurred. A white cursor presses the Review Agreement button while a small white caption sits at the bottom.
On-screen text: “in your standard contract,”
Techniques: 3D mockup, Cursor demo
Camera: Static
59 · Feature reveal · 0:58–0:59
A bearded man in a dark sweater speaks and gestures with both hands in a medium close-up against a warm, veined stone wall. The locked-off frame holds on him as he talks, with a white subtitle centered at the bottom.
On-screen text: “because we're seeing”
Camera: Static
60 · Feature reveal · 0:59–1:02
A man in a dark sweater speaks to camera in front of a warm marbled wall, gesturing with both hands, white subtitles at the bottom. Near the end the shot cuts to a dark product interface in 3D perspective, angled, showing a chat panel and a blue memory card.
On-screen text: “because we're seeing”, “that time and again,”, “that is leading to delays.”
Techniques: 3D mockup
Camera: Static
61 · Feature reveal · 1:02–1:03
A tilted dark document editor in 3D perspective, edges blurred, shows a blue highlighted note in the left panel, then reframes to the body where a blue underlined clause is typed behind a blinking caret. A white serif caption sits at the bottom.
On-screen text: “Our system can do that for”
Techniques: 3D mockup, UI zoom
Camera: Static
62 · Feature reveal · 1:03–1:04
A dark, angled mockup of a legal contract floats in 3D space. A line of text is highlighted in blue with an underline. A white caption reads “every client every single day.” at the bottom.
On-screen text: “every client every single day.”
Techniques: 3D mockup
Camera: Static
63 · Feature reveal · 1:04–1:05
A dark interface card floats at an angle in 3D space on black, its violet header reading MARKUP AUDIT RESOLVED above two checkmarked lines. A glint crosses the header as the card brightens and scales up slightly. A white serif caption sits at the bottom.
On-screen text: “every client every single day.”
Techniques: 3D mockup, Light sweep
Camera: Static
64 · Feature reveal · 1:05–1:06
A blue client-preference card reading 'Cap at 12 months of fees' floats tilted in 3D over a black void, tethered by a thin line to a glowing particle field at lower left. A white serif caption sits at the bottom while the card shifts from muted to vivid blue.
On-screen text: “And then humans are doing the”
Techniques: 3D mockup
Camera: Static
65 · Feature reveal · 1:06–1:06
Two people's shadows shake hands on a sunlit tiled plaza as the shot brightens from a dark frame holding a blue client-preference card. A white serif caption sits at the bottom.
On-screen text: “And then humans are doing the”, “work that humans are good at.”
Camera: Static
66 · Feature reveal · 1:06–1:08
A low-angle shot of pedestrians' feet and long shadows on grey paving carries the caption. It cuts to a tilt-up between two skyscrapers with the sun flaring between them, then to a black field where white particles gather around a purple node as the title appears.
On-screen text: “work that humans are good at.”, “Blackletter agent”
Techniques: Particles
Camera: Static
67 · Feature reveal · 1:08–1:08
A circular cloud of blue particles on black morphs into a fan as dotted rings expand outward. A thin horizontal line points to the cluster's center. White serif text 'Blackletter agent' holds below.
On-screen text: “Blackletter agent”
Techniques: Particles, Morph
Camera: Static
68 · Feature reveal · 1:08–1:09
A swirling cluster of blue particles on a black background cuts to a close-up of a man in a dark shirt speaking in a warm-toned, blurred hallway.
On-screen text: “Blackletter agent”, “Each client is different,”
Techniques: Particles
Camera: Static
69 · Feature reveal · 1:09–1:10
A man in a dark sweater talks in a sunlit office, the shot cutting from a tight close-up of his face to a medium view as he raises both hands to gesture. White subtitle lines caption his speech along the bottom edge.
On-screen text: “Each client is different,”, “has their own needs,”
Camera: Static
70 · Feature reveal · 1:10–1:11
A man in a dark sweater gestures while speaking in a sunlit office with glass-walled rooms, then the frame cuts to a dark Slack channel showing a legal review message and a Word attachment. Subtitles track the voiceover at the bottom.
On-screen text: “has their own needs,”, “has their own values.”
Camera: Static
71 · Feature reveal · 1:11–1:12
A dark chat thread scrolls down and reframes onto a reaction badge as the Blackletter Agent label and the word “picked” type in letter by letter. A white serif caption holds at the bottom of the frame.
On-screen text: “has their own values.”
Techniques: UI zoom
Camera: Static
72 · Feature reveal · 1:12–1:13
A dark product screen centers a memory card as the note 'Northstar signs on Fridays.' types out in purple serif. A document row and comment bubble scroll up out of frame on the left, a thin blue line linking to the card. White serif captions swap at the bottom.
On-screen text: “has their own values.”, “The best lawyers want to use”
Techniques: Kinetic type
Camera: Static
73 · Feature reveal · 1:13–1:14
A dark title card with the Northstar Memory label and the line Northstar signs on Fridays. fades out, then a man in a dark sweater sits on a wooden bench before a rust marbled panel and a sheer-curtained window, captioned The best lawyers want to use.
On-screen text: “NORTHSTAR · MEMORY”, “06”, “Northstar signs on Fridays.”, “The best lawyers want to use”
Camera: Static
74 · Social proof · 1:14–1:15
A man in a dark sweater sits before a veined marble wall and a sheer-curtained window, speaking. The shot cuts from a medium frame to a close-up of his face as he looks up and talks. White subtitle lines change at the bottom of the frame in sync with his speech.
On-screen text: “The best lawyers want to use”, “the best tools,”, “and they want to be freed up to”
Camera: Static
75 · Social proof · 1:15–1:17
A bearded man in a dark sweater speaks in a medium close-up against a warm brown textured wall. The frame stays locked off while a line of white subtitle text sits at the bottom center.
On-screen text: “and they want to be freed up to”
Camera: Static
76 · Social proof · 1:17–1:19
A bearded man in a dark sweater speaks against a warm brown textured wall, then a cut lands on a woman with long dark hair in a sunlit office, a blurred plant behind her. Both are locked-off medium close-ups with white subtitles centered at the bottom.
On-screen text: “exercise judgment.”, “It's really”
Camera: Static
77 · Social proof · 1:19–1:20
Close-up of a dark-haired woman speaking in a plant-filled office, then a cut to a wider shot of her seated in a chair, gesturing with both hands. A lower-third name caption appears at the left while subtitles run along the bottom.
On-screen text: “It's really”, “rethinking how we practice law”, “Loren Cohen”, “Head of Strategy and Operations”
Camera: Static
78 · Social proof · 1:20–1:21
A woman in a black top sits in a sunlit office, gesturing as she speaks, with a lower-third and caption over her. The shot cuts to a low angle of a courthouse's stone columns against a dark blue sky as the caption continues.
On-screen text: “Loren Cohen”, “Head of Strategy and Operations”, “rethinking how we practice law”, “with a new incentive structure”
Camera: Static
79 · Social proof · 1:21–1:22
A low-angle, locked-off view of a courthouse facade, its tall fluted columns rising diagonally against a deep blue sky. A white caption is centered at the bottom of the frame.
On-screen text: “with a new incentive structure”
Camera: Static
80 · Social proof · 1:22–1:23
A dark close-up of fluted stone columns holds still. Small white serif captions swap at the bottom center, first reading 'with a new incentive structure', then 'that's better aligned towards clients.'
On-screen text: “with a new incentive structure”, “that's better”, “aligned towards clients.”
Camera: Static
81 · Social proof · 1:23–1:24
Dark fluted stone columns fill the frame, then cut to a blue glass office facade at dusk. Small white serif captions sit at the bottom center, continuing the spoken line.
On-screen text: “aligned towards clients.”, “Everything is quoted upfront on”
Camera: Push in
82 · Social proof · 1:24–1:24
A dark glass office facade at night, interior lights glowing in the windows, fills the frame. The camera tilts slowly upward across the building while a white serif caption sits at the bottom center.
On-screen text: “Everything is quoted upfront on”, “aligned towards clients.”
Camera: Push in
83 · Social proof · 1:24–1:25
A woman with long dark hair speaks in a close-up, framed slightly off-center and angled to the left. The office background is softly blurred, showing a green plant and a dark monitor. She looks off camera while talking, and a white caption line sits at the bottom of the frame.
On-screen text: “Everything is quoted upfront on”
Camera: Static
84 · Social proof · 1:25–1:29
A woman with long dark hair speaks in a bright office, first in a tight close-up of her face, then in a wider medium shot where she gestures at a desk with monitors, plants and an orange partition. White subtitles sit at the bottom of the frame.
On-screen text: “Everything is quoted upfront on”, “a fixed fee basis”, “so that you feel like you”, “actually have a lawyer”, “rowing beside you”
Camera: Static
85 · Social proof · 1:29–1:31
A woman in a dark top gestures while seated at an office desk with monitors and plants, then a bald man in a gray sweater sits at a dark conference table by glass walls. White serif subtitles run along the bottom edge.
On-screen text: “rowing beside you”, “on the same team.”, “With Blackletter, we”
Camera: Static
86 · Social proof · 1:31–1:32
A dark frame holds a curved sheet of tiny purple dots, a particle mesh filling the right side. Small white serif captions sit at the bottom center, reading “With Blackletter, we” then “can be more aligned” as the line scales in.
On-screen text: “With Blackletter, we”, “can be more aligned”
Techniques: Particles
Camera: Static
87 · Social proof · 1:32–1:34
A sphere of purple dots rotates on a black background, then cuts to a sunlit aerial view of a downtown skyline. White serif subtitles sit at the bottom of the frame.
On-screen text: “can be more aligned”, “while also continuing to work”
Techniques: Particles
Camera: Static
88 · Social proof · 1:34–1:34
A locked-off wide shot of a glass downtown skyline under a clear blue sky, with reflective towers filling the frame. A small white serif caption sits centered at the bottom, static throughout the clip.
On-screen text: “while also continuing to work”
Camera: Static
89 · Social proof · 1:34–1:35
A hazy city skyline of glass towers dissolves into a chest-down close-up of a person in a black blazer and white shirt holding a tablet. The hands rest on the device as white captions sit centered at the bottom of the frame.
On-screen text: “while also continuing to work”, “on the schedule”, “that these clients need”
Camera: Push in
90 · Social proof · 1:35–1:37
A close-up of a smooth blue 3D face in profile holds against a black background. Small white serif captions sit at the bottom, reading “that these clients need” then “fast.” The frame stays locked off.
On-screen text: “that these clients need”, “fast.”
Camera: Static
91 · Social proof · 1:37–1:38
A dark face close-up breaks into a field of blue dots that assemble into a 3D head in profile. The caption fast. at the bottom is replaced by Blackletter serves companies.
On-screen text: “fast.”, “Blackletter serves companies”
Techniques: Particles
Camera: Static
92 · Other · 1:38–1:38
A black and white classical marble bust is lit against a pure black void. The camera glides from the downcast face around the back, revealing a raised arm and sculpted shoulder. A white serif caption stays fixed at the bottom center.
On-screen text: “Blackletter serves companies”
Camera: Static
93 · Other · 1:38–1:39
A grayscale marble bust on a black background dissolves into a cloud of dark blue particles that keep the same silhouette. The caption stays centered at the bottom throughout.
On-screen text: “Blackletter serves companies”
Techniques: Morph, Particles
Camera: Static
94 · Other · 1:39–1:39
A dense cloud of violet particles forms shifting abstract shapes on a black background, rotating and reconfiguring across the shot. A white serif caption sits centered at the bottom, reading “Blackletter serves companies” then swapping to “that aren't satisfied”.
On-screen text: “Blackletter serves companies”, “that aren't satisfied”
Techniques: Particles
Camera: Static
95 · Other · 1:39–1:40
Purple particle points on black assemble into two hands clasping in a handshake, the form shifting from abstract folds to a clear grip. Small white serif captions sit at the bottom center, swapping between two phrases.
On-screen text: “that aren't satisfied”, “with the status quo.”
Techniques: Particles
Camera: Static
96 · Other · 1:40–1:40
A man in a dark sweater stands before a textured rust-colored wall, speaking. A purple particle field over his face dissolves to reveal him clearly. A white subtitle reads “with the status quo.”
On-screen text: “with the status quo.”
Techniques: Particles
Camera: Static
97 · Other · 1:40–1:41
A bearded man in a dark sweater speaks in a medium close-up against a reddish-brown veined wall, then the frame cuts to a near-black field of swirling dark blue particles. White serif subtitles sit centered at the bottom throughout.
On-screen text: “with the status quo.”, “Often I think law”
Techniques: Particles
Camera: Static
98 · Other · 1:41–1:41
A near-black frame holds a room interior, desk, chair and teapot, implied only by a dense field of tiny dark-blue particles. The caption 'Often I think law' sits locked at the bottom center in white serif while the particle cloud drifts almost imperceptibly.
On-screen text: “Often I think law”
Techniques: Particles
Camera: Static
99 · Other · 1:41–1:42
A seated figure rendered as a dense point cloud of blue dots on black holds a quill over an inkwell on a desk. White serif subtitles appear at the bottom: 'Often I think law', then 'can be a tax on society'. The camera is locked off.
On-screen text: “Often I think law”, “can be a tax on society”
Techniques: Particles
Camera: Static
100 · Other · 1:42–1:43
A blue particle bust of a classical head holds profile on black, its eyes covered by a solid black curved visor, while a white caption scales in at the bottom of the frame.
On-screen text: “Often I think law”, “can be a tax on society”
Camera: Static
101 · Other · 1:43–1:44
A blue dot-cloud illustration of a face in profile, with a sweeping arc of particles, cuts to a bald bearded man in a cream sweater seated at a conference table. A white caption line sits centered at the bottom.
On-screen text: “can be a tax on society”, “as opposed to a net benefit.”
Camera: Static
102 · Other · 1:44–1:45
A bald man with a full dark beard, wearing a pale shirt, holds a locked-off close-up in a dim interior, gazing off-camera left as he speaks. A white serif subtitle sits at the bottom edge.
On-screen text: “as opposed to a net benefit.”
Camera: Static
103 · Other · 1:45–1:46
Close-up of a bald, bearded man in a white shirt speaking to camera, then a cut to a low-angle view of a glass skyscraper rising into a cloudy sky. Subtitles sit at the bottom of the frame throughout.
On-screen text: “as opposed to a net benefit.”, “The beauty of this technology”
Camera: Static
104 · Other · 1:46–1:46
A dark skyline of glass skyscrapers cuts to a low-angle view of carved classical columns with ornate capitals. A white serif caption stays locked at the bottom of the frame throughout both shots.
On-screen text: “The beauty of this technology”
Camera: Static
105 · Other · 1:46–1:47
A low-angle view of classical Corinthian columns opens as a grainy, film-framed shot with a white reel edge on the left, then the frame widens to a clean full-screen image against a blue sky. A white serif caption stays locked at the bottom center.
On-screen text: “The beauty of this technology”
Techniques: Masking
Camera: Static
106 · Other · 1:47–1:47
A low-angle locked-off shot frames fluted classical columns against a pale blue sky. A white serif caption sits at the bottom center and swaps from one line to the next over the duration.
On-screen text: “The beauty of this technology”, “is that as top tier legal”
Camera: Static
107 · Other · 1:47–1:48
A low, ground-level shot of a zebra crossing in desaturated tones; pedestrians' legs and feet stride across the frame while long shadows stretch over the white stripes. Captions sit centered at the bottom.
On-screen text: “is that as top tier legal”, “services become more abundant,”
Camera: Push in
108 · Other · 1:48–1:49
An overhead shot of a busy intersection shows pedestrians crossing striped crosswalks and buses at the curb, with a white caption at the bottom. The frame then cuts to a close-up of a printed page with a dark folded paper in front.
On-screen text: “services become more abundant,”
Camera: Pull out
109 · Other · 1:49–1:50
A close-up of an open book with printed text, shallow depth of field and a cool blue tint. The camera drifts slowly across the pages. A white caption at the bottom reads “they become more accessible.” as the previous line scales out.
On-screen text: “services become more abundant,”, “they become more accessible.”
Camera: Pull out
110 · Other · 1:50–1:51
A dark laptop keyboard fills the frame in extreme close-up with shallow depth of field, the focus drifting across the keys as a fingertip enters from the top right. White serif captions sit centered at the bottom, swapping lines.
On-screen text: “they become more accessible.”, “Law firms can offer so much”
Camera: Static
111 · Other · 1:51–1:53
A tight view of a glass office tower facade, the panes reflecting a steel framework. The camera drifts slowly across the panels while two caption lines appear at the bottom center, one replacing the other.
On-screen text: “Law firms can offer so much”, “more value in society.”
Camera: Pan
112 · Other · 1:53–1:54
A glass tower facade crossfades into a tighter view of a high-rise with vertical columns and rounded balconies in warm light. A small caption holds at the bottom center throughout the shot.
On-screen text: “more value in society.”
Camera: Pan
113 · Other · 1:54–1:54
A tight shot of a high-rise facade holds a small white caption at the base, then cuts to a bearded man in a dark crew-neck sweater, framed from the chest up, speaking against a warm brown textured wall.
On-screen text: “more value in society.”
Camera: Static
114 · Other · 1:54–1:55
A man with a short beard and dark sweater speaks to camera in a locked-off medium close-up, framed right against a warm reddish-brown textured stone wall. A white serif subtitle sits centered at the bottom of the frame.
On-screen text: “We're building the law firm”
Camera: Static
115 · Other · 1:55–1:56
A low-angle shot looks up between glass skyscrapers toward a pale sky, then cuts to a tight view of a facade with a ring of windows. A small white serif caption sits at the bottom, swapping from one line to the next.
On-screen text: “We're building the law firm”, “that does that.”
Camera: Static
116 · Other · 1:56–1:56
A low-angle shot of two glass skyscrapers at dusk holds the caption at the bottom, then cuts to a closer view of window grids in daylight. The framing is static on each shot.
On-screen text: “that does that.”
Camera: Static
117 · Outro · 1:56–1:57
Low-angle shot tilts up a glass office tower, its window grid catching the light. Thin white serif letters I and B fade in at the center of the frame near the end.
On-screen text: “I”, “B”
Camera: Static
118 · Outro · 1:57–1:58
On a plain black field, a bracketed white serif wordmark sits centered. The characters start as a scattered scramble, then shift and settle letter by letter into the brand name over the half second.
On-screen text: “[BLACKETTE]”
Techniques: Kinetic type
Camera: Static
119 · Outro · 1:58–1:58
The white serif wordmark BLACKLETTER sits centered on a black background, holding still as the final letter and a closing vertical stroke finish forming.
On-screen text: “BLACKLETTER”
Camera: Static
120 · Outro · 1:58–2:00
A black frame holds the white BLACKLETTER wordmark, which resolves from a doubled horizontal offset into a clean lockup as the blue tagline Aligned Legal Counsel scales in beneath it. The frame stays locked off.
On-screen text: “BLACKLETTER”, “Aligned Legal Counsel”
Techniques: Kinetic type
Camera: Static